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Jurnal PKM Manajemen Bisnis
Published by Perhimpunan Sarjana Ekonomi dan Bisnis
ISSN : -     EISSN : 27978338     DOI : 10.37481/pkmmb
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Focus & Scope Jurnal PKM Manajemen Bisnis merupakan jurnal ilmiah yang dikelola dan diterbitkan oleh Perhimpunan Sarjana Ekonomi dan Bisnis. Secara berkala, jurnal ini terbit dua kali dalam satu tahun (enam bulanan). Secara prinsip, jurnal ini dimaksudkan menjadi pionir dalam pengelolaan jurnal elektronik bagi peneliti, akademisi, dan praktisi. RUANG LINGKUP (Scope) Pengabdian Bidang Manajemen Pengabdian Bidang Bisnis FOKUS (Focus) Pelatihan dan Pembinaan Kewirausahaan Pelatihan dan Pembinaan Pemasaran Digital Pelatihan dan Pembinaan UMKM Pelatihan dan Pembinaan Manajemen Bisnis Pelatihan Manajemen Keuangan dalam Bisnis Pelatihan Audit Bisnis Pelatihan Manajemen Investasi Pelatihan dan Pembinaan Keahlian Bisnis Pelatihan Pengembangan SDM Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 246 Documents
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Peningkatan Kompetensi Sumber Daya Manusia UMKM di Pagedangan Tangerang melalui Pelatihan Manajemen SDM Berbasis Praktik Usaha Gerakan Pemuda Ansor Wilayah Kecamatan Tangerang Muhamad Guruh; Iman Syatoto; Muhammad Abdul Rajak; Nindya Dwi Lestari; Nur Evril Sakinah
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2411

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development, yet many MSME actors still face limitations in human resource management, particularly in employee planning, task allocation, work discipline, and performance management. This community service activity aimed to improve the competence of MSME human resources through practical human resource management training based on business practices among members of the Ansor Youth Movement (GP Ansor) in Pagedangan, Tangerang. The activity was conducted at the GP Ansor Pagedangan Office on April 4–5, 2026. The community service team consisted of five lecturers from Universitas Pamulang, while the participants were 18 GP Ansor members who work as MSME entrepreneurs. The implementation method consisted of three main stages: preparation, implementation, and reporting. During the implementation stage, the participants received material presentations, followed by practical exercises, discussions, and question-and-answer sessions focused on human resource management issues encountered in their businesses. The results indicated that the training increased participants’ understanding of basic human resource management and their ability to apply practical approaches to employee management within their respective businesses. The activity also encouraged participants to recognize the importance of structured human resource management in improving work effectiveness, employee performance, and business sustainability. Overall, the training provided practical benefits for strengthening MSME human resource management competencies.
Pemberdayaan Sumber Daya Manusia (SDM) UMKM melalui Pelatihan Kepemimpinan dan Motivasi Kelurahan Margaluyu Kota Serang Banten Lia Asmalah; Feb Amni Hayati; Dwiantoro Dwiantoro; Raya Ahmad Rabbani; Septi Widy Karina Furi
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2412

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the local economy and creating employment opportunities. However, the sustainability and development of MSMEs are often constrained by limited human resource capacity, particularly in leadership skills, work motivation, and the ability to manage business activities effectively. This community service program aimed to empower MSME human resources in Margaluyu Village, Serang City, Banten, through leadership and motivation training. The activity was conducted on April 18–19, 2026, in Margaluyu Village and involved 33 local MSME owners. The program was implemented by a team of five lecturers and students from the Management Study Program, Universitas Pamulang. The implementation consisted of three stages: preparation, implementation, and reporting. During the implementation stage, participants received material presentations on leadership and motivation, followed by practical activities, discussions, and question-and-answer sessions. The results indicated that the training increased participants’ understanding of the importance of leadership and work motivation in managing and developing their businesses. Participants also demonstrated greater awareness of leadership attitudes, goal setting, responsibility, communication, and self-motivation in supporting business activities. The program provided a practical contribution to strengthening the capacity of MSME actors and encouraged them to apply leadership and motivational principles in their daily business management.
Pemberdayaan Komunitas melalui Inovasi Pemasaran Produk Kreatif Lokal Disekitar Gerakan Pemuda Ansor Wilayah Kecamatan Pagedangan Sinta Sulistiani; Retno Wulansari; Ratih Andalusi; Nindya Dwi Lestari; Nur Evril Sakinah
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2417

Abstract

Local creative products produced by Micro, Small, and Medium Enterprises (MSMEs) have considerable potential to support community economic development. However, limited marketing knowledge, particularly in utilizing innovative and digital marketing strategies, remains a challenge for MSME actors in the Pagedangan area. This community service activity aimed to empower members of Gerakan Pemuda Ansor (GP Ansor) who manage MSMEs by improving their knowledge and practical skills in marketing local creative products through innovative approaches. The activity was conducted at the GP Ansor Pagedangan Office on March 28–29, 2026, involving five lecturers and students from the Management Study Program, Universitas Pamulang, as facilitators and 18 GP Ansor members who work as MSME actors as participants. The implementation method consisted of three stages: preparation, implementation, and reporting. During the implementation stage, activities were carried out through material presentations, practical sessions, discussions, and question-and-answer sessions focusing on product marketing innovation and strategies for promoting local creative products. The results indicated that the activity increased participants’ understanding of innovative marketing concepts and strengthened their practical ability to identify marketing opportunities, develop promotional approaches, and utilize appropriate marketing media. The activity also encouraged participants to become more active and adaptive in developing their businesses and expanding the market reach of local creative products.
Edukasi Literasi Keuangan dan Strategi Pengelolaan Modal Usaha bagi UMKM di Kecamatan Pagedangan Tangerang Agus Suhartono; Nani Rusnaeni; Agus Supriatna; Siti Nur Juliansyah; Syamia Nawal Habibah
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2418

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development, yet many business actors still face challenges in managing finances and working capital effectively. Limited financial literacy may lead to poor financial planning, inadequate separation between business and personal finances, and inefficient use of business capital. This community service activity aimed to improve the financial literacy of MSME actors and strengthen their ability to manage business capital effectively and sustainably. The activity was conducted at the GP Ansor Pagedangan Office, Tangerang, on April 4–5, 2026. The activity involved five lecturers and students from the Management Study Program, Universitas Pamulang, and 18 GP Ansor members who work as MSME entrepreneurs. The implementation consisted of three stages: preparation, implementation, and reporting. During the implementation stage, participants received material presentations, practical exercises, discussions, and question-and-answer sessions focusing on basic financial literacy, financial management, business capital planning, and strategies for efficient capital utilization. The results showed increased participant understanding of financial management and business capital allocation. Participants also demonstrated greater awareness of the importance of separating personal and business finances, preparing simple financial records, and planning capital according to business needs. The activity therefore contributed to strengthening participants’ financial management capacity and supporting more sustainable MSME development.
Pemberdayaan UMKM melalui Petahinan Analisis Harga Pokok Produksi dan Penetapan Harga Jual yang Tepat pada Gerakan Pemuda Ansor Kecamatan Pagedangan Tangerang Ria Rosalia Simangunsong; Yeti Kusmawati; Hendri Gunawan; Mutia Jasmin; Muthia Nabila Azzahra
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2426

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in strengthening the local economy, but many MSME actors still face difficulties in calculating the cost of production and determining appropriate selling prices. This condition can lead to inaccurate pricing, reduced profit margins, and difficulties in evaluating business performance. Therefore, this Community Service Program (PKM) was conducted to empower MSME actors within the Gerakan Pemuda Ansor (GP Ansor) in Pagedangan District, Tangerang, through practical training in calculating production costs and determining appropriate selling prices. The activity aimed to improve participants’ knowledge and skills in identifying production cost components, calculating the cost of goods produced, and establishing selling prices based on accurate cost information and reasonable profit margins. The PKM was conducted at the GP Ansor Pagedangan office on April 4–5, 2026. The program involved five lecturers and students from Universitas Pamulang and 18 GP Ansor members who work as MSME entrepreneurs. The implementation consisted of preparation, implementation, and reporting stages. During the implementation stage, activities were carried out through material presentations, practical exercises, discussions, and question-and-answer sessions. The results indicated that participants gained a better understanding of production cost calculation and selling price determination and were able to apply the calculation techniques to their respective business activities. The program contributed to improving participants’ financial management skills and supporting more accurate and sustainable business decision-making.
Penguatan Kompetensi Manajerial Sumber Daya Manusia melalui Edukasi Manajemen SDM pada Gerakan Pemuda Ansor Kabupaten Tangerang Endang Puji Astutik; Widowati Widowati; Abdullah Abdullah; Muhammad Adhib; Muhammad Langeng Mulyadi
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2451

Abstract

Human resource management competencies are essential for strengthening organizational effectiveness, particularly in youth organizations that rely on active participation and managerial capacity of their members. The Gerakan Pemuda Ansor (GP Ansor) in Pagedangan District, Tangerang, requires adequate managerial knowledge and skills to support organizational development and optimize human resource management. This community service activity aimed to strengthen the managerial competence of human resources through human resource management education for administrators and members of GP Ansor Pagedangan District, Tangerang. The activity was conducted at the GP Ansor Pagedangan District Office, Tangerang, on April 4–5, 2026. The community service team consisted of five lecturers and students from Universitas Pamulang, with 24 administrators and members of GP Ansor Pagedangan District participating in the program. The implementation method consisted of three main stages: preparation, implementation, and reporting. During the implementation stage, activities were conducted through material presentations, practical exercises, discussions, and question-and-answer sessions. The results showed an improvement in participants’ understanding of human resource management concepts, particularly in managerial functions, organizational human resource development, task management, and effective team coordination. The activity also encouraged participants to apply managerial knowledge in their organizational activities. Thus, human resource management education can contribute to strengthening managerial competencies and supporting more effective organizational management within GP Ansor.

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