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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 493 Documents
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Adoption of Seabank by Generation Z in Semarang City: An Extended Technology Acceptance Model (TAM) Approach Afiat Sadida; Rani Raharjanti; Nurul Azmi
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16186

Abstract

The adoption of digital banking among Generation Z has become a strategic concern for financial institutions in Indonesia. This study aims to analyze the adoption of SeaBank by Generation Z in Semarang City by extending the Technology Acceptance Model (TAM) with the addition of perceived trust and subjective norm. The goal is to examine how perceived usefulness, perceived ease of use, perceived trust, and subjective norm impact attitudes toward using, and how these attitudes impact the intention to adopt SeaBank.  Data were collected through an online questionnaire completed by 309 Generation Z respondents in Semarang City. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed relationships among the variables. The results show that perceived usefulness, perceived trust, and subjective norm have a significant impact on attitude toward using SeaBank. Perceived ease of use, however, does not have a statistically significant effect. Attitude toward using is found to significantly impact the intention to adopt seabank. This research contributes by adapting the Technology Acceptance Model in a digital banking context to Generation Z, who are highly familiar with technology and influenced by peer networks. The integration of trust and subjective norm provides additional explanatory power. The findings provide practical insights for digital banking providers to design strategies that enhance user trust, capitalize on social influence, and meet the expectations of younger users.
The Influence of Perceived Benefits, Trust, Perceived Risk, and Perceived Ease of use on Purchase Intentions on the Tiktok Shop Application Wahyu Ghani Febri Setioko; Dian Widyaningtyas; Purnadi; Arini Hidayah
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.15976

Abstract

The development of social commerce has driven significant changes in online shopping behavior. One platform that integrates entertainment and shopping features into a single platform is TikTok Shop. This study aims to analyze the influence of perceived benefit, trust, perceived risk, and perceived ease of use on purchase intention on TikTok Shop in Kebumen Regency. The method used is a quantitative approach using a survey technique involving 150 respondents selected through purposive sampling. Data testing was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM).This study provides implications for business actors and platform developers to improve features that strengthen the perception of benefits, ease of use, and risk mitigation in order to encourage consumer purchase intention on social commerce platforms.
Turnover Intention among Private School Teachers in Madura: Empirical Evidence of the Mediating Role of Organizational Commitment Arifin, Alvin; Suswati, Endang; Mulyono, Sugeng; Nasir, M. Jamal Abdul; Martaleni
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16072

Abstract

High turnover intention among private school teachers poses a serious challenge to educational continuity, particularly in regions with limited retention capacity such as Madura Island. This study examines the effects of resilience and life demands on turnover intention, with organizational commitment as a mediating variable. Using a quantitative explanatory approach, data were collected through a structured survey of 100 private school teachers selected via proportional random sampling across four regencies on Madura Island. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that organizational commitment significantly reduces turnover intention and fully mediates the effects of resilience and life demands. These results underscore the critical role of organizational commitment in shaping teachers’ retention decisions.
Three Pillars of the Organizational Cultural Framework and Interpersonal Skill of Creative Economy Entrepreneurs in Jakarta Aristo Surya Gunawan; Ati Cahayani
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16134

Abstract

Organizational culture and interpersonal skills influence organizational or entrepreneurial performance. Meanwhile creative economy emerges as one pillar of Indonesian economy. This article aims to exercise three pillars of organization culture and interpersonal skills that are important for entrepreneurs in creative industry. This research is using qualitative methodology and 15 informants of creative economy entrepreneurs in Jakarta. As the result these three organization culture pillars are closely linked to the four indicators of interpersonal skills. These interpersonal skills play a crucial role in reinforcing organizational culture and ensuring those cultural pillars are maintained in daily business operations
Sustainable Marketing Orientation, Consumer Trust, and Sustainability Performance: Empirical Evidence from the Organic Vegetable Market Walter Tabelessy
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16135

Abstract

This study aims to examine the impact of sustainable marketing orientation on sustainable performance among organic vegetable producers in Ambon City, focusing on consumer trust as a variable that acts as a partial mediator. A total of 175 respondents were selected using purposive sampling to become the sample in this study. To analyze the data, the SEM-PLS technique was used through the ADANCO application to test the relationship between variables. The results of this study indicate that a sustainable marketing orientation has a significant positive effect on sustainable performance and consumer trust. Consumer trust acts as a partial mediator, strengthening the relationship between sustainable marketing orientation and sustainable performance. This finding underscores the importance of implementing sustainability-focused marketing strategies in creating long-term value for companies, while building closer and more sustainable relationships with consumers.
Digital Silk Road and Cross-border Payment Integration between Malaysia and China: Policy Synergies, Frictions, and Impacts on SME Transaction Costs Qiao, Anran; Bee Wah Tan; Mingpei Lu
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16182

Abstract

This paper examines policy synergies and frictions in Malaysia–China cross-border digital payment integration under the Digital Silk Road. Using document-based policy comparison and a structured literature review, it maps three SME cost-reduction channels—lower search and verification costs, faster clearing and settlement, and improved foreign-exchange transparency—against three governance pillars: data rules, settlement arrangements, and technical standards. The analysis finds that Malaysia’s domestic payment readiness has advanced faster than bilateral institutional coordination, creating an “integration gap” that sustains fees, delays, and compliance burdens for SMEs. Policy options include a bilateral regulatory sandbox, harmonised cross-border QR standards, and phased central-bank cooperation on atomic settlement and CBDC-related pilots.
Issue Management of the LAZISNU Philanthropic Institution in Strengthening Public Trust in NU-Care Jakarta Ahmad Soleh; Tria Patrianti; Evi Satispi; Sa'diyah El Adawiyah
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16185

Abstract

NU Care-LAZISNU is one of the largest philanthropic institutions in Indonesia that has a strategic role in collecting and managing zakat, infaq, and alms funds to support education, health, economic, environmental, and da'wah programs. The problem of inconsistency in zakat collection data that appears in the NU Care-LAZISNU report can be understood as part of the organizational communication issue that requires serious handling. The purpose of this study is how the issue management of the philanthropic institution lazisNu strengthens public trust in NU-Care Jakarta. The research method uses a qualitative approach with interviews with 16 selected informants also conducting observations, related documents and triangulation to test the validity of the data. The results of the study show that the issue management implemented by LAZISNU in building and strengthening public trust in NU Care's philanthropic programs is quite good in building and strengthening public trust in the LAZISNU Philanthropic Institution including transparency, negative stigma, and LAZISNU's communication model in managing issues that affect public trust in NU-Care is quite consistent, and the implementation of broader socialization so that it can increase public understanding of the programs run by NU-Care.
Study of Business Advantages and Financial Management Models in the Anggur Merah Self-Reliant Village Program (Program Desa Mandiri Anggur Merah) in North Central Timor Regency, East Nusa Tenggara Yohanes Made Supadi; Thomas Ola Langoday; Markus Asa
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16197

Abstract

This study investigates the business potential and micro-financial management practices within the Anggur Merah Self-Reliant Village Program, implemented in North Central Timor Regency, East Nusa Tenggara Province, Indonesia. Utilizing a mixed-method analytical framework, the research applies Location Quotient (LQ) and Shift Share analysis to identify sectoral specialization and regional competitive advantage. These quantitative assessments are further supported by an evaluation of financial management systems adopted by community-based business entities. Findings reveal that multiple sectors exhibit strong localization (LQ > 1) and warrant strategic prioritization for local economic development. These include food crop agriculture, plantations, livestock, forestry, manufacturing, construction, as well as services related to dining, entertainment, and recreation.  The analysis also identifies substantial deficiencies in micro-financial governance. This research contributes to the literature by integrating regional economic analysis with micro-financial management in a context-specific empowerment framework. The results suggest that aligning financial governance mechanisms with sectoral strengths can significantly enhance the sustainability of village enterprises. Furthermore, maintaining fundamental financial oversight across less specialized sectors remains essential. The proposed model offers a contextually appropriate and practically applicable approach to strengthening the long-term efficacy of rural economic development initiatives.
The Influence of Green Marketing, Content Marketing, and Environmental Awareness on the Purchase Decision of Honda Electric Cars in West Java Medina Rachmadini; Zico Subekti; Rahmadi
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16226

Abstract

This community service activity aims to increase consumer understanding of the role of green marketing, content marketing, and environmental awareness in encouraging the purchase decision of Honda electric cars in West Java. The service was carried out through educational socialization accompanied by the distribution of questionnaires to 150 respondents as an evaluation of the impact of the activity. The implementation method uses a quantitative approach with Partial Least Squares–Structural Equation Modeling (PLS-SEM) analysis. The activity will be held in November 2025 in Cirebon. The results show that all three variables have a significant effect on purchasing decisions. These findings imply the importance of strengthening sustainable marketing strategies and environmental literacy to encourage environmentally friendly consumption behavior.
The Effect of BI-Rate, Net Interest Margin (NIM), and BOPO on Non-Performing Loans (NPL) in Conventional Banks Listed on the Indonesia Stock Exchange (IDX) in 2021-2024 Putri Nur Asih Linggawati; Krisdiana
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16227

Abstract

This research seeks to examine how the BI Rate, NIM, and the BOPO shape the level of NPLs among conventional banks quoted on the IDX over the 2021–2024 window. Adopting a quantitative design, the analysis draws upon panel datasets compiled from published bank financial reports alongside relevant macroeconomic indicators. The sample was selected using purposive sampling in conventional foreign exchange banks. The analysis was carried out by regression of panel data using the REM model. The results showed that BI-Rate had a significant effect on NPLs in a negative direction, NIM had a significant effect on NPLs, while BOPO did not have a significant effect partially. Simultaneously, all three variables have a significant effect on NPLs. These findings confirm that banking credit risk is influenced by macro factors and the bank's internal performance.

Page 49 of 50 | Total Record : 493

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