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Bussman Journal : Indonesian Journal of Business and Management
Published by Gapenas Publisher
ISSN : 27979725     EISSN : 27770559     DOI : https://doi.org/10.53363/buss
Core Subject : Economy,
Economics, Econometrics & Finance
Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management research : 1.  Islamic Business: Sharia Business, Islamic Economics, Islamic Business, Islamic banking, Islamic capital markets, Islamic wealth management, Issues on shariah implementation/practices of Islamic banking, Zakat and awqaf, Takaful, Islamic Corporate Finance, Shariah-compliant risk management, Islamic derivatives, Issues of Shari`ah Supervisory Boards, Islamic business ethics, Islamic Accounting, Islamic Auditing 2.  Management Business: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Business Economics, Business Ethics and Sustainable, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 382 Documents
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PENGARUH PENANAMAN MODAL DALAM NEGERI, TINGKAT PENGANGGURAN TERBUKA, ANGKA PARTISIPASI SEKOLAH TERHADAP KEMISKINAN MULTIDIMENSI DI SUMBAGSEL DALAM PERSEFEKTIF EKONOMI ISLAM (ANALISIS DATA PANEL TAHUN 2019-2023) Komaria, Desi; Fasa , Muhammad Iqbal; Kurniawan, Agus
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.421

Abstract

This proposal examines the impact of domestic investment and other factors such as open unemployment rates and school enrollment rates on multidimensional poverty in the Southern Sumatra (Sumbagsel) region. Furthermore, this study integrates an Islamic economic perspective in poverty alleviation, emphasizing the role of zakat, infaq, and waqf as effective instruments of social and economic empowerment. The quantitative approach uses panel data and statistical analysis to measure the influence of independent variables on multidimensional poverty levels, and discusses the theoretical and practical benefits of this research for the development of sustainable and inclusive economic policies. Thus, the results of this study are expected to provide strategic recommendations in order to reduce poverty structurally and multidimensionally, and support equitable and competitive economic development in Indonesia, especially in the Sumbagsel region.
ANALISIS PENGARUH CUSTOMER EXPERIENCE, SERVICE QUALITY, DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN MASKAPAI CITILINK INDONESIA DI BANDAR UDARA INTERNASIONAL JUANDA – SURABAYA Ibrahim, Isfandi; Febrianto, Gustaf Naufan
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.422

Abstract

The objective of this study is to identify, analyze, and prove the influence of customer experience, service quality, and brand image on customer loyalty of Citilink Indonesia at Juanda International Airport – Surabaya. This research employs a descriptive quantitative approach. The study uses a random purposive sampling technique by collecting data from 112 Citilink customers at Juanda International Airport using a Likert-scale questionnaire, which was then processed using SPSS Version 30. The analytical method applied is multiple linear regression analysis, along with partial and simultaneous tests for hypothesis testing. The classical assumption tests used include the normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test. The results of this study indicate that all variables have a positive and significant influence on customer loyalty, with Customer Experience (X1) being the most significant variable among the three, compared to Service Quality and Brand Image.
RISK MANAGEMENT, BOARD CONTROL AND EARNINGS QUALITY OF LISTED NON-FINANCIAL FIRMS IN NIGERIA Abba, Hirhyel Ibrahim; Fali, Ibrahim Mallam; Kauji, Mohammed Bukar; Ampong, Kwabena
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.423

Abstract

The study investigates the moderating impact of board control on the relationship between risk management and earnings quality of non-financial firms listed on the Nigeria exchange group from 2013 to 2022. 43 listed non-financial firms in Nigeria form the sample size. Ex-post facto research design, earnings quality was the dependent variable, risk management as the independent variable while board control is the moderating variable. The findings of study indicate that board control significantly moderate impact of board risk management committee, risk appetite and audit committee significantly improve earnings quality. However, the study found that the interaction of board control and risk culture weakened the influence of risk culture in mitigating earnings management. The study concluded that board risk management committee, risk appetite, audit committee, and board control are necessary yardstick for improving the quality of reported earnings. The study therefore, recommends that shareholders of listed non-financial firms in Nigeria should pay more attention in appointment of board of directors, since board control substantially aid risk management in mitigating earnings manipulations. The results contribute to corporate governance and risk management debates in an emerging economy such as Nigeria and have policy implications on regulators and shareholders in refining the effectiveness of the risk management policies.
ANALISIS LITERATUR: INTERAKSI ANTARA JOB DEMAND, KOMPETENSI SDM, DAN PROFESIONALISME DALAM LINGKUNGAN KERJA MODERN Husniati, Renny; Rahmi, Mira
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.425

Abstract

The transformation of the modern work environment in Indonesia over the past two years, marked by accelerated digitalization, structural organizational changes, and increasingly fierce global competition, has given rise to new challenges related to increased job demands on human resources (HR). This article aims to analyze the interaction between job demand, HR competencies (both hard skills and soft skills), and professionalism in shaping adaptive and highly competitive organizational performance. Through a review of literature and the latest national data, this article finds that the development of HR competencies relevant to the needs of the digital age, supported by strong integrity and professional ethics, serves as the primary foundation for managing work pressure and driving innovation within the organizational environment. Optimal synergy between these three aspects not only enhances productivity and the quality of work output but also strengthens mental resilience and individual commitment in facing dynamic organizational stressors. The implications of this analysis underscore the importance of HR policies focused on people-centric development, continuous training, and balanced work management between demands and empowerment, to ensure organizational sustainability and excellence in the era of global competition and national digitalization.
PENGARUH DIGITALISASI LAYANAN DAN NPL TERHADAP KINERJA KEUANGAN PT BANK MANDIRI (PERSERO) TBK Novanti, Hani
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.426

Abstract

Digital transformation has become the main driver of change in the global banking industry, including in Indonesia. This study aims to analyze the effect of the number of digital transactions and the ratio of non-performing loans (NPL) on the profitability of PT Bank Mandiri (Persero) Tbk, as measured by Return on Assets (ROA) during the period 2015–2024. The method used is a quantitative approach with a multiple linear regression model, preceded by classical assumption tests including normality, multicollinearity, autocorrelation, and heteroskedasticity. The results of the study indicate that the number of digital transactions does not significantly affect ROA, while NPL has a negative and significant effect on ROA. These findings suggest that the success of banking service digitalization does not automatically improve financial performance if it is not accompanied by effective credit risk management. The implication of this study is the importance of integrating digital strategy and risk management in national banking business planning.
PENGARUH BRAND TRUST, HARGA, DAN CUSTOMER ENGAGEMENT TERHADAP KEPUTUSAN PEMBELIAN LOKAL BRAND KECANTIKAN DI KABUPATEN SUMBAWA Santoso, Agus; Purnama, Yuni
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.427

Abstract

This study aims to analyze the influence of brand trust, price, and customer engagement on the purchasing decisions of local cosmetic products in Sumbawa Regency. Using a quantitative approach and purposive sampling technique, data were collected from 102 Generation Z respondents through an online questionnaire. The data were analyzed using multiple linear regression. The results indicate that all three independent variables have a positive and significant effect on purchasing decisions. Brand trust emerged as the most dominant factor, followed by customer engagement and price. These findings suggest that marketing strategies emphasizing brand trust, customer engagement, and competitive pricing are essential in capturing the Generation Z market, particularly in non-metropolitan areas like Sumbawa. Local cosmetic brands produced by large companies such as PT Paragon, which already enjoy a strong reputation, are the preferred choice among Generation Z in Sumbawa. This highlights that corporate image remains a key factor in building consumer trust.
PENGARUH RANSOMWARE DAN PHISHING TERHADAP TINGKAT PEMAHAMAN MAHASISWA FAKULTAS EKONOMI BISNIS TENTANG KEJAHATAN SIBER Siahaan, Gelora Chita; Aminah, Aminah
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.430

Abstract

This study aims to identify the level of understanding of FEB UBL students regarding ransomware and phishing threats, as well as to determine the extent of students' preparedness in facing such attacks. This study applies a quantitative method by utilizing primary data collected through questionnaires. The study population consists of 225 students from the Faculty of Economics and Business, Class of 2021, who have completed their final projects. The sample selection used the Slovin formula at 10%, resulting in 70 respondents. The analysis concluded that ransomware and phishing significantly influence students' understanding of cybercrime.
PENGARUH KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT.TRIMITRA SELARAS PRIMA KOTA DEPOK Ryansyach, Evans Febryano Putra; Widodo, Djoko Setyo; Pambreni, Yuni
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.431

Abstract

Penelitian ini dilatarbelakangi oleh menurunnya kinerja karyawan PT. Trimitra Selaras Prima Kota Depok, yang diduga disebabkan oleh sistem kompensasi yang kurang memadai dan rendahnya disiplin kerja. Penelitian ini bertujuan untuk menganalisis pengaruh parsial kompensasi dan disiplin kerja, serta pengaruh simultan keduanya terhadap kinerja karyawan. Metode penelitian yang digunakan adalah pendekatan kuantitatif asosiatif. Populasi penelitian adalah seluruh 32 karyawan PT. Trimitra Selaras Prima, dengan menggunakan teknik total sampling. Data dikumpulkan melalui kuesioner yang kemudian dianalisis menggunakan uji validitas, reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, dan uji F dengan bantuan aplikasi SPSS. Hasil penelitian menunjukkan bahwa kompensasi (thitung? 2,441 > ttabel? 1,699, sig. 0,021 < 0,05) dan disiplin kerja (thitung? 4,164 > ttabel? 1,699, sig. 0,000 < 0,05) secara parsial berpengaruh signifikan terhadap kinerja karyawan. Secara simultan, kedua variabel juga memiliki pengaruh signifikan (Fhitung? 32,765 > Ftabel? 3,33, sig. 0,000 < 0,05) dengan kontribusi sebesar 69,3% terhadap kinerja karyawan. Kesimpulan dari penelitian ini adalah bahwa perbaikan kompensasi dan penegakan disiplin kerja dapat secara efektif meningkatkan kinerja karyawan.
PENGARUH SOSIAL MEDIA MARKETING DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN DENGAN LOYALITAS MEREK SEBAGAI VARIABEL MEDIASI Maharani, Silvia; Prabowo, Heri; Setiawati, Ira
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.432

Abstract

This study aims to analyze the influence of social media marketing and brand equity on purchase decisions with brand loyalty as a mediating variable. The method used is quantitative. A sample of 170 respondents was determined through purposive sampling techniques. Data was collected using a questionnaire that was shared with respondents who had purchased Dewkn_Cake product at least once and analyzed with SmartPLS version 3.0 tools. The results of the study show that social media marketing and brand equity have a positive and significant effect on purchase decisions. Additionally, brand loyalty has been shown to significantly mediate the influence between social media marketing, brand equity, and purchasing decisions. These findings underscore the importance of social media marketing strategies and strengthening brand equity to drive consumer loyalty and improve purchasing decisions
ANALISIS RISIKO PROYEK PEMBANGUNAN SITUS MUARO JAMBI RISK ANALYSIS OF THE MUARO JAMBI HISTORICAL SITE DEVELOPMENT PROJECT Dwiyanto, Muhaswad; Supriadi, Yudi Nur
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.433

Abstract

The Muaro Jambi site, which is recognized as a Cultural Heritage through the Decree of the Minister of Education and Culture of the Republic of Indonesia Number 259/M/2013, has an important value as the nation's cultural heritage. As part of preservation efforts, the site has a vital role in understanding and developing history, science, and culture. Therefore, its management needs to be carried out appropriately through protection, development, and utilization that can support the progress of national culture for the welfare of the community. As part of this utilization step, the Muaro Jambi Site development project will begin in 2024. To ensure that this project is carried out efficiently, effectively, and accountably, a risk analysis of various activities related to this project is carried out. The results of risk identification in the early stages of the project revealed that there were 62 risks related to museum construction, 52 risks to environmental arrangement, 63 risks to restoration, and 53 risks related to interior activities and Information Communication and Technology (ICT). These risks include operational, financial, legal, fraud, as well as strategic and policy risks. From the results of the analysis, it can be concluded that the identification of risks in all project activities shows significant similarities, although there are slight differences due to the specific nature of each activity. In addition, there are several key risks that need to be seriously considered to ensure the achievement of project objectives, namely budget blocks, cultural heritage findings during excavation, and lack of involvement of the surrounding community in the sustainability of the project. Therefore, high and very high levels of risks must be addressed immediately with appropriate mitigation, while medium-level risks can be monitored on an ongoing basis. Risks with low levels still need to be monitored to prevent greater negative impacts

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