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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 891 Documents
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Milk Pie Production Management System in The MSME (UMKM) Sector in Denpasar (Case Study: UMKM CV. NAJWA) Al Sabet, Fia Birtha
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

MSME (UMKM)s (Micro, Small and Medium Enterprises) are the driving force of the economy in Indonesia, especially in Denpasar. This can be seen from the large amount of state foreign exchange income coming from MSME (UMKM)s. In the last decade, many micro businesses have emerged, whether in the form of culinary businesses, fashion, agribusiness, and others. Research with the title "Implementation of Management Systems in CV MSME (UMKM)s. CV. Najwa in the Production of Bali Gebyar Milk Pie in Denpasar", has a problem formulation on how to implement the management system. CV. Najwa is good at production management, human resource management, marketing management and financial management in producing typical Balinese food, namely milk pies, seeing the island of Bali as a tourist destination so it is visited by many tourists. The type of research used is qualitative research. The data collection is by collecting primary data and secondary data. Secondary data was obtained from various reference sources related to the research title. Using purposive sampling as a sampling method. The research results show that implementing management in a company, both large and small companies, is very necessary, because in general every company wants its business to continue running and developing in accordance with the company's goals, to make a profit.
Analyzing the effects of social media influencers and advertising on consumer buying interests to determine the elasticity of digital marketing strategies Amri; Febiansyah, Hidayat; Yulianti; Isnanto, Burham
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

By incorporating consumer behaviour theory and marketing communication theory, the research intends to investigate the impact of social media advertising and influencers on purchasing preferences and to evaluate the efficacy of digital marketing strategies. Data acquisition via online surveys and statistical analysis, including assessments of validity, reliability, normality, multicollinearity, heterogeneity, and double regression, are components of the research methodology. The findings indicate that purchasing interests are significantly and positively impacted by advertising and influencers; advertising and influencers account for 51.4% of the variance in purchasing interests. This research contributes to the body of knowledge by demonstrating how integrating influence and social media advertisements can increase the efficacy of digital marketing. Practical implications encompass the significance of discerning appropriate advertising and influencer strategies in order to augment consumer interest in making purchases. Additional investigation is warranted in order to comprehend the intricate interplay among social media, influencers, and consumer behaviour in the era of digitalization.
The influence of religiosity and quality of work life on employee job satisfaction on ministry religion affairs of Kolaka Regency Hamzah, Akbar; Ismanto, Ismanto; stiadi, Muhamad
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Currently, there are still many employees who do not feel satisfied with carrying out their work. However, in the results of preliminary observations that have been made at the Kolaka Regency Ministry of Religious Affairs Office, it was found that employees feel high job satisfaction, which the researcher then identified as being caused by religiosity and the quality of work life that employees feel. This quantitative study aims to determine whether there is an influence of religiosity and quality of work life on employee job satisfaction. This study involved 41 employees who are civil servants (PNS) and were positioned as respondents. The researcher used observation and questionnaires to answer the two research objectives. This study found that (1) there is a significant positive influence between religiosity and employee job satisfaction, and (2) there is a significant positive influence between quality of work life and employee job satisfaction. Finally, this study provides policy recommendations for the Kolaka Regency Office of the Ministry of Religious Affairs in the future, which is still very important and relevant to maintaining and improving the religiosity and quality of work life of employees.
Financial distress analysis uses the modified Altman z-score method at PT. Prasidha Aneka Niaga Tbk for the 2019-2021 period Seleky, Roy; Christianty, Restia; Latuconsina, Zainuddin
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The purpose of this study was to determine the financial condition of Perum Perumnas Regional-1 Medan using the Altman Z-score method. The data analysis technique used in this study was descriptive analysis technique, namely collecting data, classifying data, explaining data and analyzing data. The results of the study show that with the Altman Z-score method, companies experience financial distress every year.
The role of digitalization of village-owned enterprises in equitable village economic growth Utomo, Hardi
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Studies related to Village-Owned Enterprises (BUMDes) have produced a lot of literature discussing the role of BUMDes in advancing the rural economy and improving the welfare of village residents. However, studies regarding the digitalization of BUMDes are still relatively limited. BUMDes digitalization refers to the use of digital information technology in carrying out various business activities carried out by BUMDes. The focus is to evaluate the feasibility of the Android-based BUMDes SAKU (Business Feasibility Analysis System) prototype. The methodology used is descriptive qualitative research with an expert testing method. Primary data was collected through questionnaires and interviews. Research respondents were divided into two groups, namely the first group consisted of experts who acted as validators, including business feasibility analysis experts, BUMDes experts, and system development experts, while the second group was the prototype users, represented by the BUMDes director who also serves as chairman of the BUMDes Forum at the Semarang Regency level. Validation results show that this prototype can present the data needed by BUMDes to assist in compiling a business feasibility analysis, with a success rate of 75 percent. As many as 70 percent of users stated that this prototype provided benefits in developing BUMDes businesses. The implementation of SAKU is a concrete step in encouraging the digitalization of BUMDes in their business activities and supporting the achievement of equitable economic growth at the village level.
Analysis of influencing factors xiaomi mobile phone repurchase decisions Surya Safa'at, Refa; Mayla, Mayla Surveyandini
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to determine and analyze the influence of brand image, features and price perceptions on the decision to repurchase Xiomi cellphones by students at Wijayakusuma University. The analysis technique used in this research is multiple linear regression analysis with the help of SPSS software. Based on the results of multiple linear regression analysis, the regression equation is obtained, namely Y = 0.163 + 0.262X1 + 0.615X2 + 0.209X3 + e. The calculated F value obtained was 44.474 > F table 2.70, meaning that the regression model was declared suitable for use in estimating the population. From the results of data analysis it can be obtained that (1) Brand image has a positive and significant influence on repurchase decisions, (2) Features have a positive and significant influence on repurchase decisions, (3) Price perception has a positive and significant influence on repurchase decisions.
Factors affecting consumer attitudes toward the vivo y35 handphone brand Nugroho, Basuki; Nany, Magdalena
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Powerful brands have the ability to bypass competitive and crowded markets and can attract and retain their best customers.The aim of this research is to obtain empirical evidence about the influence of brand image, brand trust and advertising exposure on consumer attitudes partially. The research subjects were the community of buyers and users of the Vivo Y35 in Surakarta. The data in this research will be analyzed using multiple regression analysis. The results show that partially brand trust and advertising exposure have significant positive effect on consumer attitudes. While brand image has an insignificant positive effect on consumer attitudes.
Feasibility analysis of coffee shop business in Ngagel Rejo Surabaya: Ardiansyah, Faisal Restu; Astawinetu, Erwin Dyah
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The purpose of this riset is to analyze the feasibility of a coffee shop business in Ngagel Rejo, Surabaya City. The approach used in this research is a qualitative method with descriptive analysis. data collection through observation, interviews and documentation. Six informants were selected as research subjects to collect relevant data. The data will be analyzed using the calculation tools Revenue Cost Ratio (R/C), Benefit Cost Ratio (B/C) and Return On Investment (ROI). The coffee shop business in Ngagel Rejo Surabaya was studied using 6 informants. The average revenue generated by the business owner is IDR 30,235,000 / month and the average total cost is IDR 115,848,000 and the average profit is IDR 10,927,000 / month. The results of the calculation of the revenue cost ratio (R / C) of 6 coffee shop business owners have an average of 1.565. For the results of the calculation of the benefit cost ratio (B / C) of 6 coffee shop business owners has an average of 0.565 and the average return on investment (ROI) of 6 coffee shop business owners is 45%. The results of the calculation of the Revenue Cost Ratio show R / C> 1, then the calculation of the benefit cost ratio (B / C) shows B / C> 0 and the calculation of the revenue cost ratio (ROI) shows ROI> 0. Based on the data obtained with the analysis of R / C, B / C and ROI on six coffee shop business informants in Ngagel Rejo, Surabaya City is feasible to run.
The Influence Of Trust And Service Quality On Customer Satisfaction In Scholarship Partner Insurance Products (Case Study Of Ajb Bumiputera 1912 Rantauprapat Branch) Imsar; Atika; Lestari, Ayu
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to determine the influence of trust and service quality on customer satisfaction with Ajb Bumiputera scholarship partner insurance products 1912 Rantauprapat branch. Research that uses a quantitative approach. Data collection techniques and instruments use scale model questionnaires likert taken from a sample of 76 respondents. In data processing research using the SPSS Release 26.0 For-Windows application. From the results Statistical analysis shows that there is a positive and significant influence partial that the two independent variables are trust (X1) and service quality (X2) has a significant effect on the dependent variable. Simultaneous test results F The obtained F-count value > F-table and significant < 0.05 then trust (X1), and service quality (X2) simultaneously or simultaneously has a significant effect on customer satisfaction (Y). Based on the results of the adjusted R determination test square is 0.243, this means the ability of the trust variable (X1) and quality service (X2) is able to explain the satisfaction variable (Y). The implications dominant in research regarding the variable quality of services provided the company Ajb Bumiputera 1912 Rantauprapat Branch to customers not yet optimal, it is hoped that in the future good service will need to be improved such as: having an attitude of responsibility or keeping promises, serving with a smile and being humble, behaving sympathetically, politely, and honestly are the attention of regular customers stay or decide not to be part of the company. With Thus, good or bad service quality depends on the provider's capabilities services to meet customer expectations absolutely.
Model of Decision Making Behavior in Using Digital Banking Services: An Approach to Developing a Conceptual Framework that Liau, Jennifer; Liberty, Evelyn; Faustine, Carine; Panggabean, Priska Basariana
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to understand the decision-making behavior of a bank's customers in using digital banking services through the Decision-Making Behavior Model approach. By utilizing data collection methods through literature studies, as well as data processing methods through editing, classification, verification and conclusions, the analysis results show that technological advances have had a significant impact on consumer behavior in choosing banking services. The use of digital banking services has changed the way consumers interact with financial services, with an increasing preference for services that are convenient and easy to use. Implementing the Decision-Making Behavior Model allows banks to better understand customers' decision-making processes and identify specific actions to improve the user experience of digital banking services.

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