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Jurnal Ilmu Manajemen Advantage
Published by Institut Teknologi dan Bisnis Widya Gama
ISSN : 25981072     EISSN : 25978888     DOI : https://doi.org/10.30741/adv
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen Advantage published twice a year in June and December, published by Institut Teknologi dan Bisnis Widya Gama Lumajang since June 2017. Jurnal Ilmu Manajemen Advantage intended as a forum for publishing scientific articles in the field of management science.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 224 Documents
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Building customer loyalty at Balung Regional Hospital with a Service Encounter and Satisfaction Strategy Robustin, Tri Palupi; Putri, Nur Latifa Isnaini; Hakim, Ikhwanul
Jurnal Ilmu Manajemen Advantage Vol. 8 No. 2 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v8i2.1432

Abstract

A service encounter, sometimes referred to as a service meeting, is an essential part of the process by which service providers deliver services to their clients effectively and efficiently. This process plays a key role in shaping how customers perceive a company and fostering their long-term loyalty through positive interactions. This study seeks to explore how service encounters, customer satisfaction, and their combination influence customer loyalty at Balung Regional Hospital. The research conducted at Balung Regional Hospital involves quantitative analysis focusing on all service users comprehensively. The sampling technique employed is non-probabilistic, specifically purposive sampling, involving a sample size of 60 respondents carefully selected. This research uses multiple linear regression analysis to evaluate the data accurately. The results of the study show that: (1) Service encounter significantly affects customer loyalty in Balung Regional Hospital; (2) Satisfaction positively affects customer loyalty of Balung Regional Hospital; (3) Service encounter and satisfaction have a simultaneous effect on customer loyalty of Balung Regional Hospital, highlighting their interdependence.
Emotional Connections Between Brands and Consumers in Digital Age Musyfiqoh, Aminatul; Roosdhani, Mohamad Rifqy
Jurnal Ilmu Manajemen Advantage Vol. 8 No. 2 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v8i2.1433

Abstract

This study explores the relationship between social media marketing activities (SMMA), brand love, and purchase decisions in Indonesia’s transportation sector, focusing on PO Bejeu. Social media acts as an interactive medium fostering emotional bonds between brands and consumers, termed brand love. The research reveals that SMMA significantly enhances brand love, which directly impacts purchase decisions. Additionally, social ties mediate this relationship, as interactions on social media strengthen loyalty and influence purchasing behavior. A survey of 103 Facebook community members who actively discuss Bejeu products was conducted, with data analyzed using the SEM-PLS method, confirming the validity and reliability of all variables. Results indicate full mediation between SMMA and purchase decisions via brand love and partial mediation through social ties. These findings underscore the strategic role of SMMA in cultivating emotional connections to boost loyalty and purchases. The study suggests further research into brand love dynamics across diverse cultural and industrial settings to expand understanding.
Analysis of Factors Affecting Purchase Intention and Price Premium for Purchasing Skincare Products in E-Commerce Qadri, Rizni Aulia; Sutjiali, Florensia; Christiarini, Renny
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1447

Abstract

This study investigates the variables that affect price premium and buy intention in the beauty industry on Batam City's e-commerce platforms. In an era of increasing popularity of online shopping, understanding the key factors that influence consumer purchasing behavior in this channel is crucial. Data was collected by an online survey of users who have purchased Skincare products in E-commerce, and subsequently examined using PLS-SEM, or partial least squares structural equation modeling. The results of the analysis show that Trust has a significant influence on Purchase Intention and Premium Price, while Expertise, Brand Identity, and Brand Personality also have a significant influence on Trust. In the context of online shopping through e-commerce platforms, these findings offer crucial insights for marketers to create more successful marketing strategies by taking into account the attraction of expertise, brand identity, brand personality, and trust. It is anticipated that the findings of this research will offer meaningful insights and contribute significantly to the existing body of knowledge in the field to a more comprehensive understanding of consumer shopping behavior.
Consumer Ethnocentrism, Product Knowledge, and Brand Identity on Purchasing Decisions on Eiger Products Wulandari, Suci; Pebrianggara, Alshaf; Indayani, Lilik
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1474

Abstract

This research intends determine the impact Consumer Ethnocentrism, Product Knowledge, and Brand Identity on the purchase decision of Eiger products. Elementary study based on the increasing busines competition in the fashion and lifestyle, including in the outdoor equipment sector operated by Eiger. The research method using is quantitative with purposive sampling approach engage 100 respondents users of Eiger products. Data collection was conducted through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The results of the study indicate that three independent variables, Consumer Ethnocentrism, Product Knowledge, and Brand Identity, have a positive and significant influence on purchasing decisions. The conclusion this study states that consumers' understanding of the product, a strong brand identity, and a supportive attitude toward local products significantly drive purchasing decisions for Eiger products. These findings recommend that the company continue to strengthen its brand image and consumer education to enhance loyalty and purchase volume.
Antecedents and Consequences of Visitor Attitude Toward Raja Ali Haji Batam Museum Sulawati, Amel; Ernawadi, Yadi
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1514

Abstract

Despite the growing need for museums to attract and retain visitors, there's a gap in understanding what truly drives visitor recommendations. This research aimed to investigate the influence of educational, esthetic, tour guide performance, and authenticity on recommendation intention, mediated by visitor attitude, within the context of the Raja Ali Haji Museum in Batam. This study uses cognitive appraisal theory as the underpinning theory. Data were collected from 120 visitors using a cross-sectional research design. Data analysis was conducted using Smart-PLS 3.0, encompassing assessments of outer model measurements, including convergent validity, discriminant validity, and composite reliability. The hypothesis test results indicate that educational, tour guide performance, and authenticity indirectly influence recommendation intention through visitor attitude, while esthetic appeal directly influences recommendation intention. These findings highlight the critical role of visitor attitude as a mediator for several key museum attributes, underscoring the nuanced pathways to fostering visitor recommendations. This research contributes to marketing science by introducing authenticity as an exogenous variable to the existing conceptual model and by adding novel hypotheses regarding visitor attitude influenced by tour guide performance, and recommendation intention influenced by educational, esthetic, tour guide performance, and authenticity.
The Role of Human Resource Management in Improving Work-Life Balance within Organizations Yatminiwati, Mimin; Hidayat, Zainul
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1574

Abstract

The purpose of this research is to analyze the role of human resource management in improving work-life balance. In this study, the researcher uses a literature analysis method to gain insights into the research topic being studied. The role of human resources is to increase the contribution of human resources (employees) in the organization. To achieve this goal, human resources must be evaluated comprehensively and corrective actions must be taken whenever there are unsatisfactory results or significant changes in the growth of an institution. Human resource management plays a crucial role in achieving organizational goals. Human resource management is essential for the success of an organization. Human Resource Management also manages conflicts, improves internal communication, and creates an inclusive and performance-oriented work culture, and acts as a catalyst in achieving organizational goals. Therefore, human resource management plays a vital role in ensuring the success and sustainability of an organization by helping to manage human resources effectively, thereby creating a productive, innovative, and sustainable work environment. The results of this study show that Human Resource Management can play a crucial role in improving work-life balance in organizations by developing flexible work policies, managing workload, developing wellness programs, facilitating effective communication, and developing organizational culture.
Utilizing Social Media Marketing to Influence Customer Purchase Intention and Trust in Influencers Who Also Act as Skincare Product Owners Santoso, Ridho Bagus; Nurmitananda, Muhammad Naufal Hamdani; Premananto, Gancar Candra; Primasatya, Rieswandha Dio
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1463

Abstract

The skincare business presents a lucrative opportunity for revenue generation at both macro and micro levels. Influencers, with their large followings and social influence, have effectively leveraged this opportunity to establish skincare brands. This research aims to complement existing studies by examining how social media marketing conducted by influencers can impact consumer purchasing interest. The second objective is to propose effective marketing strategies via social media to enhance customer trust. Utilizing qualitative methods, the study applies netnographic data collection and literature reviews. The findings indicate that not all influencers with skincare businesses succeed in the competitive landscape of social media marketing. Influencers must develop strategic marketing plans, particularly focusing on the number of followers and engagement rates to build customer trust. Influencers with a unique appeal, such as celebrities, can be effective in boosting consumer interest in skincare products. This research emphasizes the importance of influencer selection and social media strategy in sustaining a skincare business.
Fintech : Mapping the Performance of Peer to Peer Lending Credit in Indonesia Reskiyah, Reskiyah; Darman, Darman; Munawarah, Munawarah; Risendy, Rian
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1464

Abstract

The era of Globalization 5.0 drives technological innovation across various sectors, including financial services, with the emergence of Financial Technology (FinTech). Peer-to-peer lending (P2P Lending), one of the FinTech products, has become a popular alternative for financing in Indonesia. This study aims to analyze the growth of P2P Lending users, credit performance by region, and the causes of credit defaults. A quantitative descriptive method is employed with a population of 98 P2P Lending platforms registered with the Financial Services Authority (OJK) as of July 2024. Data are analyzed using growth ratio and Non-Performing Loan (NPL) ratio, with findings categorized across six archipelagic regions in Indonesia. The results indicate significant growth in the number of P2P Lending users, particularly in Java. However, this growth raises a high risk of credit defaults, mainly due to the use of loans for consumptive purposes. This study underscores the importance of public financial literacy in managing credit risks to optimize the sustainable benefits of P2P Lending.
Corporate Social Responsibility, Corporate Characteristics, and Financial Performance: Evidence from Indonesian Banks Valentina, Bernadeta; Zaharah, Puteri; Utha, Maria Ariesta
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1483

Abstract

This study examines the relationship between financial success in the Indonesian banking sector, corporate social responsibility (CSR), and corporate characteristics (gender diversity, board size, and firm age). While extensive research has explored the direct impact of CSR on financial performance, fewer studies have examined the effects of corporate characteristics with financial performance, especially in Indonesia. Financial and corporate characteristic data were taken from 13 Indonesian bank’s annual and sustainability reports from 2019 to 2023. Using multiple regression analysis, this study discovered a positive correlation between gender diversity with ROE and firm age with ROA. In contrast, board size and CSR funds have no positive effect on both ROA and ROE.
Perceived Value as a Predictor of Behavioral Intention Mediated by Customer Engagement and Customer Satisfaction Sanding Waterboom Bandung Regency Komala, Dewi; Ernawadi, Yadi
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1516

Abstract

This study aims to examine the influence of perceived value comprising functional value, epistemic value, social value, economic value on behavioural intention with customer engagement and customer satisfaction serving as mediating variables in the context of Sanding Waterboom a tourist destination in Bandung Regency. Expectation Confirmation Theory (ECT) is employed as the underpinning theory within the scope of artificial tourism. The study involved 140 respondents who had previously visited Sanding Waterboom. Data were collected using a cross-sectional approach and the research instruments underwent rigorous validity and reliability testing. The data were analysed using Structural Equation Modeling with SmartPLS software version 3.0. All proposed hypotheses were empirically supported. The findings indicate that perceived value exerts a positive influence on behavioral intention through customer engagement and customer satisfaction. This study makes a significant contribution to marketing literature by introducing epistemic value as a key antecedent of customer engagement. The novelty of this study lies in the addition of a hypothesis establishing a relationship between epistemic value and customer engagement. Future research is encouraged to explore other variables such as conditional value as potential drivers of behavioral intention particularly by aligning these variables with the unique attributes of the objects under investigation.

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