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Jurnal PKM Manajemen Bisnis
Published by Perhimpunan Sarjana Ekonomi dan Bisnis
ISSN : -     EISSN : 27978338     DOI : 10.37481/pkmmb
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Focus & Scope Jurnal PKM Manajemen Bisnis merupakan jurnal ilmiah yang dikelola dan diterbitkan oleh Perhimpunan Sarjana Ekonomi dan Bisnis. Secara berkala, jurnal ini terbit dua kali dalam satu tahun (enam bulanan). Secara prinsip, jurnal ini dimaksudkan menjadi pionir dalam pengelolaan jurnal elektronik bagi peneliti, akademisi, dan praktisi. RUANG LINGKUP (Scope) Pengabdian Bidang Manajemen Pengabdian Bidang Bisnis FOKUS (Focus) Pelatihan dan Pembinaan Kewirausahaan Pelatihan dan Pembinaan Pemasaran Digital Pelatihan dan Pembinaan UMKM Pelatihan dan Pembinaan Manajemen Bisnis Pelatihan Manajemen Keuangan dalam Bisnis Pelatihan Audit Bisnis Pelatihan Manajemen Investasi Pelatihan dan Pembinaan Keahlian Bisnis Pelatihan Pengembangan SDM Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 237 Documents
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Program Edukasi Budaya Nusantara melalui Pembelajaran Tarian Daerah di SB Pandan Jaya Malaysia Nurmaulidia Husaeni; Edy Purwanto
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1811

Abstract

Indonesian immigrant children growing up in Malaysia often have limited structured exposure to Nusantara culture within informal learning environments. Traditional regional dance offers strong pedagogical value, yet its impact must extend beyond movement imitation to foster cultural literacy. This study aimed to evaluate the effectiveness of a blended cultural learning activity in strengthening Nusantara cultural literacy through regional dance education at Sanggar Bimbingan Pandan Jaya, Malaysia. A blended activity method was used, including (1) cultural stimulus through traditional dance videos, (2) cognitive reinforcement using gamified quizzes on dance names and regional origins, and (3) stepwise guided dance practice emphasizing rhythm, expression, and movement synchronization. Data were collected through observation, quiz scores, and movement evaluation rubrics involving 20 students (grades 3–6). Results show that videos increased engagement and cultural recognition, quizzes improved immediate factual recall accuracy, and 80% of participants could follow fundamental dance movements with adequate rhythmic synchronization after guided demonstrations. Participants also displayed rising confidence, cultural pride, and a developing sense of belonging toward Indonesian cultural roots.
Mengenalkan Lagu Nasional dan Lagu Daerah kepada Anak Migran Indonesia di Malaysia sebagai Upaya Pelestarian Identitas Kebangsaan Amadea Choirul Nisa; Edy Purwanto
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1812

Abstract

This community service program aimed to introduce Indonesian national and regional folk songs to Indonesian migrant children at Sanggar Bimbingan (SB) Pandan Jaya, Kuala Lumpur, Malaysia. Held on 30 October 2025, the activity involved 20 children aged 9–12 years who initially had very limited knowledge of Indonesian culture due to stronger exposure to Malaysian popular media. The intervention used a simple audiovisual approach by screening videos of four regional songs (Rasa Sayange, Jali-Jali, Ampar-Ampar Pisang, Es Lilin) and three national anthems (Indonesia Raya, Bagimu Negeri, Hari Merdeka). Children then received short explanations about each song’s origin and meaning before participating in group singing sessions. Pre-test findings showed that only 15% of participants could name a single regional song and none knew a complete national anthem. After the activity, results improved markedly: all children were able to identify at least three regional songs with their origins and all three national anthems, 85% could accurately sing the refrains, and 95% instinctively stood in respect when Indonesia Raya was played. Enthusiasm was consistently high, and students expressed pride in their Indonesian identity. Attention challenges were managed using quick quizzes and small rewards. Seven high-quality song videos were donated as permanent learning materials, ensuring lasting cultural impact.
Peningkatan Efektivitas Promosi Klinik NU Beauty melalui Pengembangan Media Digital Esih Nurasiah Jamil; Yulianingsih Yulianingsih
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1822

Abstract

This Community Service Program (PkM) was initiated in response to the limited effectiveness of promotional strategies used by NU Beauty Clinic in Jonggol, Bogor, which struggled to reach a wider audience due to minimally informative messages and restricted use of digital media. The program, conducted in October 2025 by lecturers and students of Universitas Djuanda and attended by 15 clinic employees, aimed to strengthen the clinic’s marketing communication through digital-based promotional improvements. Using interviews, observations, discussions, problem analysis, and the implementation of digital solutions, the team identified that previous promotional content relied heavily on before–after photos without explaining service benefits, treatment types, or customer testimonials, while promotional channels were limited to WhatsApp and Instagram. The PkM activities resulted in enhanced promotional content and the development of additional digital platforms such as TikTok and Facebook, enabling the clinic to expand audience reach and improve visibility. These efforts provided more relevant communication alternatives for the clinic’s target market and contributed to a more structured and sustainable promotional strategy. Overall, the program is expected to support NU Beauty Clinic in strengthening its competitiveness and increasing business revenue through effective and comprehensive digital marketing practices.
Introduction to Technology and Its Impact on the Indonesian Migrant Children in Malaysia Firdaus Firdaus; Andro Dewanta Noegroho; Aldiva Qolby Tiara; Fiderius Ismanto; M. Roby Jatmiko; Wa Ode Sitti Nurrahmah; Kukuh Mulyanto; Asepta Hendriyanto; Alis Arifa Rahman; Ellen Proborini; Heru Yulianto; Nuruddin Mahmud
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1823

Abstract

This community service program addressed the digital literacy gap among Indonesian migrant children at SB Pandan Jaya, Malaysia, who face limited access to digital resources and online safety education. The initiative aimed to strengthen students’ foundational digital skills, promote safe and ethical internet use, and equip teachers with practical tools to facilitate sustained digital literacy. The program was implemented in October 2025 at SB Pandan Jaya, involving 43 students aged 8–15 and 8 teachers, with 12 facilitators from Universitas Muhammadiyah Semarang, STIE Anindyaguna, and STT Pati. A mixed-method participatory approach was employed, combining pre- and post-assessments, classroom observations, reflective interviews, hands-on workshops, and simulated online scenarios. The intervention followed four stages: needs assessment, capacity building and training, guided practice and mentoring, and evaluation and monitoring. Findings indicate significant improvements in student competencies: basic internet knowledge increased by 94%, device operation by 80%, digital safety by 113%, and educational application use by 76%. Teachers’ capacity to integrate ICT and monitor students’ online safety also improved by 61% on average. High attendance and active engagement demonstrated the relevance and effectiveness of the program. Practical sessions and structured guidance enabled students to apply digital skills confidently while fostering safe online behavior. Overall, this program highlights the importance of community-based digital literacy initiatives in enhancing technological readiness and promoting safe internet practices among marginalized migrant children.
Mengintegrasikan Strategi Sumber Daya Manusia dan Sociopreneur untuk Mewujudkan Bank Sampah Berdaya di Bekasi Tiarapuspa Tiarapuspa; Dini Hariyanti; Rakendro Wijayanto; RA Hera Purnami K; Ida Sri Wulandari; Dewa Lima Vadillah; Arlina Intan Regita; Dewi Anggraeni
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.1623

Abstract

The Community Service Program (PKM) was conducted to empower waste bank managers in Mangunjaya Village, Bekasi, through the integration of human resource (HR) strategies and the concept of sociopreneurship. The activity took place on January 16, 2025, organized by five PKM teams from Trisakti University, and was attended by 30 waste bank managers. The program was designed using a participatory approach that included team management training, basic financial literacy, branding and digital marketing strategies, and mentoring in the development of recycled products. The implementation methods consisted of lectures, group discussions, hands-on waste sorting practices, and evaluation through a post-test assessment. The results indicated a 35% increase in participants’ understanding, improvement in the quality of recycled products, and expanded marketing reach through online platforms. The implementation of this program provided tangible benefits, including enhanced managerial capacity of waste bank managers, the development of a social entrepreneurship mindset, and the creation of new environmentally based economic opportunities. Furthermore, the program contributed to the development of empowered waste banks with the potential to become drivers of the circular economy in their region.
Program Penguatan Resiliensi dan Manajemen Stres bagi Pekerja Pariwisata di Kawasan Sanur Denpasar I Made Andika Naraditha; I Wayan Adis Hordinata; I Made Augie Putra Budiartha; Ida Bagus Ary Indra Dhuaja
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.1902

Abstract

This community service activity was motivated by the high level of work-related stress experienced by tourism workers in the Sanur area of Denpasar, resulting from excessive workloads, post-pandemic economic uncertainty, and limited psychosocial support. These conditions have contributed to decreased motivation and work performance. The partner-related problems identified included low levels of understanding of stress management and the absence of systematic strategies to strengthen worker resilience. The objective of this program was to enhance mental health literacy, improve stress management skills, and foster a more adaptive and supportive work culture among tourism workers. The activity was conducted in Sanur, Denpasar, in July 2025. Participants consisted of 34 tourism workers, while the implementation team comprised five lecturers and students from Universitas Pendidikan Nasional. The program employed participatory training methods, group discussions, relaxation and mindfulness practice sessions, as well as pre-test and post-test assessments. The results demonstrated an increase in participants’ knowledge of stress management, improved coping skills, more positive attitudes toward stress, and enhanced work motivation. Evaluation findings also indicated improved social interaction among participants and increased institutional support to sustain the program. In conclusion, this structured yet simple intervention effectively addressed the partners’ needs, and it is recommended that future initiatives include advanced training and the establishment of workplace support groups to ensure long-term impact and sustainability.
Penerapan Platform Pemasaran Digital untuk Meningkatkan Omzet UMKM di Desa Waringin Jaya Bojonggede Kabupaten Bogor Dwi Uthari Nabilah; Selvi Trasviyati; Abdul Kadir; Nofryanti Nofryanti; Suripto Suripto
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.1937

Abstract

The rapid development of digital technology offers significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and enhance business competitiveness. Nevertheless, MSMEs in rural areas continue to encounter challenges in adopting digital marketing, including limited technological skills, restricted access to information, and low awareness of the importance of digital platforms. To address these issues, a Community Service Activity (PkM) was conducted in Waringin Jaya Village, Bojonggede District, Bogor Regency, from November 14 to 16, 2025. This activity involved 26 participants consisting of MSME actors, village officials, and community members. The program aimed to improve participants’ digital competencies by providing practical knowledge and skills in utilizing digital marketing platforms such as social media, online marketplaces, and websites to promote local products. The implementation method was based on a Participatory Action Approach, positioning MSME actors as active partners throughout the process. The activities included surveys, direct material delivery, simulations, and interactive discussions focusing on target market analysis, basic financial management, and digital product marketing strategies. The results showed an increase in participants’ understanding of digital marketing concepts, their ability to operate digital platforms, and their motivation to integrate technology into their business practices. This activity is expected to support MSME digital transformation, broaden market access, increase sales turnover, and contribute to improving rural economic welfare while reducing the digital divide.
Penguatan Literasi Keuangan Dalam Mengelola Keuangan Pribadi Pada Siswa SMK IPTEK Tangerang Selatan Aat Sutihat; Liasari Fajarwati
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.1951

Abstract

The low level of financial literacy among adolescents has become a critical issue that requires serious attention, particularly for vocational high school (SMK) students who are beginning to manage their finances independently. Limited understanding of personal financial management can lead to consumptive behavior, weak saving habits, and increased vulnerability to the misuse of digital financial services. This Community Service Program aimed to enhance the financial literacy of SMK students through applicative and contextual education on personal financial management. The program was implemented at SMK IPTEK and involved 35 students as participants. The PKM activities were conducted by five lecturers from the Undergraduate Accounting Study Program of Universitas Pamulang on September 27, 2025. The implementation methods included interactive counseling sessions, participatory discussions, budgeting simulations, and the introduction of potential digital financial risks. Program evaluation was carried out by comparing students’ knowledge and skills before and after the activities. The results showed a significant improvement in students’ financial understanding and competencies, particularly in distinguishing between needs and wants, preparing simple personal budgets, and increasing awareness of digital financial risks. These findings indicate that structured and participant-oriented financial education is effective in improving financial literacy. This PKM program contributes to fostering responsible financial behavior among SMK students and is expected to serve as a sustainable community service model supported by schools and relevant stakeholders.
Peningkatan Kompetensi dan Kreativitas Wirausaha Menuju Peningkatan Jumlah Ekspor pada UMKM Kota Depok melalui Program Capacity Building Vivi Iswanti Nursyirwan; Sasmita Sari Ardaninggar
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.1953

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the national economy. However, low competitiveness and limited export capabilities are major challenges in Indonesia, including in Depok City. This program aims to improve entrepreneurial competence and creativity through capacity building, enabling Depok MSMEs to penetrate the export market. The implementation method uses a participatory action research (PAR) approach through training on entrepreneurial competence and creativity related to exports. The PKM was held on December 7, 2025. There were 39 active participants during the PKM event. The resulting outputs were increased entrepreneurial competence and creativity, cognitively and skill-wise, among fostered partners, as well as an increase in digital export literacy from 55% before the PKM event to 80%. The results of the PKM participant questionnaire indicated that participants benefited from this PKM event and expressed their desire for future PKM implementations to be well-received in terms of MSME development from a technological perspective.
Penguatan Kesadaran Pelajar dalam P4GN melalui KKN Mahasiswa Universitas Krisnadwipayana Mishelei Loen; Yuaniko Paramitra; Diana Gustinya; Mulia Rahmah; Dhistianti Mei Rahmawantari; M. Kausar Maulana; Tatag Herbayu Latukismo; Nino Nopriandi Saleh; Arief Rachmawan Assegaf; Muhammad Harri; Laurimba Simorangkir
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.1957

Abstract

Drug abuse among adolescents remains a serious issue in Indonesia, as it threatens the quality of human resources and hampers the optimal utilization of the demographic bonus. This community service activity aimed to improve students’ understanding of types of drugs, their health and legal impacts, and their implications for future education and economic productivity. The Community Service Program (Kuliah Kerja Nyata/KKN) of Universitas Krisnadwipayana was conducted at SMK Yadika 6, MA Al Ihsan, and Sekolah Terbuka (Yayasan Intisyar Salam) from October 29 to November 24, 2025. The program was implemented by a team consisting of lecturers and students, totaling 11 participants, and involved 100 student participants from the target schools. The KKN activities employed an educational and participatory approach through several stages, including the delivery of educational materials, screening of educational videos, and interactive discussions. The results indicated an improvement in students’ understanding of various types of drugs and the risks associated with drug abuse, as well as active engagement and positive responses during the sessions. This program highlights the crucial role of educational institutions as the frontline in drug abuse prevention and demonstrates its potential as a sustainable preventive intervention model for students to support healthier, more productive future generations.

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