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INDONESIA
Jurnal Impresi Indonesia
Published by Riviera Publishing
ISSN : 28281284     EISSN : 2810062X     DOI : https://doi.org/10.58344/jii.v2i12
Core Subject : Religion, Economy, Education, Social,
Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
The Jurnal Impresi Indonesia provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from management, economics, Education, law, Social Health and religion that belong to the social context. Published articles are articles from critical and comprehensive research, studies or scientific studies on important and current issues, or reviews of scientific books
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 840 Documents
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Vanilla Export Destination Country Selection Strategy in an Effort to Optimize the International Market : (Case Study of Cv. Tanda Sentra Indonesia) Narendra, Attaya Irhab; Widia, Didi
Jurnal Impresi Indonesia Vol. 3 No. 8 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i8.5385

Abstract

Indonesia is the second largest producer of vanilla in the world. This is because Indonesia produces quality and durable vanilla. The subject of the case study and the main object of this research is CV Tanda Sentra Indonesia, which is a company that produces dried vanilla and works with local farmers under the guidance of the company. CV Tanda Sentra Indonesia has exported to several countries, namely Italy, France and the UK. However, the company still has obstacles in determining export destination countries to be able to cover other countries. Therefore, this study aims to (1) analyze vanilla export destination countries using the PESTEL method, (2) conduct a SWOT analysis of related export destination countries, and (3) identify export strategies in optimizing the vanilla market. The research method used in this study is a qualitative method using PESTEL analysis. For data collection techniques, descriptive methods were used and analyzed using the PESTEL and SWOT methods. Then, weighting was carried out using the SWOT matrix and IFAS and EFAS weighting.
Strategies to Increase Customer Loyalty on Brands (Case Study on Nayam Brand on Grabfood) Wibowo, Ridho Febrianto
Jurnal Impresi Indonesia Vol. 3 No. 8 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i8.5390

Abstract

The use of technology in business is often utilized as a strategy to obtain information related to marketing, sales, and consumer interest. This study aims to analyze the effect of service quality, product quality, relationship marketing, and consumer satisfaction on consumer loyalty of the Nayam brand on the Grabfood platform. Previous research has examined the relationship between these factors, but this study provides a more comprehensive understanding by integrating them in the context of the online food delivery industry. This study utilizes a causal research design to identify causal relationships between variables. Data collection methods include literature studies, field surveys, and questionnaires. The operational variables are service quality, product quality, relationship marketing, customer satisfaction, and customer loyalty. Sampling was conducted using consecutive sampling with a total of 110 respondents in the Jabodetabek area who had ordered Nayam using the Grabfood food delivery service. Data analysis was conducted using PLS-SEM and SWOT analysis. The results showed that customer satisfaction and product quality have an influence on customer loyalty. On the other hand, service quality has an influence on customer satisfaction. Relationship marketing was found to have an indirect positive influence in building relationships between owners and customers. The findings of this study make a practical contribution to business owners by offering a better understanding of how to retain existing customers, increase revenue, improve marketing efficiency, build a good brand reputation, and create a competitive advantage in the market. From a theoretical perspective, this study contributes to the development of a scientific understanding of customer behavior, the factors that influence it, and its impact on business success.
Spare Parts Marketing Development Strategy Using SWOT and BMC Approaches: A Case Study on PT. Persada Utama Diesel Wicaksono, Prasetyo; Ervani, Eva
Jurnal Impresi Indonesia Vol. 3 No. 8 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i8.5392

Abstract

This study aims to develop a spare parts marketing strategy using SWOT and Business Model Canvas (BMC) approaches at PT Persada Utama Diesel. Globalization has encouraged economic growth in various sectors, including exports and imports. However, international business activities also have risks that must be managed properly. Effective risk management can increase investor confidence, maintain company reputation, and ensure long-term business sustainability. This research uses a qualitative approach with a case study on PT Persada Utama Diesel. Data were collected through interviews, observations, and documentation studies. SWOT analysis and Business Model Canvas (BMC) were used to develop a spare parts marketing strategy. The results of the SWOT analysis identify the strengths, weaknesses, opportunities, and threats facing the company. Based on the BMC analysis, the company's current business model was also evaluated and developed. The recommended spare parts marketing strategy includes improving operational efficiency, developing a global distribution network, and strengthening strategic partnerships. The application of SWOT and BMC approaches is effective in developing a spare parts marketing strategy that can help PT Persada Utama Diesel in facing challenges and capitalizing on opportunities in an increasingly competitive international market.
Implementation of Levels of Inquiry Model in Improving Students' HOTS on Fluid Material Kuraesin, Tia; Aviyanti, Lina; Imansyah, Harun; Gani, Amalia Weka
Jurnal Impresi Indonesia Vol. 3 No. 8 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i8.5396

Abstract

This research is motivated by the low level of students' higher order thinking skills (HOTS) in physics. The purpose of this study is to determine how the application of Levels of Inquiry (LoI) learning model in improving students' HOTS. The research design used was a quasi-experiment involving grade XI students in one of the high schools in Bandung City with a research sample of 35 students in the experimental class and 25 students in the control class. The instruments used in this study were higher order thinking skills test in the form of two-level multiple choices for fluid material and observation sheet of learning model implementation. Data analysis techniques include N-Gain, hypothesis testing and effect size. The results of the analysis showed that the application of the LoI learning model in the experimental class was in the excellent category and could improve students' HOTS in the moderate category with an N-gain value of 0.53. In the control class, the application of the conventional learning model can improve students' HOTS in the low category with an N-gain score of 0.18. In addition, the analysis of the Mann-Whitney test results showed that there was a significant difference in students' HOTS between the experimental group and the control group with an effect size in the very large category. This research proves that the application of the LoI learning model is effective in improving students' HOTS in fluid materials.
Cultivating the Values of Communication Ethics in Madrasah Munifah, Munifah; Syah, Muhibbin; Muhtadi, Asep Saeful; Natsir, Nanat Fatah
Jurnal Impresi Indonesia Vol. 3 No. 8 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i8.5407

Abstract

this study is motivated by the current symptoms of moral decline, such as poor communication occurs among vulnerable adolescents with emotional traits. Many facts in society prove that wrong or incorrect communication will give birth to various immoral behaviors, fights, brawls, and various negative things that arise due to communication that does not care about ethics. This study uses a qualitative approach with descriptive analytical methods. The method of data collection in this study used in-depth interviews and supported by observation and documentation data. The results of this study indicate that: planting the value of communication ethics in the four MTs Banjar has been done through polite, courtesies, and greetings, both inside and outside the madrasah. So that it becomes a daily habit with the aim to improve the morale, and mental learners but not maximal. Therefore, instilling an understanding of communication ethics to students is very important so that they know how good communication ethics when communicating in terms of behaving and speaking appropriately.
Design of Advertising Strategy Through Google Ads to Increase Export Sales of PT Kian Eka Cipta Devatra, Ahda Thahira
Jurnal Impresi Indonesia Vol. 3 No. 9 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i9.5402

Abstract

This era of globalization makes increasing the competitiveness of local products in the international market significant, especially for SME companies such as PT Kian Eka Cipta which is engaged in exporting furniture and handicrafts. Despite having high-quality products, the company faces challenges finding international buyers and marketing its products effectively. This research aims to design an advertising strategy through Google Ads to increase PT Kian Eka Cipta's export sales. The method used is descriptive qualitative with a case study approach. SWOT analysis and keyword analysis were applied to identify the company's strengths, weaknesses, opportunities, and threats and determine relevant keywords for advertising. The results showed that the potential market that can be developed through Google Ads is the United States. The strategy is focused on targeting specific audiences based on location, demographics, and interests. It is expected that the implementation of this strategy can increase PT Kian Eka Cipta's export sales by the predetermined targets.
Increased Competitiveness of Indonesia's Rubber Rubber Exports After The Enactment of ACFTA (Asean-China Free Trade Agreement) Febriani, Febriani; Aji, Wisnu Hendra Kartika; Widia, Didi
Jurnal Impresi Indonesia Vol. 3 No. 9 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i9.5404

Abstract

The ASEAN-China Free Trade Agreement (ACFTA), which came into effect in January 2010, aims to increase economic cooperation and remove trade barriers. However, the value of Indonesia's rubber exports decreased significantly after the implementation of this agreement. This study uses the gravity model and Revealed Trade Advantage (RCTA) method to analyze the factors affecting the decline in the value of Indonesia's rubber exports. The data used covers the period 2001-2022 and is taken from various sources including TradeMap and interviews with rubber exporters. Findings show that the value of Indonesia's rubber exports to China and ASEAN countries has fluctuated, with a significant decline after 2011. Gravity model analysis shows that ASEAN-China real GDP growth is negatively related to the value of Indonesian rubber exports, while other factors such as exchange rates and commodity prices also play a role. The decline in Indonesia's rubber export competitiveness is not only caused by the implementation of ACFTA, but also by internal factors such as low productivity and underinvestment. Recommendations are given for commodity price adjustments to improve Indonesia's rubber export competitiveness.
The Effect of Memorable Tourism Experience on Storytelling Behavior and Revisit Intention in Jatiluwih Tourism Village Sari, Bulan Purnama; Wiarti, Luh Yusni; Mertha, I Wayan
Jurnal Impresi Indonesia Vol. 3 No. 9 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i9.5412

Abstract

Memorable Tourism Experience is one of the sources that are an aspect of excellence for a tourist destination or tourist attraction because a memorable experience will have a long- term impact. Good storytelling behavior and getting satisfaction that is in accordance with expectations will have an impact on tourist behavior to do branding and the intention to revisit. This study was conducted to see how much influence an impressive tourism experience has on storytelling behavior and revisit intention in Jatiluwih Tourism Village. The phenomenon that drives this study is the large number of storytelling behaviors of tourists who upload and convey information about their experiences through social media. The gap in previous studies is used as a novelty in this study to test how much influence memorable tourism experience has on revisit intention through storytelling behavior in Jatiluwih Tourism Village. The sampling technique used purposive sampling with a questionnaire distribution of 210 respondents consisting of domestic and foreign tourists. The type of research uses a quantitative approach using a Likert scale and data analysis using SmartPLS. The results of this study indicate that there is a significant direct influence between the memorable tourism experience variable on revisit intention, there is a significant direct influence between memorable tourism experience on storytelling behavior, there is a significant direct influence on storytelling behavior on revisit intention and storytelling behavior has a significant direct influence. In fully mediating an impressive tourism experience on the intention to revisit in Jatiluwih Tourism Village.
Criminal Liability of Online Gambling Perpetrators in Indonesia According to the Electronic Information and Transactions Law Bantu, Sherly; Franciska, Wira; Mau, Hedwig Adianto
Jurnal Impresi Indonesia Vol. 3 No. 9 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i9.5414

Abstract

Online gambling has become increasingly prevalent over a long time due to the ease of access and the ability to play from anywhere with an online association. The reason for this consideration is to look at and analyze the legal provisions against online gambling offenders in Indonesia. The research method used in this study can be a normative legal approach supported by experimental law with graphic depiction. In extension, important information is also used as supporting material for additional information. For control checks, legitimate and standardized check strategies are used. From the search results regarding the legal provisions against the perpetrators of online betting violations in Indonesia, it appears that the legal authority against online betting violations is the criminal sanction against online betting based on Article 45 of Law Number 11 of 2008 concerning Electronic Information and Transactions, but the punishment for the perpetrators is lower than the threat of criminal sanctions in Article 303 of the Criminal Code, so it does not have an inhibiting impact on the perpetrators of online betting violations. Criminal liability for online betting offenses in Indonesia is the responsibility of the perpetrators of online betting offenses indicated by the existence of criminal offense components. In addition, the activity component is one of the most important components in criminal liability, because a person cannot be sentenced if he does not commit an act that is classified as an act rejected by the law.
Analysis of the Effect of Fixed Asset Intensity, Leverage, and Liquidity on Fixed Asset Revaluation in Manufacturing Companies Listed on the Indonesia Stock Exchange Hidayat Nasution, Mustafa; Siregar, Saparuddin; Tambunan, Khairina
Jurnal Impresi Indonesia Vol. 3 No. 9 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i9.5423

Abstract

Fixed asset revaluation has become an important issue in corporate financial management, especially in the midst of uncertain economic conditions. Manufacturing companies, which are one of the pillars of the Indonesian economy, must be able to manage their fixed assets to improve financial performance and competitiveness. This study aims to determine the effect of fixed asset intensity, leverage, and liquidity on fixed asset revaluation in manufacturing companies listed on the Indonesia Stock Exchange. The research method used is quantitative, with the population and sample in the form of annual reports from 10 manufacturing companies during the 2016-2021 period. Sampling was done by purposive sampling, and data were collected through financial statement documentation. Data analysis was carried out using the linear analysis method using panel data. The results showed that fixed asset intensity has a positive and significant effect on fixed asset revaluation. This is evidenced by the t count value of 3.637 which exceeds the t table 2.003, as well as a probability value of 0.0069 <0.050. Leverage and liquidity also show a positive and significant influence on the revaluation of fixed assets. Simultaneously, the three variables have a significant effect on the revaluation of fixed assets, with a value of F count 4.315 which exceeds F table 2.77 and a probability of 0.000136 < 0.05.

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