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Bussman Journal : Indonesian Journal of Business and Management
Published by Gapenas Publisher
ISSN : 27979725     EISSN : 27770559     DOI : https://doi.org/10.53363/buss
Core Subject : Economy,
Economics, Econometrics & Finance
Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management research : 1.  Islamic Business: Sharia Business, Islamic Economics, Islamic Business, Islamic banking, Islamic capital markets, Islamic wealth management, Issues on shariah implementation/practices of Islamic banking, Zakat and awqaf, Takaful, Islamic Corporate Finance, Shariah-compliant risk management, Islamic derivatives, Issues of Shari`ah Supervisory Boards, Islamic business ethics, Islamic Accounting, Islamic Auditing 2.  Management Business: Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Business Economics, Business Ethics and Sustainable, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 382 Documents
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PENGARUH EXPERIENTIAL MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DENGAN LOYALITAS SEBAGAI VARIABEL INTERVENING PADA BENING’S CLINIC KOTA SUNGAI PENUH Satria, Edia; Baviga, Rio
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.434

Abstract

This study aims to determine how the influence of Experiential Marketing and Service Quality on Consumer Satisfaction with Loyalty as an Intervening Variable at Bening's Clinic, Sungai Penuh City, both directly and indirectly. The population in this study were all consumers who visited Bening's Clinic, Sungai Penuh City. The sample for this study amounted to 80 respondents with a technique through distributing questionnaires Based on the results of the analysis and previous discussions, the following can be concluded There is no significant positive influence between the experiential marketing variable and consumer satisfaction directly, there is a significant positive influence between the service quality variable on consumer satisfaction directly, There is a significant positive influence between the Consumer Loyalty variable on Consumer Satisfaction directly, There is a significant positive influence between the Experiential Marketing variable on Consumer Loyalty directly, there is a significant positive influence between the Service Quality variable on Consumer Loyalty directly, the direct influence is small -0.008 and the indirect influence is 0.178, it means that indirectly Experiential Marketing through Consumer Satisfaction has a significant effect on loyalty, the direct influence is 0.291 and the indirect influence is 0.273, it means that indirectly Service Quality through Consumer Satisfaction does not have a significant effect on loyalty
Pengaruh Kepemimpinan Transformasional Dan Pelatihan Terhadap Kinerja Pegawai Melalui Motivasi Kerja: Studi Kasus Divisi Core Business TVRI Stasiun Jawa Tengah Lestari, Putri Indah; Sumastuti, Efriyani; Meiriyanti, Rita
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.437

Abstract

This study aims to analyzel thel influelncel of transformational leladelrship and training on elmployelel pelrformancel through work motivation as a meldiating variablel. Thel study was conducteld at thel Corel Businelss Division of TVRI Celntral Java Station using a quantitativel approach. Data collelction was conducteld through quelstionnairels distributeld to 80 relspondelnts using a purposivel sampling telchniquel. Data analysis useld thel Partial Lelast Squarels (PLS) melthod through thel SmartPLS 4 application. Thel relsults showeld that transformational leladelrship and training had a positivel and significant elffelct on work motivation. Furthelrmorel, work motivation also had a positivel and significant elffelct on elmployelel pelrformancel. Othelr findings relvelaleld that work motivation partially meldiateld thel rellationship beltweleln transformational leladelrship and training on elmployelel pelrformancel. Thel implications of this study undelrscorel thel importancel of elffelctivel leladelrship and training in improving elmployelel motivation and pelrformancel in a public broadcasting elnvironmelnt. Keywords: Transformational Leadership, Training, Work Motivation, Employee Performance, SmartPLS
PENGARUH PENERAPAN QUALITY CONTROK TERHADAP KINERJA KARYAWAN DALAM MENJAGA KUALITAS PRODUK DI PT INDONESIA EPSON INDUSTRY Tiyani, Tiyani; Haji, Son; Wayhuni, Sri
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.438

Abstract

This study aims to analyze the effect of quality control implementation on employee performance in maintaining product quality at PT Indonesia Epson Industry Cikarang, in response to the challenge of quality consistency in the manufacturing industry. Adopting a descriptive-correlational quantitative approach, this study uses a Likert scale questionnaire as a primary data collection instrument from a sample of employees in the production department. Instrument testing was conducted on 20 respondents to ensure its validity and reliability. The collected data were analyzed using classical assumption tests, simple linear regression, and the coefficient of determination. The results indicate that the implementation of quality control has a significant and positive influence on employee performance, with a coefficient of determination (R²) of 0.903. This means that 90.3% of employee performance variation is influenced by quality control, while the remainder is explained by other factors. The conclusion emphasizes that effective quality control implementation is a crucial factor in optimizing employee performance and suggests further research to examine other variables influencing performance
PENGARUH RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE), DAN NET INTEREST MARGIN (NIM) TERHADAP RETURN SAHAM PERBANKAN DI ASEAN EXCHANGE Nandari, Bulan; Adam, Mohamad; Yuliani, Yuliani
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.440

Abstract

This research aims to determine the influence of Return on Assets (ROA), Return on Equity (ROE), and Net Interest Margin (NIM) on the stock return of banking companies listed on the ASEAN Exchange. This research uses a quantitative research approach with secondary data sources. The population in this study includes all banking companies listed on the ASEAN Exchange for the period 2019-2023. The sample selection in this study used a non-random sampling technique with purposive sampling, resulting in a total of 230 samples after applying the sample criteria. The data analysis technique used in this research is panel data regression analysis, with the Common Effect Model (CEM) being the best-fit model. The results of this study indicate that Return on Assets (ROA) and Return on Equity (ROE) do not have a significant effect on the stock returns of banking companies on the ASEAN Exchange, while Net Interest Margin (NIM) has a significant positive effect on the stock return of banking companies on the ASEAN Exchange for the period 2019-2023
PENGARUH KERJA SHIFT TERHADAP EFEKTIVITAS KERJA KARYAWAN PT SIGMA AND HEART INDONESIA Wulan, Sri Ayu Gerana; Haji, Son; Purwanto, Purwanto
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.441

Abstract

This study aims to determine the effect of shift work on employee effectiveness at PT Sigma And Heart Indonesia. The research employs a quantitative approach using simple linear regression analysis and involves 40 respondents who are shift workers. Data were collected through Likert-scale questionnaires. The results indicate that shift work has a positive and significant influence on work effectiveness. This is evidenced by the regression test results showing a significance value of 0.000 (p<0.05) and a t-statistic of 10.138, which is greater than the t-table value of 2.024, with a regression coefficient of 0.818. Additionally, the coefficient of determination (R2) is 0.730, indicating that shift work explains 73% of the variance in employee effectiveness, while the remaining 27% is influenced by other factors outside the study. The research also finds that shift work affects four aspects of work effectiveness: work quantity, work quality, timeliness, and independence. Based on the questionnaire responses from shift employees, including those on permanent night shifts, it was observed that they can maintain a good level of productivity. Therefore, the results suggest that when shift work is organized with a proper shift system, well-structured work schedules, fair scheduling, operational support from management, and employees' ability to adapt and sustain performance under varying working conditions, it can support overall employee effectiveness.
PENGARUH PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Daniswara, Fajar Nizar; Gultom, Henry Casandra; Akbar, Shofif Sobaruddin
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.442

Abstract

This study aims to analyze the influence of price perception and promotion on purchasing decisions, with purchase intention as an intervening variable among Demakshoes consumers in Demak Regency. Demakshoes experiences instability and declining sales in certain months. This study used a quantitative approach with data collection techniques through distributing questionnaires to 96 respondents, who are Demakshoes consumers. Data analysis was conducted using the Structural Equation Modeling (SEM) method with the assistance of SmartPLS software. The results show that price perception and promotion significantly influence purchase intention. Price perception significantly influences purchase decisions. Promotion does not influence purchase decisions. Purchase intention significantly influences purchase decisions. Price perception and promotion influence purchase decisions through purchase intention as an intervening variable
PENGARUH DIGITAL MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA UMKM BANDENG PRESTO Ghazien, Fuadhi; Puspitasari, Ratih Hesty Utami; Akbar, Shofif Sobarrudin
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.443

Abstract

This research aims to determine the effect of digital marketing and product quality on purchase desicions with customer satisfaction as an intervening variable at UMKM Bandeng Presto in Semarang. The researcher used primary data obtained through the distribution of questionnaire forms via Google Form to customer at UMKM Bandeng Presto in Semarang. The population in this study were customer at UMKM Bandeng Presto in Semarang. The technique used in sampling was probability sampling using cluster sampling with an MOE formula of 96 customer. The analysis tool used in this study used SmartPLS 4. The results of this study are H1; digital marketing has no significant effect on purchasing decisions, H2; product quality has a significant effect on purchasing decisions, H3; customer satisfaction has a significant effect on purchasing decisions, H4; digital marketing has a significant effect on customer satisfaction, H5; product quality has a significant effect on customer satisfaction, H6; customer satisfaction has a significant mediating effect on digital marketing on purchasing decisions and H7; customes satisfaction has a significant mediating effect on product quality on purchasing decisions
PENGARUH FLEKSIBILITAS KERJA DAN KOMPENSASI TERHADAP KINERJA DRIVER SHOPEEFOOD DI KOTA SEMARANG DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING Assiddiqy, Muchammad Najmi; Setyorini, Noni; Setiawati, Ira
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.444

Abstract

This study aims to determine the effect of work flexibility and compensation on the performance of Shopeefood drivers in Semarang City, with work motivation as an intervening variable. The method used in this study is quantitative, utilizing primary data with a questionnaire collected from 96 Shopeefood driver respondents. Hypothesis testing used the Structural Equation Model (SEM) method with the assistance of SmartPLS software. The results of this study prove that: (1) Work flexibility has a significant effect on work motivation (2) Compensation has a significant effect on work motivation (3) Work flexibility has a significant effect on performance (4) Compensation has no significant effect on performance (5) Work motivation has a significant effect on performance (6) Work flexibility has a significant effect on performance through work motivation as an intervening variable (7) Compensation has no significant effect on performance through work motivation as an intervening variable
PENGARUH TOTAL QUALITY MANAGEMENT (TQM) TERHADAP KINERJA OPERASIONAL PADA PERUSAHAAN JASA PINDAHAN Pangestika, Pramesti; Sembiring, Rosali
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.445

Abstract

This study aims to analyze the influence of Total Quality Management (TQM) on operational performance in the moving services company Media Mover. The TQM elements examined in this research include customer focus, quality obsession, continuous system improvement, and employee involvement and empowerment. This study employs a quantitative approach using the SEM-PLS method through the SmartPLS 4.0 application. The sampling technique used is total sampling, with a total of 27 participants involving all employees of XYZ company. The results of the study indicate that: (1) Customer focus has no significant effect on operational performance; (2) Continuous system improvement has no significant effect on operational performance; (3) Employee involvement and empowerment have a significant effect on operational performance. The TQM approach can provide valuable insights for improving the company. In this context, it helps identify problem areas and anticipate further losses. Thus, the company can focus on its core competitiveness and continuously enhance its operational performance
PELUANG DAN TANTANGAN EKONOMI KREATIF DI WILAYAH IBU KOTA NUSANTARA (IKN) Noni, Yovanda
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.446

Abstract

The development of Nusantara Capital City (IKN) as Indonesia’s new administrative center presents strategic opportunities to stimulate the growth of the creative economy sector. This sector serves as a driving force for national economic diversification, focusing on innovation, creativity, and the utilization of local resources. This study aims to identify both the potential and the challenges in developing the creative economy within the IKN area, emphasizing the principles of smart, sustainable, and inclusive development. The research adopts a qualitative descriptive approach through literature review and policy analysis. Findings indicate that subsectors such as architecture, performing arts, interior design, culinary arts, and crafts hold significant prospects, particularly as they align with the rich cultural heritage of East Kalimantan. However, challenges include limited supporting infrastructure, a shortage of skilled creative workers, and the suboptimal harmonization between regulations and the business ecosystem. Therefore, comprehensive cross-sectoral collaboration policies oriented toward community empowerment are required so that the creative economy can serve as the main foundation for economic growth in IKN. This study also recommends that the government and stakeholders position the creative economy as a core element in inclusive and sustainable development planning, prioritizing community participation, social diversity, and the preservation of local culture. Furthermore, the establishment of a responsive and collaborative creative ecosystem is considered strategic to support the sustainable growth of this sector in the IKN area

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