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Suci Putri Lestari
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LP2M Universitas Perjuangan Tasikmalaya Jl. Peta No.177, Kahuripan, Kec. Tawang, Kab. Tasikmalaya, Jawa Barat 46115
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INDONESIA
Jurnal Ekonomi Perjuangan (JUMPER)
Published by Universitas Perjuangan Tasikmalaya
ISSN : 27148319     EISSN : 27147452     DOI : https://doi.org/10.36423/jumper.v2i2
Core Subject : Economy,
Economics, Econometrics & Finance
Jumper aim is to promote scientific articles that focus on accounting and management. Manuscript articles can come from researchers, academics, practitioners, lecturers, students and other observers who are interested in research in the field of accounting or management. JUMPER invites manuscripts in the various topics include Financial Accounting, Sharia Accounting, Finance, Accounting Information System, Auditing, Behavioral Accounting, Management Accounting, Taxation, Public Sector Accounting, Operational Management, Human Resources Management, Marketing, Entrepreneurship, And other relevan on accounting and management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 132 Documents
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Pengaruh Pengalaman Pelanggan Herbalife Ciamis Pada Pembelian Ulang Nurfatwa, Sri; Sobari, Hendi
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 2 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i2.2080

Abstract

How customer experience influences repeat purchases of Herbalife Ciamis is the subject of this research. This research used a quantitative descriptive method with 35 respondents. The data used is primary and secondary. Simple regression analysis is used as an analytical tool. The research results show that: 1. Herbalife Ciamis Customer Experience shows a score of 2,215 in the interval 2,058 to 2,450, which is in the very good classification; 2. Repurchase shows a score of 1,258 in the interval 1,176 to 1,400, which is in the very good classification; and 3. The influence of customer experience on repeat purchases at Herbalife Ciamis has a significant influence with a value of 30.4 percent. Apart from that, other factors contribute
PENGARUH UKURAN PERUSAHAAN, PROFITABILITAS DAN DIVIDENDS PER SHARE TERHADAP RETURN SAHAM Putria Ananda, Viska
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2137

Abstract

The objectives of this research was to know and analysize the firm size, profitability, dividend per share and stock returns in Manufacturing Companies Listed on the Indonesia Stock Exchange and the effect of firm size, profitability, and dividend per share on stock returns in Manufacturing Companies Listed on the Stock Exchange. Indonesia. The research method used in this research is descriptive analysis with a census approach. The data needed in this study is secondary documentary data containing the company's financial history published on the Indonesia Stock Exchange (IDX). The data and information obtained from the results of this study were analyzed using multiple regression analysis of panel data. Based on the results of the study, it was known that together firm size, profitability, and dividend per share have a positive effect on stock returns in Manufacturing Companies listed on the Indonesia Stock Exchange. Partially, firm size have a negative effect on stock returns, while profitability and and dividend per share has positive effect on stock returns. It was recommended for Manufacturing Companies to increase firm size, profitability and dividends per share so as to increase and increase stock returns.
PEMANFAATAN LIVE STREAMING TIKTOK SEBAGAI STRATEGI PEMASARAN PADA BYME HIJAB STORE JEMBER Faizal, Ahmad; Wijayati, Cici; Hadi Mubarok, Achmad
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2163

Abstract

This study aims to analyze the marketing strategy implemented by Byme Hijab Store Jember through the live feature on the Tiktok social media application, with a marketing mix approach and sharia marketing principles. The research method used is qualitative descriptive and SWOT analysis to identify supporting and inhibiting factors, with the main sources being the owner of the convection and the person in charge of marketing. The results of the study show that Byme Hijab Store Jember has succeeded in utilizing the four variables in the marketing mix (product, price, place, and promotion) while maintaining a commitment to sharia principles. Some of the main supporting variables are product quality and the use of social media, while inhibiting variables include limited resources and tight competition. In conclusion, despite the challenges, the strategy implemented by Byme Hijab Store Jember has a major impact on the profits they get.  
MODEL PENINGKATAN KINERJA KARYAWAN HOTEL Sutrisna, Arga; Putri Lestari, Suci; Arisman, Ari
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2249

Abstract

This study aims to identify factors that shape employee performance in the Indonesian hotel industry, specifically by analyzing the influence of competence, emotional intelligence, work-life balance, and motivation on employee performance, both collectively and individually. The method used is a survey with data collection through questionnaires distributed to respondents, namely hotel employees in Indonesia, with a focus on Pangandaran Regency. The results of the study revealed that competence, emotional intelligence, work-life balance, and motivation have a significant effect on employee performance, both simultaneously and partially.
MODEL PENINGKATAN KUALITAS SDM DESA BERDASARKAN SPIRITUALITY WORK LIFE BALANCE Sutrisna, Arga; Pratiwi, Laras; Putri Lestari, Suci
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2250

Abstract

This research uses a mixed approach, namely a qualitative and quantitative approach. In terms of objectives, this type of research is associative descriptive. This research aims to describe and analyze in depth (in depth analysis) the quality of human resources in Pananjung Village and analyze the extent to which Spirituality Worklife Balance influences the quality of human resources. The results of this research show that the magnitude of the influence of emotional intelligence and Spirituality Worklife Balance on improving the quality of human resources is in the moderate category. The magnitude of the influence of emotional intelligence on Spirituality Worklife Balance is in the moderate category. Emotional intelligence has a significant influence on the quality of human resources. Emotional intelligence has a significant influence on Spirituality Worklife Balance. Spirituality Worklife Balance has a significant influence on HR Quality. Emotional intelligence has a significant indirect influence on the quality of human resources through Spirituality Worklife Balance. Spirituality Worklife Balance significantly acts as a variable that mediates the indirect influence of emotional intelligence on the quality of human resources.
STRATEGI PEMASARAN KONTEN INSTAGRAM : ANALISIS WINEED.ID DALAM MENINGKATKAN INTERAKSI DAN KEPUTUSAN PEMBELIAN Syifaur Rohmah, Nabila; Taufik, Muchamad; Mubarok, Diki
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2254

Abstract

This study analyzes the content marketing strategy used by @Wineed.id to enhance consumer engagement and purchasing decisions through the social media platform Instagram. In its enterprise, @Wineed.id applies three key concepts—modern feel, public relations, and direct marketing—as approaches to building relationships with consumers. The research method used in this study is descriptive qualitative, with primary data obtained directly from key informants through interviews. Through interviews and document analysis, the findings indicate that the level of content views has a significant impact on sales performance.
DETEKSI DINI KECURANGAN PADA PROGRAM KOPERASI MERAH PUTIH: ANALISIS KELEMBAGAAN DESA DAN IMPLEMENTASI MODEL SIPAK Ridwan, Rizky; Riswandi, Dede; Setia Rachmanda, Yudi
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2260

Abstract

The Indonesian government plans to distribute IDR 550 trillion to villages nationwide through the Koperasi Merah Putih (Red and White Cooperative) program, raising serious concerns about institutional readiness and the potential for fraud. Cigalontang Subdistrict in Tasikmalaya Regency, which consists of 16 villages but has only three active cooperatives, exemplifies the limited cooperative infrastructure to manage public funds accountably. This study aims to explore internal control systems, fraud-triggering factors, and the effectiveness of early fraud detection mechanisms in the context of forming village cooperatives. Using a qualitative exploratory approach, data were collected through in-depth interviews, focus group discussions (FGDs), and document analysis. Findings reveal the absence of financial SOPs, transparent reporting, and internal auditing mechanisms in most village cooperatives. Factors such as economic pressure, poor financial literacy, and lack of reporting systems further increase the risk of fraud. As a solution, this study proposes the SIPAK Model (System, Integrity, Reporting, Accountability of Cooperatives) as a framework for developing a community-based early fraud detection system. This model is expected to serve as a policy reference and institutional strengthening strategy for more adaptive and transparent village cooperatives.
PENGARUH RETURN ON EQUITY, EARNING PER SHARE DAN DEBT TO EQUITY RATIO TERHADAP RETURN SAHAM PADA SEKTOR TEKSTIL DAN GARMEN TAHUN 2020-2023 Febrian, Faisal; Artati, Dwi
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2270

Abstract

This study aims to explore the impact of return on equity, earnings per share, and debt to equity ratio on stock returns in the textile and garment sector listed on the Indonesia Stock Exchange during 2020 to 2023. The population analyzed in this study includes 23 companies listed on the IDX during that period. The sampling method used is purposive sampling, which resulted in 9 companies as samples, with data taken for 4 periods resulting in a total of 36 data. To analyze the data, we used multiple linear regression with the help of SPSS 27 software. The findings of this study indicate. That return on equity and earnings per share have an impact on stock returns, while debt to equity ratio does not show any effect on stock returns.
PENGARUH LITERASI KEUANGAN DAN KEMUDAHAN BERTRANSAKSI MENGGUNAKAN QRIS TERHADAP IMPULSIVE BUYING GENERASI Z DI KOTA DAN KABUPATEN TASIKMALAYA Zalyanti, Ilma Alya; Rahayu, Intan; Pratiwi, Laras
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2271

Abstract

This study aims to determine the Effect of Financial Literacy and Ease of Transaction Using QRIS on Impulsive Buying partially. The population used in this study is Generation Z in Tasikmalaya City and Regency. The method used in this study is the associative descriptive method with a quantitative approach. Sample selection uses the Purposive Sampling method. The sample used was 100 people. The data collection method used in this study is primary data obtained from distributing questionnaires via Google Form. The data analysis technique used is multiple linear regression with the help of the SPSS Version 27 Program. The results of this study indicate that Financial Literacy has a negative effect on Impulsive Buying, and Ease of Transaction has a positive effect on Impulsive Buying. Keyword : Financial Literacy, the Ease of Transactions, Impulsive Buying.
EXPLOASI FINANCIAL INCLUSION MODELS UNTUK UMKM KOTA TASIKMALAYA Yuniar, Evilia Sri; Fauziah Oktaviani, Nita
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2296

Abstract

This study aims to determine the role of financial literacy, business models on financial inclusion and whether financial literacy is able to mediate business models on financial inclusion. The research method used is quantitative descriptive with the Structural Equation Model (SEM) analysis tool which is an analysis technique that allows testing a series of relationships simultaneously. The results of the study show 1) There is a significant influence of business models on financial inclusion of MSMEs in the East Priangan Region, 2) There is a significant influence of business models on financial literacy of MSMEs in the East Priangan Region, 3) There is a significant influence of financial literacy on financial inclusion of MSMEs in the East Priangan Region, 4) business models have an effect on financial inclusion with the mediation of financial literacy of MSMEs in the East Priangan Region. The results of this study can be concluded that the financial literacy variable can mediate business models on financial inclusion.

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