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JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 24605891     EISSN : 25795635     DOI : https://doi.org/10.35870/jemsi
Core Subject : Economy,
Economics, Econometrics & Finance
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) is an electronic independent international scientific and academic journal that aims to publish scholars’ original and high-quality manuscripts and reports in all fields of business. JEMSI adheres to an open access policy to accelerate the barrier-free dissemination of scientific knowledge which can result in higher visibility and increased citation for authors works. Manuscripts in the forms of Research, Literature review, Case study, Conceptual, Viewpoint, General review, Book review are welcomed. Research with an interdisciplinary approach is highly preferred in this journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,127 Documents
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Faktor – Faktor Yang Mempengaruhi Efektivitas Sistem Pengendalian Intern (Studi Pada OPD Pemerintah Provinsi Sumatera Selatan) Juliana, Mery; Periansya; Satriawan, Indra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3665

Abstract

This study aims to determine the effect of leadership style, accounting information systems and audit quality on the effectiveness of the internal control system. The type of data used in this study is primary data. The data in this study were obtained from the collection of questionnaires distributed. The population in this study were 39 Regional Apparatus Organizations (OPD) of the South Sumatra Provincial Government with a sample of 39 Regional Apparatus Organizations (OPD) of the South Sumatra Provincial Government and the sample selection method using purposive sampling. The statistical method in testing the hypothesis in this study is multiple linear regression analysis. The results of this study state that: (1) leadership style, accounting information system and audit quality partially and significantly affect the effectiveness of the internal control system and (2) leadership style, accounting information system and audit quality simultaneously and significantly affect the effectiveness of the internal control system in the Regional Apparatus Organization (OPD) of the South Sumatra Provincial Government.
Pengaruh Pembelajaran Kewirausahaan dan Motivasi Berwirausaha Terhadap Minat Berwirausaha Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung Al Affan, Dhalvi; Harpain
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3666

Abstract

Indonesia is currently facing a demographic bonus with the majority of its population being of productive age, which provides a great opportunity to increase economic productivity through entrepreneurship. Bandar Lampung University supports this through various entrepreneurship programs, such as the Innovation and Ideavation Academy. The study aims to examine the impact. The study explores the impact of entrepreneurial education and motivational factors on students' entrepreneurial interest at the Faculty of Economics and Business, Bandar Lampung University. A quantitative approach was employed, collecting data from a purposive random sample of 73 students from the 2021 cohort via an online questionnaire. The data analysis, conducted with SPSS, included normality testing, linear regression, as well as F and T tests. The results reveal that both entrepreneurial education and motivation significantly influence the entrepreneurial interests of these students., in choosing entrepreneurship. both separately and together, explained 66.2% of the variation in entrepreneurial interest. These findings highlight the importance of these two factors in encouraging students' interest in entrepreneurship. This research proves that entrepreneurial learning and motivational encouragement play a crucial role in boosting students' interest in launching their own business.
Pengaruh Brand Trust dan Online Customer Review Terhadap Minat Beli Pada Marketplace Bukalapak Anindya, Auryn Latifa; Akbar, Ridho Riadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3668

Abstract

The purpose of this research is to understand how brand trust and online customer reviews affect buying interest in the Bukalapak marketplace. This research uses quantitative methods with descriptive and verification approaches, using a combination of primary and secondary data. The researcher involved 100 respondents, who were selected using the Slovin formula from the total population of active marketplace users in 2024, namely 65 million users. This research confirms that aspects such as brand trust and online customer reviews have a major influence on buying interest in the Bukalapak marketplace. Based on the data, brand trust shows a significant influence on interest buying, with a tcount value of 2.166 and a significance level of 0.03. Meanwhile, online customer reviews also have a significant effect on purchase intention, as indicated by a tcount value of 6.556 with a significance level of 0.00. Together, these two factors make an important contribution to purchase intention, as evidenced by the fcount value of 31.811 and a highly significant p-value of 0.000.
Pengaruh Cita Rasa, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Pada Mixue Ice Cream & Tea Cabang Caringin Kota Bandung) Shabrina, Ghina Hami Nur; Sarah, Siti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3670

Abstract

This study aims to determine and analyze how taste, price, service quality affect customer satisfaction at Mixue Ice Cream & Tea Caringin Branch, Bandung City. Level measurement using quantitative methods with descriptive and verification approaches using a questionnaire as a data collection instrument and distributed to 97 respondents who are consumers of Mixue Ice Cream & Tea Caringin Branch, Bandung City. While the results of Descriptive research indicate that Customer Satisfaction (Y), Taste (X1), Price (X2) and Service Quality (X3) are in the “Good” category. Verificationally, the variable Taste (X1) on Customer Satisfaction (Y) has a significant effect. Furthermore, the variable Price (X2) on Customer Satisfaction (Y) has a significant effect. The variable Service Quality (X3) on Customer Satisfaction (Y) has a significant effect. Finally, the variables Taste (X1), Price (X2), Service Quality (X3) on Customer Satisfaction (Y) have a significant effect and the amount of influence is 52.6%.
Pengaruh Harga, Promosi Penjualan dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Pada Mixue Ice Cream & Tea Kopo Soetta, Kota Bandung) Suenti, Sagina; Sarah, Siti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3671

Abstract

In today's free market era, marketing is evolving at a rapid pace. Mixue Ice Cream & Tea successfully has many outlets spread across various cities in Indonesia. Mixue came to the attention of researchers, from a survey distributed to 97 people. This study aims to determine the effect of Price, Sales Promotion and Service Quality on Consumer Satisfaction (Study on Mixue Ice Cream & Tea Kopo Soetta Bandung City) with a sample size of 97 respondents. This research method is quantitative based on the philosophy of positivism, data using quantitative or statistical research instruments, with the aim of testing predetermined hypotheses. The results of the study descriptively variable Consumer Satisfaction, Price, Sales Promotion are in the good category while the service quality variable is in the unfavorable category. Partially the effect of price on customer satisfaction has a t-count value of 2.135. So it can be concluded that price has an effect on customer satisfaction. The effect of Sales Promotion on Consumer Satisfaction has a t-count value of 2.403. So it can be concluded that Sales Promotion has no effect on Consumer Satisfaction. The effect of Service Quality on Customer Satisfaction has a t-count value of 1.421. So it can be concluded that Service Quality has no effect on customer satisfaction. simultaneously shows the influence between Price, Sales Promotion, and Service Quality.
Pengaruh Citra Merek, Promosi dan Harga Terhadap Keputusan Pembelian Produk Air Minum dalam Kemasan (AMDK) Merek Club di Kota Bandung Fuadah, Asri Tsamrotul; Akbar, Ridho Riadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3672

Abstract

This study aims to determine how brand image, promotion, and price influence purchasing decisions on Club brand bottled drinking water in Bandung City. Quantitative methods were used in this study, which used descriptive and verification approaches with primary and secondary data. Researchers involved 100 people selected using the Slovin formula from 2,469,589 people. This study shows that elements such as Price, Promotion, and Brand Image have a significant influence on purchasing decisions for Club brand bottled water. According to the data, Brand Image has a significant influence with a tcount value of 2.182 and a significance level of 0.032. Meanwhile, Promotion does not have a significant influence with a tcount value of 1,650 and a significance level of 0.032. In addition, price also has no significant effect on purchasing decisions, as indicated by the t value of 1.137 with a significance level of 0.258. On the other hand, the calculated f value of 9.668 and a highly significant pvalue of 0.000 indicate that these three factors have a significant influence on purchasing decisions.
Strategi Pemasaran Umkm Warung Nasi Sunda Ibu Titing Melalui Pendekatan Analisis Swot dan Marketing Mix Firmansyah, Irman; Akbar, Ridho Riadi; Jaya, Rama Chandra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3677

Abstract

This study explores the marketing strategy of Warung Nasi Sunda Ibu Titing, a micro, small, and medium enterprise (MSME) that has been operating since 2004 and faces challenges such as intense competition, limited facilities, and low adoption of digital technology. The problem statement revolves around efforts to enhance competitiveness through effective strategies. The research methodology employs a qualitative descriptive approach using SWOT analysis to identify strengths, weaknesses, opportunities, and threats, complemented by the Marketing Mix (4P) framework to develop a comprehensive marketing strategy. The findings reveal that Warung Nasi Sunda Ibu Titing’s main strengths include a diverse menu, high-quality products, and a strategic location. However, weaknesses such as minimal digital promotion and limited parking facilities pose significant challenges. Opportunities arise from modern culinary trends and government policies supporting MSMEs, which can be leveraged to expand the market. Threats from more innovative competitors and the instability of raw material prices require adaptive strategies. The study concludes by recommending strategies such as expanding digital services through online platforms, enhancing social media promotion, and introducing menu innovations to attract new customer segments. Implementing these strategies is expected to help Warung Nasi Sunda Ibu Titing maintain its presence and improve competitiveness in the culinary market.
Strategi Pengembangan Bisnis Pada Umkm Daging Segar Kios PD Rai Raka di Pasar Caringin Maulana, Bima Rizky Rahmat; Akbar, Ridho Riadi; Muttaqin, Ridlwan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3678

Abstract

This study aims to develop business strategies for PD Rai Raka, an SME engaged in selling fresh beef at Pasar Caringin, Bandung. The research addresses challenges such as intense competition with digitalized competitors, raw material price fluctuations, and the lack of modern marketing strategies. The qualitative approach with descriptive-analytical techniques was employed. Data were collected through in-depth interviews, observations, and document analysis, then processed using the SWOT matrix to identify strengths, weaknesses, opportunities, and threats. The analysis revealed that PD Rai Raka has strengths in product quality, strategic location, and loyal customers. However, weaknesses such as limited digitalization and inconsistent product quality hinder business growth. Opportunities, including digitalization trends and strategic partnerships, can be leveraged to expand the market. Threats from digital-savvy competitors and fluctuating raw material prices require adaptive strategies. In conclusion, PD Rai Raka’s business development can be achieved through digital integration, product diversification, efficient stock management, and modern promotion strategies. These measures are expected to enhance competitiveness and business sustainability in a dynamic market environment.
Pengaruh Brand Image, Aktivitas Pemasaran, dan Customer Engagement di Media Sosial Terhadap Keputusan Pembelian Konsumen Pada Produk Rabbani Cabang Kopo di Bandung Azrani, Shofia Dwi; Sarah, Siti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3682

Abstract

This study aims to analyze the influence of brand image, marketing activities, and customer engagement on social media on consumer purchasing decisions on Rabbani products, Kopo Branch in Bandung. Social media as a marketing platform has enabled Rabbani to strengthen its brand image, increase marketing activities, and build closer relationships with consumers (customer engagement). This study highlights how these three variables, both together and individually, influence consumer decisions in choosing Rabbani products. This study uses a quantitative method with a descriptive and verification approach. The researcher involved 100 respondents selected based on the Slovin formula from a total population of 28,159. The results of the descriptive test of this study indicate that brand image, marketing activities, and customer engagement are in the less good category. Brand image has a significant influence on consumer decisions to buy Rabbani products, Kopo Branch in Bandung, while marketing activities and customer engagement do not have a significant influence on consumer purchasing decisions on Rabbani products, Kopo Branch in Bandung.
Pengaruh Disiplin Kerja, Motivasi dan Kompetensi Terhadap Kepuasan Kerja Karyawan PT. Bank Syariah Indonesia (BSI) Di Kcp Buah Batu 2 Alamsah, Dilan; Siddiq, Andhika Mochamad
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3687

Abstract

This study aims to analyze the influence of Work Discipline, Motivation, and Competence on Job Satisfaction at Bank BSI Buah Batu 2 using a quantitative research method with a verificative and descriptive analytical approach. The primary data was collected through pre-surveys, questionnaires, document collection, and interviews with employees of BSI Buah Batu 2. The research sample was selected using a non-probability sampling method, specifically the judgment sampling technique, resulting in a total of 31 employees as both the population and sample of the study. Regression analysis results indicate that Work Discipline, Motivation, and Competence significantly influence Job Satisfaction. The coefficient of determination shows a value of 0.795 or 79.5%, meaning that overall, the variables of Work Discipline, Motivation, and Competence simultaneously influence Job Satisfaction, contributing 79.5%, while the remaining 20.5% is influenced by other factors.

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