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Bussman Journal : Indonesian Journal of Business and Management
Published by Gapenas Publisher
ISSN : 27979725     EISSN : 27770559     DOI : https://doi.org/10.53363/buss
Core Subject : Economy,
Economics, Econometrics & Finance
Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management research : 1.  Islamic Business: Sharia Business, Islamic Economics, Islamic Business, Islamic banking, Islamic capital markets, Islamic wealth management, Issues on shariah implementation/practices of Islamic banking, Zakat and awqaf, Takaful, Islamic Corporate Finance, Shariah-compliant risk management, Islamic derivatives, Issues of Shari`ah Supervisory Boards, Islamic business ethics, Islamic Accounting, Islamic Auditing 2.  Management Business: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Business Economics, Business Ethics and Sustainable, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 382 Documents
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PENGARUH KUALITAS PRODUK DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING: STUDI PADA PENGGUNA PRODUK SKINCARE MS GLOW DI KABUPATEN PATI Ambarwati, Putri; Prabowo, Heri; Widiastuti, C. Tri
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.447

Abstract

This study aims to determine the effect of product quality, social media marketing on decisions with purchase intention as an intervening variable in users of MS Glow skincare products in Pati Regency. The population used is all users of MS Glow skincare products in Pati Regency. This study uses non-probability sampling techniques, namely purposive sampling where the sample is taken based on certain criteria that must be met and the sample used is 97 respondents. This study uses the Partial Least Square-Structural Equation Modeling (PLS-SEM) method, which is run with the help of SmartPLS version 3.0 software. to analyze the data. Based on the results of the study, it shows that the variables of product quality and social media marketing have no significant effect on purchasing decisions. Product quality and social media marketing variables have a positive and significant effect on purchase intention. The purchase interest variable has a positive and significant effect on purchasing decisions. Purchasing interest variables can mediate the effect of product quality on purchasing decisions. The purchase interest variable cannot mediate the effect of social media marketing on purchasing decisions
PENGARUH KUALITAS PRODUK, SOCIAL MEDIA MARKETING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO : STUDI KASUS PENGGUNA SMARTPHONE OPPO DI KABUPATEN PATI Wijaya, Rafly; Sijabat, Rauly; Meiriyanti, Rita
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.448

Abstract

This study aims to determine the effect of product quality, social media marketing, and brand image on purchasing decisions for Oppo smartphone users in Pati district. The population in this study were Oppo smartphone users in Pati Regency, while the sample taken amounted to 100 respondents. This study uses non-probability sampling techniques, namely purposive sampling, where the sample is applied with certain considerations in accordance with the desired criteria. Data collection was carried out by distributing questionnaires via Google Form. The results showed that the product quality and brand image variables had a positive and significant effect on purchasing decisions, while the social media marketing variable had no significant effect on purchasing decisions
PENGARUH BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP MINAT PEMBELIAN : STUDI KASUS PADA PENGGUNA APLIKASI TIKTOK SHOP DI KALANGAN Oktaviani, Via; Haji, Son; Purwanto, Purwanto
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.450

Abstract

This study aims to determine the influence of brand image and brand ambassadors on purchasing interest among TikTok Shop app users, particularly among the 2021 cohort of students at Panca Sakti University in Bekasi. TikTok Shop, as a rapidly growing e-commerce platform, leverages the visual appeal and promotional power of brand ambassadors to build a strong brand perception among the younger generation. This study employs a quantitative approach with an associative causal research design. A questionnaire as a data collection method was sent by the researcher to Management students at Panca Sakti University Bekasi who had used the TikTok Shop app. The results of the study indicate that brand image has a positive influence on purchase intent. Brand ambassadors also influence purchase intent among TikTok Shop app users among Management students of the 2021 cohort at Panca Sakti University Bekasi. Brand image and brand ambassadors account for 24.5% of the influence on purchase intent among TikTok Shop app users among Management students of the 2021 cohort at Panca Sakti University in Bekasi, while the remaining 75.5% is influenced by other variables not examined in this study.
PENGARUH WORK LIFE BALANCE DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN WANITA DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI PADA DINAS SOSIAL PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK KABUPATEN TANAH DATAR Bulqis, Bulqis; Putri, Eka Risma
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.451

Abstract

This study aims to determine the effect of work-life balance and workload on the performance of female employees with organizational commitment as a mediating variable at the Social Service for Women's Empowerment and Child Protection of Tanah Datar Regency. The objects of this study were all 30 female employees of the Social Service for Women's Empowerment and Child Protection of Tanah Datar Regency. This type of research is quantitative research. The data collection method used a questionnaire. Data processing in this study used the SmartPLS 3 Analysis tool, and was analyzed using Partial Least Square (PLS) analysis. The analysis used in this study includes outer model analysis, inner model analysis and hypothesis testing. In this study, the results obtained Work-life balance has a positive and significant effect on the performance of female employees, Workload has a positive and significant effect on the performance of female employees, Organizational Commitment has a negative and insignificant effect on the performance of female employees, Work-life balance has a negative and insignificant effect on organizational commitment, Workload has a positive and significant effect on organizational commitment, Organizational commitment does not mediate the relationship between work-life balance and the performance of female employees, Organizational commitment does not mediate the relationship between work-life balance and the performance of female employees.
KEANEKARAGAMAN KUALIFIKASI ORGAN TATA KELOLA PERUSAHAN SEKTOR PERTAMBANGAN INDONESIA Ilona, Desi
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i1.455

Abstract

This study employs a quantitative research method using secondary data from nine mining companies listed on the Indonesia Stock Exchange over the period 2004–2017. The research aims to investigate the relationship between capital structure—specifically leverage levels—and the qualification diversity of both supervisory and management boards. Board qualification diversity is measured based on educational background and professional experience, while leverage is calculated using the debt-to-asset ratio. Companies are grouped into high-leverage and low-leverage categories based on the median split method. Descriptive statistics are used to understand the general characteristics of the data, while independent samples t-tests are applied to examine whether there are statistically significant differences in board qualification diversity between the two leverage groups. Additionally, effect sizes (Cohen’s d, Hedges’ correction, and Glass’s delta) are computed to assess the magnitude of the differences. Statistical analyses are conducted using SPSS software, with a significance threshold of 0.05. This methodological approach allows for a robust comparison of how capital structure may be associated with variations in the composition and qualifications of corporate boards in the Indonesian mining industry
KUALITAS AUDIT SEBAGAI MEKANISME TATA KELOLA ESKTERNAL PADA PERUSAHAAN INDUSTRI KEUANGAN INDONESIA Ilona, Desi
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.456

Abstract

This study investigates the effect of audit quality, as proxied by Big 4 audit firm affiliation, on the financial performance of finance companies. Using a sample of 27 finance firms listed on the stock exchange over the period 2004 to 2017, the study examines differences in performance indicators between companies audited by Big 4 and non-Big 4 firms. Four key financial indicators are analyzed: Return on Assets (ROA), Return on Sales (ROS), Tobin’s Q (TQ), and Stock Return (SR). Descriptive statistics, independent samples t-tests, and effect size analyses (Cohen’s d, Hedges’ correction, and Glass’s delta) are employed to assess both statistical and practical significance of differences. The results show that companies audited by Big 4 firms have significantly higher Return on Sales, suggesting a link between audit quality and operational profitability. While ROA and TQ show favorable averages for Big 4-audited firms, the differences are not statistically significant. For stock return, only Glass’s delta indicates a significant effect, favoring non-Big 4 firms. These findings imply that Big 4 audit firms contribute to improved internal financial performance, particularly in sales profitability, although they do not consistently impact market-based outcomes. This study contributes to the literature on audit quality and corporate performance, especially in the context of the finance industry. However, the findings are subject to limitations, including the relatively small sample size and industry-specific scope. Future research is encouraged to expand the sample, update the time period, and incorporate broader measures of audit quality.
REWARD, LINGKUNGAN KERJA, DAN WORK-LIFE BALANCE DALAM HUBUNGANNYA DENGAN KEPUASAN KERJA KARYAWAN PADA PERUSAHAAN LOGISTIK DI DEPOK Saragih, Guntur Syahputra; Kusmana, Agus
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.457

Abstract

This study aims to analyze the influence of rewards, work environment, and work-life balance on employee job satisfaction in a logistics company in Depok City. The background of this research departs from the importance of job satisfaction as an indicator of organizational success, especially in the logistics industry which has the characteristics of dense, risky, and requires high coordination. The research method used is a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique through the SmartPLS application. The study population involved 145 employees, all of whom were sampled through the saturated sampling method. The results of the study showed that the work environment had a significant positive effect on job satisfaction, while rewards and work-life balance had no significant effect. These findings reinforce the Job Demands-Resources Model which emphasizes the importance of working conditions as a key resource in improving employee well-being. On the other hand, the insignificance of the influence of rewards and work-life balance shows the existence of contextual factors such as the perception of fairness and limited work flexibility in the logistics sector. Theoretically, this study contributes to the enrichment of the literature on job satisfaction by affirming the role of the work environment as a key determinant. Practically, the results of the study imply that logistics company management needs to prioritize the creation of a safe, comfortable, and supportive work environment, accompanied by a reformulation of a performance-based reward system and a fairer workload management strategy. Thus, this research is expected to be a reference for human resource managers and subsequent researchers in understanding and improving employee job satisfaction in the context of the logistics industry.
PENGARUH SUASANA CAFE, GAYA HIDUP, DAN KERAGAMAN PRODUK TERHADAP MINAT BERKUNJUNG KEMBALI DI JHONNIA CAFE Efdison, Zefri; Izzety, Julifa; Yadewani, Dorris; Harahap, Erni Febrina
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.458

Abstract

This research is to determine the influence of café atmosphere, lifestyle, and product diversity on the interest of visiting Jhonnia Cafe again. This research was conducted to test whether there is an influence between variables, namely specifically hypothesis tests will be carried out in structural equations. The data analysis technique used in this study is the Multiple Liner Regression analysis technique. The results of this study show that the atmosphere of the café has a significant effect on the Interest in Returning (Y). This has been proven from the results of the t-test (Partial), which states that the calculated t-value is obtained as much as 0.069 > the t-value of the table 1.98498 with a significant level of 0.505 > 0.05. Lifestyle has a significant effect on Interest in Returning (Y). This has been proven from the results of the t-test (Partial), which states that the calculated t-value is obtained as 0.768< the t-value of the table is 1.98498 with a significant level of 0.444 > 0.05. Product Diversity has a significant effect on Interest in Returning Visits, This has been proven from the results of the t-test (Partial), which states that the calculated t-value is obtained as 1,509< the t-value of the table is 1.98498 with a significant level of 0.135 >0.05. The results of the study showed that the variables of Cafe Atmosphere, Lifestyle, and Product Diversity simultaneously had a significant effect on the Interest in Returning Visitors. This has been proven from the results of the F (Simultaneous) test, which states that the f value calculated > f table is (1.747 > 2.47) and with a significance value = .0163b >0.05.
STRATEGI PENGELOLAAN KEUANGAN UNTUK PERTUMBUHAN UMK (STUDI KASUS DESA BANGUN JAYA) Panjaitan, Sherly Lasmian Samaria; Seprini, Seprini; Makmur, Makmur
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.459

Abstract

This study aims to analyze financial management strategies for SME growth (Case Study of Bangun Jaya Village). The type of research is qualitative. The informants in this study are 20 individuals (10 informants are micro-business owners and 10 informants are small-business owners). The data analysis method used in this study is SWOT analysis. The results of this study indicate that SME financial management is still simple and poorly documented, particularly in micro businesses. Micro businesses tend not to keep financial records, do not prepare budgets, and use profits directly for household consumption. In contrast, small businesses have begun to implement cash flow tracking, profit and loss statements, separation of personal and business cash, as well as short-term and long-term planning.
URGENSI IMPLEMENTASI MANAJEMEN ORGANISASI BAGI MAHASISWA DALAM MENINGKATKAN KEMAMPUAN BERPIKIR KRITIS Budiyati, Endah; Nurhayati, Meti; Rihyanti, Erni
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.465

Abstract

Critical thinking skills are essential competencies that students must possess to face the challenges of the academic and professional world. One strategic approach to enhancing these skills is through the implementation of organizational management within the student environment. Organizational management not only trains students in leadership, planning, decision-making, and communication, but also encourages them to think systematically, analytically, and find solutions to various organizational problems. This study aims to highlight the urgency of implementing organizational management in the context of developing students' critical thinking. The research method used is descriptive analytical. The data collection technique in this article uses literature studies. This article utilizes theories or concepts of organizational management and critical thinking. The results of the study indicate that the implementation of good organizational management can improve students' critical thinking skills. Thus, the implementation of organizational management not only impacts the sustainability of student organizations but also contributes significantly to the development of students' soft skills, particularly in the aspect of critical thinking.

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