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Jurnal Ilmu Manajemen Advantage
Published by Institut Teknologi dan Bisnis Widya Gama
ISSN : 25981072     EISSN : 25978888     DOI : https://doi.org/10.30741/adv
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen Advantage published twice a year in June and December, published by Institut Teknologi dan Bisnis Widya Gama Lumajang since June 2017. Jurnal Ilmu Manajemen Advantage intended as a forum for publishing scientific articles in the field of management science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 224 Documents
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Store Attributes and Experience Quality Affect Loyalty: Evidence from Muslim Fashion Retail Lubaba, Hanny
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1763

Abstract

  This study aims to examine the relationship between store attributes and customer loyalty, with experience quality as a mediating variable in the Muslim fashion retail industry in Indonesia. The research adopts a quantitative approach, testing both direct and indirect effects through a mediation model. Data were collected from 110 customers of Ahwarumi Fashion, a Muslim fashion retail company located in Lamongan Regency. The study investigates how store attributes, comprising product variety, pricing, service quality, and store atmosphere, influence customer loyalty, and whether experience quality enhances or mediates this relationship. The findings are expected to provide empirical evidence supporting the theoretical linkage between store attributes and customer loyalty and to clarify the role of experience quality as a key determinant in retail marketing. The study contributes to the literature by extending prior research that primarily examined these constructs independently, offering a more integrated model of retail customer behaviour. From a managerial perspective, the results are anticipated to guide fashion retailers in designing customer-centric strategies that emphasise the importance of store attributes and experiential Quality in strengthening long-term customer loyalty.
Optimizing Digital HR to Improve Employee Work-Life Balance and Productivity Yatminiwati, Mimin; Hidayat, Zainul
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1770

Abstract

Digital transformation in the workplace has changed the way companies manage human resources. Amidst the demands of flexible work and operational efficiency, Digital HR (technology-based Human Resource) has become a strategic necessity. The urgency of this research lies in the need to adapt digital technology to support work-life balance and drive employee productivity. Many companies implement flexible work systems, but have not yet fully integrated Digital HR into their HR management processes. The purpose of this research is to analyze the extent to which Digital HR optimization contributes to improving employee work-life balance and productivity. This research also aims to identify the mediating role of work-life balance in the relationship between Digital HR and productivity. Using a descriptive qualitative approach, researchers will explore relevant scientific literature, journals, and prior research. The focus is on identifying patterns, relationships, and best practices in the implementation of Digital HR in various organizations. The results of this research show that the use of digital technology in HR management can help employees better manage their work time and personal lives, thereby improving work-life balance and employee productivity.
The Influence of Career Development and Startup Ecosystem Support on the Retention of Gen Z Entrepreneurs in the Digital Startup Ecosystem Fitria, Novy; Muttaqien, Fauzan; Rizki, Via Lailatur; Dewi, I Gusti Ayu Panca; Permadi, I Komang Oka; Nguyen, Thanh Lam
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1780

Abstract

This study examines the influence of career development and startup ecosystem support on the retention of Generation Z digital entrepreneurs in Indonesia. The increasing involvement of young people in digital entrepreneurship raises the need to understand the factors that enable them to maintain long-term entrepreneurial engagement. Using an explanatory quantitative approach, data were collected through structured questionnaires and analyzed with multiple linear regression to identify the role of individual development and ecosystem support. The results indicate that career development contributes to strengthening entrepreneurial commitment by enhancing clarity of goals, competence, and confidence, while startup ecosystem support provides essential external reinforcement through networks, mentoring, collaboration, and resource access. The interaction of both factors shows a complementary effect in sustaining entrepreneurial involvement. This study concludes that the retention of Gen Z digital entrepreneurs is shaped by a combination of internal developmental processes and external ecosystem support, and it offers practical implications for educators, incubators, and policymakers in strengthening digital entrepreneurship programs.
The Effect of Destination Image on Trust with Satisfaction as a Mediating Variable (a Study of the Tourist Village of Aengtongtong) Fauziyah, Nurul Laili; AS, Fathor
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1805

Abstract

This research examines how destination image influences tourist trust, with satisfaction serving as a mediating variable in the Aengtongtong Keris Tourist Village. The study addresses inconsistencies in prior research regarding both the direct and indirect effects of destination image on trust, especially within culturally based tourist villages. The objective is to determine whether destination image affects trust directly or operates through satisfaction. Using a quantitative method and purposive sampling, data were collected from 96 respondents and analyzed using PLS-SEM. The finding revealed that destination image significantly influences satisfaction but does not directly affect trust. Satisfaction is significant and positively influences trust and acts as an effective mediator between destination image and trust. These results show that a favorable destination image must be accompanied by satisfying tourist experiences to foster trust. Theoretically, this research enriches the understanding of trust formation mechanisms in village tourism, while practically offering managers insights to enhance service quality. This study is limited to one tourist village and relies on self-reported data, suggesting opportunities for broader future research.

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