cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Totok Haryanto
Contact Email
proceedingssocial.ump@gmail.com
Phone
-
Journal Mail Official
proceedingssocial.ump@gmail.com
Editorial Address
Lembaga Publikasi Ilmiah dan Penerbitan (LPIP) Universitas Muhammadiyah Purwokerto Jl. KH. Ahmad Dahlan, PO BOX 202 Purwokerto 53182 Kembaran, Banyumas, Jawa Tengah
Location
Kab. banyumas,
Jawa tengah
INDONESIA
Proceedings Series on Social Sciences & Humanities
Published by Universitas Muhammadiyah Purwokerto
ISSN : -     EISSN : 2808103X     DOI : https://doi.org/10.30595/pssh.v2i.92
Core Subject : Social,
Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
The Proceedings Series on Social Sciences & Humanities aims to publish proceedings from conferences on the scope: 1. Business, Management & Accounting 2. Social Sciences (General)
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,067 Documents
 79   80   81   82   83 
The Impact of Knowledge Sharing and Organizational Learning Capacity on Innovation Performance (Case Study of Wonosobo District Regional Library Staff) Bawazir, Hilda Retno Asih; Saputri, Ayu; Saputra, Yoga Dwiki; Affandi, Achmad
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1522

Abstract

The purpose of this studies is to take a look at how know-how sharing and organizational mastering abilties effect innovation overall performance. The cognizance of this studies is whether or not know-how sharing impacts the overall performance of Wonosobo Regency Arpusda employees, whether or not organizational mastering capabilities have an impact on the overall performance of Wonosobo Regency Arpusda employees, and whether or not know-how sharing and organizational mastering capabilities have an impact on the overall performance of Wonosobo Regency Arpusda employees. Data changed into amassed the use of a quantitative approach thru a questionnaire that changed into introduced to 38 Arpusda workforce members. Multiple linear regression evaluation changed into used to check the studies hypothesis. The outcomes of the studies display that know-how sharing has a high quality and sizeable impact at the innovation overall performance of Wonosobo Regency Arpusda employees. Organizational mastering abilties even have a high quality and sizeable impact at the innovation overall performance of Wonosobo Regency Arpusda employees.
The Role of Social Media in Increasing the Competitiveness of MSMEs in Halal Local Products Case Study of Carica Gemilang Rijawanto, Subri; Kharisma, Nurul; Septiani, Kharisma; Sabrina, Laila
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1523

Abstract

This research discusses the role of social media in increasing the income and competitiveness of MSMEs with Carica Gemilang halal local products in Wonosobo. Before utilizing social media, Carica Gemilang MSMEs experienced difficulties in expanding the market and increasing revenue due to limited access to traditional marketing. The purpose of this study is to evaluate the impact of social media use on the income and competitiveness of MSMEs, especially halal products. The research was conducted through descriptive qualitative case studies with interviews, analysis of social media content, and direct observation. The results of the study show that social media plays an important role in increasing Carica Gemilang's revenue through promotions and wider interaction with consumers. Product competitiveness also increases due to the ease of promoting the advantages of halal products in a competitive market. Thus, social media is an effective tool for MSMEs in increasing the income and competitiveness of halal products in the digital era.
The Role of the Grab Application in Increasing Sales of Culinary SME Products from Shari'ah Marketing Perspective in Wonosobo Subdistrict Salisa, Alaya Rizka; Sari, Putri Avinda; Astuti, Retno Puji; Khabib, Ainun
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1524

Abstract

The development of technology and information plays an important role in economic growth. Today, the demand for technology and information in the culinary business is very high. The presence of GrabFood, a food delivery E-Commerce platform created by the Grab app, helps small and medium-sized enterprises (SMEs) in the culinary industry to market and grow their businesses. The purpose of this research is to understand the role of the Grab app in increasing the sales of culinary SME products in the Wonosobo subdistrict, as well as how culinary SME owners can operate and utilize digital applications to develop their businesses in accordance with Sharia principles.This research is a descriptive qualitative study, using observation and interview methods with SMEs that use GrabFood services in the Wonosobo subdistrict. The data sources used are primary and secondary data. Primary data sources are obtained directly from SMEs using GrabFood services, while secondary data sources are derived from books, journals, and articles relevant to the research theme. The results of this research show that the presence of GrabFood significantly helps culinary SMEs in marketing and increasing sales by enhancing distribution channels, information flow, communication, and the quality of human resources among culinary SMEs. From a Sharia marketing perspective, the use of digital marketing through the GrabFood service app by SMEs in Wonosobo subdistrict is in line with Sharia principles.
Factors Affecting Consumptive Behavior of Management Study Program Students, Faculty of Economics and Business, Al-Qur'an University of Science, Class of 2021 Savira, Vani; Yunaena, Ismi; Eriansyah; Efendi, Bachtiar
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1525

Abstract

This study aims to determine the use of shopeepaylater, lifestyle, and financial literacy on the consumptive behavior of students in the Management Study Program, Faculty of Economics and Business, Al-Qur'an University of Science, Class of 2021. The lifestyle of today's students mostly imitates the style of someone seen through social media and always follows the existing trends. Lack of financial literacy can also be one of the causes of students to behave consumptively. For students who use the Shopeepaylater feature, financial literacy is needed because if using Shopeepaylater unwisely can cause students to be trapped in ongoing debt. Interest and additional fees from late payments will increase their financial burden. This study uses a quantitative approach with multiple linear analysis methods. The population in this study were FEB students of Al-Qur'an University of Science, Class of 2021. The research sample used purposive sampling technique with a total of 60 people. The data collection technique used in this study was a questionnaire. The instrument used in this research is a questionnaire. The data analysis technique used in this research is descriptive analysis. The results of this study indicate that use of shopeepaylater, financial literacy and lifestyle variables have a positive affect consumptive behavior.The implications of this study are to emphasize the importance of understanding financial literacy and a good lifestyle as a strategy to direct students in using the shoppepaylater feature wisely so as not to be trapped in consumptive behavior, so that students are more directed and responsible.
The Role of The Kebumen Government (Dinas Kumkm) in Digital Marketing Transformation in Marketing Kebumen MSME Products Arifin, Sukron; Munawaroh, Siti; Winarsih, Eli; Achyar, M. Munir
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1526

Abstract

Digital marketing transformation has become a crucial aspect in the development of Micro, Small, and Medium Enterprises (MSMEs) in Kebumen Regency, especially in facing marketing challenges in the digital era. This study aims to analyze the role of the Department of KUMKM Kebumen in supporting the digital marketing transformation process among MSME actors. The research method employed is a qualitative approach with a case study design, encompassing interviews, observations, and policy document analysis. The findings reveal that the Kebumen KUMKM Service has implemented various programs that facilitate digitalization, such as training on the use of digital platforms and the introduction of effective online marketing techniques. However, challenges such as limited access to technology and low digital literacy remain significant barriers for MSME actors in optimally implementing digital marketing strategies. The study also finds that government policies have positively impacted the marketing of MSME products, leading to increased consumer trust and expanded market reach. To accelerate the adoption of digital marketing, further efforts are needed to enhance technological infrastructure and collaborate with broader digital platforms. This research is expected to contribute to the development of better policies in supporting the digital transformation of MSMEs in Kebumen.
The Role of Digital Tecnology in Improving HR Management Efficiency: A Case Study at Al Madina Foundation Hidayat, Muhamad Hasim Fajar; Rizal, Achmad; Ulinuha, Arjun Albana; Azka, M. Gilang Maulana
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1527

Abstract

The focus of this study is the identification of technologization of HR management processes and the ways to overcome the existing obstacles and its effect on the employees’ productivity and competency development. The research method used is qualitative by case study approach. The data were gathered through in depth interview, participatory observation and internal document review related to the implementation of digital technologies in the human resource management processes. The subjects of the study are managers, staff including educators of Yayasan Al Madina in relation to the digital transformation. Thematic content analysis was employed to analyze the data in order to find significant patterns from the collected data. This research provides benefits in the form of a deeper understanding of the relationship between digital technology and human resource management, and offers practical guidance for HR managers at Al Madina Foundation and similar institutions to optimize the use of digital technology in improving operational efficiency.
Evaluation of the Effectiveness of Carbon Emission Reduction Policies in Banjarnegara: Approach Economics and Regulation Rohmah, Feni Nur; Prastica, Ika Yuliana; Setyawan, M. Arif; Hartiyah, Sri
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1528

Abstract

This research aims to evaluate the effectiveness of carbon emission reduction policies in Banjarnegara Regency, Central Java. Includes the implementation of a Carbon Tax, Intensive Renewable Energy, and Emissions Regulations in the Transportation Sector. With the main focus being on the Agricultural, Small Industry and Transportation Sectors which are the main sources of carbon emissions in the Banjarnegara Region. This research uses quantitative methods to analyze the impact of economic and regulatory policies on reducing carbon emissions in areas dominated by agricultural activities and traditional energy use. Data was obtained from relevant agencies and field surveys, and analyzed using linear regression and correlation to see the relationship between implemented policies and changes in emission levels from 2018 - 2023.
The Influence of Digital Marketing on the Decision to Stay at a Syari'ah Homestay (Case Study: Ortega Syariah Homestay) Rohsianti, Aprilia Dian; Almadani, Arziqna Nisa; Azizatustani, Mayada Wafiq; Hinawati, Titik
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1529

Abstract

Sharia homestay is a form of accommodation that provides temporary housing for tourists by complying with Islamic sharia principles. This study aims to analyze the effect of digital marketing on the decision to stay at Homestay ortega svari'ah In the digital era, marketing through online platforms has become very important to attract consumers' attention, therefore it is important to understand how digital marketing elements, such as online visibility, social interaction, reviews, promotions, and educational content, influence consumer decisions. This research method uses quantitative methods and collects data by distributing questionnaires. This involves 30 respondents who are consumers who have stayed at the homestay. The questionnaire was designed to measure aspects of digital marketing such as Social Media, Search Engine Optimization (SEO), and Online Booking Platforms (OTA). The main variables analyzed include digital marketing strategies, such as the use of social media and OTA, and their impact on guests' stay decisions. Data analysis was carried out using multiple linear regression to determine the relationship between digital marketing variables and stay decisions. The results of the analysis show that digital marketing through social media (Instagram) and search engine optimization (SEO) have a positive effect on the decision to stay at a sharia homestay. This study recommends the development of digital marketing through email, which can be an effective strategy to reach potential consumers to reach potential guests, provide information about special offers, and build stronger relationships with customers.
Increasing Revenue through Instagram, Shopee, TikTok, and WhatsApp Applications from a Sharia Economic Perspective: (Case Study of Rabbani Wonosobo Store) Nurmadinda, Adinda Rania; Zakiyah, Septiyani; Indriati, Husnia; Hinawati, Titik
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1530

Abstract

In today’s digital era, social media and e-commerce platforms such as Instagram, Shopee, TikTok, WhatsApp have become important tools for small and medium enterprises to expand their market reach and increase revenue. Instagram as the main information medium, which becomes the access to review other platforms used. Shopee is used as the main e-commerce platform, where customers can choose the products they want. The TikTok application is used as a medium for marketing creative content, while WhatsApp is used as a communication tool between sellers and buyers. This study aims to analyze the effectiveness of using the Instagram, Shopee, TikTok, and WhatsApp applications in increasing the revenue of Rabbani Wonosobo stores and evaluating their compliance with the principles of Islamic economics in running their business. The method used is a qualitative approach with a case study method at Rabbani Wonosobo shop. Data obtained through interviews with leaders, direct observation, and analysis of income levels before and after application use. In addition, researchers also used a literature review to find out the economic aspects of sharia. The results of the study show that digitalization helps marketing so that it can increase revenue at the Rabbani Wonosobo store, besides that in running its business, the Rabbani Wonosobo store always prioritizes sharia economic values.
Strategies Employed by UMKM Carica Gemilang Wonosobo in Facing Digital Competition Handayani, Klarita; Rahayu, Angelia Santi; Indrayani, Diana; Fitriani, Fella Yunita
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1531

Abstract

This study analyzes the strategies of UMKM Carica Gemilang in Wonosobo to face digital competition. A quantitative survey reveals that the implementation of digital marketing significantly enhances sales performance and brand awareness for UMKM Carica. Strategies include utilizing social media, e-commerce platforms, and engaging marketing content. The optimization of information and communication technology through social media and Shopee is effective in increasing product visibility. The research recommends that UMKM Carica continue to develop their digital strategies to tackle increasingly fierce competition, thereby fostering sustainable business growth. Thus, adapting to technological changes is key to the success of UMKM in the digital era.

Page 81 of 107 | Total Record : 1067

 79   80   81   82   83 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024) Vol. 21 (2025): Proceedings of the 4th 2024 UMP Progressive Youth Conference (UPYC) Vol. 24 (2025): Proceedings of International Student Conference on Education (ISCE) 2025 Vol. 25 (2025): Proceedings of International Conference on Social Science (ICONESS) Vol. 23 (2025): Proceedings of Seminar Nasional Kebaharuan KUHP Nasional dan Urgensi Pembaharuan KUH Vol. 18 (2024): Proceedings of International Student Conference on Education (ISCE) 2024 Vol. 20 (2024): Prosiding Pertemuan Ilmiah Bahasa & Sastra Indonesia (PIBSI XLVI) Universitas Muhamm Vol. 19 (2024): Proceedings of Webinar International Globalizing Local Wisdom: Integrating Cultural Vol. 17 (2024): Proceedings of Seminar International Legal Development in Twenty-First Century Era Vol. 16 (2024): Proceedings of Pendidikan Geografi Universitas Muhammadiyah Purwokerto Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu Vol. 14 (2023): Proceedings of International Conference on Legal Studies (ICOLAS 2023) Vol. 13 (2023): Proceedings of International Student Conference on Education (ISCE) 2023 Vol. 8 (2023): Proceeding International Seminar 2022 E-Learning Implementation in Malaysia and Indon Vol. 12 (2023): Proceedings of International Conference on Social Science (ICONESS) Vol. 11 (2023): Proceedings of Program Studi Pendidikan Agama Islam Fakultas Agama Islam Universitas Vol. 10 (2023): Proceedings of Seminar Kebangkitan Nasional dan Call for Paper Universitas Muhammadi Vol. 9 (2023): Proceedings of Program Studi Pendidikan Agama Islam Fakultas Agama Islam Universitas Vol. 3 (2022): Proceedings of Social Studies Learning Challenges in the 21st Century Vol. 7 (2022): Proceedings of the 3rd International Conference of Business, Accounting & Economics ( Vol. 6 (2022): Proceedings of Pendidikan Geografi Universitas Muhammadiyah Purwokerto Vol. 5 (2022): Proceedings of Sharia Economic Law Faculty of Islamic Religion Universitas Muhammadiy Vol. 4 (2022): Proceedings of Program Studi Pendidikan Agama Islam Fakultas Agama Islam Universitas Vol. 2 (2021): Proceedings of Psychology in Individual and Community Empowerment to Build New Normal Vol. 1 (2021): Proceedings of the Integration of Disaster Mitigation Learning in School More Issue