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Jonhariono Sihotang
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ProBisnis : Jurnal Manajemen
Published by Lembaga Riset, Publikasi dan Konsultasi JONHARIONO
ISSN : 20867654     EISSN : 28087240     DOI : 10.62398
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 891 Documents
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The influence of the digital literacy program on msmes as an effort for business resilience in improving the national economy Shakira, Vera
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to explore the importance of digital literacy for society, especially MSMEs, to encourage a national business resilience program to enhance the national economy concerned by the COVID-19 pandemic. The method used in this research is qualitative research which utilizes official literature sources. The outcomes of this research found that in the digital economy era, consumer caution in choosing goods and services has increased, especially in line with the impact of the COVID-19 pandemic which limits direct consumer activities. It reduces consumer confidence in the products and services offered by Micro, Small, and Medium Enterprises (MSMEs). To overcome this challenge, MSMEs need to improve the quality of their products and increase the types of services offered to consumers, such as product delivery services via online media. Additionally, improvements in service standards, including product cleanliness and effective online communication, are also required to rebuild consumer trust. With improved product and service quality, it is hoped that consumer satisfaction will increase, which in turn will support the recovery and growth of MSME businesses in the future.
Legal protection of personal data in e-commerce transactions towards a safe and trusted digital economy Wahdah, Nurwafiq Al; Dantye, Femylia
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to analyze the legal protection of personal data in e-commerce transactions, which is an important aspect in maintaining security and trust in the digital economy. The author employs a normative legal research method. The results of the research indicate that in an era where electronic commerce increasingly dominates business activities, the protection of personal data becomes a primary foundation to ensure consumer trust and the sustainable development of the digital economy. Through appropriate policies and regulations, states and relevant stakeholders can establish a legal framework that effectively governs the collection, use, and protection of personal data in the context of e-commerce. These measures help create a safe and trusted business environment where consumers feel comfortable conducting online transactions without concerns about the misuse of their personal data. Thus, legal protection of personal data in e-commerce transactions not only secures individuals' interests in safeguarding their privacy but also supports national economic growth through the establishment of a secure and trustworthy digital economy.
Strengthening small and medium enterprises (SMES) in tempe production by using entrepreneurial managerial skills Zuliawati Zed, Etty; Komarudin, Pepen; Irawan, Fajrul; Fadli, M. Nur; Rohana, Siti; Afrah, Mita Fiha; Nusa.T, Ilham
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The aim of this service is to increase the knowledge and skills of Tempe small and medium enterprises (SMEs) so that they can manage their businesses more efficiently and maintain their competitiveness. Workshops, motivational training, and group mentoring are the ways this service activity is carried out. UKM Tempe, located at Kp.Serang Kota, Rt.11/Rw.06, Suka Dami Village, Cikarang Selatan District, Bekasi, is a community partner in this project. The results of this service show that Tempe SME entrepreneurs have gained better knowledge and skills after receiving training and mentoring. They succeeded in improving their company operations, getting more customers through digital marketing, and forming a Tempe SME group or association to share knowledge and support each other to solve business problems. By strengthening the sector, this initiative increases prosperity and local economic growth.
Analysis of factors affecting poverty in districts and cities in West Java Basuki, Agus Tri; Nengsih , Widiya
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Poverty is a major problem facing every country. Various causes of poverty are the results of uneven development, narrow employment, low human resources, and high prices of necessities. This study aims to analyze the effect of Investment, Gross Regional Domestic Product, Government Expenditure, and Inflation on the poor in West Java province. The study used a sample size of 189 samples, consisting of 27 regencies and cities in West Java and 9 years of observation from 2014 to 2022. This study used a panel regression analysis tool. The results showed that investment and inflation had no influence on the poor in the districts / cities of West Java province from 2014 to 2022. While GRDP has a positive and significant effect on the number of poor people, while government spending has a negative and significant effect on the number of poor people in the districts / cities of West Java province from 2014 to 2022.
Ergo-Iconical Value Positioning Strategy to Improve Pharmaceutical Company Performance Purnomo, Bogi; Andriyansah, Andriyansah
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The pharmaceutical distribution industry in Indonesia is currently growing rapidly with the increasing number of Large Pharmaceutical Companies (PBF), both state-owned companies, private companies and foreign companies that acquire private companies. The number of large pharmaceutical companies in Indonesia according to BPOM data in 2018 is 2,232 PBFs. This makes competition and competition tighter to get distribution appointments from drug principals or manufacturers and to become distribution companies that become market leaders. Another impetus is the increasingly tight distribution margin pressure caused by the government's lower pricing for BPJS products so that drug principals or manufacturers reduce distribution fees to distributors and there is competition for lower distribution fees. Some of these factors make large pharmaceutical companies must be able to manage company operations properly and have a competitive advantage in order to survive and become the distributor of choice for principals and customers. Currently, there are quite a number of large pharmaceutical companies that cannot withstand the pressure of the distribution fee margin and have resulted in the pharmaceutical company going out of business.
The relationship between the leadership of the head of room and work environment with performance of nurse in Pringsewu Region General Hospital Marthalena, Yenny; Aisyah, Siti
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Nurses' performance is still insufficient in providing services to patients and they are often late when coming to work. The head of the room also said that relations between colleagues were still not good enough in the work environment and that internet access in the hospital still not good and lighting in the inpatient room was still lacking. Likewise, the nurse said that the head of the room was still lacking in communicating with the nurses. This research aims to determine the relationship between the leadership style of the head of the room and the work environment with the performance of nurses at the Pringsewu Region General Hospital. The performance of inpatient room nurses is still not good in providing services to patients and they are often late when coming to work, so the formulation of the problem in this research is what is the relationship between the leadership style of the head of the room and the work environment with the performance of nurses at the Pringsewu Region General Hospital? This research uses a quantitative type of research. The population was 129 respondents with a sample of 99 respondents. The sampling technique is purposive sampling. Univariate and bivariate data analysis. The results of research based on univariate analysis show that the leadership style of the majority of room heads is good leadership style, 74 (74.7%). The majority of work environments are in the good category, 49 (49.5%). The majority of implementing nurses performed well at 79 (78.8%). Bivariate analysis using the gamma test obtained a p-value of 0.000 (<0.05). The results of the research show that there is a relationship between the leadership style of the head of the room and the work environment and the performance of nurses at the Pringsewu Regional General Hospital. The suggestion in this research is to increase knowledge in the field of nursing in order to provide professional nursing performance and improve the quality of nursing services.
Analysis of marketing strategies in increasing sales volume in Alfamidi, Gido district: Zega, Sadari; Gea, Nov Elhan; Batee, Maria Magdalena; Zebua, Serniati
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Alfamidi Gido District is a market that provides various kinds of fresh fruit such as grapes, lemons, melons, pears, watermelons and other fruit. Alfamidi Gido District is located in Hiliweto village Jln. Jalan Merdeka No. 89, Hiliweto Gido. This research aims to identify and find out marketing strategies in increasing the volume of fruit sales in Alfamidi, Gido District, to find out what Alfamidi's obstacles are in choosing a marketing strategy, and what Alfamidi's solutions are in choosing a marketing strategy. To achieve this goal, researchers processed data using descriptive qualitative research methods using observation, interviews and documentation research instruments and determined several respondents who had certain criteria: 1 key informant and 3 supporting informants. Based on the analysis above, conclusions can be drawn, namely in promoting Alfamidi fruit, Gido District has carried out a good and effective marketing strategy so that there has been an increase in sales of fresh fruit, where the main strategy is the marketing strategy. Based on the research results, it was concluded that a marketing strategy could increase the sales volume of Freshfruit in Alfamidi, Gido District.
The influence of service quality on community satisfaction at the Tumori village office West Gunungsitoli subdistrict Gunungsitoli city: Zebua, Ivan Doktrin Famohouni; Larosa, Yoel Melsaro; Hulu, Fatolosa; Waruwu, Sukaaro
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

When it comes to meeting the requirements and desires of individuals and groups, service quality is everything that they hope for. Stated differently, service quality is primarily determined by two factors: the perceived and expected level of service. When the level of service provided satisfies expectations, it is considered to be of an ideal or good quality. On the other hand, a service's perceived quality is negatively impacted if it falls short of expectations. As a result, the ability of the service provider to continuously satisfy client expectations determines the quality of the service. People become unhappy when service delivery falls short of their expectations. If the services live up to expectations, people will be happier. The purpose of the study is to determine the degree to which community satisfaction at the Tumori Village Office, West Gunungsitoli District, Gunungsitoli City, is influenced by service quality, as well as the relationship between the two. Based on the research that has been conducted, it is concluded that service quality influences community satisfaction and shows that service quality has a positive influence on community satisfaction. The results of the research indicate that community satisfaction is positively impacted by service quality, and that service quality itself influences community contentment.
Analysis of talent management design in achieving radio broadcasting professionalism at LPP RRI Gunungsitoli: Zendrato, Puji Restu Four; Harefa, Peringatan; Waruwu, Sukaaro; Lase, Delipiter
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze archival management in an effort to improve the management of administrative administration and to find out the obstacles to archival management in an effort to improve the management of administrative administration at the Housing and Settlement Area Office of Gunungsitoli city. The type of research used in this research is descriptive research, with a qualitative approach. The data collection methods used include observation, interviews, and documentation. The data analysis techniques used in this research are data reduction, data presentation and drawing conclusions/verification. The results show that the design of talent management at LPP RRI Gunungsitoli begins with the talent selection process that focuses on criteria such as unique vocal characters, good communication skills, as well as script reading skills and an attitude of responsibility. Increasing professionalism in radio broadcasting at LPP RRI Gunungsitoli is carried out through a series of steps that include strengthening capabilities, improving broadcast quality, improving facilities and infrastructure, optimizing the number of human resources, and applying the latest information technology.
The Influence of Raw Material Inventory Control on Production Targets at Wery Bakery in Gunungsitoli City: Lahagu, Feberlius; Zebua, Serniati; Harefa, Idarni; Zebua, Emanuel
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Inventory management is a planned approach to determine what to order, when to order and how many orders and how much stock so that the costs associated with purchasing and storing are optimal without disrupting production and Production targets are company limits on a production output based on planning- plans set by the company. The purpose of this research is to determine the control of raw material inventory at Wery Bakery in Gunungsitoli City, to determine the production target at Wery Bakery in Gunungsitoli City, to find out whether there is an influence of raw material inventory control on production targets at Wery Bakery in Gunungsitoli City and to find out how much The big influence of controlling raw material supplies on production targets at Wery Bakery in Gunungsitoli City. The total sample is 13 people, Quantitative research type. The results of the study that: 1). All questionnaires used in data collection in the field were declared feasible and valid to use, where rxy>rtable, 2). The value based on the calculation of the determinant coefficient, the correlation of variable X (processing of raw material supplies) to variable Y (production target) was 42, 25%. 3). From the results of simple linear regression calculations obtained the equation Y = 13.880 + 0.637 (X). 4). t test with dk = 13 at a significant level = 0.05 where tcount> t table is 2.837> 2.201 So it is proven that the accepted hypothesis is Ha, namely there is an influence of raw material inventory control on production targets at Wery Bakery in Gunungsitoli City and Ho is rejected.

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