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Jurnal Ilmu Manajemen Advantage
Published by Institut Teknologi dan Bisnis Widya Gama
ISSN : 25981072     EISSN : 25978888     DOI : https://doi.org/10.30741/adv
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen Advantage published twice a year in June and December, published by Institut Teknologi dan Bisnis Widya Gama Lumajang since June 2017. Jurnal Ilmu Manajemen Advantage intended as a forum for publishing scientific articles in the field of management science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 232 Documents
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Store Attributes and Experience Quality Affect Loyalty: Evidence from Muslim Fashion Retail Hanny Lubaba
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): December 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1763

Abstract

  This study aims to examine the relationship between store attributes and customer loyalty, with experience quality as a mediating variable in the Muslim fashion retail industry in Indonesia. The research adopts a quantitative approach, testing both direct and indirect effects through a mediation model. Data were collected from 110 customers of Ahwarumi Fashion, a Muslim fashion retail company located in Lamongan Regency. The study investigates how store attributes, comprising product variety, pricing, service quality, and store atmosphere, influence customer loyalty, and whether experience quality enhances or mediates this relationship. The findings are expected to provide empirical evidence supporting the theoretical linkage between store attributes and customer loyalty and to clarify the role of experience quality as a key determinant in retail marketing. The study contributes to the literature by extending prior research that primarily examined these constructs independently, offering a more integrated model of retail customer behaviour. From a managerial perspective, the results are anticipated to guide fashion retailers in designing customer-centric strategies that emphasise the importance of store attributes and experiential Quality in strengthening long-term customer loyalty.
Optimizing Digital HR to Improve Employee Work-Life Balance and Productivity Mimin Yatminiwati; Zainul Hidayat
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): December 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1770

Abstract

Digital transformation in the workplace has changed the way companies manage human resources. Amidst the demands of flexible work and operational efficiency, Digital HR (technology-based Human Resource) has become a strategic necessity. The urgency of this research lies in the need to adapt digital technology to support work-life balance and drive employee productivity. Many companies implement flexible work systems, but have not yet fully integrated Digital HR into their HR management processes. The purpose of this research is to analyze the extent to which Digital HR optimization contributes to improving employee work-life balance and productivity. This research also aims to identify the mediating role of work-life balance in the relationship between Digital HR and productivity. Using a descriptive qualitative approach, researchers will explore relevant scientific literature, journals, and prior research. The focus is on identifying patterns, relationships, and best practices in the implementation of Digital HR in various organizations. The results of this research show that the use of digital technology in HR management can help employees better manage their work time and personal lives, thereby improving work-life balance and employee productivity.
The Influence of Career Development and Startup Ecosystem Support on the Retention of Gen Z Entrepreneurs in the Digital Startup Ecosystem Novy Fitria; Fauzan Muttaqien; Via Lailatur Rizki; I Gusti Ayu Panca Dewi; I Komang Oka Permadi; Thanh Lam Nguyen
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): December 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1780

Abstract

This study examines the influence of career development and startup ecosystem support on the retention of Generation Z digital entrepreneurs in Indonesia. The increasing involvement of young people in digital entrepreneurship raises the need to understand the factors that enable them to maintain long-term entrepreneurial engagement. Using an explanatory quantitative approach, data were collected through structured questionnaires and analyzed with multiple linear regression to identify the role of individual development and ecosystem support. The results indicate that career development contributes to strengthening entrepreneurial commitment by enhancing clarity of goals, competence, and confidence, while startup ecosystem support provides essential external reinforcement through networks, mentoring, collaboration, and resource access. The interaction of both factors shows a complementary effect in sustaining entrepreneurial involvement. This study concludes that the retention of Gen Z digital entrepreneurs is shaped by a combination of internal developmental processes and external ecosystem support, and it offers practical implications for educators, incubators, and policymakers in strengthening digital entrepreneurship programs.
The Effect of Destination Image on Trust with Satisfaction as a Mediating Variable (a Study of the Tourist Village of Aengtongtong) Nurul Laili Fauziyah; Fathor AS
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): December 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1805

Abstract

This research examines how destination image influences tourist trust, with satisfaction serving as a mediating variable in the Aengtongtong Keris Tourist Village. The study addresses inconsistencies in prior research regarding both the direct and indirect effects of destination image on trust, especially within culturally based tourist villages. The objective is to determine whether destination image affects trust directly or operates through satisfaction. Using a quantitative method and purposive sampling, data were collected from 96 respondents and analyzed using PLS-SEM. The finding revealed that destination image significantly influences satisfaction but does not directly affect trust. Satisfaction is significant and positively influences trust and acts as an effective mediator between destination image and trust. These results show that a favorable destination image must be accompanied by satisfying tourist experiences to foster trust. Theoretically, this research enriches the understanding of trust formation mechanisms in village tourism, while practically offering managers insights to enhance service quality. This study is limited to one tourist village and relies on self-reported data, suggesting opportunities for broader future research.
The Influence of Digital Marketing and Brand Image on Local Product Purchase Decisions Among Gen Z Muhammad Qadafi Zulkarnain
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): December 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1803

Abstract

This study aims to analyze the influence of digital marketing and brand image on the purchase decisions of local products among Generation Z. A quantitative approach was employed using an online survey, targeting Generation Z consumers who have previously purchased local products. The sample was selected purposively, and the data were analyzed using Partial Least Squares–Structural Equation Modelling (PLS-SEM). The number of respondents needed is around 150–250. The findings indicate that digital marketing positively affects purchase decisions both directly and indirectly through brand image as a mediating variable. Brand image plays a crucial role in strengthening the relationship between digital marketing activities and purchase behaviour. The novelty of this study lies in its focus on Generation Z's purchasing patterns within the context of Indonesian local products. The study suggests that businesses should optimize authentic, interactive digital marketing strategies to enhance their brand image.
Determinants of QRIS Adoption among MSMEs: The Role of Financial and Digital Literacy Andriansyah Andriansyah; Dayat Ikhsan Hajati
Jurnal Ilmu Manajemen Advantage Vol. 10 No. 1 (2026): June 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v10i1.1830

Abstract

This study aims to analyze the influence of financial literacy and digital literacy on QRIS usage decisions among MSMEs in Kotabaru Regency. The study also addresses the limited research examining the combined role of financial and digital literacy in QRIS adoption at the regional MSME level. This research used a quantitative causal approach with Structural Equation Modeling Partial Least Squares (SEM-PLS). A total of 400 respondents were selected using a proportionate stratified random sampling method. Data were collected through questionnaires and analyzed to determine the effect of each variable. The results show that financial literacy has a positive and significant effect on QRIS usage decisions. Digital literacy also has a positive and significant effect and is the dominant factor influencing QRIS adoption. This study contributes to the literature on digital financial inclusion and provides practical implications for governments and financial institutions to improve financial and digital literacy programs to accelerate QRIS adoption among MSMEs
Implementation of Accounting Information System and Its Impact on Production Efficiency: An Operations Management Perspectives Lilik Suliati; Mulyono Mulyono; Wahju Wulandari
Jurnal Ilmu Manajemen Advantage Vol. 10 No. 1 (2026): June 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v10i1.1851

Abstract

This study aims to analyze the implementation of Accurate 5 software and its association with production efficiency at a culinary SME in Malang, Indonesia. The novelty of this research lies in its emphasis on the operational implications of accounting software implementation, including workflow integration, inventory control, and production coordination in culinary SMEs. This study employed a quantitative approach with descriptive and inferential analysis. Data were collected from thirty respondents, consisting of production staff, warehouse personnel, administrative employees, and managers selected through purposive sampling. Data collection methods included direct observation, structured questionnaires using a four-point Likert scale, documentation review, and operational record analysis. The data were analyzed using validity and reliability testing, descriptive statistics, correlation analysis, and simple linear regression with SPSS version 26. The findings indicate that the implementation of Accurate 5 was positively perceived by respondents, both of whom were categorized as excellent. The system was perceived to improve report accuracy, information processing speed, inter-departmental coordination, and production scheduling. Nevertheless, operational cost reduction showed relatively lower results, indicating that the financial benefits of digital transformation may require a longer adaptation period. This study concludes that integrated accounting information systems may support operational efficiency and managerial effectiveness in culinary SMEs undergoing digital transformation.
Determinant of Purchasing Decision on Hand and Body Lotion: Evidence from Indonesia Mutiara Fitri Rahmadani; Herni Justiana Astuti; Tri Septin Muji Rahayu; Maulida Nurul Inayah
Jurnal Ilmu Manajemen Advantage Vol. 10 No. 1 (2026): June 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v10i1.1852

Abstract

This study aims to analyze the influence of content marketing, brand awareness, product quality, brand ambassador, and brand image on students’ decision to purchase Citra hand and body lotion. This study employs a quantitative research approach. Purposive sampling was used. The research data were collected by distributing questionnaires to 179 active students at three universities. All data were analyzed using multiple linear regression in SPSS version 25. The results of the study show that product quality, the brand ambassador variable, and brand image have significant effects on the decision to purchase. Meanwhile, the content marketing and brand awareness variables indicate that they do not affect purchase decisions. The conclusion of research on superior product quality, the active role of brand ambassadors, and a strong brand image can increase purchase decisions. The implications of this study show that product quality, the role of brand ambassadors, and brand image play a strategic role in influencing purchasing decisions among students. The novelty of this study lies in its focus on students who use hand and body lotion products, showing that purchase decisions are more influenced by product quality, brand ambassador roles, and brand image than by content marketing and brand awareness.
The Role of Mediating Variable of Brand Trust Between Brand Image and Word of Mouth on Decision to Purchase Taufik Hidayattullah; Harianto Respati; Fitria Earlike A. S.
Jurnal Ilmu Manajemen Advantage Vol. 10 No. 1 (2026): June 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v10i1.1920

Abstract

This study aims to analyze the influence of brand image and word of mouth on iPhone purchasing decisions with brand trust as a mediating variable. This study uses a quantitative, explanatory design. The research population consists of consumers who have purchased an iPhone from Reza Cell Store, using a simple random sampling technique. Data were collected via a Likert-scale questionnaire and analyzed using the Partial Least Squares–Structural Equation Modeling method. The study's results indicate that brand image and word of mouth have a significant effect on brand trust. Brand trust has been shown to have a significant effect on purchasing decisions, whereas brand image does not. Word of mouth has a significant effect on purchasing decisions. The results of the mediation test indicate that brand trust mediates the relationship between brand image and purchasing decisions, but does not mediate the relationship between word of mouth and purchasing decisions. This research provides theoretical contributions by strengthening the role of brand trust as a connecting mechanism between brand perception and purchasing behavior, as well as practical implications for business actors, including increased consumer trust and the encouragement of purchasing decisions through effective marketing strategies.
Geopolitical Risk and Stock Market Reaction: An Event Study from Uzbekistan Jamolbek Karimjonov; Iqbal Lhutfi
Jurnal Ilmu Manajemen Advantage Vol. 10 No. 1 (2026): June 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v10i1.1929

Abstract

This study examines the reaction of the Uzbek stock market to geopolitical escalation involving Iran, the United States, and Israel, using an event-study approach. Existing studies on geopolitical risk predominantly focus on developed and emerging markets, while evidence from frontier markets remains relatively limited. This study addresses this gap by analyzing whether geopolitical shocks generate abnormal returns in a relatively segmented frontier market with limited global financial integration. The study employs daily stock price data from 90 firms listed on the Tashkent Stock Exchange. Using an estimation window of [-120, -11] and an event window of [-10, +10], abnormal returns are estimated using the market-adjusted model and further evaluated through robustness analyses, including alternative event windows and non-parametric statistical tests. The findings indicate that both average and cumulative abnormal returns remain statistically insignificant throughout the event window. These results suggest that the Uzbek stock market is relatively insensitive to external geopolitical shocks. From a theoretical perspective, the findings support the argument of market segmentation theory, which suggests that lower financial integration, limited foreign investor participation, and weaker information transmission may reduce the spillover effects of global geopolitical risk in frontier markets. The study contributes to the literature by extending research on geopolitical risk to Central Asian frontier markets and by providing empirical evidence of the heterogeneous transmission of geopolitical shocks across financial systems.

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