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International Journal of Multidisciplinary Research and Literature (IJOMRAL)

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Published by Yayasan Education Social Center Publisher

ISSN : 28278585 EISSN : 28278062 DOI : https://doi.org/10.53067/ijomral

Core Subject : Economy, Humanities, Science, Education, Social, Engineering,

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

IJOMRAL is a multidisciplinary forum for the publication of articles and research and discussion of issues that bear upon and enfold all the field. focuses on a broad range of topics covering all topic form Research or Literature Review that are of regional and World relevance.

Arjuna Subject : Umum - Umum

Articles 356 Documents

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PENGARUH DIGITAL MARKETING DAN KUALITAS PRODUK TERHADAP MINAT BELI DI OI KAFE SURABAYA Abdilah, Fikri Rizki; Winarno, Sri Tjondro; Wijayati, Prasmita Dian
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i1.180

This study was conducted with the aim of analyzing the effect of digital marketing on product purchase intention at Oi Kafe and to analyze the effect of product quality on product purchase intention at Oi Kafe. The data analysis used in this study used SEM-PLS analysis with the WarpPLS approach. The use of the PLS method as an analysis technique has the advantage that the sample used does not have to be large and can be used in developing a theory. The results of this study indicate that digital marketing has a positive and significant effect on purchase intention at Oi Kafe. The Oi Kafe Instagram content provided is informative. Consumers feel attracted to content with an attractive design and appearance on Oi Kafe's Instagram. Product quality has a positive and significant effect on buying interest in Oi Kafe. Consumers feel interested in making purchases with the attractive packaging offered which increases the durability of coffee products

ANALISIS PREFERENSI TERHADAP PEMBELIAN CHINESE FOOD MELALUI GO FOOD DI KECAMATAN RUNGKUT Sanjaya, Yogi; Winarno, Sri Tjondro; Indah, Pawana Nur
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 2 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i2.181

This research aims to analyze consumer preferences for purchasing Chinese Food through Go Food in the Rungkut sub-district and determine consumer considerations when purchasing Chinese Food by using Importance and Performance (IPA) and Customer Satisfaction Index (CSI) data analysis methods. This research shows consumer preferences for attributes when purchasing Chinese Food through Go Food. Characteristics of the respondents of this study in purchasing Chinese Food through Food in the Rungkut sub-district: Most of the respondents were female, with an average age of 16-25 years, taking into account the attributes of consumer satisfaction level with the product, Ease of information, presentation and ordering security. Consumer satisfaction with purchasing Chinese Food through Go Food is 76.23%, included in the category 76% < CSI ≤ 100%, which means consumers feel very satisfied

HUBUNGAN ANTARA KEBAHAGIAAN DAN PENYESUAIAN DIRI PADA MAHASISWA YOGYAKARTA Agustin, Firdaus Jana; Nastain, M.
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 2 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i2.182

This study discusses the relationship between happiness, education, and self-adjustment in university students in Yogyakarta. The data collection method used was a survey by distributing questionnaires to respondents. The results showed that happiness has a positive relationship with education and self-adjustment, and education also has a positive relationship with self-adjustment. The research was conducted on university students in Yogyakarta. This paper also provides a solid basis for further research on the same topic by presenting findings that can serve as a foundation for further research. This research explores the concept of happiness, its impact on individuals, and the importance of self-adjustment in achieving happiness. The article also discusses university students' challenges in adapting to a new environment

ANALISIS LAMA SEKOLAH DI PROVINSI JAWA TENGAH PROVINSI JAWA TENGAH Safitri, Mellyana; Firdaus, Wahyu Tri Nur Ahmad; Nuryadi, Didi
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 2 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i2.183

This study explores the expected years of schooling through the formal education level pursued by the people of Central Java province from 2018 to 2021. This study also suggests that other factors, such as income and social conditions, also affect Central Java Province's schooling length. Human resources are the core of life, so they must be considered to create superior resource capabilities. The method used in this research is quantitative with panel data regression analysis. The results showed that the average years of schooling variable had a positive and insignificant effect on the expected years of schooling, and the district minimum wage variable had a positive and significant effect on the expected years of schooling. From these results, it is concluded that the effect of the independent variable of average years of schooling and city minimum wage on the dependent variable of long school expectation with a study of 6 cities in Central Java through the results of the r-square calculation of 49.87%. The remaining 50.13% is influenced by independent variables outside of the average length of schooling and the city's minimum wage

PENGARUH PENGETAHUAN INVESTASI, KEMAJUAN TEKNOLOGI, DAN DAYA DUKUNG KAMPUS TERHADAP MINAT INVESTASI Musa, Fernanda Bagas; Sundari, Siti
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 2 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i2.186

This study examined the effect of investment knowledge, technological progress, and campus support capacity on student investment interest. The subjects in this study were accounting students at the National Development University "Veteran" East Java class of 2019-2022, which has a population of 1,158 students. Simple random sampling obtained a sample of 92 respondents. Data collection using questionnaires distributed by Google Forms. Technical analysis using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach through the SmartPLS 3.0 software application. The results of this study indicate that the better investment knowledge students have will likely encourage student investment interest. Meanwhile, technological progress in the investment process has not been able to increase the investment interest of UPN "Veteran" East Java Accounting students. Campus support in the form of investment management and investment law courses and other facilities can increase student interest in investment

Peran Instagram Marketing dan Brand Performance dalam Meningkatkan Brand Loyalty Indomie Wibowo, Afini Rifa; Yuliati, Nuriah; Nurhadi, Eko
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 2 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i2.188

As one of the pioneers of instant noodles, Indomie also took the lead in promoting its products through Instagram as one of the strategies to communicate and interact with its consumers. However, Indomie's engagement rate on Instagram is below average. It shows that Indomie needs to optimally utilize its Instagram media to drive its followers to connect to prevent the achievement of the objectives of using Instagram as a brand strategy to retain and acquire consumers. This study aims to determine the influence of Instagram marketing and brand performance on Indomie brand loyalty. Data was collected by distributing questionnaires, which will be analyzed using the SEM PLS method. The research results on 81 Indomie consumers who also follow Indomie on Instagram show that Instagram marketing positively and significantly affects brand loyalty. Likewise, performance shows a positive and significant relationship with brand loyalty. The results of this analysis indicate that Indomie's strategy of using Instagram has the opportunity to reach and listen to consumers more closely. Indomie also has good brand performance in consumers' minds

MODELING PISTON DAMAGE DETECTION USING A CONVOLUTIONAL NEURAL NETWORK BASED ON DIGITAL IMAGE Utami, Lega Putri; Leni, Desmarita
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 2 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i2.189

Product inspection is a crucial component of product quality control, aiming to evaluate and ensure that products meet predefined standards. In this research, the modelling of piston damage detection is conducted using a Convolutional Neural Network (CNN). The dataset employed consists of images of pistons categorized into three groups: Defected1, Defected2, and Normal. Two hundred eighty-five images are utilized as training data, with the data distribution percentages for Defected1, Defected2, and Normal being 30.9%, 34.4%, and 34.7%, respectively. The model is validated using newly generated data through augmentation techniques, resulting in 60 images. The CNN model uses a sequential Keras architecture comprising convolutional layers, pooling layers, fully connected layers, and softmax activation. The Adam optimizer with a learning rate 0.0001 is employed for model training, with validation using a 5-fold cross-validation. The model is evaluated using the Loss, Accuracy, and Confusion Matrix, achieving a training accuracy of 0.722 and a validation accuracy of 0.689. An early stopping function is applied to halt training when there is no improvement in validation accuracy. The confusion matrix results indicate that the model adequately classifies data with Accuracy, Recall, and Precision values of 69%, 69%, and 70%, respectively

THE INFLUENCE OF ORGANIZATIONAL COMMITMENT, WORK DISCIPLINE, AND WORK ENVIRONMENT FOR THE PERFORMANCE OF LOADING AND UNLOADING EMPLOYEES AT PT. MMP (MOROWALI MITRA PERKASA) CENTRAL SULAWESI Khrisna, Gagas Pandu; Santoso, Bowo
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i1.190

This research is entitled The Influence of Organizational Commitment, Work Discipline, and Work Environment for the Performance of Loading and Unloading Employees at PT.MMP (Morowali Mitra Perkasa). Quantitative research is utilized in this approach to research, with employee performance as the dependent variable and organizational commitment, work discipline, and work environment as the independent variables. The population in this study were employees in the field, totaling 530 employees. The sample for this research was determined using a "Probability Sampling" design, explicitly employing the "Simple Random Sampling" method, which involved the application of the Slovin formula calculation. Upon employing calculations utilizing the Slovin formula, it was ascertained that the number of samples deemed representative of the population amounted to 84 respondents. The research analysis technique employed in this study utilizes the partial least squares (PLS) method. The findings derived from the analysis conducted in this research are as follows: 1) Organizational Commitment Influences Employee Performance. 2) Work Discipline Influences Employee Performance. 3) The work environment influences employee performance

THE INFLUENCE OF PROMOTION AND BRAND IMAGE ON PURCHASING DECISIONS FOR POND'S PRODUCTS IN BOJONEGORO DISTRICT Setiyawan, Ferdy; Aminah, Siti
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i1.191

In the current era, people more often buy things that are not very important for their daily needs. Men and women who want to look attractive definitely need care products. Therefore, many cosmetic companies are competing to introduce their products to the public. On this basis, this research aims to determine and analyze the influence of promotion and brand image on purchasing decisions for Pond's products in Bojonegoro Regency. The population in this study were all buyers and users of Pond's in Bojonegoro Regency and sampling in this study used a non-probability sampling method with a total of 100 respondents. The measurement scale uses a Likert scale. The data used in this research is primary data, by distributing questionnaires to all Pond's buyers and users in Bojonegoro Regency. The analysis technique used is PLS (Partial Least Square) to see the causal relationship between variables. The test results show that promotions contribute to purchasing decisions and brand image contributes to purchasing decisions for Pond's products

THE INFLUENCE OF LIVE STREAMING AND CUSTOMER REVIEWS ON PURCHASING DECISIONS FOR KEMAIU SHAMPOO PRODUCTS Purba, Ruth Agita; Mandasari, Virginia
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i1.192

This study aims to find how much influence live streaming and customer reviews have on purchasing decisions for "Kemaiu" brand shampoo products. Where in this study Live streaming is considered an innovative and interactive marketing tool, while customer reviews provide views from direct experience with the product. The results of data analysis show that live streaming and customer reviews significantly influence purchasing decisions for Kemaiu shampoo products. Viewers of live streaming tend to have a positive perception of the product after seeing a live demonstration and interacting with the live streaming organizer. Customer reviews, particularly those reflecting satisfaction and product performance, provide strong confirmation of the quality and benefits of Kemaiu shampoo

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Contact Name Khaeruman

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Phone +6281906050622

Journal Mail Official khaeruman@esc-id.org

Editorial Address Jl. Raya Ciruas Petir, Komplek Puri Citra Blok B2 No. 34 Kelurahan Pipitan Kecamatan Walantaka Kota Serang - Banten 42183

Location Kota serang, Banten INDONESIA

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Contact Name
Khaeruman

Contact Email
khaeruman@esc-id.org

Phone
+6281906050622

Journal Mail Official
khaeruman@esc-id.org

Editorial Address
Jl. Raya Ciruas Petir, Komplek Puri Citra Blok B2 No. 34 Kelurahan Pipitan Kecamatan Walantaka Kota Serang - Banten 42183

Location
Kota serang,

Banten

INDONESIA