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MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah

jurnalmpi
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Published by Institut Pertanian Bogor

ISSN : 20858418 EISSN : 26229250 DOI : https://doi.org/10.29244/mikm

Core Subject : Economy, Engineering,

Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Perintisan jurnal sebagai berkala ilmiah berwawasan nasional dimulai sejak Februari 2006 dengan nama Jurnal MPI dengan No. ISSN 1907-3127 yang memuat 9 judul artikel pada setiap edisi. Mulai terbitan edisi September 2009, judulnya dirubah menjadi Jurnal Manajemen IKM dengan No. ISSN 2085-8418 dan E-ISSN 2622-9250. Jurnal Manajemen IKM selama ini mampu menjadi sarana penyebarluasan informasi ilmiah kepada para dosen atau peneliti lainnya, maupun masyarakat pengguna, serta sarana pengembangan. Manajemen IKM (P-ISSN 2085-8418; E-ISSN 2622-9250) merupakan Jurnal Manajemen Pengembangan Industri Kecil Menengah (IKM) yang diterbitkan oleh Program Studi Magister Pengembangan Industri Kecil Menengah (MPI) Sekolah Pascasarjana IPB sejak September 2006, memuat kegiatan dunia usaha kecil menengah (UKM), khususnya IKM beserta instansi yang terkait seperti perbankan, departemen teknis dan usaha swasta besar dan petani/nelayan, dalam Bahasa Indonesia maupun Bahasa Inggris. Manajemen IKM terbit setiap 6 bulan sekali (Februari dan September) dan ditujukan sebagai wadah untuk mengkomunikasikan hasil-hasil penelitian dari kajian tugas akhir mahasiswa MPI, khususnya yang terkait dengan pembinaan dan pengembangan IKM. Namun demikian, tulisan yang diterima Manajemen IKM terbuka bagi berbagai kalangan yang memiliki ketertarikan dalam pembinaan dan pengembangan IKM, baik itu peneliti, penyuluh, maupun pengusaha. Dengan diterbitkannya jurnal ini, maka kedepannya diharapkan lebih dipahami potensi, kendala dan pengembangan IKM melalui pendekatan holistik dan sinergi yang dilihat dari faktor-faktor ekonomi, manajerial dan faktor-faktor lainnya seperti kemitraan

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 305 Documents

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Analisis Kelayakan Bisnis Usaha Teh Papua (Vernonia amygdalina) Handjojo, Eko Suwito; Syarief, Rizal; Sugiyono, -
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

Various kinds of tea can be used as food and anti-diabetic medicine. One of plants that can be used as medicinal subtancesis Teh Papua (Vernonia amygdalina). Teh Papua, as become one of the local wisdom in Papua, has been used for generations to medicate malaria epidemic and blood sugar disease. Hence, good bussiness planning review will be needed to develop this potential plant. The purpose of this study is to analyze the feasibility of small Teh Papua industry. Descriptive research method was used in this research. Data are collected by observation, survey, and depth-interview with the bussiness actor. Aspects observed in this studyare aspects of market, marketing, technical and technological, organiza-tional and also management. Measurement of financial aspectfeasibility in this study is using Net Present Value (NPV), Internal Rate of Return (IRR), Net Benefit-Cost Ratio (Net B/C ), and Payback Period (PP). The result shows commercial financial analysis of Teh Papua indicates a positive NPV value of Rp. 316 068 835, IRR value of 45.17%, net value B/C of 2.48 and Payback Period of 17% and 27% depreciation.

Preferensi Konsumen terhadap Produk Sayuran Organik (Studi Kasus Konsumen UD Fabela-Myfarm) di Bogor Jawa Barat Chrysanthini, Bebby; Sumarwan, Ujang; Rifin, Amzul
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

This research aimed to analyze consumer preferences to organic-vegetables attributes in Fambela-Myfarm and recommend strategic implication to increase organic vegetables sales. This research use consumer preferences theory and theory of planned behaviour, design in this research are using decriptive-quantitative approach. Sampling method used are purposive sampling to 200 samples whom have purchased organic vegetables. Independet variable on this research consist of behavioral belief (x1), subjective norm (x2), perceived behavioral control (x3) to purchase intention (y). These variable are analyzed using multiple linear regression. The results of this research shows that behavioral belief variable does not significantly affecting purchase intention. Subjective norm and perceived behavioral control variables shows significant influence to purchase intention. This research implied that Fabela-Myfarm could formulized marketing strategy to increase sales by utilizing product, price, promotion, and distribution. This strategies aimed to attract consumer to increase quantity through quality, and balance to create a better profit overtime.

Analisis Strategi Bauran Promosi terhadap Volume Penjualan Restoran XYZ Megalia, -; Sumarwan, Ujang; Saptono, Imam Teguh
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

This study examines the strategic influence of promotion mix on the volume of aggregation and to know whether the marketing mix run by the Restaurant XYZ affect consumer spending. The theory used in this research is the promotion mix. The research design was conduced with a quantitative descriptive approach through an interview using quisionaire. Sampling method used is a purposive sampling technique with the number of respondents counted 200 people. In this study measure the influence caused by the promotion mix variables such as advertising, personal selling, sales promotion, public relations, and direct selling to increase sales volume. The results show that advertising variables are the most influential variabel of sales volume and the promotion mix simultaneously influences the buying decision of the customer. The findings of this research provide managerial implications that restaurant should not only focus on promotions costs for advertising alone, but also need to pay close attention to the allocation of appropriate funds to see the effectiveness of increased sales volume.

Strategi Pemasaran DOC Ayam Ras Pedaging pada CV Missouri, Bandung Jawa Barat Jamarizal, -; Suryahadi, -; Syarief, Rizal
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

Broiler farming business is inseparable from several obstacles encountered. The obstacles are the high risk faced by broiler breeding business such as the risk of price fluctuation, both input prices such as DOC, feedmill and medicines as well as selling price of livebird and carcass fluctuation. Another risk faced by broiler farming is the production risk caused by weather, climate, diseases and social risks. The purpose of this research was (1) to describe factors faced by CV Missouri in marketing broiler DOC, (2) to describe the strategy run by CV Missouri in coping with factors in the marketing of broiler DOC, and (3) to determine the alternative form of marketing strategy developed by CV Missouri in marketing broiler DOC. CV Missouri’s strategic position based on IE matrix is in quadrant V. It means that the company has a good growth strategy and stability. Moreover, marketing strategies of DOC in CV Missouri based on SWOT analysis are (a) expanding network marketing optimally; b) creating a better DOC by increasing productivity; and (c) increasing the company's capital to compete with competitors, therefore additional capital is required to make market opportunities wider. Alternative strategies which could be implemented by CV Missouri based on QSP matrix analisys are (1) keeping and maintaining the quality of products produced, (2) improving services and consumers loyalties.

Analisis Strategi Pembiayaan Usaha Mikro dan Kecil Melalui Dana Bergulir pada Lembaga Pengelola Dana Bergulir Trisnojuwono, Adi; Hubeis, Aida Vitayala S; Cahyadi, Eko Ruddy
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

The Ministry of Cooperatives and SMEs established a Revolving Fund Management Institution for the Micro, Small and Medium Enterprises (LPDB-KUMKM) in order to realize the mandate of Law No. 20 of 2008, with the aim of managing and developing revolving funds for the Micro, Small and Medium Enterprises professionally and accountably. The increasing number of Revolving Fund distribution services and the decreasing level of loan classification in the current category encouraged the need to evaluate loan or financing distribution through (1) analysis of factors affecting LPDB-KUMKM revolving fund performance and (2) to formulate effective strategies to improve the performance of revolving fund for the Micro, Small and Medium Enterprises. The method used in this research are, descriptive analysis, logistic regression analysis and AHP. The analysis result shows the significant factors that influence the performance of the revolving fund efficiency are financing schemes (conventional or syariah schemes), loan plafond and business establishment period. The proposed strategies that can be considered in improving LPDB-KUMKM's performance take into account the increasing effectiveness of loan or financing disbursement, which includes loan or financing channels and factors that significantly influence the success of return.

Faktor Keberhasilan Usaha UMKM Jajanan Asing Kaki Lima di Kota Serang Prasatya, Fauzan Anggi; Muhandri, Tjahja; Cahyadi, Eko Ruddy
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

The competition of food business is currently very strict and diverse product innovations. To achieve the market share and win the business competition needs to know the affecting success factors. This study has two main objectives that include the following to: (1) mapping the characteristics of non traditional street food entrepreneur in Serang City, (2) identify the most affected success factor of non traditional street food business. Sampling method was used by purposive sampling 100 respondents. The analytical method used descriptive analysis and binary logistic regression. This research showed most of successful vendor are woman, because they are very conscientious than mens and tend to avoid risk. Affecting success factors on non traditional street food business were price of the product, business name and start up capital.

Analisis Strategi Pengembangan Usaha Supermarket XYZ dengan Pendekatan Model Bisnis Kanvas Soselisa, Jack Absalom; Raharja, Sapta; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

The purpose of the research is to identify and analyze the business model in Supermarket XYZ, then give recommendation of priority strategy as perfection of Supermarket XYZ business model to more systematic, specific, unique and relevant to current business condition. This research uses descriptive analysis method. The analytical tool used is business model canvass (BMC), the external factor evaluation matrix (EFE), internal factor evaluation matrix (IFE), external internal matrix (IE), and the combination between strength, weakness, opportunity, threat (SWOT), and analytical hierarchy process (AHP ) called AWOT. The result was obtained based on the result of AWOT analysis, the priority strategy of the channel element with the highest score is SO strategy, to develop a food court to provide a customer shopping experience. Priority strategy of the customer relationship element is ST strategy, cooperation with the third parties for the development of joint promotion programs. Finally, priority strategy of the key activities element is WO strategy, training and development program. The Selected BMC element and the specified strategy can be the basis for the development of the Supermarket XYZ business model in the future.

Pengaruh SKKNI dan Kompetensi SDM terhadap Pengembangan SDM di Unit Profesi SDM dalam Menghadapi Era MEA Mahdane, Afri; Hubeis, Musa; Kuswanto, Sadikin
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Manpower or HR expert or professional desired by the company, then to improve the competence of human resources, the government has formulated the Indonesian National Work Competency Standards (SKKNI) in various fields one of them in the field of MSDM. SKKNI is nationally applicable as a reference for the provision of professional education and training (training), competency test and professional certification in the field of MSDM. This standard has been endorsed by the minister of labor and transmigration on September 9, 2014. SKKNI contains competencies related to HR management that are relevant to different types of business. Data collection in this research using survey method involving 51 respondents with purposive sampling technique. Data analysis in this research is done by using SEM method. The results of this study show that SKKNI has no significant effect on human resource competence and HR professional development, human resource competence has significant effect on Company Policy but human resource competence has no significant effect to HR professional development, company policy has significant effect to the development of HR profession

Usaha Tani dan Tataniaga Kumis Kucing di Kampung Ciwaluh dan Kampung Lengkong, Kabupaten Bogor Sitorus, Friska; Suryani, Ani; Suharjo, Budi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Farmer of cat's whisker medicinal plant is unable to rely on cultivation of this plant as main income. The study aims to understand the problems in the marketing of cat’s whiskers from plantations in Ciwaluh Village and Lengkong Village to the last marketing chain. The research methodology used is descriptive questionnaire, cost analysis of farming and marketing chain approach. The result of farm cost analysis per 1.000 m2 shows that farmers in Lengkong Village in the first year have not gained profit. The farmers receive it in the second to fifth year of Rp294.000 for fresh leaves and Rp774.000 for dried leaves.. While farmers Ciwaluh Village in the first year has been benefitedof Rp399,000 if it sells the dried leaves. In the 2nd to 5th year the farmers receive a profit of Rp294.000 for sales of fresh leaves and Rp1.494.000 for dried leaves. Based on the marketing chain margin approach shows that price differences at producer and consumer level are similar. Its worth 50.36% in Ciwaluh Village and 58.36% in Lengkong Village. The profit margin of farmers is about 80%, the highest among thesesupply chain agents. The analysis shows that marketing channels are efficient but not beneficial to farmers, they have no power in determining the selling price and there is no market option. For that there must be assistance to cat’s whiskers farmers to improve marketing.

Strategi Pemasaran Produk Olahan Hasil Perikanan pada UMKM Cindy Group Setiyorini, Eviet Sri; Noorachmat, Bambang Pramudya; Syamsun, Muhammad
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Cindy Group is a company grouped as SMEs which produces boiled fish, both traditional and hygienic. Companies to keep their survival in order to survive in a competitive market, must have a strategy to attract consumers to buy their products. One of the best strategy is to evaluate and develop appropriate marketing strategies. The objectives of this research are: (1) to identify and analyze internal and external factors influencing Cindy Group marketing strategy, (2) to formulate Cindy Group marketing strategy, and (3) to prioritize Cindy Group marketing strategy. Based on internal and external factors, Cindy Group formulated strengths, weaknesses, opportunities and threats toward marketing strategy using Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE). The total score in the IFE and EFE matrices illustrated that the firm's stable position in responding to external situations. The total IFE score of 3.3436 indicated that the strengths of Cindy Group could overcome the weaknessess very well. Total EFE score of 2.5545 indicated that Cindy Group was good enough to respond the opportunities and minimize threats. Based on QSPM analysis, the priority strategy to be applied in the marketing of fishery processed products at UMKM Cindy Group which was expanding marketing network, maintaining quality, increasing sales service and increasing cooperation with related institutions and cooperatives/other SMEs in order to get raw material access.

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Program Studi Magister Pengembangan Industri Kecil Menengah, Sekolah Pascasarjana IPB Jl. Raya Pajajaran, Kampus IPB Baranangsiang, Bogor 16144

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Haeranto Haerul K

Contact Email mpi@apps.ipb.ac.id

Phone +628111102950

Journal Mail Official mpi@apps.ipb.ac.id

Editorial Address Program Studi Magister Pengembangan Industri Kecil Menengah, Sekolah Pascasarjana IPB Jl. Raya Pajajaran, Kampus IPB Baranangsiang, Bogor 16144

Location Kota bogor, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Haeranto Haerul K

Contact Email
mpi@apps.ipb.ac.id

Phone
+628111102950

Journal Mail Official
mpi@apps.ipb.ac.id

Editorial Address
Program Studi Magister Pengembangan Industri Kecil Menengah, Sekolah Pascasarjana IPB Jl. Raya Pajajaran, Kampus IPB Baranangsiang, Bogor 16144

Location
Kota bogor,

Jawa barat

INDONESIA