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JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Published by Yayasan Insani Mandiri Santani
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 195 Documents
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STRATEGI PEMASARAN UNTUK MENINGKATKAN OMZET PENJUALAN PADA TOKO DUO SISTER HIJAB KOTA BENGKULU Murti, Annisa; Ekowati, Sri
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 1 (2020): Juli 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i1.9

Abstract

Sister Duo Hijab store is a company engaged in fashion which produces and markets hijab, clothes, pants, hijab shirts, tuspins etc. This business has been running for 3 years and is growing well but has many competitors in the same field. This study is entitled "analysis of marketing strategies to increase sales in the city of Bengkulu hijab duo sister shop". This research is based on the importance of marketing strategies in an organization. This study also aims to determine the company's internal and external factors, determine the company's position and determine the right marketing strategy for the company to increase sales. The analysis technique used is the SWOT analysis in which the analysis tools are IFAS and EFAS matrices. There are 2 informants in this study, namely the owner and marketing manager and the owner and financial manager. data collection techniques using interviews, observation and documentation. The total score from the analysis of internal factors was 3.85 with a strength of 3.15, a weakness of 0.70. Meanwhile, the total score of external factors is 2.40 with a 1.95 chance, a threat of 0.45. Whereas IFAS and EFAS matrix position of the company is in quadrant 1, which is an aggressive strategy. By using the SWOT analysis technique, the results of this study can be concluded that the strengths with the largest score are good product quality, weaknesses namely narrow parking spaces, opportunities namely technological development and threats namely intense competition.
PENGARUH KECERDASAN EMOSIONAL, KOMPETENSI DAN STRES KERJA TERHADAP KINERJA KARYAWAN RSUD BENGKULU TENGAH Nopianto, Ilham; Islamuddin, Islamuddin; Finthariasari, Meilaty
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 1 (2020): Juli 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i1.10

Abstract

This study was to investigate the effect of emotional intelligence, competence and job stress on the performance of employees at Regional Public Hospital, Central Bengkulu. The aims of this study to determine the influence between emotional intelligence, competence and work stress on employee performance, both are partially and simultaneously. The object of this study was 149 employees of RSUD Central Bengkulu, with the convenience sampling method. Data collection methods are taken through questionnaires and observations. The results found the variables of emotional intelligence (X1), competence (X2), work stress (X3) partially, and simultaneously have a significant effect on employees’ performance variables (Y). This is seen from multiple linear regression equation where Y=1,690+0.390 (X1)+0.170 (X2)-0.248 (X3). While, the multiple linear regression analysis showed its influence on emotional intelligence variables, competence and work stress on employee performance (Y), which is shown from the adjusted R square value was 0.812. This means that the magnitude of influence of variable emotional intelligence, competence and work stress is only able to influence 81.2% on employee performance variable (Y).
PENGARUH ROTASI DAN MUTASI KERJA TERHADAP KINERJA KARYAWAN PTPN 7 CABANG BENGKULU Sari, Maya; Onsardi, Onsardi; Arianto, Tezar
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 1 (2020): Juli 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i1.11

Abstract

This study aimed to determine the Effect of Rotation and work Mutation on employee performance ( A Case Study On Employees of PTPN 7 Bengkulu ). This research method was quantitative with a population of 40 people while the study sample was taken by using the formula of total sampling technique. The data collection technique used observation and questionnaire with the research variables were Rotation (X1),Work Mutation (X2), and Employee Performance (Y), the result of multiple linear equation Y = 5.760 + 0.735 ( X_1 ) + 0.590 ( X_2 ). Hypothesis test results of work rotation variable (X1), and work Mutation (X2) F Test Result Obtained Fsig 97, 185 and a significant value (sig) of 0,000 result can be interpreted as a significant value of 0,000 <0.050 that H3 is accepted means that simultaneously rotational and mutation variables of work has a significant effect to ward Employees’ performance of PTPN 7 Bengkulu. The result of t count Rotation variable (X1) was 5.626 and significant value (sig) 0.000 means 0.000 <0.050 and the working mutation variable (X2) was 2.485 and significant value (sig) 0.018 <0.050 then the ha hypothesis is accepted. In other words that rotation and work mutation was significantly influence’ performance of PTPN 7 Bengkulu.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA CAFE WAREG BENGKULU. Aryandi, Julian; Onsardi, Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 1 (2020): Juli 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i1.12

Abstract

The title of this research is the Effect of Servie Quality and Location on Purchasing Decisions at Bengkulu Wareg Cafe. This research is based on the importance of Purchasing in a company. Purchasing decisions can be affected by several factors. The factors might be Service Quality and Location. This research aims to analyze the effect of Service Quality and Location on Purchasing Decisions. The object of this research was consumers who visit the Wareg Cafe at JL Hibrida Raya 11 of Bengkulu City. The number of respondents was 112 people. The data collection method used was a questionnaire. The techniques used were multiple regression analysis techniques, the coefficient of determination test (R2), hypothesis testing T statistic test and F statistical test. The results of the research can be concluded that the Service Quality and location variables have a positive and significant effect on purchasing decisions.
PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE OPPO Larika, Winda; Ekowati, Sri
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 1 (2020): Juli 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i1.13

Abstract

This study aimed at finding out the effect of brand image, price, and promotion of the Oppo Mobile Purchasing Decision (Case Study of Management Students in the Private Universities of Bengkulu City). This type of study employed a sample of 266 people taken using the cluster sampling method. Data were collected using a questionnaire. The data analysis techniquewasusing multiple linear regression, coefficient of determination (R2), hypothesis testing. Based on the results of this study, it can be seen that Brand Image has a significant effect on the Oppo Mobile Purchasing Decision on the Management students Department of Private Universities, Bengkulu City. The price affected significantly on the Oppo Mobile Purchasing Decision in the Management Department students of Bengkulu City privateuniversities. Promotion predisposed on the Oppo Mobile Purchasing Decision in the Management Department student of Bengkulu City privateuniversities as well. Based on the coefficient of determination test, it has the meaning thatBrand Image (X1), Price (X2) and Promotion (X3) contributed significantly contribution of 64.6% of the Oppo Mobile Purchase Decision (Y) on the Management Department students of Bengkulu Private University, while 25.4% was swayed by other variables not included in this study.
PENGARUH CITRA MEREK, DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT Lestari, Nova Kurnia Dewi; Ekowati, Sri
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 1 (2020): Juli 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i1.14

Abstract

The objective of this study is to know the effect of Brand Image, Product Design and Price on the Purchasing Decision of Honda Beat motorcycles on students of the Faculty of Economics and Business, Muhammadiyah University of Bengkulu and to find out which factors are the most dominant affect the purchasing decisions of Honda beat motorcycles. The type of study is survey research methods with quantitative data analysis. In this study the data obtained through observation, literature study and questionnaires that have been distributed to 96 respondents of the Faculty of Economics and Business, Muhammadiyah University of Bengkulu using the probability sampling method. The results of this study show that the result of multiple linear regression test using the SPSS program is Y = 8,347+ 0.367 (X1) + 0.234 (X2) + 0.454 (X3). The results of the coefficient of determination (R2) Adjusted R Square value is 0.522 or 52.2%, where the coefficient of determination means that both the brand image (X1), product design (X2) and price (X3) contributed 52.2 % in affecting the purchasing decisions (Y) for Honda Beat motorcycles. Hypothesis testing by t test shows that the brand image variable (X1) is 0.004 <0.050, the product design variable (X2) is 0.007 <0.050 and the price variable (X3) is 0.000 <0.050 which means that all variables have a partial effect on purchasing decisions, and F test shows that the brand image variable (X1), product design (X2), and price (X3) affect the purchasing decision (Y) with a significance level <0.050. This means Ho is rejected, and Ha is accepted
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA SYARAH BAKERY Fatmawati, Eva; Sismanto, Adi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 1 (2020): Juli 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i1.15

Abstract

This study aims to determine the effect of product quality on purchasing decisions on Syarah Bakery Bengkulu, to determine the effect of prices on purchasing decisions on Syarah Bakery Bengkulu, to determine the effect of promotion on purchasing decisions on Syarah Bakery Bengkulu. to find out the simultaneous influence of product quality, price, and also the promotion on purchasing decisions at Syarah Bakery Bengkulu. The population of this study is permanent customers of Syarah Bakery Bengkulu as the research population numbering 115 customers, from the calculation using purposive sampling it can be seen that the number of samples used in this study were 115 respondents. The research instrument was tested for validity and reliability by looking at the corrected item total correlation and cronbanch's alpha and all were declared valid and reliable. Data analysis techniques used in this study is quantitative data analysis techniques. The results of this study indicate that the product quality variable (X1) has a positive effect on purchasing decisions (Y), indicated by a positive regression coefficient of 0.216 with a sig value of 0.000 <0.005. Price variable (X2) has a positive effect on purchasing decisions (Y), indicated by a positive regression coefficient of 0.239 with a sig value of 0,000 <0.005. The promotion variable (X3) has a positive effect on purchasing decisions 0.110 (Y), indicated by a positive regression coefficient of 0.717 with a sig value of 0.003 <0.005. The F test results state that product quality, price and promotion have a significant and positive effect simultaneously on the decision purchase, obtained a value of 2.0638 with a value of sig = 0,000 <0.005. The influence of the product quality, price and promotion on purchasing decisions is R2 = 51.5% influenced by other variables in this study and the remaining 48.5%.
PENGARUH MOTIVASI KERJA, IKLIM ORGANISASI DAN KEPEMIMPINAN TERHADAP KEPUASAN KERJA KARYAWAN MARKETING PADA PT. AGUNG TOYOTA BENGKULU Pahlawan, Alfi; Onsardi, Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.17

Abstract

This research aims to determine the effect of work motivation, organizational climate and leadership on the job satisfaction of Marketing Employee at PT. Agung Toyota Bengkulu, both partially and simultaneously. There are several factors that will be discussed in this study, including Work Motivation (X1), Organizational Climate (X2) and Leadership (X3). The object of this research was the marketing employee at PT. Agung Toyota Bengkulu. There were 97 employees. The researcher used the method of data collection by means of observation, questionnaires, and interviews. Several data analysis techniques used  were the instrument test, classic assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and also hypothesis testing. From the results of the tests that have been carried out it can be concluded that the Work Motivation variable (X1), Organizational Climate (X2) and Leadership (X3) affect partially or simultaneously on Job Satisfaction of Marketing employees at PT. Agung Toyota Bengkulu. From the results of multiple linear regression tests obtained the regression equation is as follows:Y = 2868 + 0.221 (X1) + 0.277 (X2) + 0.231 (X3). Keywords: Work Motivation, Organizational Climate, Leadership, Marketing Employee, Job Satisfaction
PENGARUH BEBAN KERJA DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN (STUDI KASUS PADA KARYAWAN KOPERASI NUSANTARA CABANG BENGKULU DAN CURUP) Novita, Ririn; Kusuma, Merta
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.18

Abstract

Penelitian ini berjudul Pengaruh Beban Kerja dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Koperasi Nusantara cabang Bengkulu dan Curup. Penelitian ini bertujuan untuk mengetahui faktor apa saja yang dapat mempengaruhi kepuasan kerja karyawan baik secara parsial maupun simultan. Faktor-faktor yang akan dibahas pada penelitian ini adalah Beban Kerja (X1) dan Lingkungan Kerja (X2). Metode pengumpulan data yang digunakan adalah dengan cara wawancara dan kuisioner. Dalam penelitian ini menggunakan beberapa teknik analisis data, diantaranya uji instrumen, uji asumsi klasik, analisis tanggapan responden, analisis regresi linear berganda, koefisien determinan, dan juga uji hipotesis. Dari hasil pengujian dapat disimpulkan bahwa variabel Beban Kerja dan Lingkungan Kerja berpengaruh secara parsial maupun simultan terhadap Kepuasan Kerja karyawan Koperasi Nusantara Cabang Bengkulu dan Curup. Dari hasil analisis regresi linear berganda didapat hasil sebagai berikut : Y = 20,315 - 0,489 (X1) + 1,135 (x2) + e.Kata kunci : Beban Kerja, Lingkungan Kerja, Kepuasan Kerja
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KUE BAY TAT CHANAYA DI KOTA BENGKULU Monica, Agnes; Bahrun, Khairul
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.19

Abstract

The purpose of this study was to know the effect of product quality, price and promotion on the purchasing decision of Bay Tat Chanaya cake in Bengkulu City, and to know which factor is the most dominant affecting both partially and simultaneously. This study used a survey research method with quantitative data analysis. The population in this study are consumers who shop at Bay Tat Chanaya cake shop in Bengkulu City. The sampling used is the Accidental sampling method that was taken from the technique of determining the sample by chance, anyone who accidentallywere metby the researcher that can be used as a sample. The number of respondents in this study were 150 respondents. To be more efficient in obtaining data from respondents, researchers used questionnaire data. The data analysis technique used is the analysis technique that can be calculated, or data in the form of numbers and calculations by using statistical methods, then the data must be clarified in certain categories using the SPSS (Statistical Package For Social Scinences) program. Based on the results of multiple linear regression, the regression equation is Y = 0.672 + 0.330 (X1) + 0.267 (X2) + 0.209 (X3). The results of the research and the hypothesis show that the product quality shows the value of t_count > t α / 2 (4.109> 1.9762) and (sig α = 0,000 <0.050), the price shows the value of t_count > t α / 2 (3,280> 1.9762) and (sig α = 0.001 <0.050). Promotion shows the value of t count > t α / 2 (2,577> 1.9762) and (sig α = 0.011 <0.050). Simultaneously, the variables of Product Quality, Price and Promotion have a significant effect on purchasing decisions. Partially, the three variables of Product Quality, Price and Promotion have a significant effect on purchasing decisions. It is better if the shop owner can continue to maintain the quality of their products. Keywords: Product Quality, Price, Promotion, Purchase Decision.

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