cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
GENESIS SEMBIRING DEPARI
Contact Email
genesissembiring@gmail.com
Phone
+6285359562521
Journal Mail Official
admin@formosapublisher.org
Editorial Address
Jl. Ir Juanda No 56b, Medan
Location
Unknown,
Unknown
INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 507 Documents
 47   48   49   50   51 
The Role of Technology-Based Review Management in Mediating the Influence of Online Reviews on Hotel Brand Image and Guest Loyalty at Ayodya Resort Bali I Putu Budiarsa; Ni Made Yudhaningsih; Wayan Ardani
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16248

Abstract

The global hospitality industry has undergone a profound digital transformation, positioning online reviews as decisive influencers of traveller decisions. At the same time, the emergence of fraudulent review practices prompted six major platforms Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot to establish the Coalition for Trusted Reviews in October 2023, underscoring the strategic urgency of authentic digital reputation management. This study investigates the role of technology-based review management as a mediator in the relationship between online guest reviews and two critical outcomes: hotel brand image and guest loyalty. Data were collected from 96 purposively sampled respondents guests who stayed at the resort within the preceding 12 months and analysed through Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS 4.0. Of the seven hypotheses tested, six were supported. Online reviews positively and significantly influenced both brand image (β = 0.589, p < 0.001) and guest loyalty (β = 0.441, p < 0.001). Technology-based review management likewise exerted significant positive effects on brand image (β = 0.258, p = 0.003) and guest loyalty (β = 0.474, p < 0.001). findings have strategic implications for luxury hospitality operators seeking competitive differentiation through technology-enabled reputation innovation.
The Influence of add-on Service Innovation on Purchasing Decisions At Resorts and Villas in Ubud Mediated by the Behavioral Intention of Multigenerational Family Tourists Deasy Astrid Natalia; Komang Agus Rudi Indra Laksmana; , I Gusti Ayu Diah Werdhi Srikandi
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16249

Abstract

The hospitality sector faces the intricate challenge of catering to the varied demands of multigenerational family tourists. Innovative ancillary services — or add-ons, encompassing cultural programs, cooking classes, spa packages, children's activities, and private transportation — emerge as a crucial differentiation strategy, significantly boosting perceived value and guest satisfaction. Employing a quantitative, causal research design using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0, the research surveyed 90 multigenerational family tourists selected through purposive sampling. The results reveal that add-on service innovations significantly and positively influence both tourists' behavioral intention (β = 0.517; p = 0.000) and their purchasing decisions (β = 0.297; T = 2.751; p = 0.006). Furthermore, behavioral intention strongly predicts purchasing decisions (β = 0.457; T = 5.380; p = 0.000), and significantly mediates the relationship between add-on innovation and purchasing decisions (p = 0.000; T > 1.96). These findings align with Service-Dominant Logic (SDL) and the Theory of Planned Behavior (TPB), underscoring that strategic add-on innovation drives purchasing decisions both directly and indirectly through the formation of positive behavioral intentions.
The Effect of Servant Leadership and Job Satisfaction on Organizational Citizenship Behavior in TOYOTA Auto2000 Cirebon Employees Rifqi Faizal Rahman; Agi Syarif Hidayat
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16256

Abstract

The purpose of this study is to analyze the influence  of Servant Leadership and Job Satisfaction on Organizational Citizenship Behavior (OCB) in TOYOTA Auto2000 Cirebon Employees. The research method used an associative quantitative approach with a sample of 109 respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The results of the study showed that Servant Leadership had a positive and significant effect on Organizational Citizenship Behavior, Job Satisfaction had a positive and significant effect on Organizational Citizenship Behavior, and both variables simultaneously had a significant effect on Organizational Citizenship Behavior with a contribution of 60.1%. The implications of this study emphasize the importance of a servant leadership style and job satisfaction fulfillment to encourage extra-role behaviors that support organizational effectiveness.
The Role of Job Satisfaction in Mediating the Effect of Work-Life Balance on Turnover Intention among Sales Employees at Fifgroup Cirebon Cici Sunarci; Anna Suzana
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16372

Abstract

The research investigates how job satisfaction functions as an intermediary in the relationship between work–life balance and employees’ intention to leave, focusing on sales staff at FIFGROUP in Cirebon. A quantitative method with an associative framework was applied. The sample consisted of 109 participants selected through purposive sampling, with the size determined using the Slovin formula. Data collection was conducted באמצעות a structured questionnaire using a Likert scale, and the analysis employed SEM-PLS techniques. The findings indicate that a better work–life balance contributes positively to higher levels of job satisfaction, while simultaneously decreasing the likelihood of turnover intention. In addition, job satisfaction itself is found to reduce employees’ intention to resign and plays a mediating role in the relationship between the two variables. Overall, the study highlights that organizational efforts to improve work–life balance.
The Role of Trust in Mediating the Effects of Perceived Usefulness and Perceived Ease of Use on Customer Loyalty among QRIS Users in Denpasar I Gusti Bagus Krisna Saputra; I Gusti Ayu Ketut Giantari; Ni Wayan Ekawati; I Gusti Ngurah Jaya Agung Widagda
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16383

Abstract

The purpose of this study is to examine how trust influences customer loyalty among Denpasar City QRIS users in relation to perceived usefulness and perceived ease of use. The study used a quantitative methodology, and 120 QRIS users who were chosen by purposive sampling were given questionnaires to complete. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to analyse the data in order to look at direct and mediating correlations between variables. The results show that customer loyalty is positively and significantly impacted by perceived usefulness, but not by perceived simplicity of use. Customer loyalty is greatly impacted by trust, which is heavily influenced by perceived utility and perceived simplicity of use. Additionally, mediation analysis reveals that trust fully mediates the association between perceived ease of use and customer loyalty and somewhat mediates the relationship between perceived usefulness and customer loyalty.
The Impact of Influencer Marketing on Brand Awareness, Customer Brand Engagement, and Overall Brand Quality: Evidence from Optimum Gym Yogyakarta Aziz Ikko Wanaden Mantofani; Alldila Nadhira Ayu Setyaning
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16400

Abstract

The objective of this study is to investigate the impact of influencer marketing on brand awareness, customer brand engagement, and overall brand quality in the fitness industry, particularly at Optimum Gym Yogyakarta. The increase in competition in the fitness industry as well as the shift toward digital marketing strategies using influencers, as applied by Optimum Gym using the fitness influencer "Om Yudis", motivate this study. Following the screening procedure, which yielded 229 replies, the data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4.0. 142 of these answers were deemed legitimate. The findings demonstrate that customer brand engagement, brand awareness, and overall brand quality are all positively and significantly impacted by influencer marketing. Overall brand quality, however, is not much impacted by brand awareness. On the other hand, Influencer Marketing and Overall Brand Quality are mediated by Customer Brand Engagement, which has a major influence on Overall Brand Quality. These results imply that improving consumer engagement is more crucial to the success of influencer marketing tactics than merely raising brand recognition. In order to improve the image of brand quality, Optimum Gym is advised to concentrate on tactics that promote customer engagement and involvement.
Marketing Public Relations Live Streaming: Case Study on Building Brand Awareness for Browie Products Nurhasanah; Dedet Erawati
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16424

Abstract

The development of digital technology has transformed marketing communication practices, particularly through the use of Live Straming on social media. Live Streaming enables teo-way communication between brands and audiences, thereby strengthening Marketong Public Relations (MPR) strategies in building Brand awareness. This study aimns to examine the use of Live Streaming as an MPR stratey by browie in creating brand awareness among young consumers. This research employs a qualitative approach using a case study method. The analysis is grounded in the Marketing Public Relations theory proposed by Harris (1998), specifically the concepts of pull strategy, push strategy, and pass strategy, as well as the Brand awareness theory bu Keller (1993), which includes brand recognition, brand recall, top-of-mind awareness. The study utilized observation as its mode of data gathering of the TikTok account @browie_official, detailed interviews with the management team, and live streams hosts, and also Browie audience, and other supporting documentation. It is evident from the findings that Browie Live Streaming activities also are not exclusively directed at making a sale but also serve as communication space which induces audience engagement and trust. Product demonstrations and association, and position it self as a leading Edge in a specific product category. This study concludes that Live Streaming serves as an effective MPR instrument for local brands to build sustainable Brand awareness in the digital environment.
The Role of Work Motivation in Mediating Human Resource Competence on MSME Performance in Serang City Salapudin; Ihwan Satria Lesmana
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16426

Abstract

This study analyzes the mediating role of work motivation in the relationship between individual competency and the performance effectiveness of MSMEs in Serang City. This study adopted a quantitative methodology with a purposive sampling technique, targeting business owners with at least one year of experience. Based on comprehensive data analysis, it is evident that improving human resource competency directly drives MSME performance improvement and strengthens work motivation. Furthermore, work motivation acts as a significant mediating variable, indicating that business efficiency depends not only on professional skills but also on a strong work drive. Therefore, sustainable MSME development strategies must integrate skills enrichment with motivational enhancement programs to achieve optimal operational results
Anchoring Effects and Valuation Persistence in the Indonesian Consumer Non-Cyclical Sector: A Dynamic System GMM Approach Abdul Mukti Soma; Shohifuddin, Mas Mochamad
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16441

Abstract

This study investigates market valuation determinants within the Indonesian consumer non-cyclical sector (2018–2024). Utilizing a dynamic System Generalized Method of Moments (System GMM) approach on 58 firms, the research examines the impact of Altman Z”-Score, Piotroski F-Score, Mohanram G-Score, and Beneish M-Score on Price to Book Value. Findings reveal strong valuation persistence, where lagged Price-to-book Value (PBV) serves as the primary anchor, while traditional accounting signals exhibit limited immediate influence. This highlights the psychological-adaptive nature of defensive sector valuations in emerging markets. The results suggest that historical momentum outweighs conventional fundamental signals, contributing to the literature on valuation inertia and signaling effectiveness in stable industries. This research provides critical insights for investors navigating defensive asset pricing.
Green Product Marketing Strategy for Micro, Small, and Medium Enterprises in Digital-Based Markets Tengku Kespandiar; Elizabeth; Rino Istarno; Nurlina; Ratnawita
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16459

Abstract

The biggest challenge has now shifted from why we should do it to how we finance and accelerate the transition. The implementation of a green economy has evolved from a mere theoretical concept to a major agenda for global and national policy. Its development is driven by the urgency of the climate crisis and the realization that conventional, exploitative economic growth is no longer sustainable. Green product marketing has undergone a major transformation, especially entering 2026. The focus is no longer simply on eco-friendly labels, but has become a strategic necessity and a key pillar in global and local business operations. This study aims to describe green product marketing strategy for micro, small, and medium enterprises in digital-based markets. The approach chosen to explain this presentation uses a qualitative approach based on strategic analysis. The Research results show that green product marketing by micro, small, and medium enterprises in digital-based markets is not just a trend, but rather a strategic response to shifting consumer behavior, which is increasingly concerned with environmental issues. These strategic responses include value-based narratives, green branding optimization, utilization of social proof, packaging strategies, community-based audience targeting, and price transparency.

Page 50 of 51 | Total Record : 507

 47   48   49   50   51 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol. 6 No. 2 (2026): April 2026 Vol. 6 No. 1 (2026): February 2026 Vol. 5 No. 6 (2025): December 2025 Vol. 5 No. 5 (2025): October 2025 Vol. 5 No. 4 (2025): August 2025 Vol. 5 No. 3 (2025): June 2025 Vol. 5 No. 2 (2025): April 2025 Vol. 5 No. 1 (2025): February 2025 Vol. 4 No. 6 (2024): December 2024 Vol. 4 No. 5 (2024): October 2024 Vol. 4 No. 4 (2024): August 2024 Vol. 4 No. 3 (2024): June 2024 Vol. 4 No. 2 (2024): April 2024 Vol. 4 No. 1 (2024): February 2024 Vol. 3 No. 6 (2023): December 2023 Vol. 3 No. 5 (2023): October 2023 Vol. 3 No. 4 (2023): August 2023 Vol. 3 No. 3 (2023): June 2023 Vol. 3 No. 2 (2023): April, 2023 Vol. 3 No. 1 (2023): February 2023 Vol. 2 No. 2 (2022): October 2022 Vol. 2 No. 1 (2022): April 2022 Vol. 1 No. 2 (2021): October 2021 Vol. 1 No. 1 (2021): April, 2021 More Issue