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Randika Fandiyanto
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jebgGROWTH17@gmail.com
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Kampus Universitas Abdurachman Saleh Situbondo JL. PB SUdirman No. 07 Situbondo
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Kab. situbondo,
Jawa timur
INDONESIA
Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Published by Universitas Abdurachman Saleh Situbondo
ISSN : -     EISSN : 27151719     DOI : https://doi.org/10.36841/growth-journal.v19i2
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Binsin Growth (JEBG) Fakultas Ekonomi Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditujukan sebagai jembatan antara ilmu dan praktek manajemen. JBEG mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JEBG menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Akuntansi, Keuangan, Manajemen Strategi, Pemasaran dan disiplin ekonomi lainnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 267 Documents
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Optimalisasi OPTIMALISASI MANAJEMEN PENGELOLAAN ZAKAT, INFAQ, DAN SHADAQAH (ZIS) PADA MASJID BAKTI KOTA PALEMBANG Witriya Alfiani; Mail Hilian Bathin; Safira Elfadhilah
Growth Vol 24 No 1 (2026): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v24i1.8472

Abstract

The management of Zakat, Infaq, and Shadaqah (ZIS) funds is a vital function of mosques in improving community welfare and strengthening socio-religious roles. This study aims to analyze the management of ZIS funds at Masjid Bakti, Palembang, based on planning, organizing, actuating, and controlling (POAC), and to formulate optimization strategies to enhance effectiveness, transparency, and accountability. This research employed a qualitative descriptive case study approach. Data were collected through observation, interviews, and documentation. Informants included the Chairman, Secretary, and Treasurer of Masjid Bakti. Data analysis followed Miles, Huberman, and Saldana’s model. The results indicate that ZIS fund management at Masjid Bakti has been running quite effectively, as shown by clear task division, active fund collection and distribution, and regular financial recording. However, management is not yet optimal due to weaknesses in written planning, administrative documentation, and transparency in public financial reporting. Recommended optimization strategies include developing work programs and Standard Operating Procedures (SOP), strengthening digital-based recording and reporting systems, and improving systematic supervision. These strategies are expected to make ZIS management at Masjid Bakti more effective, transparent, accountable, and sustainable.
ANALISIS KETIMPANGAN PEMBANGUNAN WILAYAH DAN STRATEGI PERENCANAAN PEMBANGUNAN DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA Nabila Maulidya; Pasya Isna Novita; Zahroul Lailatur Rohmah; Teguh Hadi Priyono
Growth Vol 24 No 1 (2026): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v24i1.8309

Abstract

This study aims to analyse regional development disparities and formulate development planning strategies in the Special Region of Yogyakarta. A mixed-methods approach was employed, comprising a quantitative analysis using Klassen’s typology and a qualitative analysis using SWOT analysis. The data used were secondary data sourced from the Central Statistics Agency and related institutions for the period 2021–2025. The research findings indicate that there are development disparities between districts and cities in the Special Region of Yogyakarta. The City of Yogyakarta falls into the category of a developed and rapidly growing region; Sleman District is a developed region but under pressure; Gunungkidul and Kulon Progo Districts are rapidly developing regions; and Bantul District is a relatively underdeveloped region. These disparities are influenced by the concentration of economic activities, uneven distribution of investment, and differences in economic structure between regions. Based on a SWOT analysis, policies that can be implemented to reduce these disparities include strengthening development based on regional equity, economic diversification based on the local economy, and strengthening fiscal capacity and regional governance. Consequently, development policies are required that focus not only on economic growth but also on the equitable distribution of development outcomes across regions.
BUDAYA KERJA SENTRA PELAYANAN KEPOLISIAN TERPADU (SPKT) POLSEK MARON PADA PELAYANAN PENERIMAAN PENGADUAN PUBLIK Tri Pepri; Suwandono Suwandono; Intisari Intisari; Anung Budiranto; Ika Tyas N; Yuyun Istifarida; Dicky Perdana Putra; Zuhdan Kurnia Gusti; Puji Wanusta Rini; Arif Liyantono; Nurul Qomariah
Growth Vol 24 No 1 (2026): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v24i1.8627

Abstract

This study aims to analyze the work culture of the Integrated Police Service Center (SPKT) of Maron Sector Police in handling public complaints. The research employed a qualitative approach, with data collected through field observations, in-depth interviews with residents and community leaders in Maron Village, Brani Wetan Village, and Satreyan Village, as well as documentation. The findings indicate that the work culture of the SPKT of Maron Sector Police in administrative services has been implemented fairly well and has provided tangible benefits to the community. However, the work culture in handling criminal complaints has not yet been optimal, as evidenced by the lack of follow-up actions, low responsiveness, and limited transparency regarding case progress information. These conditions have contributed to a decline in public trust in police services. Analysis based on the organizational culture theories of Edgar H. Schein and Robbins & Judge reveals that the work culture of the SPKT of Maron Sector Police remains predominantly procedural and administrative in nature, but has not been fully internalized into the values and underlying assumptions of excellent public service. This study concludes that improving the quality of police services requires strengthening a work culture that is responsive, professional, transparent, and problem-solving oriented in order to enhance public trust.
FORMULASI STRATEGI PEMASARAN DIGITAL BERBASIS ANALISIS SWOT PADA USAHA KRIYA KAYU DESA BUGEMAN SITUBONDO Yudha Praja; Riska Ayu Pramesthi
Growth Vol 24 No 1 (2026): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) specializing in woodcraft in Bugeman Village, Situbondo Regency, hold significant economic potential due to the utilization of high-quality teak wood and the aesthetic skills of local artisans. However, limited digital literacy causes these business owners to still rely on passive and conventional marketing methods, resulting in a narrow market reach. This study aims to analyze the competitive position of the woodcraft business using a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to formulate an adaptive digital marketing strategy. The method employed in this research is a comparative case study integrating the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices. The analysis results indicate that although the business excels in material quality and artistic value, the lack of understanding regarding e-commerce and structured promotions remains a primary weakness. Based on the SWOT matrix, four main strategic pillars were formulated to accelerate the business scale: enhancing product finishing quality, diversifying into modern designs, accelerating digital marketing ("Go Digital") by leveraging social media (TikTok and Instagram) and e-commerce platforms (Shopee), and expanding strategic partnerships with local distributors. Through this strategic restructuring, Bugeman Village's woodcraft MSMEs are expected to expand their market reach and achieve sustainable business growth.
MENGAPA SHOPEE DAN TIKTOK MENJADI PLATFORM E-COMMERCE FAVORIT BELANJA SAAT INI DI SITUBONDO Randika Fandiyanto; alif farhan romadhani; rik Ardiyanto; Gunawan Abdi Tauhid; Mohammad Nanda Rafliansyah
Growth Vol 24 No 1 (2026): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v24i1.7594

Abstract

The rapid development of digital technology and increasing internet accessibility have transformed consumer shopping behavior and accelerated the growth of e-commerce in Indonesia, including Situbondo Regency. Shopee and TikTok have emerged as two of the most preferred platforms due to their competitive prices, promotional strategies, technological features, convenience, and interactive shopping experiences. This study aims to identify and analyze the factors that make Shopee and TikTok the preferred e-commerce platforms among consumers in Situbondo, particularly in terms of promotions, price and incentives, shoppertainment, transaction convenience, content, and live commerce. This study employs a descriptive qualitative approach. Data were obtained through observations of e-commerce reports, relevant scientific literature, previous research, and supporting theories related to consumer behavior and digital marketing. The data were analyzed descriptively through data reduction, data presentation, and conclusion drawing. The results indicate that promotions and competitive prices are the primary factors influencing consumer preferences for Shopee and TikTok. Shopee is more commonly preferred for routine purchases because of its relatively stable prices, promotional programs, and free-shipping incentives. Meanwhile, TikTok is more dominant in product discovery and impulsive purchasing through short-form videos, creator content, personalized recommendations, and live commerce. The shoppertainment concept provides consumers with an entertaining and interactive shopping experience that encourages product discovery and stimulates purchasing intentions. Ease of payment, transaction convenience, reliable logistics, and increasing digital literacy also contribute to e-commerce adoption in Situbondo. These findings suggest that local MSMEs and sellers should optimize promotional features, content marketing, and live commerce on both platforms to increase product visibility and sales
PERAN INFLUENCER MARKETING DALAM MEMBANGUN BRAND IMAGE DAN KEPERCAYAAN KONSUMEN DIGITAL DALAM MENGHADAPI GEMPURAN PRODUK TIRUAN: STUDI KASUS PRODUK BUTTONSCARVES NAGITA SERIES 2026 Ayu Dita Windra Ciptasari
Growth Vol 24 No 1 (2026): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian dengan metode kualitatif ini, bertujuan untuk mengetahui peran dari influencer dalam pembangunan brand image dan kepercayaan konsumen digital dalam menghadapi gempuran produk palsu atau tiruan. Yang menadi fokus penelitian utama dalam penelitian adalah peta usia generasi segmen pasar produk Buttonscarves, keputusan pembelian dan perilaku pembelian, alasan pembelian produk dan kesetiaan mereka terhadap merek Buttonscarves. Pengumpulan data dalam penelitian ini, dilakukan dengan cara fokus grub diskusi, wawancara dan pengamatan perilaku subjek penelitian.dari hasil penelitian didapatkan hasil peranan influencer dalam hal ini Nagita Slavina memiliki imej yang kuat dalam membangun segmen, branding dan pola pembelian bagi pelanggan setia, serta kekuatan imej yang dapat memperkuat keinginan konsumen untuk lebih memilih produk asli Buttonscarves daripada tiruan
ANALISIS TREND PRODUK TAS SEKOLAH SEBAGAI PREFERENSI KONSUMEN MENGGUNAKAN GOOGLE TRENDS DAN MARKETPLACE SHOPEE Rio B. Darmawan; Novita Retnowati
Growth Vol 24 No 1 (2026): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v24i1.9081

Abstract

Perkembangan teknologi digital yang pesat telah menghasilkan berbagai sumber data yang dapat dimanfaatkan untuk memahami tren pasar dan perilaku konsumen. Penelitian ini bertujuan untuk menganalisis tren tas sekolah menggunakan Google Trends serta membandingkan produk tas sekolah yang tersedia pada marketplace Shopee guna mengidentifikasi produk yang paling direkomendasikan. Kriteria pemilihan produk tas sekolah pada Shopee meliputi jumlah penjualan lebih dari 10.000 unit dan tingkat rating yang tinggi, yaitu berkisar antara 4,8 hingga 4,9. Sementara itu, data Google Trends diperoleh melalui analisis kata kunci “school bag” untuk mengamati perkembangan tren pasar. Hasil analisis menunjukkan adanya peningkatan minat pencarian yang berulang pada periode tertentu setiap tahunnya, tetapi peningkatan tersebut secara bertahap mengalami penurunan dari waktu ke waktu. Analisis terhadap produk tas sekolah di Shopee menghasilkan tiga produk yang direkomendasikan, yaitu DHON.ID Unisex Backpack, Evernest Laptop Backpack, dan Open Ending Daily Backpack [BP.06], dengan Open Ending Daily Backpack [BP.06] sebagai produk yang paling direkomendasikan. Temuan penelitian menunjukkan bahwa penurunan tren pencarian tidak selalu mencerminkan penurunan minat konsumen dalam melakukan pembelian

Page 27 of 27 | Total Record : 267

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