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<![CDATA[The Influence of Brand Image and Price on Interest in Buying Toyota Cars at Auto 2000 Palembang City ]]>
<![CDATA[Ummi Kalsum]]>;
<![CDATA[Megawati Megawati]]>
<![CDATA[ ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science ]]>
Publisher : <![CDATA[Lembaga Riset, Publikasi dan Konsultasi JONHARIONO ]]>
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DOI: 10.62398/probis.v14i4.273
<![CDATA[This study aims to analyze the effect of brand image and price on the intention to buy a Toyota car at Auto 2000 Palembang city. This study uses a descriptive quantitative method and a sample of 300 respondents. The data analysis method uses non-probability sampling, purposive sampling, and multiple regression using the SPSS version 26 test tool. Based on the research results, it shows that the Brand Image and Price variables have a significant and positive effect, both partially and simultaneously, on Interest in Buying Toyota Cars at Auto 2000 in the city of Palembang.]]>
<![CDATA[Analysis of Customer’s Attitudes of Tempeh Product in Mataram City ]]>
<![CDATA[Muhamad Ilhamudin]]>;
<![CDATA[Masrun]]>
<![CDATA[ ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science ]]>
Publisher : <![CDATA[Lembaga Riset, Publikasi dan Konsultasi JONHARIONO ]]>
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DOI: 10.62398/probis.v14i4.280
<![CDATA[The research is aimed at determining the customer‘s attitude towards product tempeh of Mataram city, which is produced at Pejeruk Abian. The research is descriptive which using sample survey method. In order to answer the problem proposed, the analytical tool is Ideal-Point Model. The model measures a difference between what is desired and what is perceived by consumers. The result of this study shows that consumers provide a very good assessment to the existing attributes. It means that customer’s attitude to the product is very good which is in accordance with consumer’s desire.]]>
<![CDATA[The Influence of Purchase Interest on Purchasing Decisions Moderated by Word of Mouth: Study on Consumers of Sariayu Martha Tilaar Cosmetics in Ambon City ]]>
<![CDATA[Nathania Tiatira Tableessy]]>;
<![CDATA[Victor Ernest Huwae]]>;
<![CDATA[Silfiena Siahainenia]]>
<![CDATA[ ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science ]]>
Publisher : <![CDATA[Lembaga Riset, Publikasi dan Konsultasi JONHARIONO ]]>
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DOI: 10.62398/probis.v14i4.233
<![CDATA[This research aims to examine and analyze the effect of purchase intention on purchasing decisions moderated by word of mouth for cosmetic consumers of Sariayu Martha Tilaar in Ambon City. The sampling method used a purposive sampling technique and data collection was carried out by distributing questionnaires which were distributed to 113 consumers. The analytical test tool used is SmartPLS 3 with the SEM (Structural Equation Modeling) analysis method. The results of this study indicate that buying interest has a positive and significant effect on purchasing decisions, and word of mouth moderates buying interest on purchasing decisions.]]>
<![CDATA[Debt Policy On Profit Management In Advertising, Printing Subsector Companies Listed On The Indonesia Stock Exchange In 2018-2021: ]]>
<![CDATA[Nadya Salsabila Z]]>;
<![CDATA[Seflidiana Roza]]>;
<![CDATA[Nurhayati]]>
<![CDATA[ ProBisnis : Jurnal Manajemen Vol. 14 No. 5 (2023): October: Management Science ]]>
Publisher : <![CDATA[Lembaga Riset, Publikasi dan Konsultasi JONHARIONO ]]>
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DOI: 10.62398/probis.v14i5.266
<![CDATA[This study aims to analyze the Effect of Share Ownership and Debt Policy on Profit Management in Advertising. Printing and Equipment Subsector Companies with a sample of 13 Advertising. Printing and Equipment Companies Listed on the Indonesia Stock Exchange using the Purposive Sampling method for the 2018-2021 period. Based on the results of statistical analysis, it can be concluded that share ownership has a significant effect on earnings management in the companies studied This is mdicated by the results of the t-test, tcount -2 608 ttable1.677, a significance of 0.12 of 0.05 So it can be concluded that share ownership affects earnings management. Based on the results of statistical analysis, it can be concluded that Debt Policy has no significant effect on Earnings Management in the companies studied. This is indicated by the results of the tcount -1.582 ttable 1677 and a significance of 0.120 from a significance level of 0.05. So it can be concluded that the debt policy variable has no effect on earnings management Significantly, share ownership and debt policy have a significant effect on earnings management. This is proven by using the F test with a significance value of 0.020-0.05 and fcount 4.226 ftable 3.187. This can be seen from the R Square value of 14.7 or 14.7% and is influenced by other variables that have not been studied at 85.3% Keywords: Share Ownership, Debt Policy, Earnings Management.]]>
<![CDATA[Financial Performance Analysis of PT Bank Perkreditan Rakyat ]]>
<![CDATA[Yunita Pakpahan]]>;
<![CDATA[Verawati Br Karo]]>
<![CDATA[ ProBisnis : Jurnal Manajemen Vol. 14 No. 5 (2023): October: Management Science ]]>
Publisher : <![CDATA[Lembaga Riset, Publikasi dan Konsultasi JONHARIONO ]]>
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DOI: 10.62398/probis.v14i5.274
<![CDATA[The end of the COVID-19 pandemic has brought significant changes to the banking world in achieving banking financial performance because this is closely related to the sustainability of businesses managed by customers. To see bank performance, it is necessary to analyze financial performance for the past, current, and future periods. This research aims to determine the financial condition based on liquidity ratios, solvency ratios, and profitability ratios at PT. Bank Rakyat Nusantara Bonapasogit 15 (BPR NBP 15) credit period 2020-2022. Field research method with a direct approach to the company that is the object of research. The results of this research explain the liquidity ratio, solvency ratio, and profitability ratio at PT. Bank Rakyat Nusantara Bonapasogit 15 (BPR NBP 15) credit for the 2020-2022 period is in a good category.]]>
<![CDATA[Development of the Implementation of the Implementation of the Leadership Style Mechanism in Optimizing the Performance Motivation of Office Boy and Security Guards ]]>
<![CDATA[Junengsih Junengsih]]>;
<![CDATA[Elda Sagitarius]]>;
<![CDATA[Partimah Partimah]]>;
<![CDATA[Annisa Frisca Fauziah]]>
<![CDATA[ ProBisnis : Jurnal Manajemen Vol. 14 No. 5 (2023): October: Management Science ]]>
Publisher : <![CDATA[Lembaga Riset, Publikasi dan Konsultasi JONHARIONO ]]>
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DOI: 10.62398/probis.v14i5.275
<![CDATA[The current individual phenomena reveal that performance is impossible to achieve maximum results if there is no motivation. The purpose of this study was to determine the analysis of the Application of Leadership Style and Motivation in improving the performance of Office Boy (OB) and Security Units (SATPAM). This study uses a qualitative method. The subjects used in the research were sources from the OB division and the Pertiwi Group Security Guard using primary data, namely interviews. The results of the study show that the Role of Leadership Style is successful in Improving the Performance and Performance Motivation of Office Boy and Security Guard Pertiwi Group Educational Institutions.]]>
<![CDATA[The Influence of Understanding Accounting and Utilization of Accounting Information Systems on the Quality of Financial Reports in Cooperative Businesses in the DKI Jakarta Region ]]>
<![CDATA[Suci Hayatul Utami]]>;
<![CDATA[Fitrawansyah Fitrawansyah]]>;
<![CDATA[Didik Riyanto]]>;
<![CDATA[Udin Saepudin]]>
<![CDATA[ ProBisnis : Jurnal Manajemen Vol. 14 No. 5 (2023): October: Management Science ]]>
Publisher : <![CDATA[Lembaga Riset, Publikasi dan Konsultasi JONHARIONO ]]>
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DOI: 10.62398/probis.v14i5.281
<![CDATA[This study aims to determine how the influence of accounting understanding and the use of accounting information systems on the quality of financial reports (Survey on Cooperative Enterprises in the DKI Jakarta Region). The research that will be conducted regarding the effect of understanding accounting and utilizing accounting information systems on the quality of financial reports refers to several relevant previous studies. This is necessary to know the position and the currentness of the research being conducted and can be used as a comparison or reinforcement for previous research. The population used in this study were cooperatives in the DKI Jakarta area, totaling 3,447 cooperatives. The sampling technique in this study used a purposive sampling method and obtained 97 samples. The results of the study show that understanding of accounting has a positive effect on the quality of financial reports in cooperative businesses in DKI Jakarta. Utilization of accounting information systems has a positive and significant effect on the quality of financial reports in cooperative businesses in the DKI Jakarta Region. Simultaneously understanding of accounting and utilization of accounting information systems has a significant positive effect on the quality of financial reports in cooperative businesses in the DKI Jakarta Region.]]>
<![CDATA[Transformational Leadership Organizational Culture, Work Discipline, On Employee Performance at PT Hokkan Deltapack Industry ]]>
<![CDATA[Dewi Hajrah]]>;
<![CDATA[Endah Dewi Purnamasari]]>;
<![CDATA[Mohammad Kurniawan]]>
<![CDATA[ ProBisnis : Jurnal Manajemen Vol. 14 No. 5 (2023): October: Management Science ]]>
Publisher : <![CDATA[Lembaga Riset, Publikasi dan Konsultasi JONHARIONO ]]>
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DOI: 10.62398/probis.v14i5.282
<![CDATA[This study aims to determine how the influence of transformational leadership, organizational culture and work discipline partially and simultaneouslyon employee performance at PT Hokkan Deltapack Industri. In this study collected through distributing questionnaires to 61 respondents. The data analysis technique used is multiple linear regression analysis models, with t tests and F tests. Meanwhile, what is used to see the extent of the accuracy and feasibility of the research variable instrument is used validity and reliability tests. The results of the t test analysis in this study indicate that partially transformational leadershiphas a significant effect (Sig.t 0.028 <0.05), organizational culture has a significant effect (Sig.t 0.033 <0.05) and work discipline has a significant effect on employee performance at PT Hokkan Deltapack Industri (Sig.t 0.000 <0.05). The results of the F test analysis and the coefficient of determination show that simultaneously transformational leadership, organizational culture and work discipline have a positive and significant influence on employee performance at PT Hokkan Deltapack Industri by 50.7 percent (Sig.F 0.000 <0.05). This shows that the better the transformational leadership, organizational culture and work discipline, the higher the performance produced by the employees of PT Hokkan Deltapack Industri]]>
<![CDATA[The Effect of Liquidity, Solvency, and Profitability Ratios on Transportation Sub-Sector Companies Listed on The Bei in 2017-2021 ]]>
<![CDATA[Aprilianti Maharani]]>;
<![CDATA[Endah Dewi Purnamasari]]>;
<![CDATA[Meilin Veronica]]>
<![CDATA[ ProBisnis : Jurnal Manajemen Vol. 14 No. 5 (2023): October: Management Science ]]>
Publisher : <![CDATA[Lembaga Riset, Publikasi dan Konsultasi JONHARIONO ]]>
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DOI: 10.62398/probis.v14i5.283
<![CDATA[This study aims to analyse the effect of liquidity, solvency, and profitability ratios on financial distress. The object of this research is transportation companies listed on the Indonesia Stock Exchange in 2017-2021. This type of research uses quantitative data research. The method used to measure financial distress is using the Altman Z-Score. The data analysis method uses multiple linear regression analysis with data processing using SPSS 24. The results showed that the liquidity variable had a positive effect on financial distress. Solvency variables have no effect on financial distress. Profitability has a positive effect on financial distress Liquidity, solvency, and profitability affect financial distress]]>
<![CDATA[Analysis of The Influence of Current Ratio, Debt to Equity Ratio, Total Asset Turnover and Price Earning Ratio on Stock Returns with Return on Asset as A Moderation Variable ]]>
<![CDATA[Dwi Susilo]]>;
<![CDATA[Triana Ismawati]]>
<![CDATA[ ProBisnis : Jurnal Manajemen Vol. 14 No. 5 (2023): October: Management Science ]]>
Publisher : <![CDATA[Lembaga Riset, Publikasi dan Konsultasi JONHARIONO ]]>
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DOI: 10.62398/probis.v14i5.289
<![CDATA[This study aims to examine and analyze the effect of the Current Ratio, Debt to Equity Ratio, Total Asset Turnover and Price Earning Ratio on Stock Returns with Return on Assets as a Moderating Variable. The object of this research is companies indexed LQ45 on the Indonesia Stock Exchange in 2019-2021. The sampling method used purposive sampling and obtained data for 135 companies. The analysis technique used is Multiple Regression Analysis and Moderated Regression Analysis (MRA) using SPSS version 20. The results show that the Current Ratio (CR) has a negative and insignificant effect on stock returns; Debt to Equity Ratio (DER) and Total Asset Turnover (TATO) have a negative and significant effect on Stock Returns, while the Price Earning Ratio (PER) has a positive and significant effect on Stock Returns.]]>
