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Jurnal PKM Manajemen Bisnis
Published by Perhimpunan Sarjana Ekonomi dan Bisnis
ISSN : -     EISSN : 27978338     DOI : 10.37481/pkmmb
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Focus & Scope Jurnal PKM Manajemen Bisnis merupakan jurnal ilmiah yang dikelola dan diterbitkan oleh Perhimpunan Sarjana Ekonomi dan Bisnis. Secara berkala, jurnal ini terbit dua kali dalam satu tahun (enam bulanan). Secara prinsip, jurnal ini dimaksudkan menjadi pionir dalam pengelolaan jurnal elektronik bagi peneliti, akademisi, dan praktisi. RUANG LINGKUP (Scope) Pengabdian Bidang Manajemen Pengabdian Bidang Bisnis FOKUS (Focus) Pelatihan dan Pembinaan Kewirausahaan Pelatihan dan Pembinaan Pemasaran Digital Pelatihan dan Pembinaan UMKM Pelatihan dan Pembinaan Manajemen Bisnis Pelatihan Manajemen Keuangan dalam Bisnis Pelatihan Audit Bisnis Pelatihan Manajemen Investasi Pelatihan dan Pembinaan Keahlian Bisnis Pelatihan Pengembangan SDM Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 237 Documents
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Literasi Pasar Modal bagi Siswa SMP melalui Edukasi Investasi Dasar untuk Mendukung Kesadaran Finansial Tri Utami; May Cahya Rizki; Ulfah Fitriyati; Winda Siti Rukmanah; Fery Citra Febriyanto
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2144

Abstract

Financial literacy has become an essential competency for young people in managing personal finances and making informed financial decisions. However, knowledge of capital market investment among junior high school students remains limited, resulting in low awareness of financial planning and investment opportunities. Therefore, community service activities were conducted to introduce basic investment concepts and improve students’ understanding of the capital market from an early age. This program aimed to enhance financial awareness and provide fundamental knowledge of capital market investment for junior high school students. The Community Service Program (PKM) was carried out at Aruna Surya Bestari Foundation, Pamulang, South Tangerang, on May 14, 2026. The activity was implemented by a team of five lecturers and students from Universitas Pamulang and involved 17 foster children studying at the junior high school level. The program was conducted through several stages, namely preparation, implementation, and reporting. During the implementation stage, participants received educational materials through lectures, practical exercises, discussions, and question-and-answer sessions. The results of the activity indicated an improvement in participants’ understanding of basic investment concepts, capital market instruments, and the importance of financial planning. Participants showed high enthusiasm and active involvement throughout the program. The activity successfully increased students’ financial awareness and encouraged a positive attitude toward responsible financial management and future investment planning.
Akselerasi Daya Saing UMKM Kuliner PKK melalui Digital Marketing dan Pembayaran Non Tunai Muhammad Virza Dwiriandry; Fuji Kartika Sari; Siti Istiqomah; Muhammad Agratha Friezsanda
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2178

Abstract

Micro, small, and medium enterprises (MSMEs) play a strategic role in strengthening the local economy; however, many women-led culinary MSMEs affiliated with the Family Welfare Movement (PKK) in Kelapa Indah Village, Tangerang City, still rely on conventional marketing and cash-based transactions. These limitations reduce market reach, operational efficiency, and business competitiveness. Therefore, this community service program aimed to enhance participants' knowledge and practical skills in digital marketing and cashless payment systems to support sustainable business development. The program was conducted on June 7, 2026, at the Kelapa Indah Village Hall, Tangerang City, involving 25 active culinary MSME owners from the PKK community. The implementation adopted a solution-oriented training approach through an interactive seminar, group discussions, case-based learning, and hands-on practice. The activities were carried out by a team consisting of one lecturer from the Master of Management Program, Universitas Pamulang, and four undergraduate student assistants. Training materials covered Business Model Canvas (BMC), product photography, persuasive copywriting, social media marketing, and the implementation of QRIS and electronic wallet payment systems. The results indicated a qualitative improvement in participants' understanding and practical competencies in digital promotion and digital financial management. Participants demonstrated high engagement throughout the program, reflected in active discussions and increased confidence in applying digital marketing strategies and cashless payment technologies. These findings suggest that integrating digital marketing literacy with digital financial practices can strengthen technology adoption and improve the long-term competitiveness of community-based culinary MSMEs.
Membangun SDM Unggul pada UMKM Lokal Sebagai Pilar Ekonomi di Kelurahan Kelapa Indah Kota Tangerang Erwin Wijaya; Halimahtun Sa’diyah; Liana Fadilah; Martono Martono
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2191

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting regional economic growth and creating employment opportunities. However, many local culinary MSMEs still face challenges related to human resource quality, managerial capability, and business competitiveness. Therefore, strengthening human resources is essential to improve the sustainability and performance of MSMEs. This Community Service Program (PKM) aimed to enhance the knowledge and competencies of local culinary MSME owners in Kelapa Indah Village, Tangerang City, enabling them to become more competitive and contribute to local economic development. The program was conducted on June 7, 2026, in Kelapa Indah Village, Tangerang City, and was implemented by five lecturers and graduate students from the Master of Management Program, Universitas Pamulang. The participants consisted of 25 local culinary MSME owners. The implementation methods included presentations, practical sessions, discussions, and question-and-answer activities. The PKM was carried out through three stages: preparation, implementation, and reporting. The results indicated that participants demonstrated increased understanding of human resource development, business management, and entrepreneurial strategies. The interactive learning approach encouraged active participation, knowledge sharing, and practical problem-solving. Overall, the program successfully strengthened participants' managerial awareness and competencies, supporting the development of high-quality human resources as a fundamental pillar for improving the competitiveness and sustainability of local MSMEs in Kelapa Indah Village.
Inovasi Pembuatan Telur Asin Organik untuk Mendukung Pengembangan UMKM Berbasis Potensi Lokal di Kabupaten Kolaka Asdar Asdar; Putu Sri Dewi; Fatima Fatima; Riana Eka Cahyani; Rina Sardiana Sari; Mustakim Mustakim
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2256

Abstract

Kolaka Regency has considerable potential in developing Micro, Small, and Medium Enterprises (MSMEs) based on local livestock products, particularly salted eggs. However, the utilization of chicken eggs as an alternative raw material and the application of different salting methods have not been widely introduced to the community. This community service activity aimed to introduce the production of organic salted eggs using two methods, namely the brining method and the mud-coating method, by utilizing both duck eggs and commercial chicken eggs. The activity was carried out through preparation of tools and materials, production practice, observation of product quality, packaging, and product introduction as a local MSME innovation. The instruments used included observation sheets and documentation during the implementation process. Data were analyzed descriptively by comparing the implementation process and the resulting products from both methods. The results showed that both methods successfully produced organic salted eggs with good quality, distinctive taste, and attractive appearance. The brining method was easier to apply and produced a more uniform salt distribution, while the mud-coating method provided a more traditional processing technique with satisfactory product quality. This innovation demonstrates that both duck eggs and commercial chicken eggs can be processed into value-added products that have the potential to support local entrepreneurship and improve community income in Kolaka Regency.
Peningkatan Literasi BPJS Ketenagakerjaan Bukan Penerima Upah (BPU) pada UMKM Kecamatan Sepatan Timur Tangerang Herlina Herlina; Lia Ira Sahara; Dina Aulia
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2286

Abstract

East Sepatan District has significant potential for MSMEs as economic drivers, but they are vulnerable to occupational risks due to a lack of social safety nets. This Community Service (PKM) activity aims to improve literacy regarding the BPJS Ketenagakerjaan Non-Wage Recipients (BPU) among MSMEs in the region. Observations revealed that 90% of business owners had not yet participated in the Old Age Security (JHT) program, and 30% had inactive membership due to delinquent contributions. The methods used were interactive outreach and direct counseling regarding early protection and retirement financial planning. The results of the activity demonstrated an increase in partners' understanding of the importance of active participation via the JMO application, accident insurance benefits, and JHT savings management. Through this program, MSMEs in East Sepatan can operate their businesses with a sense of security.
Peningkatan Pengetahuan Masyarakat melalui Edukasi Penggunaan Dexamethasone Secara Rasional di Klinik Armina Sakti Kota Bengkulu Lusiana Lusiana; Septi Wulandari; Annadine Zahrina Ajeqy; Rahmadannisa Dwi Amanda; Ridwan Hartadi; Elsa Nur Rahmadina; Elsi Febriyani
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.2313

Abstract

Inappropriate use of dexamethasone without adequate knowledge or health-professional supervision poses significant risks to the community, particularly through its informal circulation as a "miracle drug" (obat dewa) and illegal addition as an active pharmaceutical ingredient (BKO) in herbal products. A community education activity was conducted at Klinik Armina Sakti, Bengkulu City, to improve participants' understanding of dexamethasone, including its therapeutic indications, adverse effects, drug interactions, BKO contamination risks in traditional medicine, product legality verification through BPOM, and the importance of medically supervised dose tapering. The intervention employed an educational presentation followed by discussion, with knowledge assessed using a seven-item multiple-choice pre-test and post-test. Simulated data from 30 participants demonstrated a mean knowledge score increase from 34.76 before education to 80.95 after education, representing an average gain of 46.19 points. The mean normalized gain (N-Gain) was 0.692, categorized as moderate according to Hake's criterion. Before education, 27 participants were in the low knowledge category and three in the adequate category; after education, 15 participants achieved adequate knowledge and 15 achieved good knowledge, with all participants showing improvement. These simulated findings illustrate the intended structure and analysis of the article; however, they must be replaced with authentic questionnaire data, or the limitation explicitly disclosed, before manuscript submission for publication.
Pendampingan UMKM dalam Membangun Citra dan Strategi Promosi Efektif pada Gerakan Pemuda Ansor Pagedangan Tangerang Asep Sulaeman; Reza Khairul Hadi; Komarudin Komarudin
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2316

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development; however, many MSME actors still face challenges in building a strong business image and implementing effective promotional strategies. This community service activity was conducted to assist MSME actors of Gerakan Pemuda Ansor in Pagedangan, Tangerang, in strengthening business identity, improving promotional capabilities, and expanding their understanding of effective marketing strategies. The activity was conducted in Pagedangan Village, Tangerang, on April 19, 2026. The community service team consisted of three lecturers from Universitas Pamulang, with 17 MSME participants from Gerakan Pemuda Ansor. The implementation method consisted of three main stages: preparation, implementation, and reporting. The implementation stage used several approaches, including material presentation, practical activities, discussions, and question-and-answer sessions. The materials focused on building a positive business image, developing attractive promotional content, and selecting appropriate promotional strategies according to the characteristics of the target market. The results showed that participants gained improved understanding of the importance of business image and promotional strategies in increasing product attractiveness and competitiveness. Participants were also able to identify opportunities to improve their business branding and promotional practices. The activity was therefore considered useful in increasing MSME participants' knowledge and practical skills in developing sustainable promotional strategies.

Page 24 of 24 | Total Record : 237

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