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Jurnal PKM Manajemen Bisnis
Published by Perhimpunan Sarjana Ekonomi dan Bisnis
ISSN : -     EISSN : 27978338     DOI : 10.37481/pkmmb
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Focus & Scope Jurnal PKM Manajemen Bisnis merupakan jurnal ilmiah yang dikelola dan diterbitkan oleh Perhimpunan Sarjana Ekonomi dan Bisnis. Secara berkala, jurnal ini terbit dua kali dalam satu tahun (enam bulanan). Secara prinsip, jurnal ini dimaksudkan menjadi pionir dalam pengelolaan jurnal elektronik bagi peneliti, akademisi, dan praktisi. RUANG LINGKUP (Scope) Pengabdian Bidang Manajemen Pengabdian Bidang Bisnis FOKUS (Focus) Pelatihan dan Pembinaan Kewirausahaan Pelatihan dan Pembinaan Pemasaran Digital Pelatihan dan Pembinaan UMKM Pelatihan dan Pembinaan Manajemen Bisnis Pelatihan Manajemen Keuangan dalam Bisnis Pelatihan Audit Bisnis Pelatihan Manajemen Investasi Pelatihan dan Pembinaan Keahlian Bisnis Pelatihan Pengembangan SDM Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 231 Documents
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Strategi Peningkatan dan Pertanggungjawaban Dana pada Panti Asuhan Darul Hikmah Gubeng Surabaya Jawa Timur R. Muh. Syah Arief Atmaja Wijaya; Diah Hari Suryaningrum; Munari Munari; Zidan Ardiansyah; Alexa Nora Soraya; Meylina Amelia Ardi; Melati Cahyaning; Faizah Mahdiyyah Fiddien
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2056

Abstract

This community service activity aims to enhance transparency and strategic fund management at the Darul Hikmah Gubeng Orphanage in Surabaya by leveraging digital technology and strengthening the institution’s branding capabilities. A participatory approach was implemented through training in visual content creation using Canva and CapCut, as well as outreach on the QRIS-based digital donation system. Evaluation, conducted through questionnaires and group discussions, demonstrated an increase in the administrators’ understanding of the concepts of accountability, public reporting, and digital communication skills. The results of the activity indicate that the social branding strategy and reporting through social media contributed significantly to building donor trust and expanding the community support network. This model is expected to be replicated in other social institutions with similar needs.
Pelatihan Kepemimpinan, Investasi Keuangan dan Dasar Akuntansi Serta Peningkatan Kompetensi, Motivasi dan Kedisiplinan yang Bertujuan untuk Mensosialisasikan Kewajiban Belajar 12 Tahun dan Mengedukasi Mengenai Perlindungan Guru dalam Kegiatan Belajar Pada Siswa-Siswi Yayaysan Mutakabbir Kabupaten Bogor Muhammad Rizal Saragih; Rusdi Rusdi; Dinar Ambarita; Prima Sadewa; Mawardi Nurullah; Julian Muhammad Hasan; Liana Dwi Septiningrum; Eka Rima Prasetya; Moh. Yuddy Yudawirawan; Dewi Ulfah Arini; Sujarwo Sujarwo; Muslim Muslim; Fery Citra Febriyanto; Eko Sasongko Priyadi; Diantia Amendy; Indra Wadi; Mhd. Ali Akbar; Sri Indarti
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2058

Abstract

This community service program (PKM) was conducted to address the need for improving students’ and teachers’ understanding of leadership, financial literacy, and basic accounting, while also strengthening competence, motivation, and discipline. Additionally, the program aimed to socialize the importance of the 12-year compulsory education policy and to educate participants about teacher protection in the learning process. The objective of this activity was to enhance knowledge, awareness, and practical skills among students and teachers at Yayasan Mutakabbir, Bogor. The PKM was carried out on April 12, 2026, at Yayasan Mutakabbir Kemang, Bogor. The implementing team consisted of 12 lecturers from Universitas Pamulang, with 23 participants including students and teachers. The methods used in this activity included material presentations, practical exercises, discussions, and question-and-answer sessions. The implementation stages consisted of preparation, execution, and reporting. The results showed increased participant understanding of leadership principles, financial investment basics, and accounting concepts. Participants also demonstrated improved motivation, discipline, and awareness of the importance of continuing education and teacher protection. The interactive approach contributed to active engagement and positive feedback from participants.
Peningkatan Kesadaran Lingkungan Mahasiswa melalui Edukasi Manajemen Pengelolaan Sampah di Tangerang Adryan Rachman; Prita Karina Diandra; Maulana Malik Muhammad
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2096

Abstract

This community service activity aims to enhance students’ environmental awareness through field-based education on waste management integrated with managerial perspectives. The program is grounded in the increasing challenges of waste accumulation and the gap between environmental knowledge and actual behavior among students. It was conducted at the Environmental Education Depot in Tangerang, involving students from the Food and Beverage Management Program at Universitas Pradita. A participatory experiential learning approach was implemented, consisting of observation, educational sessions, interactive discussions, and hands-on waste sorting practices. This approach enables students to directly engage with real-world environmental issues, fostering deeper understanding and meaningful learning experiences. The results indicate a significant improvement in students’ comprehension of waste classification, processing systems, and sustainable environmental practices. In addition, there was a noticeable increase in environmental awareness and responsibility, reflected in students’ willingness to adopt proper waste management behaviors in their daily lives. From a managerial perspective, participants also developed an understanding of systematic waste management processes, including planning, organizing, implementation, and control. Overall, this program demonstrates that integrating experiential learning with managerial concepts is effective in strengthening environmental awareness, bridging the gap between theory and practice, and promoting sustainable behavior among students.
Sosialisasi Budidaya Ikan Air Tawar di Sekolah Dasar Islam Terpadu Muslimat 1 Tarakan Kalimantan Utara Diana Purnama Sari; Heni Irawati; Rini Mastuti; Awaludin Awaludin; Zainuddin Zainuddin
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2101

Abstract

Freshwater fish farming has significant potential to support food security, environmental education, and community-based economic development. However, the limited practical knowledge of aquaculture among school educators often hinders the integration of fish farming activities into educational programs. Therefore, this community service activity was conducted to improve the competence of teachers and staff at SD IT Muslimat 1 Tarakan City in freshwater fish farming as a source of applied learning and a potential school-based entrepreneurial activity. The program involved 18  teachers and staff members who had limited prior experience in aquaculture practices. The quantitative target of the activity was to provide participants with fundamental knowledge and practical skills related to freshwater fish farming and to encourage the utilization of school facilities for educational fish culture activities. The activity was carried out on October 25, 2025, using interactive socialization and hands-on workshop methods. The training materials included the introduction of economically valuable freshwater fish species, such as tilapia and catfish, selection of culture media, water quality management, feeding practices, and pest and disease control. Participants actively engaged in both theoretical and practical sessions conducted at the school’s fish culture pond. The results indicated increased participant understanding of basic aquaculture techniques and the potential application of fish farming within the school environment. This activity is expected to support the eco-school program, strengthen environmental awareness, and promote sustainable educational and entrepreneurial initiatives.
Pelatihan Budidaya Ikan Cupang (Betta sp.) di SMKN 1 Sebatik Barat Kalimantan Utara Diana Purnama Sari; Rini Mastuti; Heppi Iromo; Aziz Aziz; Muhammad Amien; Ricky Febrinaldy Simanjuntak; Rukisah Saleh
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2102

Abstract

Community Service was carried out at SMKN 1 Sebatik Barat on November 7, 2025, involving 30 students from the Aquaculture Agribusiness Program. The main objective of this activity was to develop students’ entrepreneurial character through betta fish (Betta splendens) farming activities. Betta fish farming was selected because it has promising business potential, requires relatively low capital investment, and can be easily implemented on a small scale. The program consisted of theoretical sessions covering good aquaculture practices, including broodstock selection, spawning techniques, fish rearing, basic business management, and marketing strategies for fishery products. Furthermore, students were directly involved in practical activities such as spawning and fry management. The results of the program indicated high participant enthusiasm and significant improvement in their understanding of aquaculture techniques and entrepreneurial concepts. The activity successfully fostered an entrepreneurial mindset, encouraged self-reliance, and provided practical skills that can be immediately applied to initiate small-scale fish farming businesses. This community service program is expected to serve as a sustainable first step in developing young entrepreneurs in the fisheries sector.
Simulasi Usaha sebagai Media Peningkatan Literasi Keuangan dan Kewirausahaan Siswa SMK Muhammadiyah 5 Jakarta Vita Bintang Apriyanti; Farida Ismiyatun; Sri Mulwanti; Yoci Andeski
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2104

Abstract

The high unemployment rate among vocational high school (Sekolah Menengah Kejuruan/SMK) graduates remains a significant challenge in Indonesia’s vocational education system. One of the main contributing factors is the dominance of a job-seeker mindset rather than a job-creator orientation. In addition, low practical financial literacy such as the inability to accurately calculate the Cost of Goods Sold (COGS) and the habit of mixing personal and business finances hinders students from developing independent entrepreneurial ventures. This Community Service Program (PMKM) aims to improve entrepreneurship understanding and financial management skills among 24 eleventh-grade accounting students at SMK Muhammadiyah 5 Jakarta. The implementation method uses an experiential learning approach through interactive workshops, financial engineering practice, and a Shock Market simulation designed to train students’ ability to make financial decisions under market pressure. The results show that business simulations using virtual capital effectively help students apply accounting theory into real business practice. Students demonstrated improved understanding of separating personal and business finances, the ability to systematically calculate COGS, and increased motivation toward entrepreneurship. Early entrepreneurship education is expected to shape vocational school graduates who are independent, disciplined, and competitive in the future.
Peningkatan Kapasitas Pelaku UMKM Dalam Perencanaan Keuangan dan Manajemen Arus Kas Gerakan Pemuda Ansor di Pagedangan Tangerang Destian Andhani; Nur Rachmah Wahidah; Asep Muhammad Lutfi
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2105

Abstract

This community service program aimed to enhance the financial planning and cash flow management capabilities of Micro, Small, and Medium Enterprises (MSMEs) in Pagedangan, Tangerang. The program addressed key challenges faced by MSME owners, including limited understanding of financial planning, inadequate cash flow management skills, and weak financial analysis capabilities. Conducted over a two-day period, the program involved 32 MSME participants and employed various learning methods, including lectures, group discussions, case studies, demonstrations, and hands-on practice. The evaluation results indicated substantial improvements in participants’ financial knowledge and skills. The average knowledge score increased from 52.8 in the pre-test to 84.3 in the post-test, representing a 59.7% improvement. In terms of practical competencies, 100% of participants successfully developed a financial recording format, 81.3% were able to prepare cash flow projections, 93.8% successfully calculated the Break-Even Point (BEP), and 84.4% were capable of preparing a simple profit-and-loss statement. Participant satisfaction reached 93.8%, while all participants expressed commitment to implementing the financial management systems introduced during the program. The findings demonstrate that the program significantly improved the financial literacy and financial management capacity of participating MSMEs, thereby increasing their potential access to financing opportunities. To ensure long-term sustainability and maximize impact, continuous mentoring and follow-up assistance are recommended.
Dampak Media Sosial terhadap Penjualan Produk Usaha Mikro Kecil dan Menegah di Gerakan Pemuda Ansor Kecamatan Pagedangan Kabupaten Tangerang Dewi Ningsih; Budi Ismanto; Ali Zaenal Abidin
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2106

Abstract

The rapid development of social media has significantly transformed business marketing strategies, particularly for Micro, Small, and Medium Enterprises (MSMEs). Social media platforms provide cost-effective and accessible opportunities for entrepreneurs to promote products, expand market reach, and improve customer engagement. However, many MSME actors still face challenges in utilizing social media effectively to support business growth. Therefore, a Community Service Program was conducted to enhance participants’ understanding and skills in digital marketing. The objective of this program was to increase awareness and competence among members of Gerakan Pemuda Ansor regarding the utilization of social media to improve product sales performance. The activity was carried out at Cicalengka Village Hall, Pagedangan District, Tangerang Regency, on May 19, 2026. The PKM team consisted of five lecturers from Pamulang University, involving 32 participants from Gerakan Pemuda Ansor. The implementation methods included presentations, hands-on practice, discussions, and question-and-answer sessions. The program was conducted through three stages: preparation, implementation, and reporting. The results indicated that participants gained a better understanding of social media marketing strategies, content creation techniques, and customer engagement practices. Participants also demonstrated increased motivation and readiness to utilize social media platforms to support business development and improve MSME product sales.
Penguatan Manajemen Kinerja Sumber Daya Manusia dalam Mendukung Keberlanjutan Usaha UMKM Gerakan Pemuda Ansor Kecamatan Pagedangan Kabupaten Tangerang Endang Susilo Wardani; Laila Irawati; Eti Ariyanti
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2107

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an essential role in sustaining local economic resilience, including those managed by youth organizations such as Gerakan Pemuda Ansor in Pagedangan District, Tangerang Regency. However, limited human resource management capabilities often hinder business sustainability and performance improvement. This community service program aimed to strengthen human resource performance management to support the sustainability of MSME businesses managed by the Gerakan Pemuda Ansor. Methods were implemented at Balai Desa Cicalengka Pagedangan District Tangerang Regency on May 19, 2026, involving three lecturers from Universitas Pamulang as facilitators and 32 participants from the Gerakan Pemuda Ansor. The PKM activities were carried out through preparation implementation and reporting stages using lectures hands-on practice group discussions and question-and-answer sessions. Results showed that participants gained improved understanding of human resource performance management particularly in planning organizing and evaluating MSME business activities which contributed to increased awareness of sustainable business practices. The program is expected to enhance the sustainability of MSME organizations under Gerakan Pemuda Ansor by improving managerial competence encouraging continuous capacity building and strengthening collaboration between academic institutions and community groups for long term economic empowerment in the Pagedangan District area with sustainable community development outcomes in practice implementation.
Literasi Manajemen Sumber Daya Manusia sebagai Dasar Pengelolaan SDM yang Efektif Gerakan Pemuda Ansor Kecamatan Pagedangan Kabupaten Tangerang Hafis Laksmana Nuraldy; Surya Budiman; Lily Setyawati Kristianti
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2108

Abstract

Human Resource Management (HRM) literacy plays a crucial role in strengthening the capacity of youth organizations to manage their human resources effectively and sustainably. This community service program aims to enhance HRM literacy among members of the Gerakan Pemuda Ansor in Pagedangan District so they can improve organizational performance. The method of implementation was carried out at Balai Desa Cicalengka Pagedangan Tangerang Regency on May 19 2026 involving three lecturers from Universitas Pamulang and 32 participants. The activity was conducted through material presentation practical sessions discussion and question-and-answer sessions following preparation implementation and reporting stages. The results showed increased understanding of HRM concepts improved awareness of effective human resource management and stronger commitment to organizational development among participants. It also indicated that continuous training and mentoring are necessary to support sustainable human resource development within youth organizations and to strengthen leadership capacity and teamwork skills in managing community programs effectively. Recommendations include collaboration between universities and community organizations to expand HRM literacy programs and encourage practical implementation in daily organizational activities for long-term impact on youth empowerment and institutional sustainability in local communities. This program contributes significantly to strengthening community based organizational management capacity in Indonesia in sustainable development efforts.

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