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Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya Kampus BSD City, Edutown Kavling Edu 1 No 1 Jl BSD Raya Utama, BSD City, Tangerang - 15339. Banten - Indonesia
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Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Published by Universitas Prasetiya Mulya
ISSN : -     EISSN : 27212084     DOI : https://doi.org/10.21632/jpmi
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Education Social Sciences
JPMI memiliki ruang lingkup nasional, mencakup berbagai topik seputar pemberdayaan kewirausahaan masyarakat yang dilakukan dalam kegiatan pengembangan dan pengabdian kepada masyarakat. Tujuan publikasi jurnal ini adalah untuk menyebarluaskan pemikiran-pemikiran dan gagasan-gagasan konseptual serta hasil-hasil penelitian yang telah dicapai dalam bidang pengabdian kepada dan pengembangan masyarakat. JPMI berisi berbagai gagasan, penemuan, dan hasil penelitian dari berbagai kegiatan yang dilakukan baik oleh para mahasiswa maupun dosen Universitas Prasetiya Mulya dan institusi lain dalam menangani dan mengelola berbagai potensi, kesulitan, tantangan dan beragam permasalahan terkait pengembangan wirausaha masyarakat yang diselenggarakan PPKM Universitas Prasetiya Mulya maupun institusi pendidikan atau lembaga lain. Kegiatan pengembangan masyarakat (Community Development) yang diselenggarakan PPKM Prasetiya Mulya dan institusi lain, dalam konteks lingkup jurnal ini, melibatkan masyarakat sebagai mitra dan bertujuan untuk pengembangan kesejahteraan masyarakat.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 146 Documents
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Penerapan Program Child Care sebagai Praktik CSR di Perusahaan Indonesia Aprilia, Nadya Putri; Raharjo, Santoso Tri; Resnawaty, Risna
Journal Pemberdayaan Masyarakat Indonesia Vol 6 No 2 (2024): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.6.2.122-132

Abstract

Corporate Social Responsibility is a commitment from a company to give more contribution to society, either through social action or environmental responsibility. In Indonesia, CSR is now stated more firmly in the Limited Liability Company Law (UUPT) Article 74 No.40 of 2007. CSR is also a company action in solving existing social problems, one of which is the problem of children. Problems with children within the company's scope occur internally (children of company employees) and externally (children of communities around the company). With these various problems, one type of CSR practice emerged in the form of a childcare program. In the social work literature, child care refers to the care of children at home in groups or in orphanages. This study aims to (1) find out how the implementation of childcare programs in CSR practices, (2) find out CSR practices in Indonesia that implement childcare programs. The method used in this research is the literature study method. Researchers conducted research from the results of a literature review of previously published literacy relating to CSR practices in the form of childcare programs in Indonesia.
Efektivitas Strategi Marketing dan Operasional Terhadap Perkembangan Bisnis UMKM MyHazza Sebastian, Derren; Kathleen, Felicia; Hartono, Ferdinand Emmanuel; Nathaniel, Jonathan; Wijaya, Renata Amanda; Gunawan, Stefanie; Budiman, Arief
Journal Pemberdayaan Masyarakat Indonesia Vol 6 No 2 (2024): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) - in Progress
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSME businesses are one of the largest economic pillars in Indonesia, accounting for nearly 62% of the country's GDP. With such a significant contribution, competition among SME businesses is also intense. Many MSMEs are seeking to gain a competitive edge through technological channels such as Social Media, Microsoft Excel and others. This journal aims to explore the advantages of using these technologies in SME businesses from both a Marketing and Operations management perspective to advance MyHazza's business development. Specifically, it will focus on implementing Brand Awareness strategies on social media and adopting digital technology through digital recording systems for MyHazza's business operations. This implementation will take place from February to March 2024 offline during the Community Development event, and from April to June online to assist and guide the application of these aspects.
Digitalisasi dan Pengembangan Pemasaran, Operasional, dan Keuangan UMKM Zean Store Constantin, Evangelina Yovela; Sungadi, Tiffany Elizabeth; Stephen, Stephen; Christian, Hensel; Loyangjaya, Julius Benedict; Tumegah, Steven Hartono; Jan, Agnes Dharmasaputra; Ivanka, Zanetha; Ramadhanti, Fati
Journal Pemberdayaan Masyarakat Indonesia Vol 6 No 2 (2024): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.6.2.206-218

Abstract

The COVID-19 pandemic has accelerated digitalization in Indonesia, including for Micro, Small, and Medium Enterprises (MSMEs). Zean Store, a Muslim clothing MSME in Cilimus, Kuningan, faced challenges in digitalization due to limitations in time, knowledge, and local competition. A mentoring program was implemented to enhance marketing through social media (Instagram, TikTok), open an online store on Shopee, and adopt a simple bookkeeping system using Google Sheets. The results of the mentoring showed improvements in brand awareness, operational efficiency, and sales. This study emphasizes the importance of digitalization for the advancement of MSMEs in the digital era.
Peningkatan Branding Produk Melalui Sosial Media pada UMKM Barley Cynthia, Michelle; Goestiadji, Daniel Jonathan; Tjitra, Bernard; Chandra, Cherill; Burhan, Miguel Alejandro; Emmanuel, Debora; Jonathan, Garren; Tanjaya, Katherine; Trilaksono, Teddy
Journal Pemberdayaan Masyarakat Indonesia Vol 6 No 2 (2024): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.6.2.219-237

Abstract

Barley is a type of grain that comes from the wheat family. Barley is widely used as a raw material in bread, drinks, and various other dishes. Barley can lower blood sugar, blood pressure, and cholesterol, and aid weight loss. In Indonesia, barley was once commonly consumed by the Dayak people. They process barley into rice, porridge, and cakes. Barley was then developed by the government of East Kalimantan, namely Gunawan Setyobudi, who is an extension worker at the Agricultural Fisheries and Forestry Extension Center (BP3K) Loa Kulu Kukar District. Barley planting has been carried out since 2008 and cultivation and plant development have been carried out since 2013. The benefits of plants are very good and have great benefits for consumers who do health therapy or diet. However, this barley is less well known by other Indonesian people. Not many know that barley exists. With social media, artisans can increase the branding of barley products so that barley products can be increasingly recognized by other Indonesian people. Overall, social media is very helpful to the community because it can promote processed barley products and attract public interest in processed barley products. The existence of social media is expected to help increase public knowledge of processed barley products so that barley will become even more well known to many people.
Pemberdayaan Pengembangan Inovasi Produk bagi UMKM Aneka Kue Almira Hermanto, Florentina Elena; Lisha, Lisha; Anwar, Cayla Latisha; Ahmad, Faizal
Journal Pemberdayaan Masyarakat Indonesia Vol 6 No 2 (2024): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.6.2.197-205

Abstract

This paper explores about the empowerment process of innovation development for the rural micro-business partner, Aneka Kue Almira that located in Cilaja Village, Kuningan Regency. The purpose of this empowerment activity is to enhance the partner's understanding of the importance of product innovation and the stages they must go through. In addition, this activity is expected to strengthen the business partner's skills through collaborative practices carried out together with the community service team. The empowerment activities adopt a participatory approach, involving business owners, to develop sustainable innovation strategies that enhance competitiveness and market reach. The results of this empowerment showed the creation of understanding and skills in making products based on research or market desires. Moreover, a new innovative product was created, cake pops, aimed at the school children market segment. This innovation development model for small businesses can serve as a reference for similar businesses in other rural areas.
Pengembangan Bisnis Rintisan Berbahan Baku Daun Kelor dalam Berbagai Bidang Manajemen Wijaya, Ferrymenatos; Jonina, Felicia; L’Haqeem, Harry; Effendi, Michelle Amadea; Angkiet, Richard; Anggreny, Tince; Fadhilah, Arief
Journal Pemberdayaan Masyarakat Indonesia Vol 6 No 2 (2024): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.6.2.172-178

Abstract

Moringa leaves are raw materials that are going to be used as a product for a business with start-up status in Cipasung Village, Darma District, Kuningan Regency, West Java. In developing his business, Mr. Dian Nugraha as an owner of the business experienced various challenges in operational, marketing and financial aspects. The 2024 Community Development Program is here to help with this problem. The aim of carrying out the activity is to provide Mr Dian Nugraha with knowledge about areas of management that are challenges for him. This activity resulted in several things that were important for developing Mr Dian's business, such as Moringa leaf product innovation obtained through research and development of the raw materials, the creation of a logo and business name to establish a brand, and the making of structured financial records.
Peningkatan Skala Bisnis dengan Memperluas Cakupan Bisnis, Teknologisasi Pembukuan, dan Optimisasi Operasional Budiono, Ong William Immatara; Bunawan, Steffi Henny; Tanedi, Seana Tatang; Kenneth, Filbert; Thang, Madeline Vanessa; Amara, Tialini; Tengku, James Arther; Marchalina, Leonis
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 1 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.7.1.9-28

Abstract

KUM042 group was assigned to develop Aulia Cookies, an MSME in Dusun Pajawan, Gandasoli Village, Kramatmulya Subdistrict, Kuningan Regency, West Java, founded by Mrs. Yuyun Sri Wahyuni in 2006. The programs we designed were implemented as a form of community service (PKM). In the initial observation and interview stages, the group identified obstacles in business digitalization, operations, and finance, making it difficult for Aulia Cookies to expand its market. In its development, the group conducted 20 days of on-site assistance at the partner's location and additional follow-up monitoring for 5 months. The activities carried out included: 1) business assistance for MSMEs through product and packaging re-branding; 2) developing promotion and accessing a wider market through social media and marketplaces; 3) implementing more structured business financing. Through these initiatives, it is expected to help Aulia Cookies achieve a significant increase in revenue growth and expand its market reach, supported by broader marketing contributions.
Pengembangan Usaha UMKM Enyoy Mochi di Desa Kadugede Finardi, Felix Alexander; Liyanto, Daniel; Anastasya S., Dea Liwarty; Arrafi, Dzulfaqar; Suweco, Ammar Munadi; Wijaya Putri, Ni Made Febryangga; Suwondo, Yohana Devina; Wiradarmo, Aulia Ardista
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 1 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.7.1.83-93

Abstract

Program Community Development II at Universitas Prasetiya Mulya is a community service activity aimed at applying students' knowledge to serve the community, particularly in Kuningan. One of the partners in this program is Enyoy Mochi, started its mochi business in Kadugede since 2018. Founded by Ms. Azka Nur Azizah and her husband, Enyoy Mochi offers 18 mochi flavors. Enyoy Mochi faces challenges in operations, finances, marketing, and human resource management. Universitas Prasetiya Mulya's Community Development II group assists Enyoy Mochi in optimizing mochi dough production processes, designing marketing strategies and branding, enhancingsocial media engagement, and activating Grab services. Additionally, the group provides financial recording , aids in creating SOPs, and employment contracts.
Pemberdayaan Masyarakat Melalui Inovasi Pengolahan Singkong Dalam Meningkatkan Perekonomian di Desa Rebalas Kecamatan Grati Kabupaten Pasuruan Fajriyah, Alifatul; Meyta, Budiasi; Rofiqoh, Indarti
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 1 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.7.1.29-40

Abstract

The development of technology and information is currently still not fully understood by the public, especially among the people of Rebalas Village. This shown by the lack of innovation residents of Rebalas Village regarding cassava food products which are abundant in their area. Cassava food products are generally only processed into monotonous products such as tape, jemblem, samiler and gethuk. So the people of Rebalas Village feel bored with the monotonous processing of cassava. However, when it’s processed into a variant of processed cassava properly, it will have a positive impact on becoming a product that is high quality, competitive and has economic value. The KKN work program that was initiated aims to increase the knowledge and understanding of the Rebalas Village community so that they have a high awareness of caring for the use of cassava. The implementation method is by (1) empowerment with processed cassava innovation activities, (2) counseling on the management of cassava into rainbowcakes and mockies (mocaf cookies), (3) training on making rainbowcake and mockies products, (4) counselling effective marketing methods to the village community Reply. This activity involved the Pendoso community, assisted by PKK women and KKN students. The results of this activity show an increase in the community's knowledge and interest in learning about utilizing cassava to make rainbowcakes and mockies which have high economic value and can help improve the economy of residents Rebalas Village.
Analisis Manajemen Kelompok Tani dalam Mempertahankan Keberlanjutan Program Herwanto, Puja Maulida; Agista, Putera; Muslim, Muhamad Naufal; Ningtyas, Syaharani Ayu; Mulyana, Hijra Drajat; Siregar, Mariana Rista Ananda
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 1 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.7.1.95-103

Abstract

The Jamelang Adult Farmers Group or as known as Kelompok Tani Dewasa (KTD) located in Kedunghalang Village, Bogor City, was established by the community to implement a program aimed at empowering society and enhancing food security through hydroponic farming. This study aims to understand how KTD Jamelang manages to sustain the Hidroponik Barokah program after the termination of the Corporate Social Responsibility (CSR) support from the Yayasan Baitul Mal (YBM) BRI. The research employs a qualitative approach, utilizing field observations and in-depth interviews to gain a comprehensive understanding. The findings indicate that the sustainability of this program is supported by participatory communication management, which involves members in decision-making and ensures transparency in financial and operational matters. Continuous guidance from the KTD Jamelang facilitator is also a key factor in the sustainability of the Hydroponic Barokah program. Additionally, the Hydroponic Barokah program has positively impacted KTD Jamelang members, leading to increased productivity, knowledge, and income. Furthermore, social support, networking, and market access significantly contribute to the program's sustainability.

Page 13 of 15 | Total Record : 146

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