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Economicus: Jurnal Ekonomi dan Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Dewantara
ISSN : 19787294     EISSN : 26158078     DOI : https://doi.org/10.47860/economicus
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Jurnal Economicus merupakan jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi (STIE) Dewantara yang memuat informasi hasil kegiatan penelitian dan gagasan konseptual di bidang ekonomi dan manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 225 Documents
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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KUE BASAH TRADISIONAL PADA USAHA MIKRO CI ALIH SUKAJADI KOTA BOGOR Benny Osta Nababan; Shofie Salsabila Kalmindah; Wawan Hari Subagyo; Dwi Oktiana Irawati; Andri Budi Santosa
Economicus Vol. 18 No. 1 (2024): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i1.393

Abstract

This research aims to determine consumer purchasing decisions for traditional wet cakes at the Cialih Sukajadi micro-enterprise, Bogor City. Research data collection was carried out using a digital questionnaire technique, namely through a closed Google Form which was distributed to 100 respondents who were shown to consumers of Cialih Sukajadi and its surroundings. (1) The results of the F test research show that the independent variables (product, price, promotion and location) have a significant effect simultaneously on the dependent variable (purchasing decision), seen from the significant value below 0.1 and the calculated F value 13.788 > F table 2, 00. (2) As well as the results of the t-test calculation, where the location variable obtained a t-count of 3.491, so it can be said that the location variable is the variable that most influences the purchasing decision variable for traditional Cialih Sukajadi wet cakes, Bogor City. (3) The coefficient of determination (adjusted R) is 0.341, which means that the marketing mix can be explained by a model with independent variables (product, price, promotion and location) of 34.1% while the remaining 65.9% is explained by other factors outside the variables. researched.
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, INVENTORY TURN OVER DAN RETURN ON ASSET TERHADAP HARGA SAHAM PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN DI BURSA EFEK INDONESIA PERIODE 2018-2021 Zeze Zakaria hamzah; Yolan Cinthia Husen; Muhlis; Nur Kholis; Tyara Pratiwi Poenomoputri
Economicus Vol. 18 No. 1 (2024): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i1.394

Abstract

This study aims to examine the effect of Current Ratio, Debt to Equity Ratio, Inventory Turn Over, Return On Asset on stock prices in food and beverage sub-sector companies listed on the Indonesia Stock Exchange in 2018-2021. The sampling method in this study is by purposive sampling method totaling 11 companies. This study uses panel data regression analysis with the help of eviews9 software. The results of this study show that partially the variables Current Ratio, Debt Equity Ratio, Inventory Turn Over have no significant effect on stock prices, while the Return On Asset variable has a positive and significant effect on stock prices. Meanwhile, the results of the simultaneous study showed that the variables Current Ratio, Debt Equity Ratio, Inventory Turn Over, Return On Asset had an effect and were significant on the stock price of companies in the food and beverage sub-sector for the 2018-2021 period.
PENGARUH GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP EFEKTIVITAS KERJA PEGAWAI DINAS PERUMAHAN KAWASAN PERMUKIMAN DAN PERTANAHAN KABUPATEN BOGOR Yasnimar Ilyas; Adi Haniefa; Mochammad Adam Husein; Muchammad Hamdani; Syaiful Anwar
Economicus Vol. 18 No. 1 (2024): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i1.395

Abstract

This research aims to assess the influence of leadership style and organizational culture on employee effectiveness in the Office of Housing, Settlement, and Land Affairs in Bogor Regency. A quantitative research with an explanatory survey approach was conducted, utilizing both primary and secondary data sources from 77 respondents. The results of multiple linear regression analysis indicate a significant impact of leadership style (X1) and organizational culture (X2) on work effectiveness. Partially, leadership style has a significant influence, while organizational culture has a positive effect albeit with a lower level of significance. The leadership style variable plays a dominant role in influencing work effectiveness with a contribution of 37.1%. Overall, leadership style and organizational culture collectively have a positive impact on work effectiveness by 27.4%, while the remaining 72.6% is influenced by other factors not addressed in this study.
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN BUSANA MUSLIM MEREK HEAVEN LIGHTS DI KOTA BOGOR Mujito; Anisa Apriyanti; Tika Kartika Asri; M. Zairin; Novita Anggraeni
Economicus Vol. 18 No. 1 (2024): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i1.396

Abstract

This research aims to determine the effect of product quality, price, promotion, and brand image on purchasing decisions for Heaven Lights brand Muslim clothing in Bogor City. The result show that : 1) The product quality variable affects the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 3.802 ≥ t table (1.660) and a significance value of 0.000 ≤ 0.1. (2) The price variable has no effect on the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 1.067 ≤ t table (1.66) and a significance value of 0.289 ≥ 0.1. (3) The promotion variable has no effect on the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 1.558 ≤ t table (1.66) and a significance value of 0.122 ≥ 0.1. (4) The brand image variable affects the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 5.095 ≥ t table (1.66) and a significance value of 0.000 ≤ 0.1. (5) The variables of product quality, price, promotion, and brand image jointly influence the purchasing decision of Heaven Lights Muslim clothing in the city of Bogor with an Fhitung value of 94.561 ≥ Ftabel (2.00) and a significance value of 0.000 ≤ 0.1.
PENGARUH RASIO PROFITABILITAS, LIKUIDITAS DAN SOLVABILITAS TERHADAP PERTUMBUHAN LABA (Studi pada Perusahaan Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022) Irma Yuliani; Rizca Puspita Devi
Economicus Vol. 18 No. 1 (2024): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i1.397

Abstract

This research aims to determine whether profitability ratios reviewed using the Return on Equity (ROE) formula, liquidity ratios reviewed using the Current Ratio (CR) formula and solvency ratios reviewed using the Debt to Equity Ratio (DER) formula have an effect on profit growth, in food and beverage companies listed on the Indonesia Stock Exchange for the 2018-2022 period. In this research, data was obtained using the purposive sampling method. The results of the analysis in this study, which consisted of classical assumption tests, showed that there were no symptoms of multicollinearity, there were symptoms of autocorrelation which had been corrected through the runs test, there were no symptoms of heteroscedasticity, and the data used was normal. Then, from the results of the regression analysis, the data used shows that Return on Equity (ROE) X1 partially has a significant effect on profit growth with a significance value of 0.006. Meanwhile, the Current Ratio (CR) and Debt to Equity Ratio (DER) partially have no effect on profit growth. Simultaneously, Return on Equity Ratio (ROE), Current Ratio (CR) and Debt to Equity Ratio (DER) influence profit growth in a sample of food and beverage companies listed on the Indonesia Stock Exchange for the 2018-2022 period.
THE ROLE OF PRICE INVOLVEMENT AND CONSUMER LOYALTY IN DRIVING REPEAT PURCHASE INTEREST : Case Studi of d’SRUPUT UNSIKA Muhamad Fauzi; Ajat Sudrajat
Economicus Vol. 18 No. 1 (2024): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i1.398

Abstract

This study aims to analyze the relationship between price engagement, consumer loyalty, and repurchase intention at d'SRUPUT UNSIKA. This research uses a case study design to investigate complex phenomena in the context of d'SRUPUT UNSIKA. The target population consisted of 3,000 customers selected based on certain criteria such as frequency of visits or purchasing patterns. This method allowed for an in-depth exploration of the role of price engagement and consumer loyalty in driving repeat purchase interest. The study found a significant positive impact of price engagement on repurchase intention, while consumer loyalty had no significant positive effect. Recommendations include diversifying research variables beyond price engagement and loyalty, as well as considering factors such as product quality, taste, and promotion for a more comprehensive understanding.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MEMILIH BANK SYARIAH MANDIRI (STUDI KASUS NASABAH BANK SYARIAH MANDIRI KANTOR CABANG CIBINONG) Hari Subagyo, Wawan; Wutsqo, Urwatul
Economicus Vol. 12 No. 1 (2018): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i1.139

Abstract

Research aims to understand factors affecting the difference decision-making customers in choosing Bank Syariah Mandiri and to know the key factor of decision making customers in choosing Bank Syariah Mandiri. The data used in this research was primary data obtained by the division of the questionnaire. This Questionnaire consists of nine factors that is social, personal, culture, psychological, location, products, service, facilities and to promote the total number of questions about 19 questions and they are highly capable validity and reliability. Samples to be taken as many as 100 respondents. The method of analysis that used is discriminant analysis. The results of the study showed that of factors affect the difference decision customers in choosing Bank Syariah Mandiri is the variable of the social (0,023), persons (0,027), culture (0,001), and facility (0,046). The key variable from the study is the variable “ culture “ so that can be concluded miscellany.
DETERMINAN FRAUD DIAMOND DALAM MENDETEKSI FINANCIAL STATEMENT FRAUD DAN NILAI PERUSAHAAN Satria Rukmana, Heru
Economicus Vol. 12 No. 1 (2018): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i1.140

Abstract

The purpose of this research is to analyze the determinant of fraud diamond that is pressure, opportunity, rationality and capability to financial fraud statement and its impact to company value. The sample of research is 66 manufacturing industry companies indicated to perform financial fraud statement. Methods of data analysis using simultaneous regression with panel data. the result of the research shows: 1) gross profit margin has positive effect to financial statement fraud, 2) frequency of cash flow is not affect to fraud financial report, 3) Board of commissioner have positive and significant effect to fraudulent financial report. 4) Return on asset has positive and significant effect on fraud financial report 5) Receiveable has no effect and positive to fraudulent financial report 6) Independent board of commissioner has negative and significant effect on fraud financial report 7) Independent board of commissioner has positive effect on financial fraud statement, 8) total accruals have a positive and significant effect on financial statement fraud, 9) majority ownership positively and positively influences to financial statement fraud, 10) earnings management negatively affects company value.
PENGARUH LEADER MEMBER EXCHANGE (LMX) DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN MEDIASI ORGANIZATION CITIZEN BEHAVIOUR (OCB) (Studi Kasus pada Karyawan Kospin Jasa Pekalongan) Elshifa, Aria
Economicus Vol. 12 No. 1 (2018): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i1.141

Abstract

Achieving corporate goals depends not only on modern equipment, facilities, and complete infrastructure, but it depends on the people who carry out the work. The success of an organization is strongly influenced by the performance of its employees. The purpose of this study to determine the level of employee performance in terms of the quality of superior relationships with subordinates (LMX) by taking the leadership character by employee and organizational commitment of employees through Organization Citizen Behaviour (OCB).The type of research used is the research of causality, research that aims to determine the relationship and the influence between two or more variables. The object of this research is Kospin Jasa Pekalongan.The results obtained: (1) Leader member Exchange effect on organizational citizenship Behaviour employees. (2) Organizational commitment has an effect on organizational citizenship Behaviour of Kospin Jasa Pekalongan. (3) Leader member Exchange affects the performance of employees of Kospin Jasa Pekalongan. (4) Organizational commitment affects the performance of employees of Kospin Jasa Pekalongan. (5) Organizational citizenship Behaviour affects the performance of employees of Kospin Jasa Pekalongan. (6) Leader member exchange has an indirect effect on employee performance through organizational citizenship Behaviour of Kospin Jasa Pekalongan. (7) Organizational commitment has an indirect effect on employee performance through organizational citizenship Behaviour of Kospin Jasa Pekalongan.
PENGARUH HARGA, KUALITAS LAYANAN DAN TEKNOLOGI E-COMMERCE TERHADAP KEPUTUSAN UNTUK MENGGUNAKAN LAYANAN GO-JEK DI WILAYAH KECAMATAN CIBINONG Ilyas, Yasnimar
Economicus Vol. 12 No. 1 (2018): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i1.142

Abstract

In this era, some people use E-commerce for online transportation. Go-Jek is one of the alternatif online transportation that used by people. The aim of the research is to know the effect of factor cost, quality of services, and E-Commerce technologi to decision for using Go-Jek service in Kecamatan Cibinong. The type of research is used correlational research. The data analysis is used linear regression of multiple with helping SPSS program version 17.0. Result of the research shows the test linear regression of multiple obtained the regression equation is: Y = 3.340+ 0,631X1+ 0,180X2+ 0,678X3. The meaning is every it increases the values of free variable (cost, quality of services, and E-Commerce) so it will increase the value of customers decision using Go-Jek in Kecamatan Cibinong. The results of the coefficient of determination show that the value Adjust R Square of 0,446 (44,6%) Which means together factors cost , the quality of services and E-Commerce have contribution or affecting decision to use Go-Jek in Kecamatan Cibinong of 44,6 %, while the rest 55,4% affect by the other factors that is not discussed in the research. The results of the hypothesis whether partial and simultaneously Prove that factors price , the quality of services and e-commerce affect decision costumers using Go-Jek in Kecamatan Cibinong. The most dominant factors affecting decision to using go-jek in Kecamatan Cibinong is a factor information technology E-Commerce , this is proven by value the regression coefficient of 0,678.

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