cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Totok Haryanto
Contact Email
proceedingssocial.ump@gmail.com
Phone
-
Journal Mail Official
proceedingssocial.ump@gmail.com
Editorial Address
Lembaga Publikasi Ilmiah dan Penerbitan (LPIP) Universitas Muhammadiyah Purwokerto Jl. KH. Ahmad Dahlan, PO BOX 202 Purwokerto 53182 Kembaran, Banyumas, Jawa Tengah
Location
Kab. banyumas,
Jawa tengah
INDONESIA
Proceedings Series on Social Sciences & Humanities
Published by Universitas Muhammadiyah Purwokerto
ISSN : -     EISSN : 2808103X     DOI : https://doi.org/10.30595/pssh.v2i.92
Core Subject : Social,
Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
The Proceedings Series on Social Sciences & Humanities aims to publish proceedings from conferences on the scope: 1. Business, Management & Accounting 2. Social Sciences (General)
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,156 Documents
 78   79   80   81   82 
The Role of The Kebumen Government (Dinas Kumkm) in Digital Marketing Transformation in Marketing Kebumen MSME Products Arifin, Sukron; Munawaroh, Siti; Winarsih, Eli; Achyar, M. Munir
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1526

Abstract

Digital marketing transformation has become a crucial aspect in the development of Micro, Small, and Medium Enterprises (MSMEs) in Kebumen Regency, especially in facing marketing challenges in the digital era. This study aims to analyze the role of the Department of KUMKM Kebumen in supporting the digital marketing transformation process among MSME actors. The research method employed is a qualitative approach with a case study design, encompassing interviews, observations, and policy document analysis. The findings reveal that the Kebumen KUMKM Service has implemented various programs that facilitate digitalization, such as training on the use of digital platforms and the introduction of effective online marketing techniques. However, challenges such as limited access to technology and low digital literacy remain significant barriers for MSME actors in optimally implementing digital marketing strategies. The study also finds that government policies have positively impacted the marketing of MSME products, leading to increased consumer trust and expanded market reach. To accelerate the adoption of digital marketing, further efforts are needed to enhance technological infrastructure and collaborate with broader digital platforms. This research is expected to contribute to the development of better policies in supporting the digital transformation of MSMEs in Kebumen.
The Role of Digital Tecnology in Improving HR Management Efficiency: A Case Study at Al Madina Foundation Hidayat, Muhamad Hasim Fajar; Rizal, Achmad; Ulinuha, Arjun Albana; Azka, M. Gilang Maulana
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1527

Abstract

The focus of this study is the identification of technologization of HR management processes and the ways to overcome the existing obstacles and its effect on the employees’ productivity and competency development. The research method used is qualitative by case study approach. The data were gathered through in depth interview, participatory observation and internal document review related to the implementation of digital technologies in the human resource management processes. The subjects of the study are managers, staff including educators of Yayasan Al Madina in relation to the digital transformation. Thematic content analysis was employed to analyze the data in order to find significant patterns from the collected data. This research provides benefits in the form of a deeper understanding of the relationship between digital technology and human resource management, and offers practical guidance for HR managers at Al Madina Foundation and similar institutions to optimize the use of digital technology in improving operational efficiency.
Evaluation of the Effectiveness of Carbon Emission Reduction Policies in Banjarnegara: Approach Economics and Regulation Rohmah, Feni Nur; Prastica, Ika Yuliana; Setyawan, M. Arif; Hartiyah, Sri
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1528

Abstract

This research aims to evaluate the effectiveness of carbon emission reduction policies in Banjarnegara Regency, Central Java. Includes the implementation of a Carbon Tax, Intensive Renewable Energy, and Emissions Regulations in the Transportation Sector. With the main focus being on the Agricultural, Small Industry and Transportation Sectors which are the main sources of carbon emissions in the Banjarnegara Region. This research uses quantitative methods to analyze the impact of economic and regulatory policies on reducing carbon emissions in areas dominated by agricultural activities and traditional energy use. Data was obtained from relevant agencies and field surveys, and analyzed using linear regression and correlation to see the relationship between implemented policies and changes in emission levels from 2018 - 2023.
The Influence of Digital Marketing on the Decision to Stay at a Syari'ah Homestay (Case Study: Ortega Syariah Homestay) Rohsianti, Aprilia Dian; Almadani, Arziqna Nisa; Azizatustani, Mayada Wafiq; Hinawati, Titik
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1529

Abstract

Sharia homestay is a form of accommodation that provides temporary housing for tourists by complying with Islamic sharia principles. This study aims to analyze the effect of digital marketing on the decision to stay at Homestay ortega svari'ah In the digital era, marketing through online platforms has become very important to attract consumers' attention, therefore it is important to understand how digital marketing elements, such as online visibility, social interaction, reviews, promotions, and educational content, influence consumer decisions. This research method uses quantitative methods and collects data by distributing questionnaires. This involves 30 respondents who are consumers who have stayed at the homestay. The questionnaire was designed to measure aspects of digital marketing such as Social Media, Search Engine Optimization (SEO), and Online Booking Platforms (OTA). The main variables analyzed include digital marketing strategies, such as the use of social media and OTA, and their impact on guests' stay decisions. Data analysis was carried out using multiple linear regression to determine the relationship between digital marketing variables and stay decisions. The results of the analysis show that digital marketing through social media (Instagram) and search engine optimization (SEO) have a positive effect on the decision to stay at a sharia homestay. This study recommends the development of digital marketing through email, which can be an effective strategy to reach potential consumers to reach potential guests, provide information about special offers, and build stronger relationships with customers.
Increasing Revenue through Instagram, Shopee, TikTok, and WhatsApp Applications from a Sharia Economic Perspective: (Case Study of Rabbani Wonosobo Store) Nurmadinda, Adinda Rania; Zakiyah, Septiyani; Indriati, Husnia; Hinawati, Titik
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1530

Abstract

In today’s digital era, social media and e-commerce platforms such as Instagram, Shopee, TikTok, WhatsApp have become important tools for small and medium enterprises to expand their market reach and increase revenue. Instagram as the main information medium, which becomes the access to review other platforms used. Shopee is used as the main e-commerce platform, where customers can choose the products they want. The TikTok application is used as a medium for marketing creative content, while WhatsApp is used as a communication tool between sellers and buyers. This study aims to analyze the effectiveness of using the Instagram, Shopee, TikTok, and WhatsApp applications in increasing the revenue of Rabbani Wonosobo stores and evaluating their compliance with the principles of Islamic economics in running their business. The method used is a qualitative approach with a case study method at Rabbani Wonosobo shop. Data obtained through interviews with leaders, direct observation, and analysis of income levels before and after application use. In addition, researchers also used a literature review to find out the economic aspects of sharia. The results of the study show that digitalization helps marketing so that it can increase revenue at the Rabbani Wonosobo store, besides that in running its business, the Rabbani Wonosobo store always prioritizes sharia economic values.
Strategies Employed by UMKM Carica Gemilang Wonosobo in Facing Digital Competition Handayani, Klarita; Rahayu, Angelia Santi; Indrayani, Diana; Fitriani, Fella Yunita
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1531

Abstract

This study analyzes the strategies of UMKM Carica Gemilang in Wonosobo to face digital competition. A quantitative survey reveals that the implementation of digital marketing significantly enhances sales performance and brand awareness for UMKM Carica. Strategies include utilizing social media, e-commerce platforms, and engaging marketing content. The optimization of information and communication technology through social media and Shopee is effective in increasing product visibility. The research recommends that UMKM Carica continue to develop their digital strategies to tackle increasingly fierce competition, thereby fostering sustainable business growth. Thus, adapting to technological changes is key to the success of UMKM in the digital era.
Determinant Factors Affecting Customer Satisfaction (Study on Kafa Mart Kalibeber Consumers in Wonosobo Regency) Saqinna, Az Zahra Agni; Arifa, Ziida; Nabila; Trihudiyatmanto, M.
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1532

Abstract

The purpose of this study is to examine how various factors impact customer satisfaction factors at Kafa Mart Kalibeber, specifically focusing on price, product quality, and service quality. Students and the general public who have made transactions at The research population consists of Kafa Mart Kalibeber. This study employs a quantitative method and utilizes a non-probability sampling technique, involving a total of 100 respondents. The collected data was processed and examined implementing multiple regression analysis and data processed through the use of SPSS V. 25. The findings indicate that while service quality negatively influences customer satisfaction despite being significant, both product quality and pricing positively and significantly impact it.
Digital Marketing Strategy for Disaster Education Media During Floods Elyana, Luluk; Winarni, Dyah Setyaningrum; Kurniawan, Ratna Dwi
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1533

Abstract

The fulfilment of logistical needs during floods is vital to address challenges such as access to clean water, medicines, drinking water, and hygienic ready-to-eat food. Desa Pasuruhan, located in Kayen Subdistrict, Pati Regency, faces unavoidable flooding every rainy season. Surrounded by the Kendeng mountains, the village's water source contains limestone, making it unfit for consumption. To mitigate these challenges, the Kosabangsa team from Universitas Ivet conducted a disaster education program from September to December 2024. The program targeted the village’s youth group (Karang Taruna Bina Sejahtera) to prepare the community for recurring floods. Materials included disaster mitigation guides and educational pocketbooks for various age groups, distributed through micro-teaching sessions, both in- person and online. An innovative disaster service website was also launched as part of the initiative, providing access to disaster education resources. This platform offers a scalable solution for broader applications, combining tailored theoretical knowledge with the specific needs of the region. Accessible to both local residents and the public, it represents a unique integration of education and technology, showcasing its potential to address disaster challenges through digital marketing strategies.
The Influence of Task Skills, Organizational Culture, Internal Motivation, and Non-Physical Work Environment on Employee Performance Maharani, Sinta; Lestari, Fatima Puji; Adzani, Amallya Nur; Akbar, Muhamad Asif Maulana
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1534

Abstract

The research was conducted on employees to determine whether task skills, organizational culture, internal motivation, and non-physical work environment affected employee performance both separately and simultaneously. A total sample of 30 respondents was gathered using questionnaire media and various data analysis techniques. These techniques included the classical assumption test, autocorrelation test, goodness of fit test, multiple line test, and goodness of fit test. Internal motivation has a positive and significant effect on worker performance, the non-physical work environment has a positive and significant impact on employee performance, and corporate culture has a significant negative impact on worker performance.
The Influence of Servant Leadership, Human Relations, Integrity, and Rewards on Employee Performance at Leksono Junior High School Tyas, Dwi Ana Kusumaning; Wijayanti, Eka Septi; Seno, Gigih Aryo; Astuti, Margi
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1535

Abstract

Employee performance is a crucial factor for organisations, including educational institutions. This study aims to determine the effect of servant leadership, human relations, integrity, and rewards on employee performance at Leksono Junior High School. Using a quantitative approach, this study involved 48 employees as a sample taken through the quota sampling technique. Data were collected using questionnaires and analysed by multiple regression using SPSS 27. The results showed that servant leadership, human relations, integrity, and reward had a positive and significant effect on employee performance, both partially and simultaneously. The reward variable has the greatest influence on employee performance. This study concludes that improving aspects of servant leadership, human relations, integrity, and reward can improve employee performance at Leksono Junior High School. In addition, this study also found that service-focused leadership can build harmonious working relationships, increase employee trust, and encourage them to work better. The integrity factor is also very important because employees who have high integrity can get rewards. For future research, it is recommended to explore other factors such as work motivation and organisational environment and expand the scope of research to other agencies in order to obtain more comprehensive results and broader generalisation.

Page 80 of 116 | Total Record : 1156

 78   79   80   81   82 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol. 32 (2026): Konsepsi 2026: Konferensi Nasional Studi dan Eksplorasi Psikologi Vol. 30 (2026): The 1st Proceedings of the International Conference on Transformative Education and Vol. 31 (2026): UMP Progressive Youth Conference (UPYC) Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024) Vol. 21 (2025): Proceedings of the 4th 2024 UMP Progressive Youth Conference (UPYC) Vol. 24 (2025): Proceedings of International Student Conference on Education (ISCE) 2025 Vol. 29 (2025): Prosiding Konferensi Nasional Ketenagakerjaan "Hukum Ketenagakerjaan dan Agenda Pemb Vol. 28 (2025): Proceedings of International Conference of Local Wisdom and Community Engagement (IC Vol. 25 (2025): Proceedings of International Conference on Social Science (ICONESS) Vol. 23 (2025): Proceedings of Seminar Nasional Kebaharuan KUHP Nasional dan Urgensi Pembaharuan KUH Vol. 18 (2024): Proceedings of International Student Conference on Education (ISCE) 2024 Vol. 20 (2024): Prosiding Pertemuan Ilmiah Bahasa & Sastra Indonesia (PIBSI XLVI) Universitas Muhamm Vol. 19 (2024): Proceedings of Webinar International Globalizing Local Wisdom: Integrating Cultural Vol. 17 (2024): Proceedings of Seminar International Legal Development in Twenty-First Century Era Vol. 16 (2024): Proceedings of Pendidikan Geografi Universitas Muhammadiyah Purwokerto Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu Vol. 14 (2023): Proceedings of International Conference on Legal Studies (ICOLAS 2023) Vol. 13 (2023): Proceedings of International Student Conference on Education (ISCE) 2023 Vol. 8 (2023): Proceeding International Seminar 2022 E-Learning Implementation in Malaysia and Indon Vol. 12 (2023): Proceedings of International Conference on Social Science (ICONESS) Vol. 11 (2023): Proceedings of Program Studi Pendidikan Agama Islam Fakultas Agama Islam Universitas Vol. 10 (2023): Proceedings of Seminar Kebangkitan Nasional dan Call for Paper Universitas Muhammadi Vol. 9 (2023): Proceedings of Program Studi Pendidikan Agama Islam Fakultas Agama Islam Universitas Vol. 3 (2022): Proceedings of Social Studies Learning Challenges in the 21st Century Vol. 7 (2022): Proceedings of the 3rd International Conference of Business, Accounting & Economics ( Vol. 6 (2022): Proceedings of Pendidikan Geografi Universitas Muhammadiyah Purwokerto Vol. 5 (2022): Proceedings of Sharia Economic Law Faculty of Islamic Religion Universitas Muhammadiy Vol. 4 (2022): Proceedings of Program Studi Pendidikan Agama Islam Fakultas Agama Islam Universitas Vol. 2 (2021): Proceedings of Psychology in Individual and Community Empowerment to Build New Normal Vol. 1 (2021): Proceedings of the Integration of Disaster Mitigation Learning in School More Issue