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MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah

jurnalmpi
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Published by Institut Pertanian Bogor

ISSN : 20858418 EISSN : 26229250 DOI : https://doi.org/10.29244/mikm

Core Subject : Economy, Engineering,

Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Perintisan jurnal sebagai berkala ilmiah berwawasan nasional dimulai sejak Februari 2006 dengan nama Jurnal MPI dengan No. ISSN 1907-3127 yang memuat 9 judul artikel pada setiap edisi. Mulai terbitan edisi September 2009, judulnya dirubah menjadi Jurnal Manajemen IKM dengan No. ISSN 2085-8418 dan E-ISSN 2622-9250. Jurnal Manajemen IKM selama ini mampu menjadi sarana penyebarluasan informasi ilmiah kepada para dosen atau peneliti lainnya, maupun masyarakat pengguna, serta sarana pengembangan. Manajemen IKM (P-ISSN 2085-8418; E-ISSN 2622-9250) merupakan Jurnal Manajemen Pengembangan Industri Kecil Menengah (IKM) yang diterbitkan oleh Program Studi Magister Pengembangan Industri Kecil Menengah (MPI) Sekolah Pascasarjana IPB sejak September 2006, memuat kegiatan dunia usaha kecil menengah (UKM), khususnya IKM beserta instansi yang terkait seperti perbankan, departemen teknis dan usaha swasta besar dan petani/nelayan, dalam Bahasa Indonesia maupun Bahasa Inggris. Manajemen IKM terbit setiap 6 bulan sekali (Februari dan September) dan ditujukan sebagai wadah untuk mengkomunikasikan hasil-hasil penelitian dari kajian tugas akhir mahasiswa MPI, khususnya yang terkait dengan pembinaan dan pengembangan IKM. Namun demikian, tulisan yang diterima Manajemen IKM terbuka bagi berbagai kalangan yang memiliki ketertarikan dalam pembinaan dan pengembangan IKM, baik itu peneliti, penyuluh, maupun pengusaha. Dengan diterbitkannya jurnal ini, maka kedepannya diharapkan lebih dipahami potensi, kendala dan pengembangan IKM melalui pendekatan holistik dan sinergi yang dilihat dari faktor-faktor ekonomi, manajerial dan faktor-faktor lainnya seperti kemitraan

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 305 Documents

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Strategi Pemasaran Produk Sosis Siap Makan (Studi Kasus: PT Primafood Internasional ) Wibowo, Mohamad Emir; Daryanto, Arief; Rifin, Amzul
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Problems faced by fast food products in the form of sausage from PT Primafood International with the brand Champ is lost competitor with competitors and sales tend to fluctuate throughout the year. This study was conducted with the objectives formulated from the description of the background. This research aims to 1) Identify internal and external factors of the company in marketing ready-to-eat sausage products, 2) Formulate strategies that can be done by companies to improve the marketing of ready-to-eat sausage on the market regarding products, prices, promotion and distribution. 3) Recommend the best strategy from various alternative strategies that can be formulated The method of analysis used is SWOT analysis. The result of this research is the formulation of alternative marketing strategy obtained by external and internal factors is to cooperate with partner, product differentiation, joint promotion with Charoen Pokphand group, and educative promotion. Based on the SWOT-ANP results, it is found that educational promotion is the priority of the main strategy recommended.

Manfaat Penerapan Standar pada Perusahaan Tuna di DKI Jakarta Linthin, Retno Dwiputri; Zakaria, Fransiska R; Trilaksani, Wini
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Tuna is one of the most valuable fishery commodities produced in Indonesia. In a great measure of tuna production in Indonesia is exported to several destination countries such as Japan, the European Union and America. The demand for tuna in Japan and the United States from year to year has never decreased. Furthermore, the role of tuna industry from time to time is increasingly important and strategic, especially in sustaining the nation's economy as tuna plays an important role in many people’s health in which Tuna provides high quality protein. In terms of sustainable tuna consumption, valuable creative activities (VCA) is required to be formulated, so all resources (tangible, intangible, human resources) are able to produce prime fishery products that have high quality standard and high value content, competent, safe, traceable, both nationally and internationally. The Prime fishery products are able to be produced if the fishery industry successfully applies several standards both national and international such as ISO, SNI, CODEX, and standards from importers. In terms of applying those standards, it is worth reviewing few of benefits of standard implementation. Associated with the standards applied by the company, there are studies of the benefits of standard implementation in tuna industry in Muara Baru, DKI Jakarta. The purpose of this study was to assess the benefits of standard implementation in tuna companies. The method used was descriptive and it uses several tests including profitability ratio analysis (net profit margin, return on asset, return on equity, profit margin). The results of this study are that both companies had implemented the standard well, standard understanding by both companies still exist different, while from the financial sector the company was able to increase profits

Analisis Manajemen Risiko Lingkungan, Sosial dan Tata Kelola pada Usaha Budidaya dan Pengolahan Kelapa Sawit (Studi Kasus: PT PP London Sumatra Tbk) Meilan, Tria Mutiari; Raharja, Sapta; Syamsun, Muhammad
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Palm oil (Elaeis guineensis Jacq.) is one of the main commodities in Indonesia . The production of Crude Palm Oil (CPO) and Palm Kernel Oil (PKO) in Indonesia has increased significantly in recent years. The palm oil industry is often accused of causing environmental degradation because some of the cultivation and processing practices are suspected to cause greenhouse gas emissions. The Government has implemented the obligations of certification of Indonesia Sustainable Palm Oil (ISPO) in accordance with the Government of Indonesia's commitment to improve the sustainability of the Indonesian palm oil industry. The objectives of this research are (1) To identify and analyze the impact of risk on environment, social and governance (ESG Risk) at each stage of oil palm cultivation and processing. (2) To identify and analyze the level of readiness to fulfill ISPO requirements (3). Determine the recommendations of risk control in the cultivation and processing of oil palm. The method used in this research is descriptive and analytic method which is a case study. Results of analysis at PT. London Sumatra (Lonsum) especially at Arta Kencana Estate, Lahat, South Sumatera which was not ISPO Certified yet, shows that there are 16 ESG risks and the highest is related to the preparation stage of the land area. Risk control recommended is Risk Avoidance. Arta Kencana Estate in general have fulfilled almost all of the requirements for compliance with required principles with an average index of 8.86. Arta Kencana Estate are need to complete and perform administrative improvements and requirements documents to be able to meet the gap. In this study found that the ESG risk on palm oil can be mitigated through the fulfillment of ISPO principles.

Strategi Perencanaan Model Bisnis Perusahaan Jasa Konsultan Arsitektur dan Jasa Kontraktor PT Architectaria Media Cipta Amin, Amirullah Muh; Baga, Lukman M; Tinaprilla, Netti
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

PT Architectaria Media Cipta is an architectural consulting and contractor company.The purpose of this research is to describe and improve the business model used by PT Architectaria Media Cipta based on Business Model Canvas (BMC) approach and SWOT analysis, and then develop a new business model prototype for PT Architectaria Media Cipta using Blue Ocean Strategy (BOS).BMC consist of customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures. The data collected bystructured interview.There are seven unsurts that need to be improved in a major way, and the two unsurts are remedied in a minor.The new business model prototype is created with a new value proposition that makes home and office furnishings products with unique designs, fixed size, light weight that can be sold massively through webstores and marketplace. Innovative products made by utilizing waste materials with the concept of re-use and re-cycle, therefore) the selling price of the product remains affordable.

Strategi Pengembangan Usaha Ikan Nila Salina (Oreochromis sp.) Sebagai Varietas Baru Budidaya Perikanan Dewi, Kiki Mariya; Hubeis, Aida Vitayala S; Raharja, Sapta
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Salina is a high salinity tolerant hybrid tilapia seed of genetic improvement that can grow well in brackish water that has salinity more than 20ppt or even in marine water with salinity up to 32ppt through the utilization of character euryhaline tilapia. Salina has been oficially by the Ministry of Marine Affairs and Fisheries in March 2014 based on the Decree of the Minister of Marine Affairs and Fisheries of the Republic of Indonesia Number 22/KEPMEN-KP/2014 on the Release of Salina Tilapia with commercial name Salina (Saline Tolerance Indonesian Tilapia). This study aimed to identify the financial feasibility as well as internal and external Salina culture factors in order to formulate the development strategy of Salina tilapia culture. The method used was quantitative descriptive analysiswhich consists of a matrix Internal Factor Evaluation (IFE), External Factor Evaluation (EFE),Internal-External (IE), Strength-Weakness-Opportunities-Threats(SWOT), andAnalytic Hierarchy Process (AHP) as a decision-making methods. The instruments used in the financial analysis were BEP, NPV, IRR, Net B/C Ratio, and PP. Based on financial analysis, Salina culture was feasible. While the result of the calculation of IFE is 2.18 and EFE is 3.10, positioning the Salina cell II. The results of the AHP assessment stated that the strategic priority of the strategy was to conduct promotional and socialization activities to introduce Salina as well as to attract public interest and increase demand.

Strategi Pengembangan Model Bisnis Klaster Industri Produk Olahan Susu Cipageran Lukman, Nyayu Rizkita Novelia Mahgalena; Syarief, Rizal; Suparno, Ono
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

The industrial cluster of dairy products Cipageran Cimahi is a joint organization of several groups engaged in animal husbandry, including dairy farmer groups and dairy processing groups that in carrying out its objectives the organization has not been able to run the business model effectively, so new strategies are needed to improve its business model . The objectives of the research are: (1) to mapping the initial condition of industrial cluster business model of Cipageran dairy products; (2) identifying internal and external factors; (3) to formulate development and improvement strategy in industrial clusters of Cipageran dairy products. The method of analysis in this study used a combination of Business Model Canvas (BMC) approach and the matrix of Strengths, Weakness, Opportunities and Threats (SWOT) in formulating the improvement strategy and business development of industrial cluster of Cipageran dairy products. The results of this study indicate that there should be improvement on each element in Cipageran dairy industry cluster business model. The improvement strategy includes: (1) Developing infrastructure and information technology network; (2) developing the human resources of the cow processing and breeder groups; (3) developing innovation culture by utilizing strong partnership, soul and mentality of high entrepreneurship and good quality according to applicable SOP; 4) to increase the economic value of the dairy cattle industry clusters in terms of leadership capability and legalization of contracts between processors, breeders and consumers.

Strategi Peningkatan Daya Saing TV Kabel Lokal (Studi Kasus PT DKM) Amru, M Kadafi; Daryanto, Heny K; Sanim, Bunasor
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

PT DKM is a company engaged in the field of Cable TV located in Payakumbuh. By the end of 2016 there are 3,037 subscribers. Based on internal data of PT DKM, network coverage and cable TV subscribers has reached 40% of Payakumbuh's residential area. Position of PT DKM as a market leader in Pay TV industry in Payakumbuh has not shown that PT DKM as a strong company that can win the competition in the long run. Strategic planning of local cable TV PT DKM needs to be analyzed in order to win the competition in Pay TV industry in Payakumbuh. The purpose of this study is (1) analyze the condition of competition PT DKM in pay TV industry in Payakumbuh, (2) to analyze internal and external factors of PT DKM, and (3) to formulate alternative strategies that can be implemented to improve the competitiveness of PT DKM. This research uses Porter's Five Forces analysis method, EFE (External Factor Evaluation), IFE (Internal Factor Evaluation), IE (Internal External) and SWOT (Strength Weaknesses, Opportunities and Threats) matrix, and ANP (Analytical Network Process) to determine the best alternative strategy for increasing competitiveness of PT DKM. Result of the ANP analysis show that condition of pay TV industry competition in Payakumbuh is at a condusive level. Internal factors that have the highest score of strength are highly competitive subscription prices and the main drawback is the limited number of favorite channels. While the dominant external factors in the form of opportunities is the number of cable TV content providers; and corporate threats of increasing competitors. Based on analysis the most recommended strategy to improve the competitiveness of PT DKM is a strategy to increase cooperation with the best content provider.

Strategi Pengembangan Portofolio Bisnis PT Kawasan Berikat Nusantara (Persero) Iskandar, Dony Ariya; Baga, Lukman Mohammad; Saptono, Imam Teguh
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

The research objective is to analyze the business portfolio development strategy at PT. Kawasan Berikat Nusantara (KBN). The study used descriptive method with the analytical tools used, among others, Internal Factor Evaluation (IFE). External Factor Evaluation (EFE), Grand Strategy Matrix, and General Electric (GE) Matrix. Based on the analysis of the Grand Strategy Matrix, the results of IFE and EFE indicate that the position of the company is in quadrant I. The strategy recommendations obtained from this quadrant are the growth strategy (Growth Strategy), with the implications of work programs including market development and penetration, product development, horizontal integration, forwards, and backwards. Besides that, the choice of strategy that can be applied is to diversify products centrally. The results of the GE Matrix analysis show that the company's four business units namely property services, prime concrete, clean water management and logistics services are each in a different quadrant. Property Services and Prima Concrete are in selective cells. In this case, the business unit for clean water management and logistics services is in the divestment cell. Based on the recommendations of the Grand Strategy Matrix, each business unit should improve its performance in the next five years through a more selective growth strategy, namely the development of more selective products and markets, improving the quality and quantity of human resources, and prioritizing investments in business units who have fast growth.

Strategi Pengembangan Ternak Sapi Potong untuk Meningkatkan Pendapatan Petani Kabupaten Manokwari, Papua Barat Anari, Oktovianus; Suryahadi, Suryahadi; Pandjaitan, Nora Herdiana
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Manokwari District is the base of raising beef cattle, and the production of seeds, feed, livestockproduction facilities.This activity production facilities strongly supports the achievement of good beef cattle productivity.The objectives of the research were (1) to identify factors influencing the development of beef cattle business, (2) to establish the scale of beef cattle and appropriate marketing and (3) to develop alternative strategy of beef cattle business development for improvement income of farmers of Manokwari District.Processing and data analysis used: (1) External Factor Evaluation (EFE) andInternal Factor Evaluation (IFE), (2) external internal (IE) matrix; (3) Strengths, Weaknesses, Opportunities, Threats (SWOT); and (4) Quantitative Strategic Planning Matrix (QSPM) analysis. Determination of priority strategies with QSPM, based on the results of alternative strategies resulting from the SWOT matrix. Based on the calculation of QSPM matrix, there are three strategic priorities that can be implemented, namely (1) strengthening the capital to compete, (2) expanding the market share of beef cattle, and (3) improving the quality of beef cattle.

Strategi Pemasaran Online UMKM Makanan (Studi Kasus di Kecamatan Cibinong) Setiawan, Teguh Febrianto; Suharjo, Budi; Syamsun, Muhammad
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Online marketing is a method of marketing using online (OL) and electronic media. This study aims to, (1) Assess the effectiveness of (OL) marketing in increasing corporate income, (2) Describe products that have OL marketing potential, ( 3) Identify influential factors in developing OL marketing strategies, and (4) Providing recommendations for alternative OL marketing strategies to be applied in MSMEs. This research was conducted on 10 MSMEs in Cibinong Sub-district, Bogor Regency, West Java Province, from April to August 2018. The method of analysis consists of descriptive analysis, content analysis, Strength, Weaknesses, Opportunity, and Threat (SWOT) analysis and Analytic Hierarchy Process (AHP). Based on the analysis of research data it is known that OL marketing successfully increases income for respondents by 10% to 32%. The results of content analysis found that the respondents' MSMEs already knew the importance of attracting product visualization by displaying descriptions and images that could invite consumers to buy, but not fully optimized yet through the Google Review Knowledge Panel facility. Based on the SWOT analysis, strategies were obtained: (a) Business Development with support of available Human Resource (HR) & Marketing Media Support, (b) Business Development System (OL), (c) Business Scale Up by Utilizing Capital, (d) Skill Improvement and OL System Knowledge, (e) Increased Business Capital and Product Promotion Display in order increasing turnover,( f) Business Development through Product Variants, Taste and Promotions (g) Increasing business capacity and services (Delivery), (h) Increasing cooperation in OL product promotion, (i) Increasing innovation and new product variants. The alternative method of OL marketing of food MSMEs in Cibinong Sub district chosen based on AHP respectively is Grab-food media. The second priority is to use social media (Facebook, Instagram, Youtube etc.). The third priority is to use Google SEO media. The fourth priority is to use a website and the fifth priority is direct contact.

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Program Studi Magister Pengembangan Industri Kecil Menengah, Sekolah Pascasarjana IPB Jl. Raya Pajajaran, Kampus IPB Baranangsiang, Bogor 16144

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Home Page

OAI Link

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Contact

Reviewer

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Contact Name Haeranto Haerul K

Contact Email mpi@apps.ipb.ac.id

Phone +628111102950

Journal Mail Official mpi@apps.ipb.ac.id

Editorial Address Program Studi Magister Pengembangan Industri Kecil Menengah, Sekolah Pascasarjana IPB Jl. Raya Pajajaran, Kampus IPB Baranangsiang, Bogor 16144

Location Kota bogor, Jawa barat INDONESIA

Abstract

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Abstract

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Abstract

Abstract

Abstract

Contact Name
Haeranto Haerul K

Contact Email
mpi@apps.ipb.ac.id

Phone
+628111102950

Journal Mail Official
mpi@apps.ipb.ac.id

Editorial Address
Program Studi Magister Pengembangan Industri Kecil Menengah, Sekolah Pascasarjana IPB Jl. Raya Pajajaran, Kampus IPB Baranangsiang, Bogor 16144

Location
Kota bogor,

Jawa barat

INDONESIA