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Jurnal PKM Manajemen Bisnis
Published by Perhimpunan Sarjana Ekonomi dan Bisnis
ISSN : -     EISSN : 27978338     DOI : 10.37481/pkmmb
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Focus & Scope Jurnal PKM Manajemen Bisnis merupakan jurnal ilmiah yang dikelola dan diterbitkan oleh Perhimpunan Sarjana Ekonomi dan Bisnis. Secara berkala, jurnal ini terbit dua kali dalam satu tahun (enam bulanan). Secara prinsip, jurnal ini dimaksudkan menjadi pionir dalam pengelolaan jurnal elektronik bagi peneliti, akademisi, dan praktisi. RUANG LINGKUP (Scope) Pengabdian Bidang Manajemen Pengabdian Bidang Bisnis FOKUS (Focus) Pelatihan dan Pembinaan Kewirausahaan Pelatihan dan Pembinaan Pemasaran Digital Pelatihan dan Pembinaan UMKM Pelatihan dan Pembinaan Manajemen Bisnis Pelatihan Manajemen Keuangan dalam Bisnis Pelatihan Audit Bisnis Pelatihan Manajemen Investasi Pelatihan dan Pembinaan Keahlian Bisnis Pelatihan Pengembangan SDM Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 231 Documents
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Pengembangan Strategi Pemasaran Terpadu untuk Produk Unggulan Kelurahan Margaluyu Kota Serang Iis Noviyanti; Riri Oktarini; Juwita Ramadani Fitria
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2109

Abstract

Integrated marketing strategy is essential for strengthening the competitiveness of local superior products in Margaluyu Urban Village, Serang City, especially for home-based enterprises facing limited market access and digital marketing capabilities. This PKM program aims to develop an integrated marketing strategy to enhance product competitiveness, expand market reach, and improve entrepreneurial capacity among local producers. The PKM activity was conducted at the Margaluyu Village Office on 17 May 2026, involving six lecturers from Universitas Pamulang and 21 home-based business participants, through presentation sessions, practical training, discussions, and question and answer, following preparation, implementation, and reporting stages. The results of the activity showed increased understanding of integrated marketing strategies, improved branding and digital marketing skills, and greater awareness among participants in developing more competitive and sustainable business practices. In addition, the program encourages sustainable collaboration between lecturers and participants through follow-up mentoring and continuous assistance, enabling home-based enterprises to strengthen product innovation, marketing networks, and long-term competitiveness in both local and regional markets and improving income stability and community welfare in Margaluyu through strengthened entrepreneurship ecosystems and technology-based marketing adoption in sustainable local economic development context of Serang City area.
Sinergi Pemasaran dan Pengelolaan Keuangan dalam Katalis Kepercayaan Masyarakat pada Yayasan Pendidikan Tajaul Karomatu Kabupaten Tangerang Amanda Rizkyani; Hanifah Septiani; Muhammad Ponco; Ahyani Ahyani
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2110

Abstract

Public trust is a crucial factor in supporting the sustainability and development of educational institutions. In educational foundations, effective marketing strategies and sound financial management play important roles in enhancing institutional credibility and strengthening stakeholder confidence. Therefore, community service activities were conducted at Tajaul Karomatu Educational Foundation, Tangerang Regency, to improve participants’ understanding of marketing and financial management as catalysts for public trust. The purpose of this Community Service Program (PKM) was to enhance the knowledge and skills of teachers and staff regarding integrated marketing strategies and transparent financial management practices to support institutional development and community confidence. The activity was carried out on August 31, 2025, at Tajaul Karomatu Educational Foundation. The PKM team consisted of three lecturers from Pamulang University, involving 20 participants comprising teachers and administrative staff. The implementation method included three stages: preparation, implementation, and reporting. During the implementation stage, activities were conducted through material presentations, practical exercises, discussions, and question-and-answer sessions to encourage participant engagement and understanding. The results showed an increase in participants’ awareness of the importance of strategic marketing and accountable financial management in building public trust. Participants demonstrated improved understanding of promotional planning, financial recording, transparency, and accountability practices. The activity also fostered greater readiness among teachers and staff to apply these concepts in supporting the foundation’s institutional performance and reputation.
Pelatihan Kepemimpinan dan Digital Marketing sebagai Upaya Peningkatan Kemandirian Ekonomi Masyarakat di Era Teknologi di Yayasan Tajaul Karomatu Desa Situ Gadung Kabupaten Tangerang Indria Rahma; Rafael Hafizdin Bachri; Yoga Ananda Gusti Pramudya; Laila Irawati
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2111

Abstract

The rapid advancement of technology has created both opportunities and challenges for communities in improving their economic independence. Leadership skills and digital marketing competencies have become essential factors in empowering individuals to adapt to the digital era and enhance their economic potential. Therefore, a Community Service Program (PKM) was conducted at Tajaul Karomatu Educational Foundation, Situ Gadung Village, Tangerang Regency. The purpose of this program was to enhance participants’ understanding and skills in leadership and digital marketing to support economic self-reliance. The program was implemented on August 31, 2025, by three lecturers from Pamulang University. A total of 20 participants consisting of teachers and staff members attended the training. The implementation method included material presentations, practical sessions, discussions, and question-and-answer activities. The PKM activities were carried out through three stages: preparation, implementation, and reporting. The results of the program indicated an increase in participants’ knowledge and awareness regarding effective leadership and the utilization of digital marketing strategies. Participants demonstrated greater understanding of digital platforms and their potential use in supporting entrepreneurial and economic activities. Overall, the training contributed positively to strengthening participants’ competencies and encouraging greater economic independence in the technology-driven era.
Pengembangan Jiwa Kepemimpinan dan Kemandirian Ekonomi pada Masyarakat di Era Digital di Yayasan Tajaul Karomatu Desa Situ Gadung Kabupaten Tangerang Laveny Citra Nurhayati; Muhammad Andika Rahmat Kurniawan; Refky Restoe Pradiska; Wawan Supriyatna
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2112

Abstract

The rapid advancement of digital technology has created both opportunities and challenges for communities in developing leadership capacity and achieving economic independence. In the digital era, individuals are required to possess adaptive leadership skills and entrepreneurial competencies to improve their welfare and organizational performance. Therefore, community empowerment programs are needed to enhance these capabilities among educational institution personnel. This Community Service Program (PKM) aimed to develop leadership spirit and strengthen economic independence among teachers and staff of Yayasan Tajaul Karomatu, Situ Gadung Village, Tangerang Regency. The activity was conducted on August 31, 2025, at Yayasan Tajaul Karomatu by three lecturers from Universitas Pamulang. A total of 20 participants, consisting of teachers and foundation staff, attended the program. The implementation method included material presentations, practical exercises, discussions, and question-and-answer sessions. The PKM activities were carried out through three stages: preparation, implementation, and reporting. The results showed that participants gained a better understanding of leadership concepts, digital-era challenges, and strategies for achieving economic independence. Participants demonstrated increased motivation to improve leadership skills, utilize digital technology productively, and explore entrepreneurial opportunities. The interactive learning approach also encouraged active participation and knowledge sharing among participants. Overall, the program contributed positively to enhancing leadership awareness and economic self-reliance within the foundation community.
Penguatan Kapasitas Sumber Daya Manusia UMKM di Pagedangan Tangerang dalam Meningkatkan Produktivitas Gerakan Pemuda Ansor Dira Karlina; Windy Gustia Wardani; Ibrahim Ali Akbar
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2113

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting local economic development and community welfare. However, many MSME actors still face challenges related to human resource capacity, productivity, business management, and adaptation to technological developments. Strengthening human resource competencies is essential to improve productivity and organizational performance, particularly among youth organizations involved in economic empowerment activities. Therefore, this Community Service Program (PKM) aimed to strengthen the human resource capacity of MSME actors in Pagedangan, Tangerang, in order to enhance the productivity of Gerakan Pemuda Ansor. The activity was conducted on May 19, 2026, at the Village Hall of Cicalengka, Pagedangan District, Tangerang Regency. The program was implemented by three lecturers from Universitas Pamulang and attended by 32 members of Gerakan Pemuda Ansor. The methods used included material presentations, practical exercises, discussions, and question-and-answer sessions. The implementation process consisted of three stages: preparation, implementation, and reporting. The results indicated an improvement in participants’ understanding of human resource development, productivity enhancement strategies, and effective organizational management. Participants demonstrated increased awareness of the importance of developing competencies, utilizing technology, and improving work efficiency to support MSME growth. The interactive activities also encouraged active participation and knowledge sharing among participants. Overall, the program contributed positively to strengthening human resource capacity and supporting the productivity improvement of Gerakan Pemuda Ansor members engaged in MSME activities.
Pendampingan Manajemen Sumber Daya Manusia Sederhana pada Pelaku UMKM Gerakan Pemuda Ansor di Pagedangan Tangerang Rahmi Hermawati; N Lilis Suryani; Fitri Sabina
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2114

Abstract

This community service activity was conducted to address the limited understanding of simple human resource management among Micro, Small, and Medium Enterprises (MSMEs) members of Gerakan Pemuda Ansor in Pagedangan, Tangerang. The aim of this PKM program is to provide assistance and training in simple human resource management to improve organizational capacity and business management skills. Methods of implementation were carried out at Balai Desa Cicalengka, Pagedangan District, Tangerang Regency on May 19, 2026, involving three lecturers from Universitas Pamulang and 32 participants from Gerakan Pemuda Ansor. Activities were conducted through material presentations, practical exercises, group discussions, and question and answer sessions. The implementation stages included preparation, execution, and reporting phases to ensure systematic and structured community service delivery. The results of the program showed increased understanding of simple human resource management among participants and improved awareness of organizational management practices in MSMEs. Participants were able to apply basic HR management concepts to support the development of their MSME activities effectively. Overall, this program contributed positively to strengthening human resource practices within the community-based MSME environment in Pagedangan. It is expected that continuous mentoring will sustain better organizational performance and encourage more structured management among MSME actors in the future.
Pendampingan Penyusunan Laporan Keuangan Berbasis Digital untuk Meningkatkan Akses Permodalan UMKM Gerakan Pemuda Ansor di Pagedangan Tangerang Syakhrial Syakhrial; Baliyah Munadjat; Susilawati Susilawati
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2115

Abstract

This community service program (PKM) addresses the limited capacity of UMKM members of Gerakan Pemuda Ansor in Pagedangan, Tangerang, in preparing digital financial reports that are essential for improving access to external funding. The objective of this activity is to enhance participants’ understanding and skills in preparing digital-based financial statements to support better access to capital for MSMEs. The PKM was conducted at Balai Desa Cicalengka, Pagedangan District, Tangerang Regency on 19 May 2026 by three lecturers from Universitas Pamulang, involving 32 participants from Gerakan Pemuda Ansor. Activities were implemented through material presentations, hands-on practice, group discussions, and question-and-answer sessions, following preparation, implementation, and reporting stages. The results of the program show an increase in participants’ understanding of digital accounting systems and their ability to compile more structured and transparent financial reports using simple digital tools. This improvement is expected to strengthen the financial governance of MSMEs under Gerakan Pemuda Ansor and facilitate greater access to banking institutions and other funding sources. Overall, the PKM contributes to sustainable capacity building for MSME actors through digital financial literacy and practical reporting skills and supports long-term economic resilience within the community through continuous mentoring and follow-up assistance activities in a structured manner.
Efektivitas Kegiatan Cultural Exchange antara Mahasiswa Unimus Indonesia dan Mahasiswa Rajamangala Thailand dalam Memahami Keberagaman Budaya Paramitha Maylina Afifah; Nurhayati Nurhayati; Edy Purwanto; Firdaus Firdaus
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2119

Abstract

Cultural exchange activities serve as an important means of enhancing cross-cultural understanding in the era of globalization. The cultural exchange program between students from Universitas Muhammadiyah Semarang (UNIMUS) in Indonesia and students from Rajamangala University of Technology in Thailand aims to strengthen understanding of cultural diversity, promote tolerance, and foster international communication among students. The activities were conducted through cultural seminars, group discussions, traditional art performances, educational visits, and direct social interactions between participants from both countries. The program was evaluated using a qualitative descriptive approach through observation, interviews, and documentation of activities. The results indicate that cultural exchange effectively enhances participants’ understanding of cultural values, social customs, languages, and communication patterns in Indonesian and Thai societies. Furthermore, this activity also fostered attitudes of tolerance, cooperation, and mutual respect among participants. The cultural exchange program proved effective in broadening students’ international perspectives while strengthening academic ties between universities. It is hoped that this activity can be further developed as a means of strengthening multicultural education within the university environment.
Peran Budaya Belajar dalam Membentuk Kemuliaan Santri di Pondok Pesantren Tahfidzul Qur-An Assalam Riyadlul Jannah Bogor Amaliyah Amaliyah; Khodijah Khodijah
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2122

Abstract

The education system often emphasizes administrative achievements and knowledge transfer, while the internalization of values and character building receives less attention. This issue is also evident in Islamic boarding schools (pesantren), where traditional learning culture plays a crucial role in shaping students’ moral excellence. However, contemporary challenges such as digital disruption and changing learning behavior among Generation Z students have affected traditional learning practices. This Community Service Program (Pengabdian kepada Masyarakat/PKM) aims to strengthen the role of learning culture in shaping the noble character of students at Pondok Pesantren Tahfidzul Qur-An Assalam Riyadlul Jannah, Bogor. The PKM was conducted on May 17, 2026, by two lecturers from Universitas Pamulang, involving 27 participants consisting of teachers and students. The program was implemented through material presentations, discussions, and question-and-answer sessions. The implementation process consisted of three stages: preparation, execution, and reporting. During the implementation stage, participants were introduced to the concept of learning culture, character education, and strategies for strengthening students’ moral values in the digital era. The results of the activity showed increased awareness among participants regarding the importance of maintaining a disciplined learning culture and strengthening Islamic values in daily life. Teachers and students demonstrated active engagement during discussions and showed improved understanding of how learning culture contributes to character formation. Overall, the program successfully reinforced the role of pesantren-based learning culture in fostering students’ moral excellence and adaptability in modern educational contexts.
Optimalisasi Kompetensi SDM dan Strategi Marketing Kreatif guna Mewujudkan Financial Stability pada UKM HF Gold Serang Banten Sasmita Sari Ardaninggar; Vivi Iswanti Nursyirwan
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2131

Abstract

Small and Medium Enterprises (SMEs) play a crucial role in supporting Indonesia’s economic growth. However, most SMEs still operate on a micro scale and face various challenges, including limited human resource competencies, uneven digital adoption, restricted market reach, and inadequate financial management practices. These challenges were also experienced by HF Gold Serang, a community-based precious metal trading business operating under Islamic principles, which affected its financial stability. To address these issues, a Community Service Program (PKM) was conducted by a team of three lecturers and students from the Undergraduate Accounting Program of Universitas Pamulang. The activity was held online via Zoom on May 16, 2026, involving 15 participants from the HF Gold Serang community. The program employed a participatory, practical, and sustainable approach based on the concepts of capacity building and learning by doing. The implementation included presentations, discussions, case studies, simulations, and mentoring activities. The training focused on three main aspects: optimizing six essential human resource competencies, implementing creative Marketing 5.0 strategies through digital technology, and strengthening financial stability through proper bookkeeping and financial discipline. Evaluation was conducted using pre-tests and post-tests, which indicated an improvement in participants’ theoretical understanding of the topics discussed. To ensure sustainable outcomes, follow-up mentoring is recommended to support the practical implementation of the knowledge and skills acquired during the program.

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