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Jurnal Manajemen dan Agribisnis
Published by Institut Pertanian Bogor
ISSN : 16935853     EISSN : 24072524     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI).
Arjuna Subject : -
Articles 498 Documents
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STRATEGI BERSAING PADA RANTAI NILAI AYAM RAS PEDAGING PT CIOMAS ADISATWA REGION JAWA BARAT UNIT BOGOR Muhammad Hasan Tanjung; Arief Daryanto; Muladno Muladno
Jurnal Manajemen & Agribisnis Vol. 10 No. 1 (2013): Vol. 10 No. 1, Maret 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (867.718 KB) | DOI: 10.17358/jma.10.1.40-49

Abstract

ABSTRACTThe objective of this research were to 1) map the broiler value chain at PT Ciomas Adisatwa Region Jawa Barat Unit Bogor (PTCA); 2) analyze the gross margin of the broiler value chain at PTCA; 3) identify the internal and external factors that affecting PTCA, and 4) formulate strategies to increase the competitiveness of PTCA. This research was conducted using the chain value analysis, the gross margin analysis, SWOT and Analytic Hierarchy Process (AHP) analysis. From value chain mapping, PTCA as a part of Japfa group get feed, DOC, and vaccine from Japfacomfeed, Multibreeder Adirama, and Vaksindo, and then distribute them to the plasma farms. The Commercial Farm output will be distributed by RPA and collectors as living birds. Collectors will then send them to traditional markets while RPA will distribute them to supermarkets, restaurants and traditional markets. The distribution channels grouped into 3 paths, input-PTCA-kolektor-RPA-distributor-consumers, input-PTCA-RPA-distributor-consumers, and input-PTCA-kolektor-distributor-consumers. Gross margin analysis found that PTCA got 5% with the value of 55% share, the collectors got 12% with the value of 10% share, RPA 14% with the value of 17% share and distributor 13% with the value of 17% share. The Farmers got smallest margin and RPA got the biggest margin from value chain at PTCA. According to the AHP calculation, the farm human resources, increasing purchasing power, new technology in the breeding management and the support from group got higher valuation. What can be suggested based on the Result of this research is for the actors that were involved in PTCA value chain to produce, process, run functional task, and upgrade the channel.Keywords: AHP, broiler, gross margin, PT Ciomas Adisatwa, swot analysis, value chainABSTRAKTujuan penelitian ini adalah 1) memetakan rantai nilai ayam ras pedaging pada PT Ciomas Adisatwa Region Jawa Barat Satuan Bogor (PTCA), 2) menganalisis gross margin pada ayam pedaging rantai nilai PTCA, 3) mengidentifikasi faktor internal dan eksternal yang mempengaruhi PTCA, dan 4) merumuskan strategi untuk meningkatkan daya saing PTCA.  Penelitian ini dilakukan dengan menggunakan nilai analisis rantai, gross margin, analisis SWOT dan analisis Analytic Hierarchy Process (AHP). Dari pemetaan rantai nilai PTCA  sebagai kelompok Japfa mendapatkan pakan, day old chick, dan vaksin dari Japfacomfeed, Multibreeder Adirama, dan Vaksindo, dan didistribusikan ke pertanian plasma. Output pertanian komersial akan didistribusikan oleh rumah potong ayam (RPA) dan kolektor dalam kondisi ayam hidup. Kolektor akan mengirimkan ke pasar obat tradisional dan RPA mendistribusikan ke restoran supermarket dan  pasar tradisional tersebut. Distribusi dikelompokkan menjadi tiga jalur input-PTCA-kolektor-RPA-distributor-konsumen, input-PTCA-RPA-distributor-konsumen, input-PTCA-kolektor-distributor-konsumen. Analisis marjin laba kotor menemukan bahwa PTCA mendapat 5% dengan nilai 55% saham, kolektor mendapat 12% dengan 10%, RPA 14% dengan nilai saham 17% dan distributor 13% dengan nilai saham 17%. Petani mendapat marjin terkecil dan RPA mendapat marjin terbesar dari rantai nilai di PTCA. Menurut perhitungan AHP sumber daya manusia peternakan, daya beli meningkat, teknologi baru dalam pemuliaan manajemen, dukungan dari kelompok mendapat penilaian lebih tinggi. Hasil penelitian ini, disarankan aktor yang terlibat dalam rantai nilai PTCA untuk melakukan produk, proses, fungsional, dan peningkatan saluran.Kata kunci: AHP, broiler, gross margin, PT Ciomas Adisatwa, SWOT analysis, value chain
PEMETAAN RISIKO DI INDUSTRI PENYAMAKAN KULIT DENGAN PENDEKATAN ENTERPRISE RISK MANAGEMENT (ERM) Helen Wiryani; Noer Azam Achsani; Lukman M. Baga
Jurnal Manajemen & Agribisnis Vol. 10 No. 1 (2013): Vol. 10 No. 1, Maret 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1182.233 KB) | DOI: 10.17358/jma.10.1.50-59

Abstract

ABSTRACTThe aim of this study were 1) identify the risks faced by PT XYZ, 2) measure and map the risk of PT XYZ, 3) formulating an effective risk mitigation strategy for PT XYZ. The method of risk management with enterprise risk management approach (ERM) was applied. Risk management with ERM can help companies better prepared to cope with uncertainty, increase the added value and competitive advantage. ERM approach to risk mapping is done by referring to the eight components of ERM. The first three components, namely internal environment, objective setting, and event identification, were used to observe PT.  XYZ situation and identify the risks that exist. A review of the business processes in PT XYZ shows that there are various strategic, operating, reporting, and compliance risks identified in the stages of the business process. Results showed 1) the risks found in the PT XYZ stages of business process were related to the field of strategic, operating, reporting, and compliance, 2) the amount of risk experienced by PT XYZ were reflected in the risk map formed on the measurement of risk based on probability and impact, 3) strategies need to be developed for effective risk mitigation for PT XYZ were prioritized addressing the highest risk first then to a lower risk.Keywords: ERM, FGD, risk management, upholstery industry, risk mappingABSTRAKTujuan  penelitian  ini  adalah 1) mengidentifikasi risiko yang dihadapi PT XYZ, 2) mengukur dan memetakan risiko PT XYZ, 3) merumuskan strategi mitigasi risiko yang efektif bagi PT XYZ. Metode pengelolaan risiko dengan pendekatan enterprise risk management (ERM). Pengelolaan risiko dengan ERM dapat membantu perusahaan lebih siap dalam  mengatasi ketidakpastian,  meningkatkan nilai tambah, dan keunggulan bersaing. Pemetaan risiko dengan pendekatan ERM dilakukan dengan berpedoman pada delapan komponen ERM. Tiga komponen pertama yaitu internal environment, objective setting, dan event identification dilakukan untuk memotret keadaan di PT XYZ dan mengidentifikasi risiko-risiko yang ada. Hasil kajian mengenai proses bisnis PT XYZ menunjukkan terdapat berbagai risiko strategic, operating, reporting, dan compliance yang teridentifikasi dalam tahap-tahap proses bisnisnya. Hasil penelitian menunjukkan 1) risiko-risiko yang ditemukan dalam tahapan proses bisnis PT XYZ terkait bidang strategic, operating, reporting, dan compliance, 2) besar tingkat risiko yang dialami PT XYZ tercermin pada peta risiko yang terbentuk atas pengukuran risiko berdasarkan probabilitas dan dampaknya, 3) strategi yang perlu dikembangkan untuk mitigasi risiko yang efektif bagi PT XYZ diprioritaskan menangani risiko paling tinggi dulu baru kemudian ke risiko yang lebih rendah.Kata kunci: ERM, FGD, manajemen risiko, industri penyamakan kulit, peta resiko
STRATEGI PERCEPATAN TRANSFORMASI KELEMBAGAAN GAPOKTAN DAN LEMBAGA KEUANGAN MIKRO AGRIBISNIS DALAM MEMPERKUAT EKONOMI DI PERDESAAN Saptana Saptana; Sri Wahyuni; Sahat M. Pasaribu
Jurnal Manajemen & Agribisnis Vol. 10 No. 1 (2013): Vol. 10 No. 1, Maret 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1033.732 KB) | DOI: 10.17358/jma.10.1.60-70

Abstract

ABSTRACTThe objective of this paper was to formulate institutional transformation strategies for rural economic institutions gapoktan and LKM-A (Micro Finance Institution-Agribusiness) in order to support agribusiness development in the rural areas. The method used is the institutional case study approach on gapoktan and LKM-A in Bojonegoro and Lumajang regencies. The performance of gapoktan and LKM-A’s lending and saving businesses in Bojonegoro and Lumajang regencies indicates a moderate level but open to opportunity on positive and higher trend if there are efforts to transform and improve toward progressive institutions. The performance of gapoktan and LKM-A in creating and assisting businesses in Bojonegoro and Lumajang was indicated at mid-level, but the chance to improve the performance were there if there is an attempt to transform and improve the institutions. Better gapoktan and LKM-A performance could be characterized by the support of complete organizational structure of these institutions along with strong role of each part enabling effective coordination system, the well development of the direct cash support of PUAP, and with the diversity of productive economic activities. The strategies to transform gapoktan and LKM-A institutions could be implemented through: 1) the addition of new structures following the integrated agribusiness system with the reliable support from LKM-A; 2) the focused expansion and/or the strengthening of clear economic objectives to be achieved; 3) the development of horizontal solid bond on economic activities; 4) the addition of new and familiar economic activities to the existing ones. The gapoktan institution is projected to have legal support as farmers-owned business entity, while the LKM-A could be transformed into cooperative institutions, such as lending and saving cooperative or various businesses cooperatives. Keywords: microfinance, gapoktan, LKM-A, rural areas, transformABSTRAKTujuan makalah ini adalah merumuskan strategi transformasi kelembagaan gapoktan dan Lembaga Keuangan Mikro-Agribisnis (LKM-A) mendukung pengembangan agribsinis di perdesaan.  Metode penelitian dilakukan dengan pendekatan studi kasus melalui kajian kelembagaan gapoktan dan LKMA di Kabupaten Bojonegoro dan Lumajang. Kelembagaan gapoktan dan unit usaha simpan pinjam/LKM-A di Kabupaten Bojonegoro dan Lumajang menunjukkan kinerja pada level moderat dan berpeluang untuk berkembang jika ditranformasikan ke arah kelembagaan yang lebih maju. Kinerja Gapoktan dan LKM-A dalam menciptakan dan membantu usaha-usaha di Kabupaten Bojonegoro dan Kabupaten Lumajang terindikasi pada level menengah namun ada kesempatan untuk membaik bila ada usaha untuk transformasi dan memperbaiki institusi tersebut. Kinerja kelembagaan gapoktan dan LKM-A yang baik ditunjukkan oleh terbangunnya struktur organisasi gapoktan dan LKM-A secara cukup lengkap, peran masing-masing bagian telah dimainkan dengan baik, sistem koordinasi berjalan cukup efektif, berkembangnya dana BLM PUAP, dan makin beragamnya kegiatan usaha ekonomi produktif. Strategi transformasi kelembagaan gapoktan dan LKM-A dapat dilakukan dengan: 1) penambahan struktur baru, mengikuti sistem dan usaha agribisnis terpadu yang didukung oleh kelembagaan LKM-A yang handal; 2) perluasan dan atau pendalaman tujuan yang ingin dicapai kelembagan gapoktan dan LKM-A; 3) pembentukan ikatan-ikatan horisontal secara lebih kuat; 4) penambahan dan pendalaman aktivitas ekonomi baru pada aktivitas yang telah ada. Perlu dilakukan transformasi kelembagaan gapoktan menjadi kelembagaan yang berbadan hukum dengan akta notaris seperti badan usaha milik petani.  Sementara itu, LKM-A dapat ditransformasikan menjadi koperasi simpan pinjam atau koperasi serba usaha. Kata kunci: keuangan mikro, gapoktan, LKM-A, ekonomi perdesaan, transformasi
PENYERAPAN TENAGA KERJA PADA SEKTOR PERTANIAN DAN SEKTOR JASA PASCAKEBIJAKAN UPAH MINIMUM DI PROVINSI BANTEN (PERIODE TAHUN 2001–2011) Muhammad Findi Alexandi; Ovilla Marshafeni
Jurnal Manajemen & Agribisnis Vol. 10 No. 2 (2013): Vol. 10 No. 2, Juli 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (790.377 KB) | DOI: 10.17358/jma.10.2.71-80

Abstract

ABSTRACTThe purpose of this study was to analyze the conditions of employment and the factors that affect employment in agriculture and services in the province of Banten. The method used was descriptive analysis and regression analysis of panel data. The estimation results showed that all variable of the minimum wage in districts/ cities, consumption, investment, and gross regional domestic product (GDP) significantly affect employment in agriculture and services in the province of Banten. Factors affecting employment in agriculture and the service sector in the province of Banten are as follow: First, the agricultural sector model estimation results indicate that UMK variable, consumption, investment, and GDP have significant effect on employment in the agricultural sector. Second, the service sector model estimation results indicate that UMK variable, consumption, investment, and GDP have significant effect on employment in the agricultural sector. Therefore, the Government of Banten Province is expected to increase the growth rate and GDP contribution of the agricultural sector and the service sector, taking into account the level of wages and observing conditions of employment in that sector.Keywords: agriculture sector, labor, employment, GDP, Banten ABSTRAKTujuan  dari penelitian ini adalah menganalisis kondisi ketenagakerjaan dan faktor-faktor yang memengaruhi penyerapan tenaga kerja di sektor pertanian dan jasa di Provinsi Banten. Metode yang digunakan analisis deskriptif dan analisis regresi data panel. Hasil estimasi semua variabel upah minimimum kabupaten/kota, konsumsi, investasi, dan Produk Domestik Regional Bruto (PDRB) berpengaruh nyata terhadap penyerapan tenaga kerja di sektor pertanian dan jasa di Provinsi Banten. Faktor-faktor yang memengaruhi penyerapan tenaga kerja sektor pertanian dan sektor jasa di Provinsi Banten adalah sebagai berikut. Pertama, hasil estimasi model sektor pertanian menunjukan bahwa variabel UMK, konsumsi, investasi, dan PDRB memiliki pengaruh yang signifikan dalam penyerapan tenaga kerja di sektor pertanian. Kedua, hasil estimasi model sektor jasa menunjukan bahwa variabel UMK, konsumsi, investasi, dan PDRB memiliki pengaruh yang signifikan dalam penyerapan tenaga kerja di sektor pertanian. Oleh karena itu, Pemerintah Provinsi Banten diharapkan mampu meningkatkan laju pertumbuhan dan kontribusi PDRB sektor pertanian dan sektor jasa, memperhitungkan tingkat upah, dan memerhatikan kondisi lapangan pekerjaan di sektor tersebut.Kata kunci: sektor pertanian,  tenaga kerja, upah minimum, PDRB, Banten
MODEL DINAMIS SUPPLY CHAIN BERAS BERKELANJUTAN DALAM UPAYA KETAHANAN PANGAN NASIONAL Akhmad Mahbubi
Jurnal Manajemen & Agribisnis Vol. 10 No. 2 (2013): Vol. 10 No. 2, Juli 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (758.72 KB) | DOI: 10.17358/jma.10.2.81-89

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ABSTRACTThis study was aimed to 1) identify the basic system of rice supply chain, 2) design a conceptual system and formulate a model of rice supply chain to achieve rice food security and 3) identify the sustainability behavior of the rice supply chain systems for the next 30 years from the aspects of economical revenue, social welfare and environment. Dynamic model was used to analyze the data. Referring to a variety of technical indicators achievement in the blueprint of national food security, several policy scenarios were used in the analysis of the behavior of rice supply chain systems until 2042 in economical revenue, social welfare and the environment aspects. The results of this study showed that the self-sufficiency of rice will continue until 2042 (the end of the study’s simulation). It also showed that in the long run, national rice food security will be disrupted if the government does not stop the conversion of agricultural land. Therefore, the government needs to issue a policy related to the conversion of agricultural land, especially paddy fields for infrastructure development.Keywords: rice, sustainable, food security, dynamic models, supply chainABSTRAKTujuan Penelitian adalah 1) mengidentifikasi sistem dasar supply chain beras, 2) menyusun konseptual sistem dan formulasi model supply chain beras untuk pencapaian ketahanan pangan nasional, serta 3) mengetahui perilaku sistem supply chain beras untuk 30 tahun kedepan tetap berkelanjutan dilihat dari aspek pendapatan ekonomi, sosial dan lingkungan. Analisis data menggunakan model dinamis. Beberapa skenario dalam analisis perilaku supply chain beras sampai tahun 2042 dilihat dari aspek pendapatan ekonomi, sosial dan lingkungan mengacu pada indikator pencapaian dalam blue print ketahanan pangan nasional. Hasil penelitian ini, swasembada pangan beras akan berkelanjutan sampai 2042 (akhir dari simulasi penelitian ini). Dalam jangka panjang, ketahanan pangan beras nasional akan terganggu jika pemerintah tidak menghentikan konversi lahan pertanian. Oleh karena itu, pemerintah perlu mengeluarkan kebijakan penghentian atau pengetatan konversi lahan pertanian khususnya lahan sawah untuk pembangunan infrastruktur.Kata kunci: beras, berkelanjutan, ketahanan pangan, model dinamis, supply chain
FAKTOR-FAKTOR YANG MEMENGARUHI TOTAL FACTOR PRODUCTIVITY INDUSTRI PERTANIAN INDONESIA PERIODE 1981-2010 Wida Mayashinta; Muhammad Firdaus
Jurnal Manajemen & Agribisnis Vol. 10 No. 2 (2013): Vol. 10 No. 2, Juli 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (839.564 KB) | DOI: 10.17358/jma.10.2.90-97

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ABSTRACTThis study was undertaken to 1) analyze the total factor productivity (TFP) in Indonesian agriculture industry through the approach of the Cobb-Douglas production function and 2) analyze the factors that affect the agricultural industry TFP using the error correction model (ECM). The method used is a quantitative method to measure the level of TFP, which  is ordinary least square method and the factors that influence TFP by using ECM. The results of the estimation, the variables that significantly affect short-term agricultural industry TFP is gross domestic product, domestic investment, industrial exports (X) and capital imports (M). Therefore, to optimize the productivity of the industrial output, the industry must innovate. In addition, the government should enact policies to encourage the uptake of agricultural industry technology to become more powerful or higher through policies that would support high productivity such as investment and trade.Keywords: cobb-douglas, ECM, industrial agriculture, OLS, TFPABSTRAKPenelitian ini dilakukan untuk 1) menganalisis total factor productivity (TFP) industri pertanian di Indonesia melalui dengan pendekatan fungsi produksi cobb-douglas dan 2) untuk menganalisis faktor-faktor yang memengaruhi TFP industri pertanian menggunakan metode error correction model (ECM).Metode yang digunakan adalah metode kuantitatif untuk mengukur tingkat TFP yaitu metode ordinary least square dan faktor-faktor yang memengaruhi TFP dengan menggunakan metode ECM. Hasil estimasi, variabel yang berpengaruh nyata terhadap TFP industri pertanian jangka pendek adalah produk domestik bruto, penanaman modal dalam negeri, ekspor hasil industri (X) dan impor modal (M). Oleh karena itu, untuk mengoptimalkan produktivitas output industri maka industri harus melakukan inovasi. Di samping itu, pemerintah perlu memberlakukan kebijakan yang dapat mendorong penyerapan teknologi industri pertanian menjadi lebih kuat atau tinggi melalui kebijakan yang dapat mendorong produktivitas tinggi seperti investasi dan perdagangan.Kata kunci: cobb-douglas, ECM, industri pertanian, OLS, TFP
STRATEGI KEBIJAKAN MUTU DAN STANDAR PRODUK EKSPOR DALAM MENINGKATKAN DAYA SAING (STUDI KASUS PRODUK EKSPOR BIJI KAKAO) Widyastutik Widyastutik; Reni Kristina Arianti
Jurnal Manajemen & Agribisnis Vol. 10 No. 2 (2013): Vol. 10 No. 2, Juli 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (957.625 KB) | DOI: 10.17358/jma.10.2.98-108

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ABSTRACTThis study aimed to 1) analyze the competitiveness of cocoa bean as an exported commodity which obligated  to  standardized  quality control and 2) analyze the strategies to increase policies and strategies to enhance the standard and the quality of cocoa bean in order to have a better competitiveness. This study used RCA (Revealed Comparative Advantage) and AHP (Analytical Hierarchy Process) as the analytical methods. The resulted show that the highest average value of the cocoa beans RCAB is Indonesian-German trade. In series, the value of cocoa beans RCAB tend to be stable for all major export destinations except to India. Based on the AHP results, the recommendation to the government as well as to the quality and standard institution as a strategy to enhance exported cocoa beans’ quality and standard is by increasing the quality and quantity of infrastructures standard and quality.Keywords: competitiveness, cocoa beans, RCA, AHP, quality policy ABSTRAKPenelitian ini bertujuan 1) menganalisis daya saing biji kakao sebagai produk ekspor yang ditetapkan  pengawasan mutunya secara wajib dan 2) menganalisis  strategi  kebijakan  peningkatan  standar dan mutu biji kakao dalam rangka peningkatan daya saing. Penelitian ini menggunakan RCA (Revealed Comparative Advantage) dan AHP (Analytical Hierarchy Process) sebagai metode analisis. Hasil penelitian menunjukkan nilai rata-rata RCA untuk biji kakao tertinggi adalah perdagangan Indonesia-Jerman. Secara series, nilai RCAB biji kakao cenderung stabil untuk semua negara tujuan ekspor utama kecuali ke India. Hasil AHP, rekomendasi yang dapat diajukan kepada pemerintah dan lembaga mutu dan standar sebagai strategi peningkatan mutu dan standar produk ekspor biji kakao adalah dengan meningkatkan kualitas dan kuantitas infrastruktur standar dan mutu.Kata kunci: daya saing, biji kakao, RCA, AHP, kebijakan mutu
STRATEGI PENGEMBANGAN USAHA SAPI POTONG (STUDI KASUS CV MITRA TANI FARM) Shally Alpriany Aisyah; Bunasor Sanim; Agus Maulana
Jurnal Manajemen & Agribisnis Vol. 10 No. 2 (2013): Vol. 10 No. 2, Juli 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.798 KB) | DOI: 10.17358/jma.10.2.109-116

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ABSTRACTThe purpose of this study were to 1) analyze the internal and external environmental conditions of CV Mitra Tani Farm, 2) identify and define strategies that affect the cattle breeding business development at CV Mitra Tani Farm, and 3) set the strategic priorities in the development of cattle breeding business in CV Mitra Tani Farm. Analysis strategies model (David, 2009) used were the analysis of the internal and external environment, strategy formulation and strategic priorities. At the stage of strategy formulation, SWOT 4 Quadrants were used. The results showed that the difference between the weighted scores of opportunities and threats as well as strengths and weaknesses is located in first quadrant of the SWOT 4 quadrant matrix. The first quadrant (growth quadrant) has eight strategies, but only three can be applied appropriately. The results of the value of interest using quantitative strategic planning matrix strategy used is the market expansion strategy, then the strategy of product development, and concentric diversification strategy. Therefore, in carrying out market expansion strategy, CV Mitra Tani Farm needs to do breakthrough campaign. In product development strategy, preferably CV Mitra Tani Farm makes processed beef products which are unique and still rare in the market today.Keywords: strategy, business beef cattle, CV Mitra Tani Farm, SWOT 4K, QSPMABSTRAKTujuan penelitian ini yaitu 1) menganalisis kondisi lingkungan internal dan eksternal CV Mitra Tani Farm, 2) mengidentifikasi dan menetapkan strategi yang memengaruhi dalam pengembangan bisnis sapi potong di CV Mitra Tani Farm, dan 3) menetapkan prioritas strategi dalam pengembangan usaha peternakan sapi potong di CV Mitra Tani Farm. Model analisis strategi (David, 2009) yang digunakan yaitu analisis lingkungan internal dan eksternal, perumusan strategi dan prioritas strategi. Pada tahap perumusan strategi digunakan SWOT 4 Kuadran. Hasil penelitian menunjukkan bahwa selisih skor terbobot antara peluang dan ancaman serta kekuatan dan kelemahan, diketahui CV Mitra Tani Farm berada pada kuadran satu matriks SWOT 4 Kuadran. Kuadran pertama (kuadran pertumbuhan) memiliki delapan strategi, namun hanya tiga yang dapat diterapkan secara tepat. Hasil nilai ketertarikan menggunakan quantitatif strategic planning matrix strategi yang digunakan yaitu strategi perluasan pasar, kemudian strategi pengembangan produk, strategi diversifikasi konsentrik. Oleh karena itu, dalam menjalankan strategi perluasan pasar, CV Mitra Tani Farm  perlu melakukan trobosan promosi. Dalam strategi pengembangan produk, sebaiknya CV Mitra Tani Farm  membuat produk olahan daging sapi yang unik dan masih jarang di pasar saat ini. Kata kunci: strategi, usaha sapi potong, CV Mitra Tani Farm, SWOT 4K, QSPM
KETERKAITAN PRODUK DAN PELAKU DALAM PENGEMBANGAN AGRIBISNIS HORTIKULTURA UNGGULAN DI PROVINSI ACEH Suyanti Kasimin
Jurnal Manajemen & Agribisnis Vol. 10 No. 2 (2013): Vol. 10 No. 2, Juli 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (985.652 KB) | DOI: 10.17358/jma.10.2.117-127

Abstract

ABSTRACTThe purpose of this study was to analyze the factors that affect the level of production and horticultural income in Aceh Province. Moreover, some obstacles encountered in the development of agribusiness were analyzed and the relationship of actors in leading horticultural agribusiness development in Aceh was examined. Sample was 81 respondents, consisting of farmers, middlemen, agricultural extensions, community leaders, and researchers. T-test, regression and slices of opinion between the various stakeholders were used in this research. The results showed that horticultural production is influenced by the availability of the means of production and technology, while revenue is affected by the sales price and the cost of marketing. Products linkage appeared to be low due to low farmer access to inputs, high pest and disease, and the low sale price. Linkage between actors was also low due to the high dependence of the upstream actors towards downstream actors, the discontent of upstream actors against the payment system of downstream actors, and distrust of downstream actors towards product quality and continuity. Hence, it is necessary for the improvement of policy development and eradication of pests and assistance the means of production, improved selling prices, product quality, and market information.Keywords: agribusiness development, superior holiticulture, locality and synergicABSTRAKTujuan penelitian ini adalah menganalisis faktor-faktor yang memengaruhi tingkat produksi dan pendapatanhortikultura di Provinsi Aceh. Selain itu, juga ditelaah beberapa kendala yang dihadapi dalam pengembangan agribisnis serta menelaah keterkaitan pelaku dalam pengembangan agribisnis hortikultura unggulan di Aceh. Sampel berjumlah 81 responden, terdiri atas petani, pedagang perantara, penyuluh  pertanian, tokoh masyarakat, dan peneliti. Uji t, regresi berganda dan irisan pendapat antara berbagai pemangku kepentingan digunakan dalam penelitian ini. Hasil penelitian menunjukkan bahwa produksi hortikultura dipengaruhi oleh ketersediaan sarana produksi dan teknologi, sedangkan pendapatan dipengaruhi oleh harga jual dan biaya pemasaran. Keterkaitan produk terlihat rendah disebabkan rendahnya akses petani terhadap sarana produksi, tingginya serangan hama dan penyakit, serta rendahnya harga jual. Keterkaitan antar pelaku juga rendah karena ketergantungan yang tinggi pelaku hulu terhadap pelaku hilir, ketidakpuasan  pelaku hulu terhadap sistem pembayaran pelaku hilir, serta ketidakpercayaan pelaku hilir terhadap kualitas dan kontinuitas produk. Oleh kareba itu, diperlukan kebijakan untuk peningkatan pembinaan dan pemberantasan hama penyakit serta bantuan sarana produksi, perbaikan harga jual, mutu produk, dan informasi pasar.  Kata kunci: pengembangan agribisnis, hortikultura unggulan, lokalitas dan sinergitas
PENGARUH ETHNOSENTRISME TERHADAP SIKAP, PREFERENSI DAN PERILAKU PEMBELIAN BUAH LOKAL DAN IMPOR Popy Anggasari; Lilik Noor Yuliati; Retnaningsih Retnaningsih
Jurnal Manajemen & Agribisnis Vol. 10 No. 2 (2013): Vol. 10 No. 2, Juli 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (947.065 KB) | DOI: 10.17358/jma.10.2.128-136

Abstract

ABSTRACTThe purpose of this research were to 1) analyze the effect of ethnocentrism towards income and educational level; 2) analyze the effect of ethnocentrism on consumers' attitudes; 3) analyze the effect of ethnocentrism on purchasing behavior; 4) analyze the effect of ethnocentrism on consumers’ preferences; and 5) formulate marketing strategies of local fruits. The study used a survey approach with descriptive study design and cross sectional study. Data were collected through questionnaires with non probability sampling technique using convenience sampling technique. Consumer ethnocentrism was measured by the consumer ethnocentrism scale. Data were analyzed using structural equation modeling. The results of this study showed that 49,33% of respondents had medium ethnocentrism level. Ethnocentrism has a positive and significant relationship to preferences and buying behavior. Strategy recommendations were made based on the research findings. The fruits need to be segmented by the grade; higher price should be given to the fruit with good quality and attractive appearance, while fruits with lower quality should be given appropriate price.Keywords:  ethnocentrism, attitude, preference, purchasing behavior, fruits, structural equation modeling (SEM)ABSTRAKTujuan daripenelitian ini adalah 1) menganalisis pengaruh hubungan ethnosentrisme terhadap pendapatan dan tingkat pendidikan, 2) menganalisis pengaruh etnosentrisme untuk sikap konsumen, 3) menganalisis pengaruh etnosentrisme untuk perilaku pembelian, 4) menganalisis pengaruh etnosentrisme untuk konsumen preferensi, dan 5) merumuskan strategi pemasaran buah-buahan lokal. Penelitian menggunakan pendekatan survei dengan desain penelitian deskriptif dan cross sectional study. Pengumpulan data dilakukan melalui pengisian kuesioner dengan teknik nonprobability sampling technique menggunakan metode convenience sampling. Etnosentrisme konsumen diukur dengan consumer ethnocentrism scale. Data dianalisis dengan  menggunakan structural equation modeling. Hasil penelitian ini menunjukkan bahwa responden 49,33% memiliki tingkat ethnocentricm menengah. Etnosentrisme memiliki hubungan positif dan signifikan terhadapsikap, preferensi, dan perilaku pembelian. Rekomendasi strategi dibuat berdasarkan temuan pada hasil penelitian, yaitu perlu dilakukan pembagian grade buah-buahan, buah yang memiliki kualitas yang bagus dan tampilan yang menarik dihargai mahal dan buah yamg memiliki kualitas kurang bagus diberi harga yang sesuai. Kata kunci: etnosentrisme, preferensi, perilaku pembelian, buah-buahan, structural equation modeling (SEM)

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