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Journal of Pragmatics and Discourse Research
Published by Perkumpulan Pengelola Jurnal Bahasa dan Sastra Indonesia serta Pengajarannya
ISSN : -     EISSN : 28284755     DOI : https://doi.org/10.51817/jpdr
Core Subject : Education,
Languange, Linguistic, Communication & Media
Journal of Pragmatics and Discourse Research (JPDR) (2828-4755) is a peer reviewed international journal published January, and July by PPJB-SIP (Perkumpulan Pengelola Jurnal Bahasa dan Sastra Indonesia serta Pengajarannya). The journal aims to provide a venue for language researchers to share theories, views, and research results in areas of Pragmatics, Discourse Analysis, CDA, and Interlanguage Pragmatics. The journal covers emerging issues in Pragmatics and Discourse Analysis. Preference is given to well-researched papers that expand the frontiers of theoretical or empirical knowledge in these disciplines. It is interested in harnessing top-notched research in these fields worldwide and then making them available on open access to readers. The editorial board seeks to conduct high-quality research in Pragmatics and Discourse Analysis through a thoroughly blind peer-review process.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 85 Documents
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INTERSECTIONALITY AND MEDIA BIAS: GENDER AND IDENTITY FRAMING IN JOURNALISM OF FEMALE POLITICIANS IN AMERICAN NEWS OUTLETS Ikhwan, Azzadina N; Halimi, Sisilia Setiawati
Journal of Pragmatics and Discourse Research Vol 5, No 1 (2025)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v5i1.974

Abstract

Despite the number reaching an all-time high in the most recent election, female participation in U.S. politics has its drawbacks. One longstanding issue that continues to occur today is media bias, which often manifests in news coverage. Media bias plays a crucial role in shaping public perceptions of female politicians, intertwining aspects of gender, socio-economic status, and political ideology. This study critically examines the media coverage of Alexandria Ocasio-Cortez by American left-leaning and right-leaning outlets through the lens of intersectionality. Employing critical discourse analysis, it reveals how semantic choices and thematic patterns perpetuate identity-driven biases. Right-wing outlets often emphasized stereotypical traits, portraying Ocasio-Cortez as overly emotional or inexperienced, reinforcing traditional gender roles. In contrast, left-leaning outlets framed her actions as calculated and strategic, albeit selectively omitting details that might provoke backlash. These biases, though subtle, significantly shape narratives, impacting public trust and female political representation. As few studies explore how identity aspects intersect to drive media bias toward female politicians, this study calls attention to the compounding effect on bias created by the connection between various identity aspects such as gender, age, socioeconomic class, and political ideology. The research highlights the pervasive nature of identity-based discrimination in political journalism by dissecting linguistic markers and framing tactics. The study also underscores the necessity for balanced reporting practices to reduce biased portrayals and calls for more critical media consumption to avoid echo chambers that perpetuate stereotypes. The findings contribute to the broader understanding of how intersectionality influences media narratives, offering global insights into fostering equitable journalism. This analysis further sheds light on the intersection of identity and power in media discourses, particularly during electoral periods when public perceptions are most malleable.
DISCOURSE STRATEGIES IN PROMOTING SUSTAINABLE AGRICULTURE: A MULTICULTURAL APPROACH BY THE SOLOK RADJO FARMER COOPERATIVE Khaira, Intan Nabila; Sarmiati, Sarmiati; Azwar, Azwar
Journal of Pragmatics and Discourse Research Vol 5, No 1 (2025)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v5i1.862

Abstract

This study explores the persuasive communication strategies employed by the Solok Radjo Farmers' Cooperative to promote sustainable agricultural practices and multicultural values. Using Fairclough's discourse analysis framework, the research examines how language, metaphors, and narratives are utilized in individual and group contexts to influence farmer behavior and perceptions. Data collected through in-depth interviews, field observations, and document analysis reveal a multifaceted communication approach that aligns with local cultural norms. At the individual level, managers adopt personalized language, employing local idioms and emotional appeals to build trust and resonate with farmers personal experiences. In group settings, inclusive discourse and cultural symbols emphasize collective responsibility and solidarity, fostering a sense of shared purpose. Key strategies include metaphors, such as comparing land stewardship to family care, and success narratives that highlight tangible benefits of sustainable practices. These strategies not only facilitate the adoption of sustainable methods but also create a cohesive community identity grounded in multicultural values. The findings underscore the importance of tailoring communication to cultural and social contexts to enhance the effectiveness of sustainability initiatives. Insights from this study offer practical guidance for cooperatives globally, illustrating how culturally sensitive communication can advance sustainability goals and strengthen community cohesion.
MULTICULTURAL PRAGMATICS: CONVERSATIONAL IMPLICATURE IN SELLER-CONSUMER INTERACTION PADANG, INDONESIA Fhitri, Widya; Yalmiadi, Yalmiadi
Journal of Pragmatics and Discourse Research Vol 5, No 1 (2025)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v5i1.914

Abstract

This study explores the use of conversational implicature in seller-consumer interactions at cellular phone shops in Padang, Indonesia. It emphasizes how vendors employ implicit communication techniques to subtly communicate ideas, conform to cultural standards, and sway consumer choices. The study aims to comprehend how these nuanced language strategies support salespeople in establishing rapport, offering product details, and eventually achieving favorable sales results. By examining how well various tactics work, the study highlights how crucial culturally sensitive communication is to raising customer satisfaction and trust. Demonstrating the usefulness of language in transactional contexts advances the discipline of pragmatics. Leveraging Yules and Searles pragmatic frameworks, the research examines the types and functions of implicatures in these conversations. Using an observational qualitative method, data were collected through recording and note-taking techniques at three prominent locations in Padang. The findings reveal that conversational implicature is the most frequently used type, enabling sellers to subtly convey product information and build rapport without being overly direct. Representative functions dominate, as sellers provide product details and emphasize advantages. Commissive functions, such as promises of after-sales service, and expressive functions, aimed at rapport-building, are also prevalent. This study highlights the socio-cultural underpinnings of transactional communication, demonstrating how implicature aligns with local norms of indirectness in casual exchanges. The findings have practical implications for improving sales strategies, emphasizing the role of nuanced communication in consumer trust-building. This research contributes to the field of pragmatics by elucidating the role of language in shaping buyer perceptions and decision-making. Future studies could further explore the impact of implicature across different cultural and retail contexts to enhance cross-cultural consumer communication.
SOCIAL CRITIQUE IN HYBRID COMEDY-HORROR: A DISCOURSE ANALYSIS OF AGAK LAEN FILM Ananda, Tiara Wirman; Wibowo, Arif Ardy
Journal of Pragmatics and Discourse Research Vol 5, No 1 (2025)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v5i1.1137

Abstract

This study examines the Indonesian comedy-horror film Agak Laen as a medium for social critique through the lens of discourse analysis. Employing Jones Abigails comedy theory, the research decodes narrative elements, satirical dialogues, and absurd situations to reveal critiques of social norms and collective behaviors. Using qualitative content analysis, and the study explores four thematic pillars: solidarity in chaos, irrational decisions yielding benefits, unconventional lives, and mistakes as learning opportunities. The film creatively uses humor to expose societal issues, such as moral compromise in group dynamics and the tendency to prioritize harmony over ethics. Through dark comedy, scenes like the accidental success of unethical shortcuts or group loyalty under pressure highlight the irony of everyday social interactions. Satirical dialogues, such as absurd debates on morality and justice, provoke critical reflection among audiences while maintaining entertainment value. The findings demonstrate how hybrid genres, particularly comedy-horror, provide an effective platform for conveying cultural messages and moral lessons in a palatable manner. The success of Agak Laen with over nine million viewers underscores the potential of such genres to merge entertainment with meaningful critique. This study contributes to the discourse on hybrid genres and their role in fostering social reflection within diverse cultural contexts. It offers insights for filmmakers seeking to blend narrative innovation with socio-cultural relevance.
ANALYZING POLITICAL DEBATE STRATEGIES: TOULMIN'S ARGUMENTATION MODEL IN THE 2024 BINJAI MAYORAL ELECTION Pulungan, Hendra; Anshori, Dadang S.; Sumiyadi, Sumiyadi; Mulyati, Yeti
Journal of Pragmatics and Discourse Research Vol 5, No 1 (2025)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v5i1.1223

Abstract

Political debates play a crucial role in democratic processes, allowing candidates to present their ideas, defend policies, and persuade voters. This study applies Toulmins argumentation model to analyze the rhetorical strategies used in the 2024 Binjai Mayoral candidate debate. Using a qualitative descriptive approach, data were collected through video recordings, transcripts, and documentation of debate discussions. The analysis identifies the presence and structure of Toulmins six argumentation components: claim, grounds, warrant, backing, modal qualifier, and rebuttal. Findings indicate that while candidates frequently use claims and grounds, they often lack strong warrants and rebuttals, leading to arguments that are persuasive but not necessarily well-justified. Additionally, emotional appeals and rhetorical tactics often replace logical reasoning, impacting the overall quality of the debate. The study highlights the need for stronger argumentation frameworks in political communication, emphasizing the importance of data-driven and evidence-based claims. This research contributes to the field of political communication by providing insights into argumentation trends in modern political debates. The findings suggest that training political candidates in structured argumentation techniques could improve public discourse and enhance voters ability to critically assess political messages. Future research should consider comparative analyses of debates across different political levels and the role of media framing in shaping argumentation effectiveness.
FRAMING CULTURE THROUGH LANGUAGE: A DISCOURSE ANALYSIS OF POETRY LEARNING VIA TELEGRAM BOT IN DELI MALAY CLASSROOMS Paino, Novhira Putri; Adisaputera, Abdurahman; Lubis, Malan; Lubis, Joharis; Dalimunthe, Syairal Fahmy; Harahap, Safinatul Hasanah
Journal of Pragmatics and Discourse Research Vol 5, No 1 (2025)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v5i1.1288

Abstract

This study explores the integration of digital technology and local wisdom in Indonesian poetry education through Telegram BOTs, reframed from a discourse analysis perspective. Conducted at SMA Negeri 1 Hamparan Perak, the study investigates how students engage with poetry that embodies the cultural values of the Deli Malay community using interactive Telegram-based learning modules. A mixed-methods approach was applied, combining tests, questionnaires, interviews, and classroom observations. Quantitative results show significant improvement in students’ literary understanding and creative writing skills. Qualitatively, students expressed higher interest and motivation when the content related to their heritage. From a discourse analysis viewpoint, the study highlights how Telegram BOTs act as narrative agents, delivering, structuring, and mediating meaning through localized poetic texts. Students' responses reveal not only improved comprehension but also an evolving use of cultural discourse, including metaphors, proverbs, and references to regional customs. The learning process became an interactive dialogue between digital technology and traditional values, fostering identity construction and reflective thinking. Teachers also used culturally rooted language frames to scaffold understanding, such as embedding moral themes in poetry discussions. This study recommends shifting poetry learning from merely structural analysis to discourse-sensitive methods, focusing on how language shapes thought, identity, and social cohesion. The findings suggest that culturally integrated BOTs are not only pedagogically effective but also discursively powerful tools for literacy and civic education in multicultural contexts.
TALKING TO MACHINES, WRITING THE SELF: A DISCOURSE ANALYSIS OF AI-ENHANCED LITERARY LITERACY AMONG VOCATIONAL STUDENTS Safii, Muhammad; Hadi, Wisman; Harahap, Muharrina
Journal of Pragmatics and Discourse Research Vol 5, No 1 (2025)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v5i1.1295

Abstract

In the age of digital education, artificial intelligence (AI) has emerged as a promising tool to improve literary literacy, particularly among vocational high school students who often perceive literature as abstract or irrelevant. This study investigates the impact of AI-enhanced learning on students’ engagement with literary texts, reframing the research through a discourse analysis lens. We collected data through interviews and classroom observations at SMK Swasta Al Ma'shum Kisaran, using a qualitative phenomenological method. Students interacted with AI platforms to generate, evaluate, and discuss literary content. While results confirm that AI increased student motivation, improved access to information, and provided personalized feedback, this study extends beyond surface-level outcomes by analyzing how discourse practices shifted during learning. Students described AI as an "expert" or “companion,” reflecting new relational discourses between humans and machines. AI feedback embedded implicit discourses of authority, clarity, and guidance, which students often mimicked in their writing. Furthermore, literary production became a space of identity negotiation, with students using metaphor, cultural reference, and narrative framing increasingly sophisticatedly. Immediate feedback from AI not only reinforced language patterns but also shaped students’ self-perceptions as readers and writers. This research contributes to the emerging field of digital discourse studies by illustrating how AI functions not merely as a tool but as a discursive partner in education. Educators must take into account the linguistic and technological aspects of AI integration to foster critical and reflective language use through digital literacy. Future studies should look into how different forms of communication and identity are shaped in learning environments that use AI, across various educational settings.
FRAMING VALUES: A DISCOURSE STUDY OF PANCASILA INTERNALIZATION IN PROJECT-BASED LEARNING Silalahi, Maysarah; Wuriyani, Elly Prihasti; Gafari, M. Oky Fardian
Journal of Pragmatics and Discourse Research Vol 5, No 1 (2025)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v5i1.1235

Abstract

This study explores the development and implementation of a project-based assessment module aimed atstrengthening the Pancasila Learner Profile in Junior High School education. Beyond assessing pedagogicaloutcomes, the study integrates a discourse analysis lens to examine how Pancasila values are constructed,communicated, and internalized through classroom interaction and project-based dialogue. Using qualitativemethodsinterviews, observations, and document analysisthe study identifies discursive patterns in teacherguidance, student collaboration, and reflection activities. Findings reveal that project-based learning not onlyenhances critical thinking, collaboration, and value comprehension but also generates meaningful discourse thatreflects national identity and ethical reasoning. Teachers use specific language strategies to frame values such asmutual cooperation (gotong royong), diversity, and independence, often through narrative reflection andevaluative commentary. Meanwhile, student project presentations and written reflections show evidence oflinguistic shifts, metaphor use, and personalized value articulation. The assessment rubrics provided in the modulefurther shape the discourse around civic responsibility and ethical engagement. By foregrounding thecommunicative aspects of learning, this study highlights that value formation is not only behavioral but alsodiscursive. The implications suggest that project-based assessment can serve as both a pedagogical tool and adiscourse environment where students learn to articulate and negotiate values in context. The study recommendsfurther investigation into how educational discourse shapes identity, civic morality, and interculturalunderstanding in diverse Indonesian classrooms.
DIGITAL DISCOURSE IN ENGLISH LANGUAGE TEACHING: EXPLORING MAN-MACHINE COLLABORATION MODELS THROUGH SYMBIOSIS THEORY Xuemei, Wei
Journal of Pragmatics and Discourse Research Vol 5, No 2 (2025)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v5i2.1309

Abstract

This study investigates the discursive dynamics of Man-Machine Collaboration (MMC) in English language teaching within the framework of symbiosis theory, aiming to explore how technological integration shapes pedagogical discourse in higher education settings across Asia. As digital tools become increasingly embedded in educational practices, understanding the evolving interaction between human educators and intelligent systems becomes essential. Drawing on a quantitative research design, data were collected from 653 participants, comprising 274 teachers and 379 students at a university in Asia. A structured survey was employed to assess the impact of MMC across four key dimensions: personalization, administrative efficiency, scalability, and adaptability to diverse learning needs. Findings reveal that personalization emerged as the most significant contributor to the effectiveness of the English teaching model (β = 0.40, p < 0.001), indicating the value of tailored instructional experiences in enhancing learner engagement. All other factors—administrative efficiency, scalability, and adaptability—also demonstrated statistically significant positive effects (p < 0.001), underscoring the multifaceted benefits of integrating AI-driven tools into pedagogical practices. These results suggest that the symbiotic relationship between human educators and machine-based systems has transformed traditional educational discourse into a more responsive, inclusive, and learner-centered format. The implications of this study are particularly relevant for discourse analysts and educators interested in the intersection of technology, language teaching, and cultural responsiveness in Asian contexts. By highlighting how digital mediation influences classroom communication and knowledge construction, this research contributes to broader discussions on the application of discourse analysis in contemporary educational settings. It also supports the use of digital platforms to enhance both the cognitive and affective dimensions of language instruction. Future research should examine the long-term evolution of such collaborative models across diverse linguistic, pedagogical, and institutional landscapes in Asia, with particular attention to qualitative dimensions of teacher-student interaction and discourse development.  
ANIMATING IDENTITY: A DISCOURSE ANALYSIS OF PAK-PAK FOLKLORE IN LOCALIZED DIGITAL TEACHING MATERIALS Simbolon, Sanris Lawanti; Ansari, Khairil; Harahap, Muharrina
Journal of Pragmatics and Discourse Research Vol 5, No 1 (2025)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v5i1.1236

Abstract

This study explores the development of localized digital teaching materials using animated Pak-Pak folklore, reframed through a discourse analysis perspective. While the current research focuses on the pedagogical benefits of animation in enhancing students understanding and engagement with local culture, this paper extends the discussion by analyzing the discursive elements embedded in storytelling, teacher narration, and student interpretation. Using qualitative methodsliterature analysis, classroom observation, interviews, and student responsesthe study examines how folklore as discourse transmits cultural values, shapes identity, and promotes moral reasoning in eighth-grade classrooms. Results indicate that animation enhances comprehension of narrative elements, such as setting, characters, and values. More importantly, students engage in reflective discussions where values like courage, honesty, and cooperation are expressed and negotiated in their own language. Teachers also act as discourse mediators, framing cultural messages through narration and prompting. The study shows that discourse, visual storytelling, and interactivity work together to turn folklore into a living cultural experience rather than static heritage. Despite challenges such as limited teacher digital skills and infrastructure gaps, the findings highlight the promise of integrating discourse-sensitive animated materials into the Merdeka Curriculum. Future research is recommended to explore how localized narratives in digital formats influence language use, value expression, and cultural identity formation in various Indonesian classrooms. This approach contributes to both educational media development and critical discourse studies by bridging visual literacy, cultural storytelling, and classroom interaction.

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