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JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Published by Yayasan Insani Mandiri Santani
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 195 Documents
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PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) KOTA BENGKULU Juliyanti, Belti; Onsardi, Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.20

Abstract

The backdrop of research is based on the importance of companies for achieving of organizational goals. These factors have affects on company performance, such as work discipline and motivation. This study aims to examine how the work discipline and motivation towards perfomance of employees at local water company of Bengkulu City. The respondents of this study were 67 employees of local water Company, which data collection techniques by using simple random sampling. For data collection techniques were through observation and questionnaires. While for data analysis techniques by examining its multiple linear regression analysis and hypothesis test. The results of this study indicated that there were coordination between discipline and motivation as shown from its multiple linear regression, Y = 4,451 + 0,510 X1 + 1,103 X2. This obtained there was the increase from its coefficient of determination or R Squard (R2) = 0.809 that is equal to 80, 9%, while its remaining 19.1%, was influenced by other variables, not in this study. Furthermore, work discipline and discipline simultaneously have a significant effect on performance of employees, with value (sig) 0,000<alpha 0.05. Similarly, work discipline and individual motivation partially have a significant effect on employees performance, its significant values (sig) for work discipline (X1) 0.003 <alpha 0.05, and work motivation variable (X2) was 0,000 <alpha 0.05. Keywords: work discipline, motivation, employee performance.
ANALISIS MINAT, MOTIVASI, PEKERJAAN YANG DIHARAPKAN, & LINGKUNGAN BELAJAR TERHADAP KEPUTUSAN MAHASISWA MEMILIH PROGRAM S1 FAKULTAS EKONOMI (Studi Pada Mahasiswa Ekonomi Di Perguruan Tinggi Kota Bengkulu) Finthariasari, Meilaty; Saputri, Diana Dewi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.21

Abstract

This study aims to determine the factors that influence student decisions to choose the Faculty of Economics. This research is a quantitative study with a sample of 356 respondents. The sampling technique used in this study was to use the Slovin formula. Data collection techniques using observations and questionnaires. The collected data was then processed using the SPSS 21 data processing tool and analyzed using the classical assumption test analysis technique, multiple linear regression, the coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test, namely Y = 1.001 + 0.141X1 + 0.103X2 + 0.288X3 + 0.057X4 + e. From the results of the partial hypothesis test (T test) that each variable of interest, motivation, expected work, and learning environment has a significant positive effect on the student decision variable to choose the Faculty of Economics. While the simultaneous test results (F test) between the independent variables on the dependent variable have a significant effect.Keywords: Interests, Motivation, Expected Work, Learning Environment, and student decisions to choose the Faculty of Economics
PENGARUH KUALITAS PRODUK, IKLAN, DAN SOCIAL INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH BENGKULU Ajis, Tika Melany; Ekowati, Sri
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.22

Abstract

This study aims to determine the effect of product quality, advertisements, and social influencers on purchasing decisions for Vivo smartphones for students at Muhammadiyah Bengkulu University. The sample in this study were 200 students of Muhammadiyah Bengkulu University who used Vivo smartphones. Sampling using a questionnaire. The analysis technique used is multiple linear regression, coefficient of determination and hypothesis testing. The results showed that from the calculation of the multiple linear regression equation, it can be seen that the direction of the regression has a positive value with the equation Y = 3,968 + 0.495 (X_1) + 0.135 (X2) + 0.172 (X3). The coefficient of determination R Square (R ^ 2) obtained a value of 0.643 which means that the Product Quality (X_1), Advertising (X2) and Social influencer (X3) variables to the Purchase Decision variable contributed 0.643 or 64.3% to the Purchasing Decision. while the remaining 35.7% is influenced by other variables not included in this research model. Product quality has a positive effect on purchasing decisions for Vivo smartphones for students at the Muhammadiyah University of Bengkulu. Advertising has a positive effect on purchasing decisions for Vivo smartphones for students at the Muhammadiyah University of Bengkulu. Social influencers have a positive effect on purchasing decisions for Vivo smartphones for students at the Muhammadiyah University of Bengkulu. Product quality (X_1), advertisements (X2), and social influencers (X3) together have a positive effect on Purchasing Decision (Y) for Vivo smartphones for students at Muhammadiyah Bengkulu University because the significant value is smaller than 0.05. Keywords: Product Quality, Advertising, Social Influencer, Purchase Decision
PENGARUH KESEHATAN KERJA DAN KESELAMATAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. PLN (Persero) UP3 BENGKULU Syaputra, Hatifa; Bahrun, Khairul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.23

Abstract

The purposes of this study were to determine the effect of occupational healthand work safety toward employees’ performance at PT. (Persero) UP3 Bengkulu. This research was conducted from January 20 to  February 32020 at PT. PLN (Persero) UP3 Bengkulu. The population of this study were employees at PT. PLN (Persero) UP3 Bengkulu, amounting to 63 people by using quantitative methods.This research used several data analysis techniques such as instrument testing, classic assumption tests, respondent response analysis, multiple linear regression analysis, determinant coefficients, and hypothesis testing. The results of the research indicate that the Occupational Health (X1) and Work Safety (X2) variables, partially or simultaneously affect the employees’performance (Y) at PT. PLN (Persero) UP3 Bengkulu. It was proved by the results of multiple linear regression obtained a regression equation Y = 4.260 + 0.300 (X_1) + .368 (X2) and the hypothesis showed that Occupational Health (sig α = 0.000 <0.050), Occupational Safety (sig α = 0.000 <0.050) in other words simultaneously had a significant effect towardemployees’performance. Regarding the two variables occupational health and safety at the performance of employees at PT PLN (Persero) UP3 Bengkulu. Keywords: Occupational Health, Safety,  Employees’ Performance
PENGARUH KOMPENSASI DAN PENEMPATAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. MANDIRI TUNAS FINANCE CABANG BENGKULU Gunawan, Rahmat; Onsardi, Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.24

Abstract

This study aims to determine the effect of compensation and work placement on employee performance at PT. Mandiri Tunas Finance Bengkulu Branch, both partially and simultaneously. There are several factors that will be discussed in this study, including Compensation (X1), and Work Placement (X2). The object of this research is 50 employees at PT. Mandiri Tunas Finance Bengkulu Branch. In this research the authors use the method of data collection by means of observation, questionnaires or questionnaires, and interviews.There are several data analysis techniques used in this study, including using the instrument test, classic assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and also hypothesis testing. From the results of tests that have been carried out it can be concluded that the compensation variable (X1), and work placement (X2) have a partial or simultaneous effect on employee performance at PT. Mandiri Tunas Finance Bengkulu Branch. From the results of multiple linear regression tests obtained the regression equation is as follows: Y = 4.101 + 0.978 (X1) + 0.640 (X2). Keywords: Compensation, Work Placement and Employee Performance.
THE EFFECT OF SALES PROMOTION, LIFESTYLE, AND PRODUCT PRICE ON FASHION PRODUCTS BUYING INTEREST Purnamasarie, Musticha; Sismanto, Adi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.25

Abstract

The purpose of this study is to determine effect of Sales Promotion, Lifestyle, and Product Prices on Fashion Products Buying Interest on Facebook and Instagram Social Networking Consumers at Niur Village, Sukaraja District of Seluma Regency. It also aims to find out the most dominant factor influencing buying interest upon fashion products. This research uses quantitative methods. The population in this study were 588  community members at Niur Village. Out of 588, 25% (147) of the population were made as  study sample drawn by using purposive sampling method. The criteria for this research sample are consumers who have ever bought fashion products from a minimum of Rp. 150,000 thousand up to a maximum of Rp. 300,000 thousand.Based on the results of multiple linear regression, it was obtained the regression equation of  Y = 5.575 + 0.287 (X1) + 0.251 (X2) + 0.533 (X3). The results of the study and the hypothesis show that sales promotion (sig α = 0.008 <0.050), lifestyle (sig α = 0.033 <0.050), and price of the product (sig α = 0.000 <0.050). They simultaneously significantly influenced the interest in buying fashion products. Partially the three variables of sales promotion, lifestyle, and product prices have a significant effect on buying interest in fashion products. We recommend that fashion product entrepreneurs or online shops can maintain product quality and prices to increase consumer buying interest through Facebook and Instagram social networks at Niur Village, Sukaraja District, Seluma Regency.Keywords: Sales promotion, Lifestyle, Product prices, Buying interes
PENGARUH SHOPPING LIFESTYLE DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING (Survei Pada Konsumen Toko Mayola Shop Mega Mall Kota Bengkulu) Saputri, Novtari Widia; Kusuma, Merta
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.26

Abstract

The Mayola was firstly opened in November 2018. This shop is one of the stores at mega mall in Bengkulu city. It sells women's fashion products. This study aims to determine how much effect of the Shopping Lifestyle and Store Atmosphere on the Impulse Buying on consumers of Mayola Shop Mega Mall Bengkulu City. The method used in this research was quantitative data analysis. The population were consumers at Mayola Shop totaling 120 people. To determine thesampling, the researcher used accidental sampling method. The data was  collected using a questionnaire. There are several data analysis techniques used in this study, including instrument test, classic assumption test, respondent response analysis, multiple linear regression analysis, coefficient of determination, and also hypothesis testing. Based on the results of multiple linear regression, the regression equation form Y = 3.099 + 0.333 (X1) + 0.122 (X2). The Results and hypotheses show that Shopping Lifestyle (sig <α = 0.001 <0.050), Store Atmosphere (sig <α = 0,000 <0.050), simultaneously have a significant effect on Impulse Buying. Partially both the Shopping Lifestyle and Store Atmosphere variables have significant effect on Impulse Buying. Keywords: Shopping Lifestyle, Store Atmosphere, Impulse Buying
KINERJA GURU SEKOLAH DASAR NEGERI KECAMATAN SEMIDANG ALAS MARAS KABUPATEN SELUMA Adisel, Adisel
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.29

Abstract

This study aims to analyze the performance of State Elementary School teachers in Semidang Alas Maras District, Seluma Regency, Bengkulu Province and the factors that influence it. The population and sample in this study were all elementary school teachers in Semidang Alas Maras District, Seluma Regency, Bengkulu Province, totaling 161 people. Data collection techniques using questionnaires and data analysis using multiple linear regression. The results of this study prove that the performance of teachers is in the good category and there is a positive and significant influence between the variables of intellectual, emotional and spiritual intelligence on the performance of the teachers at the Semidang Alas Maras Public Elementary School, Seluma Regency, Bengkulu Province. Keyword: Intellectual Intelligence, Emotional, Spiritual. Teacher Performance
PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP MINAT BELI HANDPHONE MEREK NOKIA Italia, Italia; Islamuddin, Islamuddin
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.31

Abstract

This study entitled the effect of Promotion, Product Quality, and Brand Image on Buying Interest for Nokia Brand Mobile (Case Study on Nokia Consumers in Bengkulu City).This study study aimed to know the simultaneous effect between Promotion, Product Quality and Brand Image on Purchase Intention for Nokia Brand Mobile Phones. The object of this study was Nokia consumers in Bengkulu City, using purposive sampling method. The number of respondents in this study were 96 people. The data collection method employed a questionnaire. To analyze the data, the study used multiple linear regression data analysis techniques. Based on the results of multiple linear regression, the form of regression equation is Y = 4,648 + 0.384 (X_1) + 0.571 (X2) + 0.421 (X3). The study results and hypotheses indicated that Promotion (sig α = 0.041 <0.050), Product Quality (sig α = 0.004 <0.050), and Brand Image (sig α = 0.000 <0.050). Simultaneously, it has a positive and significant effect on Buying Interest. Regarding the three variables Promotion, Product Quality, and Brand Image have an influence on Buying Interest in Nokia consumers in Bengkulu CityKeywords: promotion, product quality, brand image, purchase interest
PENGARUH CITRA MEREK, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MASKARA MAYBELLINE Apriani, Serli; Bahrun, Khairul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.32

Abstract

This study aims to determine the effect of Brand Image, Product Quality on Decision to Purchase Maybelline Mascara Cosmetics in Management Study Program Students, Faculty of Economics and Business at Muhammadiyah Bengkulu University. There are several factors that will be discussed in this study, including brand image, product quality and purchasing decisions. This research uses quantitative research methods. The population in this study were all students of the Management Study Program at the Faculty of Economics and Business at Muhammadiyah Bengkulu University who used Maybelline mascara cosmetics, with the sampling method using Simple Random Sampling method, in conducting the research the respondents were obtained random. In this study using data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. The data that has been collected is then processed using test instruments, Analysis of Respondents' Responses, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination (R2) and also Hypothesis t and hypothesis f.Based on the results of multiple linear regression analysis, the formulation of Y = 3.630 + 0.314 (X1) + 0.290 (X2) is obtained. The determinant coefficient R2 = 0.572 or 57.2% while the remaining 0.428 or 42.8% is influenced by other variables not included in this research model. The results of the tests that have been carried out can be seen that the Brand Image variable (X1) shows t count of 2.721> t table 1.99601 with a significant level of 0.008 <0.050, the Product Quality variable (X_2) shows the tcount of 5.227> t table 1.99601 with a significant level of 0.000 <0.050. The results of the F test show that the significance value of F is 0.000 less than 0.050 and Fcount is greater than Ftable, 44.709> 3.133, from the results of data management it can be concluded that the brand image and product quality partially or simultaneously have a positive and significant effect on purchasing decisions.Keywords: Brand Image, Product Quality, and Purchase Decision

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