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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 493 Documents
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The Role of Technology-Based Review Management in Mediating the Influence of Online Reviews on Hotel Brand Image and Guest Loyalty at Ayodya Resort Bali I Putu Budiarsa; Ni Made Yudhaningsih; Wayan Ardani
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16248

Abstract

The global hospitality industry has undergone a profound digital transformation, positioning online reviews as decisive influencers of traveller decisions. At the same time, the emergence of fraudulent review practices prompted six major platforms Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot to establish the Coalition for Trusted Reviews in October 2023, underscoring the strategic urgency of authentic digital reputation management. This study investigates the role of technology-based review management as a mediator in the relationship between online guest reviews and two critical outcomes: hotel brand image and guest loyalty. Data were collected from 96 purposively sampled respondents guests who stayed at the resort within the preceding 12 months and analysed through Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS 4.0. Of the seven hypotheses tested, six were supported. Online reviews positively and significantly influenced both brand image (β = 0.589, p < 0.001) and guest loyalty (β = 0.441, p < 0.001). Technology-based review management likewise exerted significant positive effects on brand image (β = 0.258, p = 0.003) and guest loyalty (β = 0.474, p < 0.001). findings have strategic implications for luxury hospitality operators seeking competitive differentiation through technology-enabled reputation innovation.
The Influence of add-on Service Innovation on Purchasing Decisions At Resorts and Villas in Ubud Mediated by the Behavioral Intention of Multigenerational Family Tourists Deasy Astrid Natalia; Komang Agus Rudi Indra Laksmana; , I Gusti Ayu Diah Werdhi Srikandi
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16249

Abstract

The hospitality sector faces the intricate challenge of catering to the varied demands of multigenerational family tourists. Innovative ancillary services — or add-ons, encompassing cultural programs, cooking classes, spa packages, children's activities, and private transportation — emerge as a crucial differentiation strategy, significantly boosting perceived value and guest satisfaction. Employing a quantitative, causal research design using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0, the research surveyed 90 multigenerational family tourists selected through purposive sampling. The results reveal that add-on service innovations significantly and positively influence both tourists' behavioral intention (β = 0.517; p = 0.000) and their purchasing decisions (β = 0.297; T = 2.751; p = 0.006). Furthermore, behavioral intention strongly predicts purchasing decisions (β = 0.457; T = 5.380; p = 0.000), and significantly mediates the relationship between add-on innovation and purchasing decisions (p = 0.000; T > 1.96). These findings align with Service-Dominant Logic (SDL) and the Theory of Planned Behavior (TPB), underscoring that strategic add-on innovation drives purchasing decisions both directly and indirectly through the formation of positive behavioral intentions.
The Effect of Servant Leadership and Job Satisfaction on Organizational Citizenship Behavior in TOYOTA Auto2000 Cirebon Employees Rifqi Faizal Rahman; Agi Syarif Hidayat
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16256

Abstract

The purpose of this study is to analyze the influence  of Servant Leadership and Job Satisfaction on Organizational Citizenship Behavior (OCB) in TOYOTA Auto2000 Cirebon Employees. The research method used an associative quantitative approach with a sample of 109 respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The results of the study showed that Servant Leadership had a positive and significant effect on Organizational Citizenship Behavior, Job Satisfaction had a positive and significant effect on Organizational Citizenship Behavior, and both variables simultaneously had a significant effect on Organizational Citizenship Behavior with a contribution of 60.1%. The implications of this study emphasize the importance of a servant leadership style and job satisfaction fulfillment to encourage extra-role behaviors that support organizational effectiveness.

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