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<![CDATA[Inovasi Desain Produk, Manajemen dan Pemasaran Digital Bagi Paguyuban Kampung Sablon: Upaya Pemulihan Ekonomi Dampak Covid-19 Di Kabupaten Klaten ]]>
<![CDATA[khairudin, khairudin]]>;
<![CDATA[Rahmawati, Rahmawati]]>;
<![CDATA[Kurniadi, Edi]]>;
<![CDATA[Nurlela, Siti]]>;
<![CDATA[Soegiarto, Dwi]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
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DOI: 10.30741/eps.v4i2.695
<![CDATA[Kegiatan pengabdian ini bertujuan untuk mengangkat industri kerajinan konveksi Kampung Sablon di Kecamatan Wedi Kabupaten Klaten dari keterpurukan ekonomi di masa pandemi covid 19 melalui pelatihan dan pendampingan tentang kewirausahaan, pengelolaan keuangan dan manajemen serta pemasaran online yang melibatkan akademisi dan praktisi. Kegiatan ini dilaksanakan dalam jangka waktu satu tahun, meliputi koordinasi, pelatihan dan pendampingan. Hasil dari kegiatan pelatihan dan pendampingan ini telah meningkatkan produksi, penjualan dan asset UKM sebesar 20% dari kondisi sebelumnya dan keberlangsungan kegiatan ini dikemudian hari akan sangat tergantung pada partisipasi serta dukungan semua pihak (UKM, pemerintah daerah, akademisi dan pihak lainnya).]]>
<![CDATA[Assistance On Packaging And Marketing Innovations In The Soy Milk Business ]]>
<![CDATA[Robustin, Tri Palupi]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
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DOI: 10.30741/eps.v4i2.698
<![CDATA[Soy milk owned by Mrs. Fida is a home industry business that has been established for quite a long time. Soy milk produced is pure soy milk without preservatives with the composition of soy, sugar, salt and food coloring. Soy milk is marketed only in traditional markets, namely in Karang Duren Market and the owner has not expanded his marketing area. The problem faced by this home industry is in the field of expanding its marketing area and packaging. Soy milk is only distributed in one traditional market so that the product is less well known in other areas. The packaging of soy milk products is also classified as still not good and quality, because the plastic wrap is thin and prone to tearing and sometimes not labeled with product-related information. Based on these problems, soy milk home industry owners need assistance to market their products to other regions in order to be known by the public. In addition to marketing assistance, this devotional activity also provides assistance related to more quality packaging. Based on this reason, this community service activity aims to help Mrs. Fida as the owner of soy milk home industry in marketing her products in other areas. Product marketing is done by selling to consumers who need soy milk products in the gym / fitness center, because soy milk is high in protein that is much needed by people who exercise. This community service activity also provides guidance on related knowledge to make packaging more attractive and quality and provide capital for Mrs. Fida.]]>
<![CDATA[Socialization to Build a Creative Culture for Start Up Business Through Digital Literacy ]]>
<![CDATA[Nawangsih, Nawangsih]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
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<![CDATA[Community service activities are carried out in Gucialit Village, Gucialit District, Lumajang Regency. The socialization activity was carried out to provide knowledge as well as understanding to partners related to the socialization of building a creative culture for start-up businesses through digital literacy, considering that digital literacy still needs to be improved, especially among the younger generation who are starting start-up businesses/start-up businesses.The problems faced by partners include: limited Human Resources who have knowledge related to marketing management, especially related to creative culture and digital literacy and the utilization of coconut shell waste into products of high economic value for the environment and creative business opportunities Solutions or alternatives offered to partners to help overcome problems include: increasing abilities, especially in knowledge and information related to marketing management, especially with regard to creative culture and digital literacy and providing new knowledge related to the use of waste to be of high economic value, and the role of digital literacy. in supporting the success of marketing activities carried out especially for start-up businesses.Community service activities in the form of socialization are expected to produce targets according to the expectations of partners, namely: increasing partner knowledge and skills related to creativity and digital literacy and providing understanding related to the role of digital literacy in supporting the success of marketing activities carried out as well as strategies for developing a creative culture for startups up business.]]>
<![CDATA[Peningkatan Kesadaran Penggunaan Bahasa Daerah Bagi Mahasiswa Asli Biak Di IISIP YAPIS Biak - Papua Menggunakan Komunikasi Persuasif ]]>
<![CDATA[Purnamasari, Jelita]]>;
<![CDATA[Yunus, Muhammad Ridwan]]>;
<![CDATA[Hastuti, Hepi]]>;
<![CDATA[Krismiyati, Krismiyati]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
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DOI: 10.30741/eps.v4i2.701
<![CDATA[IISIP YAPIS Biak merupakan kampus terbesar di Biak dengan jumlah mahasiswa kurang lebih 1000 mahasiswa yang sebagian besar berasal dari suku Biak. Namun, sebagian besar mahasiswa tersebut memiliki kemampuan bahasa Biak yang kurang sehingnga dapat menggiring kepada kondisi peralihan bahasa. Alasan kenapa penggunaan bahasa Biak menjadi kurang dari pada penggunaan bahasa Indonesia adalah kurang sadarnya orang tua sebagai transmitor bahasa dan mahasiswa sebagai generasi muda Biak terhadap pentingnya penggunaan bahasa daerah. Kedua pihak memiliki pamahaman yang kurang akan perannya untuk melestarikan budaya yang mana ditemukan penggunaan bahasa Biak yang kurang di lingkungan keluarga. Metode pelaksanaan terdiri dari observasi terkait masalah, pendataan mahasiswa asli Biak sebagai partisipan, dan menghimpun para mahasiswa Asli Biak untuk mengikuti kegiatan yang dilakukan via online karena alasan Covid-19. Teknik Penyampaian materi menggunakan teknik komunikasi persuasif. Setelah kegiatan ini, kesadaran akan penggunaan bahasa Biak menjadi lebih baik sehingga membangun motivasi dari mahasiswa untuk belajar bahasa daerahnya sendiri.]]>
<![CDATA[Pelatihan dan Pendampingan Inovasi Produk Unggulan dan Pemasaran On-Line ]]>
<![CDATA[Djajanto, Ludfi]]>;
<![CDATA[Kusmintarti, Anik]]>;
<![CDATA[Wakhidah, Rokhimatul]]>;
<![CDATA[Amerieska, Siti]]>;
<![CDATA[Ismanu, Sidik]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
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<![CDATA[Micro, Small and Medium Enterprises (MSMEs) play a very important role in supporting the improvement of the economy of Wringinsongo village, Malang Regency. MSME production of papaya chips and MSME of production of jemblem are currently the leading products in Wringinsongo village and have very good prospects. The main problems that are faced by the business development of MSME papaya chips production and MSME jemblem production are the production process is very simple, there is no product development or diversification, the number of product turnover is limited and the quality is not guaranteed, and the condition of the equipment is very simple and not feasible. In addition, only one type of product is produced and made according to their own tastes and there is no good packaging so that they are less attractive to consumers. The solutions to the problem solving carried out in this community service are by providing training and assistance on how to innovate products and diversify products, provide assistance with machines and equipment that support the production process, train how to design several packaging models, labeling, and brands for the product to be produced to make it more attractive, and train the development of effective sales and promotions through online marketing through several social media such as Instagram and Facebook. The results after training and mentoring show that there is an additional variety of product types and packaging that can directly increase sales turnover.]]>
<![CDATA[Inovasi Desain Produk, Manajemen dan Pemasaran Digital Bagi Paguyuban Kampung Sablon: Upaya Pemulihan Ekonomi Dampak Covid-19 Di Kabupaten Klaten ]]>
<![CDATA[khairudin khairudin]]>;
<![CDATA[Rahmawati Rahmawati]]>;
<![CDATA[Edi Kurniadi]]>;
<![CDATA[Siti Nurlela]]>;
<![CDATA[Dwi Soegiarto]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30741/eps.v4i2.695
<![CDATA[Kegiatan pengabdian ini bertujuan untuk mengangkat industri kerajinan konveksi Kampung Sablon di Kecamatan Wedi Kabupaten Klaten dari keterpurukan ekonomi di masa pandemi covid 19 melalui pelatihan dan pendampingan tentang kewirausahaan, pengelolaan keuangan dan manajemen serta pemasaran online yang melibatkan akademisi dan praktisi. Kegiatan ini dilaksanakan dalam jangka waktu satu tahun, meliputi koordinasi, pelatihan dan pendampingan. Hasil dari kegiatan pelatihan dan pendampingan ini telah meningkatkan produksi, penjualan dan asset UKM sebesar 20% dari kondisi sebelumnya dan keberlangsungan kegiatan ini dikemudian hari akan sangat tergantung pada partisipasi serta dukungan semua pihak (UKM, pemerintah daerah, akademisi dan pihak lainnya).]]>
<![CDATA[Assistance On Packaging And Marketing Innovations In The Soy Milk Business ]]>
<![CDATA[Tri Palupi Robustin]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30741/eps.v4i2.698
<![CDATA[Soy milk owned by Mrs. Fida is a home industry business that has been established for quite a long time. Soy milk produced is pure soy milk without preservatives with the composition of soy, sugar, salt and food coloring. Soy milk is marketed only in traditional markets, namely in Karang Duren Market and the owner has not expanded his marketing area. The problem faced by this home industry is in the field of expanding its marketing area and packaging. Soy milk is only distributed in one traditional market so that the product is less well known in other areas. The packaging of soy milk products is also classified as still not good and quality, because the plastic wrap is thin and prone to tearing and sometimes not labeled with product-related information. Based on these problems, soy milk home industry owners need assistance to market their products to other regions in order to be known by the public. In addition to marketing assistance, this devotional activity also provides assistance related to more quality packaging. Based on this reason, this community service activity aims to help Mrs. Fida as the owner of soy milk home industry in marketing her products in other areas. Product marketing is done by selling to consumers who need soy milk products in the gym / fitness center, because soy milk is high in protein that is much needed by people who exercise. This community service activity also provides guidance on related knowledge to make packaging more attractive and quality and provide capital for Mrs. Fida.]]>
<![CDATA[Socialization to Build a Creative Culture for Start Up Business Through Digital Literacy ]]>
<![CDATA[Nawangsih Nawangsih]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Community service activities are carried out in Gucialit Village, Gucialit District, Lumajang Regency. The socialization activity was carried out to provide knowledge as well as understanding to partners related to the socialization of building a creative culture for start-up businesses through digital literacy, considering that digital literacy still needs to be improved, especially among the younger generation who are starting start-up businesses/start-up businesses.The problems faced by partners include: limited Human Resources who have knowledge related to marketing management, especially related to creative culture and digital literacy and the utilization of coconut shell waste into products of high economic value for the environment and creative business opportunities Solutions or alternatives offered to partners to help overcome problems include: increasing abilities, especially in knowledge and information related to marketing management, especially with regard to creative culture and digital literacy and providing new knowledge related to the use of waste to be of high economic value, and the role of digital literacy. in supporting the success of marketing activities carried out especially for start-up businesses.Community service activities in the form of socialization are expected to produce targets according to the expectations of partners, namely: increasing partner knowledge and skills related to creativity and digital literacy and providing understanding related to the role of digital literacy in supporting the success of marketing activities carried out as well as strategies for developing a creative culture for startups up business.]]>
<![CDATA[Peningkatan Kesadaran Penggunaan Bahasa Daerah Bagi Mahasiswa Asli Biak Di IISIP YAPIS Biak - Papua Menggunakan Komunikasi Persuasif ]]>
<![CDATA[Jelita Purnamasari]]>;
<![CDATA[Muhammad Ridwan Yunus]]>;
<![CDATA[Hepi Hastuti]]>;
<![CDATA[Krismiyati Krismiyati]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30741/eps.v4i2.701
<![CDATA[IISIP YAPIS Biak merupakan kampus terbesar di Biak dengan jumlah mahasiswa kurang lebih 1000 mahasiswa yang sebagian besar berasal dari suku Biak. Namun, sebagian besar mahasiswa tersebut memiliki kemampuan bahasa Biak yang kurang sehingnga dapat menggiring kepada kondisi peralihan bahasa. Alasan kenapa penggunaan bahasa Biak menjadi kurang dari pada penggunaan bahasa Indonesia adalah kurang sadarnya orang tua sebagai transmitor bahasa dan mahasiswa sebagai generasi muda Biak terhadap pentingnya penggunaan bahasa daerah. Kedua pihak memiliki pamahaman yang kurang akan perannya untuk melestarikan budaya yang mana ditemukan penggunaan bahasa Biak yang kurang di lingkungan keluarga. Metode pelaksanaan terdiri dari observasi terkait masalah, pendataan mahasiswa asli Biak sebagai partisipan, dan menghimpun para mahasiswa Asli Biak untuk mengikuti kegiatan yang dilakukan via online karena alasan Covid-19. Teknik Penyampaian materi menggunakan teknik komunikasi persuasif. Setelah kegiatan ini, kesadaran akan penggunaan bahasa Biak menjadi lebih baik sehingga membangun motivasi dari mahasiswa untuk belajar bahasa daerahnya sendiri.]]>
<![CDATA[Pelatihan dan Pendampingan Inovasi Produk Unggulan dan Pemasaran On-Line ]]>
<![CDATA[Ludfi Djajanto]]>;
<![CDATA[Anik Kusmintarti]]>;
<![CDATA[Rokhimatul Wakhidah]]>;
<![CDATA[Siti Amerieska]]>;
<![CDATA[Sidik Ismanu]]>
<![CDATA[ IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Micro, Small and Medium Enterprises (MSMEs) play a very important role in supporting the improvement of the economy of Wringinsongo village, Malang Regency. MSME production of papaya chips and MSME of production of jemblem are currently the leading products in Wringinsongo village and have very good prospects. The main problems that are faced by the business development of MSME papaya chips production and MSME jemblem production are the production process is very simple, there is no product development or diversification, the number of product turnover is limited and the quality is not guaranteed, and the condition of the equipment is very simple and not feasible. In addition, only one type of product is produced and made according to their own tastes and there is no good packaging so that they are less attractive to consumers. The solutions to the problem solving carried out in this community service are by providing training and assistance on how to innovate products and diversify products, provide assistance with machines and equipment that support the production process, train how to design several packaging models, labeling, and brands for the product to be produced to make it more attractive, and train the development of effective sales and promotions through online marketing through several social media such as Instagram and Facebook. The results after training and mentoring show that there is an additional variety of product types and packaging that can directly increase sales turnover.]]>
