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EKONOMIKA45
Published by Universitas 45 Surabaya
ISSN : 23546581     EISSN : 2798575X     DOI : 10.30640
Core Subject : Economy,
Economics, Econometrics & Finance
Ilmu Manajemen, Ilmu ekonomi, Manajemen Pemasaran, Manajemen Informatika Terapan, Manajemen Bisnis, Manajemen Informatika Terapan, Ekonomi Bisnis, Sistem Informasi Bisnis, Ilmu Komputer Bisnis
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 699 Documents
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Pengaruh Lokasi, Kualitas Pelayanan, Dan Harga Terhadap Kepuasan Konsumen Pasar Tradisional Di Kelurahan Pekan 2 Sigambal Surya Gunawan Ritonga; Yuniman Zebua; Nova Jayanti Harahap
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2218

Abstract

Traditional markets have been around for a long time and have been passed down from generation to generation until now, even though nowadays they are modern and technological, the role of traditional markets still plays an important role in people's lives. The existence of traditional markets makes it easier for people to meet their needs, starting from food needs, kitchen goods , so clothes are also available there at varying prices. Location, service quality and price greatly influence consumer satisfaction. This has been analyzed and proven by research carried out in order to find out this. The use of the t test aims to partially analyze the influence between the independent variables on the dependent variable. From the results of Table 6 above, it shows that The Location variable has a tcount value of 1.897 > a ttable value of 1.663 with a Sigcount value of 0.061 > a Sigtable value of 0.050. This means that the Location variable has a positive and insignificant effect on Consumer Satisfaction. From the results of Table 6 above, it shows that the Service Quality variable has a tcount value of 2.236 > ttable value of 1.663 with a Sigcount value of 0.028 < Sigtable value of 0.050. This means that the Service Quality variable has a positive and significant effect on Consumer Satisfaction. From the results of Table 6 above, it shows that the Price variable has a tcount value of 2.034 > ttable value of 1.663 with a Sigcount value of 0.045 < Sigtable value of 0.050. This means that the Price variable has a positive and significant effect on Consumer Satisfaction. The use of the F Test aims to analyze the influence simultaneously or together of the Location, Service Quality and Price variables on Consumer Satisfaction. The table below is a table of the F Test results: Based on the results of Table 7 above, it can be seen that the Fcount value is 44.364 > the Ftable value is 2.490 and the Fcount significance value is 0.000 < the Ftable value is 0.05.
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen Pada PT. Trans Sumatera Agung Gatot Subroto Medan Nizamuddin Nizamuddin
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 1 (2021): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v9i1.2249

Abstract

Trans Sumatera Agung Gatot Subroto Medan is one of Suzuki's showrooms that sells four-wheeled vehicles and is located on Gatot Subroto Street in Medan. The challenges faced include intense competition among several showrooms on Gatot Subroto Street, low visitor turnout, and the quality of products and services provided. This research aims to determine the influence of Product Quality, Service Quality, and Price on Customer Satisfaction at PT. Trans Sumatera Agung Gatot Subroto Medan. Data collection was done by distributing questionnaires to 80 respondents. The results of this study show that Product Quality, partially, does not have a significant effect, while Service Quality and Price, partially, have a significant effect on Customer Satisfaction. Product Quality, Service Quality, and Price, collectively, significantly influence Customer Satisfaction. The Adjusted R Square is 0.747 or 74.7%, meaning that Product Quality, Service Quality, and Price account for 74.7%, and the remaining percentage is explained by other factors.
Pengaruh Pelatihan, Pengalaman Kerja, Lingkungan Kerja, dan Kompetensi Terhadap Kinerja Pegawai Badan Penanggulangan Bencana Daerah Kabupaten Labuhanbatu Nela Rosa; Yuniman Zebua; Muhammad Raja Siregar
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2250

Abstract

This research aims to determine the influence of training, work experience, work environment and competency on the performance of employees of the Labuhanbatu Regency Regional Disaster Management Agency. This type of research is associative research. Data collection in this research was carried out using a survey approach with a quantitative descriptive research type by distributing questionnaires to 30 respondents. The data analysis tool used in this research uses SPSS (Statistical Product Software Solution). The data analysis techniques in this research are descriptive analysis, multiple linear regression analysis, hypothesis testing using a partial significant test (t test), simultaneous significant test (F test), and testing the coefficient of determination (R2). The results of this research show that training, work experience, work environment and competence influence the performance of employees of the Labuhanbatu Regency Regional Disaster Management Agency both partially and simultaneously.
Pengaruh Gaya Hidup, Service Quality, dan Word Of Mouth terhadap Keputusan Pembelian Konsumen dalam Memilih Cafe Sebagai Tempat Hangout di CKC Corner Perisai Rantauprapat Astri Bella Lestari; Siti Lam’ah Nasution; Junita Lubis
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2252

Abstract

This research aims to determine the influence of lifestyle, service quality, and word of mouth on consumer purchasing decisions in choosing a café as a hangout place at CKC Corner Shield Rantauprapat. This type of research is quantitative. In this study, the population is consumers of the CKC Corner Shield Rantauprapat café, the number of which is not known for certain. Because the population is unknown, the sample size obtained from the formula (Sujarweni, 2015) was 96 people. The sampling technique used is accidental sampling, that is, the sampling technique can be carried out on anyone who is accidentally found and is suitable to be used as a sample, then that person can be used as a sample. The research results show that lifestyle, service quality, and word of mouth have a positive and significant influence on consumer purchasing decisions in choosing a café as a hangout place at CKC Corner Shield Rantauprapat. The R square value from the coefficient of determination analysis is 0.606, meaning that purchasing decisions can be explained by lifestyle variables (x1), service quality (x2), and word of mouth (x3) of 60.6%, while the remaining 39.4% can be explained by other variables not examined in this study.
Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Online Melalui Aplikasi Shopee Wuri Purnamasari
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 2 (2023): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i2.2263

Abstract

Advances in information technology, including the internet, have had a significant impact on various fields, including developments in the world of business and marketing. This research aims to determine the influence of trust and convenience on online purchasing decisions via the Shopee application. The method used in this research is a quantitative method and the assessment of the results of this research is based on respondents' answers using a Likert scale. The population in this research are Gunadarma University students who have used or are currently using the Shopee application. The analytical tools used are Validity Test, Reliability Test, Classical Assumption Test (Normality, Multicollinearity, Heteroscedasticity), Multiple Linear Regression Analysis, F Test, T Test, and Coefficient of Determination Test. Based on the results of static data analysis, this research variable is valid and reliable, in the classic assumption test no multicollinearity and heteroscedasticity were found and it was normally distributed. The research results show that partially (t test) states that the Trust variable (X1) has a significant effect on online Purchasing Decisions (Y) in the Shopee application, while the Convenience variable (X2) has a significant effect on online Purchasing Decisions (Y) in the Shopee application. Simultaneously (F Test) states that the variables Trust (X1) and Convenience (X2) have a significant effect simultaneously or together on online Purchasing Decisions (Y) in the Shopee application.
Penerapan Strategi UMKM Melalui Digitalisasi Promosi Untuk Meningkatkan Penjualan Produk UMKM Di Wonosobo Eni Candra Nurhayati; Rahma Izzati
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 2 (2023): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i2.2264

Abstract

This research aims to evaluate the impact of Micro, Small, and Medium Enterprises (MSMEs) focused on food production in the village of Adiwarno, Selomerto District, Wonosobo Regency. These MSMEs have been operating for over 20 years in Wonosobo Regency, but still employ limited and conventional marketing methods. Therefore, these MSMEs require a workshop on the benefits of digital marketing to enhance their marketing system. The goal is to expand the reach of the business target and increase sales. Additionally, MSMEs are provided assistance in creating business accounts on social media platforms such as Facebook and Instagram, along with guidelines for optimization. The outcomes of this research include the creation of Facebook and Instagram business accounts, scholarly research published in national journals, and an activity report. The applied method involves workshops in the form of lectures and practical guisertace on creating and managing accounts in digital media. Based on the findings of this activity, it is recommended to continue the use of digital marketing strategies with periodic guisertace to maintain the effectiveness and optimization of strategies in supporting marketing activities and increasing sales for MSMEs.
Problematika Pembiayaan Mudharabah di Perbankan Syariah Indonesia Gugun Sodik; Ahmad Hasan Ridwan
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.2267

Abstract

The application of Islamic economic principles in Islamic banking, with Mudarabah financing as a key instrument, presents a financial model based on justice and sustainability. Nevertheless, Mudarabah financing faces a series of challenges that may hinder its potential. This paper investigates several issues, including the lack of understanding among the public and entrepreneurs, difficulties in determining profit-sharing ratios, business risks, unclear regulations, as well as ethical and social responsibility issues. Various solutions are proposed, such as enhancing understanding through education, drafting clear agreements, developing comprehensive regulations, involving the community in oversight, and emphasizing business ethics and social responsibility. By addressing these challenges, it is anticipated that Mudarabah financing can be optimized to support an inclusive and sustainable economy within the framework of Islamic banking.
Pengaruh Lingkungan Kerja, Kompensasi, Dan Stres Kerja Terhadap Kinerja Karyawan Soegihartono Soegihartono
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2275

Abstract

Entering the development of the world of work which continues to advance rapidly along with technological developments which consistently progress rapidly. Human Resources (HR) are very important in maintaining the survival of a company. Companies are required to be able to maintain the quality of performance of their human resources, therefore companies are required to be able to evaluate the performance of their resources. This research aims to examine, analyze and explain the influence of the work environment, compensation and work stress on employee performance simultaneously and partially, as well as finding out which independent variables have a dominant influence on the dependent variable. The sample in this research were employees at PT. Seidensticker Indonesia. The research method used in this research is a quantitative research method using a sample of 100 respondents. Sampling used nonprobability sampling with purposive sampling technique. The data analysis method used in this research is descriptive analysis method and multiple linear regression analysis. The results of the research show that simultaneously the Work Environment, Compensation and Work Stress affect employee performance. This is shown by the results of multiple linear analysis Y = 0.485 X1 + 0.332 X2 + 0.198 X3 + e. Hypothesis testing shows the results of the t significance test, the Work Environment variable has the most significant influence on employee performance. The results of the coefficient of determination test (adjusted r square) show a value of 0.802, which means that the research variables are able to influence employee performance by 80.2%.
Pengaruh Transfer Pricing, Kepemilikan Asing, Dan Intensitas Modal Terhadap Penghindaran Pajak Nasywa Ghina; Ratna Herawati; Dian Indriana Hapsari; Purwantoro Purwantoro
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 2 (2024): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i2.2293

Abstract

The purpose of this research is to determine the effect of transfer pricing, foreign ownership, and capital intensity on tax avoidance. Property and real estate sector companies listed on the Indonesian Stock Exchange (IDX) for the 2019-2022 period are the population of this research, selected using purposive sampling technique. The data analysis used is descriptive statistical analysis, classical assumption test, multiple linear regression analysis, and hypothesis test. This research uses SPSS 25 with 76 data samples. This research shows that transfer pricing and foreign ownership do not affect tax avoidance. On the other hand, capital intensity significantly affects tax avoidance.
Analisis Pengaruh Kinerja Pemasaran Perusahan Logistik Di Semarang Lisda Rahmasari
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2312

Abstract

This study aims to: (1) To determine the effect of market orientation on marketing performance; (2) To determine the effect on the performance of the product completeness of marketing; (3) To determine the influence of the effectiveness of distribution channels for marketing performance; (4) To determine the influence of brand equity on marketing performance; (5) To determine the effect of market orientation, the completeness of the product, the effectiveness of distribution channels and brand equity on marketing performance. The sample in this study was 100 consumers Logistic Company in Semarang. Data collection techniques by distributing questionnaires. Type of data is the primary data. Data were analyzed using multiple regression analysis, validity, reliability and classical assumption. Based on the analysis and discussion in the previous section, it can be concluded as follows: Results of regression analysis regression equation: Y = 0.051 + 0.201 + 0.242 X1 X2 + 0.218 + 0.233 X3 X4 + e. Variable dominant or most influential is the completeness of the product with the highest value of regression coefficient, amounting to 24.2%. This indicates that Logistic Company in Semarang has many variations that attract consumers to buy. Based on the results of the t test result that there is a positive and significant effect of market orientation, the completeness of the product, the effectiveness of distribution channels, brand equity on marketing performance. Based on test results obtained figures for 0000 F <0.05 so it can be concluded there is a positive and significant effect of market orientation, the completeness of the product, the effectiveness of distribution channels and brand equity on marketing performance simultaneosly.

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