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JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 24605891     EISSN : 25795635     DOI : https://doi.org/10.35870/jemsi
Core Subject : Economy,
Economics, Econometrics & Finance
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) is an electronic independent international scientific and academic journal that aims to publish scholars’ original and high-quality manuscripts and reports in all fields of business. JEMSI adheres to an open access policy to accelerate the barrier-free dissemination of scientific knowledge which can result in higher visibility and increased citation for authors works. Manuscripts in the forms of Research, Literature review, Case study, Conceptual, Viewpoint, General review, Book review are welcomed. Research with an interdisciplinary approach is highly preferred in this journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,494 Documents
 139   140   141   142   143 
Pengaruh Social Media Marketing Activities dan Lifestyle terhadap Keputusan Pembelian Generasi Z di Coffee shop Garut Maitri Putri Noer Haifa; Hilman Rismanto; Gita Garliani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6593

Abstract

This study aims to analyze the influence of Social Media Marketing Activities (SMMA) and lifestyle on Generation Z purchasing decisions at coffee shops in Garut. A quantitative research approach was employed using a survey method involving 180 Generation Z respondents who had previously made purchases at coffee shops and actively used social media. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that lifestyle has a positive and significant effect on purchasing decisions, with a path coefficient of 0.611 (t = 9.791; p < 0.001), while Social Media Marketing Activities also demonstrate a positive and significant effect, with a coefficient of 0.291 (t = 4.538; p < 0.001). The R² value of 0.701 indicates that both variables explain 70.1% of the variance in purchasing decisions. These results suggest that lifestyle exerts a more dominant influence than social media marketing activities in shaping Generation Z purchasing decisions. This study provides practical implications for coffee shop businesses to integrate digital marketing strategies with experience and value creation aligned with young consumers’ lifestyles. Theoretically, this research contributes to the enrichment of consumer behavior literature, particularly within non-metropolitan contexts.
Pengaruh Keterampilan Interpersonal,Teknologi Informasi dan Komunikasi, Serta Partisipasi Masyarakat Terhadap Kinerja Melalui Tata Kelola Badan Usaha Milik Desa di Kabupaten Semarang Destiya Wahyu Ananda Putri; Dhian Andanarini Minar Savitri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6596

Abstract

The purpose of this study is to determine whether Village-Owned Enterprise Governance mediates the influence of Interpersonal Skills, Information and Communication Technology on Performance, and Community Participation on performance. The method used in this study is quantitative, the data used is primary data. The number of respondents used is 73 respondents. The sampling technique is purposive sampling. The data analysis technique used is multiple regression analysis and Sobel Test. The results found in this study are Interpersonal Skills and Information and Communication Technology do not affect Performance. Community Participation has a significant effect on Performance. Village-Owned Enterprise Governance as a mediation variable does not affect Performance. Village-Owned Enterprise Governance are able to mediate Interpersonal Skills and Information and Communication Technology on Performance. Village-Owned Enterprise Governance is not able to mediate Community Participation on Performance.
Pengaruh Literasi Keuangan, Lifestyle, dan Sikap Keuangan Terhadap Perilaku Keuangan Mahasiswa di Universitas Mega Buana Palopo Silvira Silvira; Samsul Bachri; Duriani Duriani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6601

Abstract

This study aims to analyze the influence of financial literacy, lifestyle, and financial attitudes on the financial behavior of students at Universitas Mega Buana Palopo. The background of this research is the growing trend of consumptive and hedonistic lifestyles driven by social media and the convenience of online shopping, which often results in less optimal financial management among students. The research method employs a quantitative approach with respondents consisting of students from Universitas Mega Buana Palopo who come from diverse economic backgrounds and demonstrate a high level of technology utilization. The independent variables in this study include financial literacy, lifestyle, and financial attitudes, while the dependent variable is students’ financial behavior. The literature review indicates that financial literacy, lifestyle, and financial attitudes significantly influence financial behavior. A sound understanding of financial concepts, a controlled lifestyle, and disciplined as well as responsible attitudes are key factors in shaping healthy financial behavior among students. The results of the discussion show that financial literacy and financial attitudes have a positive and significant contribution to forming healthy financial behavior, where a good understanding of financial concepts and a disciplined attitude help students manage budgets more systematically. Conversely, lifestyle was found to have no significant effect on the financial behavior of students at Universitas Mega Buana Palopo. This is presumably because the average income of students is at a similar level, leading them to prioritize essential needs over personal desires or mere lifestyle trends. Simultaneously, financial literacy, lifestyle, and financial attitudes contribute 87.2% to students' financial behavior. This research is expected to support the improvement of literacy and personal financial management in higher education institutions.
Pengaruh Customer Relationship Management (CRM) dan Digital Marketing terhadap Customer Loyalty di Kopi Kenangan Garut Hilman Rismanto; Ghina Saqinah; Trifani Deska Ayu Lestari; Astrit Nurul Fazrin; Nur Afni Hasna Anisya
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6613

Abstract

This study aims to analyze the influence of Customer Relationship Management (CRM) and Digital Marketing on Customer Loyalty among customers of Kopi Kenangan in Garut. The background of this research lies in the high consumption of coffee, particularly among students, which indicates strong potential for building customer loyalty. However, intense competition among coffee brands makes customers easily switch, highlighting the need for effective strategies to retain them. This research employed a quantitative method by distributing questionnaires to consumers of Kopi Kenangan in Garut. The analytical techniques used included descriptive analysis and multiple linear regression to examine the influence of each variable. The results show that both CRM and Digital Marketing have a positive and significant effect on Customer Loyalty. These findings demonstrate that well-managed customer relationships and effective digital marketing efforts can strengthen consumer loyalty in the coffee-based beverage industry.
Evaluasi Kepuasan Customer Dan Kinerja Tim Manajemen Di PT. Human Resource Strengthening Sukses Istimewa Fata Azima Alkautsar; Muhammad Arief Setiawan; Deden Akbar Izzuddin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6628

Abstract

This study aims to evaluate the performance of the management team and customer satisfaction levels at PT. Human Resource Strengthening Sukses Istimewa. The method used in this study is a survey with a descriptive research design using a quantitative approach. The population in this study consists of 60 customers who have used the services of PT. Human Resource Strengthening Sukses Istimewa, while the sampling technique used in this study is purposive sampling. The data collection instrument used in this study was a questionnaire in the form of a Google form with 27 questions, and the data was measured using a Likert scale of SS, S, N, TS, and STS, which had undergone validity and reliability tests. The results of the study based on the instruments used were declared valid and reliable with a Cronbach's Alpha of 0.989. The results of the study show that the performance of the management team of PT. Human Resource Strengthening Sukses Istimewa achieved a level of 85%, which is classified as very satisfied. In addition, the level of customer satisfaction was also at 86%, which is classified as very satisfied. However, the analysis results show that there are still several indicators that are not optimal, particularly in responding to customer complaints and service consistency. These findings indicate that improvements in the evaluation system and strengthening of internal coordination are needed to maintain customer satisfaction stability and increase the company's competitiveness. This study provides empirical contributions to the development of customer satisfaction-based service management in human resource development service companies.  
Pengaruh Dukungan Organisasi dan Kepuasan Kerja Terhadap Retensi Karyawan Pada Home Industry Percetakan Jasa Cetak Satria Semarang Rossiana Octa Attika; Sri Suprapti; Gita Sugiyarti; Syahtri Wardana Priyambodo
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6659

Abstract

This study aims to examine the effect of organizational support and job satisfaction on employee retention at Home Industry Percetakan Jasa Cetak Satria. Employee retention is a crucial factor for business sustainability, as it is closely related to workforce stability and operational effectiveness, particularly in small-scale enterprises. The population of this study consists of all 35 active employees of Home Industry Percetakan Jasa Cetak Satria. A quantitative approach was employed, with a census method used for sampling. Data were collected through questionnaires using a five-point Likert scale and analyzed using multiple linear regression. The results show that organizational support has a positive and significant effect on employee retention with a significance value of 0.011, while job satisfaction also has a positive and significant effect with a significance value of 0.040. This study confirms that improving organizational support and job satisfaction can enhance employee retention.
Analisis Pengendalian Internal dalam Sistem Pengendalian Manajemen pada Proses Penjualan dan Penerimaan Kas: Studi Kasus Bengkel Mobil XYZ Rizna Kusuma Dewi Al-ayubbi; Dian Hakip Nurdiansyah; Venni Avionita
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6662

Abstract

This study aims to analyze internal control as an integral part of the Management Control System (MCS) in the sales and cash receipts processes at XYZ Auto Repair Shop. A descriptive qualitative approach was employed through interviews, observations, and documentation involving the owner, administrative staff, and cashier. The findings indicate that sales and cash receipt activities are still conducted manually without adequate segregation of duties, sequential document numbering, and daily cash reconciliation. An evaluation based on the COSO Internal Control–Integrated Framework reveals weaknesses particularly in control activities and monitoring components. These conditions contribute to recording delays, recurring cash discrepancies, and operational inefficiencies. The study recommends implementing a computerized recording system, establishing clear segregation of duties, applying systematic document numbering, and strengthening daily reconciliation procedures to enhance accuracy and control effectiveness. The findings emphasize that structured internal control plays a crucial role in supporting the effectiveness of MCS in service-oriented businesses.  
Mekanisme Pengambilan Keputusan Calon Mahasiswa melalui Ulasan Online: Peran Rute Sentral dan Rute Periferal Soraya Asnusa; Herlina Herlina; Bandarsyah Bandarsyah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6664

Abstract

Online reviews are important information in promoting universities digitally to prospective students by using the concept of the Elaboration Likelihood Model (ELM) through the central route and the peripheral route to produce the desired goal, namely to analyze the extent to which online reviews influence prospective students' decisions in choosing and registering to a university, and to distinguish the mechanisms of influence based on the information processing path through these two routes. The method used is quantitative with a sampling technique using purposive sampling that has attributes that lead to the characteristics of the subject to obtain primary data through an online survey that will be distributed through a questionnaire using Google Forms, where the data obtained will be processed using Smart-PLS 4.0. The results obtained are an influence between the consistency of information on the decision to choose a university and there is an influence of source credibility on the decision to choose a university so that the formation of a central route from the results of the influence of information consistency on the decision to choose a university and a peripheral route is obtained from the influence of credibility on the decision to choose a university.
Analisis Rasio Likuiditas Dan Rasio Solvabilitas Terhadap Profitabilitas Pada Perusahaan Sub Sektor Food & Staples Retailing Dina Nurseva Putri; Yeni Rafika Nengsih; Anne Putri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6665

Abstract

This study aims to analyze the influence of liquidity ratios and solvency ratios on profitability in companies within the Food and Staples Retailing sub-sector listed on the Indonesia Stock Exchange (IDX) for the period 2021–2024. The independent variables in this study are Current Ratio (CR) and Debt to Equity Ratio (DER), while the dependent variable is Return on Assets (ROA). The study uses secondary data in the form of annual company financial reports, employing multiple linear regression analysis and purposive sampling techniques for sample determination. The results indicate that partially, CR has a positive and significant effect on ROA, while DER has a negative and insignificant effect on ROA. Simultaneously, CR and DER influence ROA. The coefficient of determination value shows that the independent variables can explain part of the profitability variation, while the rest is influenced by other variables outside the research model. This study concludes that good capital structure management plays a role in maintaining the company's profitability level.
Navigating Sustainable Fashion: The Impact of Social Media Marketing on Purchase Intention Through Brand Engagement and Brand Image in UNIQLO’s RE.UNIQLO Recycled Fashion in Indonesia Veneranda Baby Viola Tio; Mustaruddin Mustaruddin; Ana Fitriana; Erna Listiana; Ahmadi Ahmadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6667

Abstract

Effective marketing strategies are important to promote sustainable fashion due to increasing environmental awareness beyond Indonesians’ customers. This research using quantitative approach by structured questionnaire, non-probability sampling were used, which were purposive sampling, with the following criteria of who aged above 17 years old, Indonesian citizens, ever heard or saw about UNIQLO’s RE.UNIQLO program from UNIQLO’s social media platform (Instagram). This research is expecting to finds the effective strategies for UNIQLO and other industries that related by identified the effective Social Media Marketing strategies which could increase Brand Engagement and Brand Image to increase customers’ Purchase Intention on UNIQLO’s RE.UNIQLO recycled fashion products in Indonesia. This research found that Social Media Marketing significantly enhances Brand Engagement, Brand Image, and Purchase Intention, whereas Brand Engagement serving as a strong positive mediators, while Brand Image shows a negative effects due to the factors like price sensitivity and low awareness of sustainable fashion. Therefore, UNIQLO still should intensively advertising RE.UNIQLO recycled fashion across platforms, while stakeholders fund training and nationwide recycling campaigns. Lastly, further research ought to examine diverse variables in-terms of enhance the actual buyers on sustainable fashion products.  

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