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EKONOMIKA45
Published by Universitas 45 Surabaya
ISSN : 23546581     EISSN : 2798575X     DOI : 10.30640
Core Subject : Economy,
Economics, Econometrics & Finance
Ilmu Manajemen, Ilmu ekonomi, Manajemen Pemasaran, Manajemen Informatika Terapan, Manajemen Bisnis, Manajemen Informatika Terapan, Ekonomi Bisnis, Sistem Informasi Bisnis, Ilmu Komputer Bisnis
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 699 Documents
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Integrasi Hadist dalam Kebijakan Ekonomi Syariah dalam Perspektif dan Tantangan Hidayatullah Hidayatullah; Fadllan Fadllan
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.4775

Abstract

This research discusses the integration of hadith in sharia economic policy, with a focus on perspectives and challenges. The main objective of this research is to analyze the role of hadith as a legal source in formulating economic policies based on sharia principles, as well as to identify the challenges faced in its implementation. The method used in this research is qualitative with a literature study approach, which examines various written sources, such as books, articles and scientific journals related to the topic of sharia economics and hadith. The research results show that the hadith provides important guidelines in regulating various aspects of the economy, including the prohibition of usury, the principle of fairness in transactions, and the importance of zakat and waqf. However, major challenges in integrating hadith into sharia economic policy include differences in interpretation of hadith, incompatibility with the modern economic system, and a lack of in-depth understanding of sharia economics among policy makers. This research concludes that although these challenges are significant, the integration of hadith in sharia economic policy still has great potential to create a fairer and more sustainable economic system, as long as there is collaboration between ulama, academics and policy makers to overcome these obstacles.
Analisis Peningkatan Daya Saing IKM dengan Memanfaatkan Strategi Pemasaran Digital di Kabupaten Padang Lawas Utara Aura Indah; Rina Irawan
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5249

Abstract

The rapid development of digital technology has created vast opportunities for Small and Medium Industries (SMIs) to enhance competitiveness and expand market reach. This community service program aims to assist SMI actors in Padang Lawas Utara Regency in understanding and implementing effective digital marketing strategies to strengthen their business position in the era of digital transformation. The method used includes training, mentoring, and evaluation activities involving ten SMI participants through a participatory approach. The training focused on utilizing social media platforms such as Instagram, WhatsApp Business, and TikTok as tools for product promotion, brand awareness improvement, and optimization of customer engagement. The results showed a significant increase in participants’ abilities to create engaging digital content, understand social media algorithms, and manage customer interactions professionally. However, challenges such as limited digital literacy, time management in media handling, and unequal technological infrastructure remain. Therefore, continuous support from local governments and educational institutions is needed to strengthen the digital capacity of SMI actors so they can adapt to modern market dynamics. Through the proper implementation of digital marketing strategies, SMIs have the potential to become key drivers of a competitive local economy.
Peran Digitalisasi dan Model Bisnis Dalam Meningkatkan Kinerja Sociopreneurship UMKM Geprek Mira Surabaya Wira Yudha Alam; Muhammad Zaqhlul Zaidan; Fahrizal Syahrul Huda Bahtiar; Natasya Elok Saputri; Ahmad Naufal Miqdad
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5254

Abstract

The purpose of this study was to examine how digitalization and business models play a role in improving the performance of Sociopreneurship at the Geprek Mira MSME in Surabaya. The background of the study departs from the challenges faced by MSMEs in Indonesia, namely limited capital, low digital literacy, and limited market access. On the other hand, advances in digital technology and the Sociopreneurship concept provide opportunities for MSMEs to not only focus on economic profits, but also contribute to sustainable social impacts. This study applies a descriptive qualitative approach by collecting data through interviews, observation, and documentation, and using triangulation techniques to ensure data validity. The results show that the use of digitalization techniques through social media, e-commerce, and digital payment systems has succeeded in expanding market reach and increasing operational efficiency of Geprek Mira. On the other hand, an adaptive business model that integrates social missions has succeeded in strengthening the values of sociopreneurship, especially in empowering the surrounding community. The synergy between digitalization and innovative business models has been proven to improve business performance financially, operationally, and socially. Thus, this study confirms that the integration of digital strategies and sociopreneurship-based business models is a key factor for the sustainability of MSMEs in the digital economy era.
Pengaruh Citra Merek, Gaya Hidup, dan Harga terhadap Keputusan Pembelian Smartphone Oppo: Survei Pada Pengguna Smartphone Merek Oppo di Sragen Siti Khusnul Hotimah; Kusna Djati Purnama
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5256

Abstract

The purpose of this study was to analyze and test influence of brand image, lifestyle and price on purchasing decisions for Oppo brand smartphone in Sragen. The type of data usedpopulation in this study is an unknown number of Oppo brand smartphone consumers in Sragen. The sampling technique in this study used a non-probability sampling technique with a purposive sampling method of 100 respondents. The data analysis techniques used are validity, reliability, classical assumption test, descriptive analysis, multiple linier regression analysis, t test, F test and coefficient of determination test. The results of this research obtained Y = 2,178 + + 0,323 X1 + 0,283 X2 + 0,185 X3. The results t test results show that brand image, lifestyle, and pricehave asignificant influrnce on purchasing for Oppo brand smartphones. The F test results obtained indicate that the regression results used are correct. The coefficient of determination test result is 0,774, meaning that the contribution of brand image, lifestyle and price to purchasing decisions is 77,4%, so the remaining 22,6% is influenced by other factors outside the variables studied.
Pengaruh Sanksi Perpajakkan dan Pengetahuan Perpajakkan terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor pada Samsat Kota Solok Juita Sukraini; Lili Wahyuni; Zihan Riska Muzida
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5259

Abstract

This research was conducted to determine the Effect of Tax Sanctions and Tax Knowledge on Motor Vehicle Taxpayer Compliance. The population in this research consists of motor vehicle taxpayers registered at the SAMSAT Office of Solok City from 2021 to 2024. The sampling technique used in this research is Convenience Sampling. To determine the sample size, the researcher applied Slovin's formula, resulting in 100 respondents. The data analysis method employed SPSS version 26. The research results indicate that the Tax Sanctions variable (X1) has no significant effect on Taxpayer Compliance (Y), as evidenced by the t-count value of 0.933 ≤ 1.9848 (t-table) and a significance value of 0.150 ≥ 0.05 significance level. The Tax Knowledge variable (X2) has a significant effect on Taxpayer Compliance (Y), as evidenced by the t-count value of 2.432 ≥ 1.9848 (t-table) and a significance value of 0.017 ≤ 0.05 significance level. The Tax Sanctions variable (X1) and Tax Knowledge variable (X2) simultaneously have a significant effect on Taxpayer Compliance (Y), as evidenced by the F-count value of 2.846 ≥ 2.70 (F-table) and a significance value of 0.042 ≤ 0.05.
Strategi Pemerintah Daerah dalam Pemberdayaan Usaha Mikro Kecil dan Menengah (UMKM): (Studi Empiris di Dinas Koperasi, Usaha Mikro Kecil dan Menengah Kabupaten Tulungagung) Soebiantoro, Soebiantoro; Engelien Yusniar Permanasari
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5260

Abstract

This research holds significant urgency as Micro, Small, and Medium Enterprises (MSMEs) are key drivers of the local economy and play an important role in improving community welfare. The purpose of this study is to analyze the local government’s strategies in empowering MSMEs, to determine the effectiveness of the strategies implemented, and to identify the challenges and opportunities in MSME empowerment. This study employs a qualitative approach with a descriptive qualitative research design. Data were collected using purposive sampling through interviews, observations, and documentation. The data were then analyzed through data condensation, data display, and conclusion drawing. The results of the study show that the strategies of the Department of Cooperatives, Micro, Small, and Medium Enterprises of Tulungagung Regency in empowering the MSME sector are carried out through three main approaches: human resource empowerment strategies, supporting strategies, and institutional strategies. Human resource empowerment is implemented by fostering new entrepreneurs through entrepreneurship training. Supporting strategies are carried out by organizing MSME product exhibitions both online and offline as an effort to expand market reach. Meanwhile, institutional strategies are implemented through the formation of business groups, cooperative empowerment, and strengthening the capacity and quality of community enterprises. However, the implementation of these strategies faces several internal obstacles, including limited budgets that prevent regular training, low competence and professionalism of human resources, and a conservative mindset among the community that hinders innovation. In addition, the lack of public support and appreciation for local products also contributes to the slow development of the MSME sector in Tulungagung Regency.
Peran Kepemimpinan Spiritual dan Spiritualitas di Tempat Kerja dalam Meningkatkan Motivasi Pemimpin Kamar di Pesantren Rizki Hidayaturrochman
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5261

Abstract

This study aims to analyze the influence of spiritual leadership and workplace spirituality on the motivation of room leaders at Salafiyah Syafi’iyah Islamic Boarding School, Sukorejo Situbondo. As an Islamic educational institution emphasizing moral and spiritual values, the pesantren faces challenges in maintaining the motivation of room leaders who play a strategic role in guiding students. Spiritual leadership is believed to foster meaning and inspiration through vision, altruistic love, and faith in spiritual values within daily responsibilities. Meanwhile, workplace spirituality helps create a meaningful, harmonious, and value-based work environment aligned with Islamic principles. This research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.0. The sample consisted of 144 room leaders selected from a population of 226 using the Slovin formula. The instruments were adapted from Fry (2003) and Ashmos & Duchon (2000) for measuring spiritual leadership and workplace spirituality, and from Herzberg (1959) for measuring motivation. The results revealed that spiritual leadership (β = 0.492; p < 0.001) and workplace spirituality (β = 0.342; p < 0.001) both had a positive and significant effect on motivation. These findings highlight the importance of spirituality-based leadership and value-driven work environments in enhancing individual motivation within Islamic boarding schools.
Peran Kepuasan Pelanggan sebagai Mediasi Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan: Studi Kasus pada Kaluma Casual Dining & Bar I Kadek Pasek Juniarta; Ni Putu Nina Eka Lestari
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5281

Abstract

In today’s intensely competitive casual dining market, “good” service alone is insufficient to secure loyalty; loyalty is forged through genuinely satisfying experiences. This study examines customer satisfaction as a mediator linking service quality to customer loyalty at Kaluma Casual Dining & Bar, Sanur. A quantitative design was employed with 120 respondents (purposive sampling, ages 17–55). Data were gathered via a 5-point Likert questionnaire and analyzed using PLS-SEM (SmartPLS 4.1.1.4). Results indicate: (1) service quality → customer satisfaction is positive and significant (β=0.623; p<0.001); (2) customer satisfaction → loyalty is significant (β=0.615; p<0.001); (3) the direct path service quality → loyalty is positive but not significant (β=0.149; p=0.052); and (4) customer satisfaction significantly mediates the effect of service quality on loyalty (indirect effect β=0.383; p<0.001). Theoretically, the findings reinforce SERVQUAL and the Disconfirmation Paradigm by showing that loyalty emerges via satisfaction rather than from perceived quality alone. Managerially, firms should prioritize consistent delivery across reliability, responsiveness, assurance, empathy, and tangibles to maximize satisfaction—the psychological bridge—to sustained revisit intention, positive word-of-mouth, and customer commitment.
The Influence of Intellectual Intelligence and Work Commitment on Employee Performance: The Moderating Role of Work Motivation at CV. Riau Jaya Abadi Medan Fenny Chandra; Michael Michael
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5283

Abstract

This study examines the influence of intellectual intelligence and work commitment on employee performance at CV. Riau Jaya Abadi Medan, with work motivation serving as a moderating variable. A non-probability sampling method was employed, with data collected through a census of 80 employees from the technical or mechanical departments. The study utilized questionnaires to measure intellectual intelligence, work commitment, work motivation, and employee performance. Data were analyzed using SPSS version 20, employing validity and reliability testing, descriptive statistics, normality, multicollinearity, and heteroscedasticity tests, as well as multiple linear regression, correlation analysis, partial (t-test), moderation, and simultaneous (F-test) analyses. The descriptive findings indicate that intellectual intelligence is categorized as low, while work commitment and motivation are considered moderately good, and employee performance is rated as good. The partial test results reveal that both intellectual intelligence and work commitment have positive and significant effects on employee performance. Furthermore, the moderation analysis shows that work motivation strengthens the effects of both intellectual intelligence and work commitment on employee performance. The adjusted R² value of 0.554 indicates that 55.4% of employee performance variation is explained by intellectual intelligence and work commitment, while the remaining 44.6% is influenced by other variables such as work environment, organizational culture, and work discipline.  
Pengaruh Brand Engagement terhadap Brand Loyalty Dimediasi oleh Brand Trust dan Brand Experience Prestyse Desputri Gulo; Andri Kusmayadi
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5286

Abstract

Increasing competition in the digital streaming service industry has prompted companies to build long-term relationships with consumers, one of which is through increased Brand Engagement. This study aims to determine the effect of Brand Engagement on Brand Loyalty with Brand Trust and Brand Experience as mediating variables. The study employs a quantitative approach through an online survey of 160 Netflix users aged 17–28 years in Jakarta, selected using purposive sampling, with data analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Brand Engagement positively influences Brand Trust, Brand Experience, and Brand Loyalty, with Brand Trust and Brand Experience acting as mediators in this relationship. These findings confirm that high consumer engagement can create positive experiences and trust in the brand, which ultimately leads to loyalty. For future research, it is recommended to expand the scope of respondents with more diverse regional and age variations, as well as consider external variables such as subscription prices, network quality, and competitor influence. The managerial implications of this study suggest that digital service companies like Netflix need to strengthen consumer engagement both emotionally and functionally through the development of interactive features, consistent service, and quick responses to complaints, so that positive experiences and consumer trust can be maintained and ultimately lead to loyalty.

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