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Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya Kampus BSD City, Edutown Kavling Edu 1 No 1 Jl BSD Raya Utama, BSD City, Tangerang - 15339. Banten - Indonesia
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Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 27212084     DOI : https://doi.org/10.21632/jpmi
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Education Social Sciences
JPMI memiliki ruang lingkup nasional, mencakup berbagai topik seputar pemberdayaan kewirausahaan masyarakat yang dilakukan dalam kegiatan pengembangan dan pengabdian kepada masyarakat. Tujuan publikasi jurnal ini adalah untuk menyebarluaskan pemikiran-pemikiran dan gagasan-gagasan konseptual serta hasil-hasil penelitian yang telah dicapai dalam bidang pengabdian kepada dan pengembangan masyarakat. JPMI berisi berbagai gagasan, penemuan, dan hasil penelitian dari berbagai kegiatan yang dilakukan baik oleh para mahasiswa maupun dosen Universitas Prasetiya Mulya dan institusi lain dalam menangani dan mengelola berbagai potensi, kesulitan, tantangan dan beragam permasalahan terkait pengembangan wirausaha masyarakat yang diselenggarakan PPKM Universitas Prasetiya Mulya maupun institusi pendidikan atau lembaga lain. Kegiatan pengembangan masyarakat (Community Development) yang diselenggarakan PPKM Prasetiya Mulya dan institusi lain, dalam konteks lingkup jurnal ini, melibatkan masyarakat sebagai mitra dan bertujuan untuk pengembangan kesejahteraan masyarakat.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 146 Documents
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Peningkatan Efektivitas Pengelolaan Keuangan dan Strategi Pemasaran untuk Mengoptimalkan Penjualan Gandawijaya, Carissa; Leffiana, Rachelle Viensisca; Pandita, Dominicus Hanschen; Arleta, Chelsea; Dior, Daido Van; Keane, Roy; Deven, Deven; Tauryawati, Mey Lista
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 1 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.7.1.41-54

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, particularly in terms of employment generation and national economic resilience. However, many MSMEs face challenges in financial management and marketing, especially in the era of digitalization. This research examines the implementation of the Community Development Program KUM-017 in Sangkanerang Village, Kuningan, West Java, focusing on empowering the Wedang Jahe Binangkit MSMEs. The program aims to enhance financial performance, operational efficiency, and marketing strategies through educational approaches and the implementation of Standard Operating Procedures (SOPs). Methods include field studies, data analysis, and direct mentoring. Results show significant improvements in financial record-keeping, SOP development, and digital marketing strategies, despite challenges in adapting to change and human resources. The study concludes by emphasizing the importance of effective financial management and marketing as key drivers for enhancing competitiveness and growth of MSMEs. Programs like this contribute positively and can be widely applied to support MSME growth in Indonesia, alongside efforts to strengthen the local economy and improve community welfare.
Peningkatan Strategi Pemasaran dan Branding Keripik Tempe Pedo Tirtadidjaja, Kendrew; Sari, Afita; Sashadila, Anamira; Mulsoe, Rerry Farenza; Melvern, Dave; Quinn, Rachel; Thelim, Debby Emmanuela
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 1 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.7.1.105-112

Abstract

Keripik Tempe PEDO is an MSME selling light snack products originally made from Kawahmanuk Village, Darma District, Kuningan Regency, West Java. So far, Keripik Tempe PEDO only has one product, tempe chips. The UMKM was once inactive and became one of the reasons it became a part of the 2024 Community Development program to revive the business. After carrying out direct mentoring activities, the problems encountered were the production process and also the very narrow sales channels. Through the 2024 Community Development activities, it is hoped that it can increase the knowledge and skills of the business owners regarding entrepreneurship, management, and the adoption of technology to develop their UMKM. The purpose of this activity is to explore and observe the processes and business potentials that can be developed. The results of this activity show that Keripik Tempe PEDO can still be developed by expanding online sales channels
Pemberdayaan Budaya Lokal sebagai Aset di Kampung Wisata Prenggan-Yogyakarta Fauziah, Ismahani; Naufal, Muhammad; Riswandi, Muh Syahlan; Ulhaq, M. Jia
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 1 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.7.1.55-66

Abstract

Community empowerment based on tourism villages aims to create a symbiotic relationship between tourism and the local community, where both parties benefit. At the same time, it also promotes cultural and environmental preservation while improving the livelihoods of local residents. Prenggan Tourism Village is located in Prenggan Subdistrict, Kotagede District, and holds valuable cultural heritage, including handicrafts, traditional arts, and distinctive Javanese architecture. In addition to its many heritage buildings, this tourism village also offers various handicrafts such as silverwork and batik. Community empowerment in Prenggan Tourism Village follows three stages: awareness through socialization, capacity-building through training and seminars, and resource mobilization with financial assistance to manage the tourism village. Meanwhile, the cultural preservation process in this village includes registering heritage buildings, conducting maintenance or conservation, organizing cultural activities involving various stakeholders, and raising public awareness to preserve cultural heritage.
Pendampingan Pengembangan Usaha Kicimpring Dua Putra Kurniawan, Edbert; Jennifer, Thio; Sugiharto, Phoebe Aurelia; Gunawan, Erick Nathanel; Revanza, Figo; Farres, Syahreza Nurirly; Jonathan, Alfred; Ludji, Theodorus Radja
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 1 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.7.1.67-74

Abstract

Kicimpring brand Dua Putra is a snack food MSME (Micro, Small, and Medium Enterprise) originating from Sindangjawa Village that sells kicimpring. The problem encountered at Dua Putra is the lack of certification for the household food industry, which results in suboptimal distribution. Additionally, there are errors in the writing on the packaging label, which could lead to violations of statutory regulations. Furthermore, the partners experience a shortage of raw materials and lack structured financial records to help measure sales. The aim of the prepared program is to address these partner issues and also elevate the class of Dua Putra MSMEs. Through this activity, the accompanying team succeeded in addressing the main problems and increasing the efficiency of the work program, from marketing and operational perspectives to financial aspects.
Penguatan Wellness Tourism Melalui Pengolahan Produk Pertanian di Desa Bermi Suharno, Novianto Edi; Aly, M. Nilzam; Prihatiningsih, Septyani; Siswantoro, Pulung; Putri, Rahma Fadiya; Auliyak, Shulton; Yuliyanto, Adhi; Sinaga, Guanter Hatoguan
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 1 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.7.1.1-8

Abstract

Wellness tourism is defined as a type of tourism that aims to improve the quality of health and fitness through physical, psychological, spiritual, and mental activities. Bermi Village, Probolinggo have great potential to support the development of wellness tourism. The problems that occur are: (1) The people are not aware of the potential of wellness tourism in their area; (2) The Horticulture of agricultural products are not processed into products that have more value; (3) and the role of Badan Usaha Milik Desa (BUMDES) in supporting the tourism sector has not been optimized. As a first step to reduce these problems, the community service team conducted socialization on wellness tourism management and training on processing local agricultural products into healthy products which were attended by 30 participants. The activity results showed that the community was enthusiastic about participating in the program and knowledge about wellness tourism increased.
Psikoedukasi tentang Bahaya Penyalahgunaan Narkoba dan Peningkatan Self Awarness di Sebuah Komunitas Rachmaputri, Nimas Bunga; Rosyidi, Hamim; Andiarna, Funsu
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 1 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.7.1.75-81

Abstract

The drug problem in Indonesia is still something that is urgent and complex. This problem is becoming widespread as evidenced by the significant increase in the number of drug abusers or addicts, along with the increasing disclosure of drug crime cases with increasingly diverse patterns. The impact of drug abuse not only threatens the survival and future of the abuser, but also the future of the nation and state. Until now, the level of drug trafficking has reached various levels, not only among adults but also among teenagers. Therefore, it is very important to build self-awareness in teenagers as the initial foundation for applying moral values ​​in everyday life. This empowerment uses psychoeducational methods with subjects of 25 students from the Saka Bakti Husada Community, Benowo Pangkalan Dr. Community Health Center. Lubis Protection
Pendampingan Aspek Pemasaran dan Organisasional untuk UMKM Produsen Legen di Pasar Milenial Premananto, Gancar Candra; Setiawan, Rahmat
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 2 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) - In Progress
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Legentrend Internasional merupakan perusahaan pertama di Indonesia yang memproduksi nira lontar/siwalan menjadi produk minuman segar. Perusahaan ini menghadapi permasalahan terkait citra produk dan metode pemasaran yang efektif. Untuk mengatasi masalah ini, Tim Konsultan dari Fakultas Ekonomi dan Bisnis - Universitas Airlangga dan Tim Yatim Mandiri melakukan serangkaian Focus Group Discussion (FGD) untuk memberikan konsultasi pemasaran yang tepat. Hasil dari kegiatan ini menunjukkan pentingnya sosialisasi untuk meluruskan kesan negatif mengenai Legen dan menegaskan bahwa produk ini telah mendapatkan sertifikasi halal serta merupakan minuman sehat yang bebas gula. Promosi yang efektif diharapkan dapat meningkatkan penerimaan Legen di kalangan masyarakat dan turis yang berkunjung ke Gresik
Pemberdayaan Masyarakat Melalui Teknologi Pengolahan Ikan Asin Ramah Lingkungan Berbasis Greenhouse Nurhidayah, Fitriyah; Silalahi, Ronald Maraden P.; Setiawan, Agustinus Agus; Mantofani, Rizal
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 2 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) - In Progress
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sumberjaya Village is a coastal community known as a traditional salted-fish production center, supported by abundant marine resources such as anchovy, grouper, tuna, snapper, and shrimp. Despite its potential, the drying process still relies heavily on conventional sun drying, making production vulnerable to weather conditions. During the rainy season, production frequently halts, product quality declines, and community income drops significantly. Through the BIMA Community Service Grant Program, the implementing team introduced an innovative Solar-Powered Greenhouse Dryer to address these challenges. This technology enables year-round drying in a hygienic, efficient, and environmentally friendly manner, producing cleaner and longer-lasting salted fish with higher market value. In addition to technological intervention, the program also provided training in business management, basic financial recording, digital marketing, and product legality assistance, including PIRT, NIB, and halal labeling. This integrated approach strengthened production capacity, enhanced community skills, and reinforced local institutional resilience. Overall, the synergy between appropriate technology and community capacity building has transformed Sumberjaya Village into a model of modern green-technology-based salted-fish processing, serving as a best-practice example of sustainable coastal economic empowerment in Indonesia.
Digitalisasi Pencatatan Keuangan pada Usaha Coffee & Eatery BD Dubeskabta Geovanny, Adrian Varino; Safitri, Aisya Syifa; Nafiputra, Arzu; Dewantomo, Daniella Dara; Raditoputri, Gracialla Akhasya; Santoso, Jocelyn Adrielle; Agatha, Kezia; Sului, Patricia Audra; Nurhayati, Nurhayati
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 2 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) - In Progress
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.7.2.on process

Abstract

This study explores the implementation of digital financial record-keeping at Coffee & Eatery BD Dubeskabta, a student-run MSME at SMKN 12 Kabupaten Tangerang, as part of the Community Development program by Universitas Prasetiya Mulya. Based on observations and interviews, the primary issue identified was the inefficiency and error-prone nature of manual bookkeeping. To address this, the team developed a Google Sheets-based system to automate profit, tax, and cash flow calculations. The training was conducted in three phases: a trial session (January 31, 2025), a main workshop (February 3, 2025), and subsequent monitoring. Post-implementation evaluation revealed improved efficiency and accuracy in financial recording, as well as enhanced ease for students in preparing financial reports. Despite some challenges related to mobile device data entry, the digital system proved more effective than manual methods. These findings support the integration of financial digitalization into vocational entrepreneurship curricula to strengthen students’ managerial competencies in business operations.
Analisis Peluang Usaha Baru dan Studi Kelayakan Usaha BUMDesa Medalsari Ubed, Roby Syaiful; Raharjo, Taufik; Yudanto, Ambang Aries; Mulyadi, Mulyadi
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 2 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) - In Progress
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program aims to compile a feasibility study of the business that will be run by BUMDesa Medalsari. Based on the implementation of activities in Medalsari Village related to the preparation of the feasibility study of the BUMDesa business plan, it can be concluded that this program has been running well and has produced output by the set targets. The entire series of activities were carried out in stages through Focus Group Discussions (FGD), field observations, and mentoring. FGD activities resulted in mapping problems and determining priorities for their resolution. Through observation, information was obtained regarding the geographical conditions, potential, and challenges in Medalsari Village. Meanwhile, mentoring activities produced a book containing the potential and business opportunities for BUMDesa Medalsari.

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