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AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Published by Perhimpunan Sarjana Ekonomi dan Bisnis
ISSN : -     EISSN : 2774888X     DOI : 10.37481/jmeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
RUANG LINGKUP (Scope) Lingkup Ilmu Ekonomi Lingkup Ilmu Manajemen Lingkup Ilmu Akuntansi Lingkup Ilmu Bisnis FOKUS (Focus) Keuangan, Perbankan dan Pasar Modal Konvensional Pembangunan Ekonomi (Ekonomi Makro dan Mikro) Manajemen Keuangan Manajemen SDM Manajemen Pemasaran Pajak Audit Keuangan, Perbankan dan Pasar Modal Syariah Kewirausahaan E-Commerce
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 390 Documents
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Analisis Pengaruh Pemberian Kredit Usaha Rakyat (KUR) PT Pegadaian terhadap Peningkatan Pendapatan Nasabah Fahrudin, Fahrudin; Qomariyah, Nurul Ulfa; Febriana, Indah Karima; Fitriyah, Fitriyah
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1194

Abstract

This study analyzes the impact of the Credit for People’s Business (KUR) provided by PT Pegadaian on increasing the income of micro, small, and medium enterprises (MSMEs). KUR aims to provide working capital with low-interest rates to improve the welfare of customers. The study aims to identify the effects of KUR on customers' income, the factors supporting and hindering the effectiveness of the program, and the income differences before and after receiving KUR. The research uses a qualitative approach with a descriptive design, collecting data through observation, interviews, and documentation with purposive sampling technique. The results show that KUR has increased customers' income by 20-40%. The funds are used to expand business scale and reach broader markets. Key supporting factors include low interest rates and ease of access, while main challenges include low financial literacy and limited access in remote areas. The study concludes that KUR effectively increases income, but improvements in financial literacy and infrastructure are needed for broader impact.
Faktor-Faktor yang Mempengaruhi Withdrawal Behaviors pada Karyawan Perusahaan Jasa di Jakarta Putri, Efysastiana; Berliyanti, Dita Oki
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1196

Abstract

This study aims to analyze the effects of Surface Acting and Sexual Harassment on Withdrawal Behavior, mediated by Emotional Exhaustion. The respondents consisted of 230 hotel employees in Jakarta, the majority of whom were women aged 18-24 years, with a high school education or equivalent, and work experience ranging from less than 1 year to 5 years. Of the seven hypotheses tested, six were supported, and one was not. The results showed that Sexual Harassment had a positive and significant effect on Withdrawal Behavior, while Surface Acting had no effect on Withdrawal Behavior. Additionally, both Sexual Harassment and Surface Acting had a positive effect on Emotional Exhaustion, which, in turn, impacted Withdrawal Behavior. Emotional Exhaustion was found to be a full mediator in the relationship between Sexual Harassment and Withdrawal Behavior, as well as between Surface Acting and Withdrawal Behavior. These findings highlight the critical role of Emotional Exhaustion in explaining the relationship between workplace stress factors and withdrawal behavior.
Implementasi Program Kesejahteraan Karyawan di Perusahaan Global: Analisis Sistematis Faktor Keberhasilan dan Tantangan Lintas Budaya Fatimah, Fatimah; Anshori, M. Isa
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1197

Abstract

This research explores the implementation of employee welfare programs in multinational companies through a systematic literature review. This study analyzes in depth the latest empirical research (2019-2024) that highlights success factors and challenges in a cross-cultural context. By applying the PRISMA protocol, this research identified key patterns in program implementation, including the importance of ROI evaluation, the influence of local cultural values, and the effect of ESG activities on employee psychological well-being. The research results show that the success of the program depends on the effective integration of economic, social and cultural aspects, as well as contextual adjustments in its implementation. These findings form the basis for designing a more efficient framework for managing employee well-being at a global level.
Manajemen Pemasaran Keripik Nangka (Artocarpus Heterophyllus Lamk) Kayavit di CV. Puri Pangan Lestari Rahaju, Juli; Rahmawati, Mariana Fitri; Muhandoyo, Muhandoyo; Hariyanto, Annisa Mauliddiyah
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1198

Abstract

CV. Puri Pangan Lestari has implemented effective and proper marketing management, which includes five key stages: planning, organizing, execution, controlling, and evaluation. The planning stage involves formulating strategies for marketing Kayavit jackfruit chips, while organizing entails delegating responsibilities among individuals involved in the marketing process. The execution stage ensures the marketing activities align with the planned strategies, controlling focuses on monitoring marketing activities to maintain alignment with the plans, and evaluation identifies challenges and issues encountered during the marketing management process. Consumer purchasing decisions for Kayavit jackfruit chips are influenced by two main factors. First, socio-cultural factors such as recommendations from peers, product availability, needs, and local habits. Second, personal factors, including financial condition, price, lifestyle, taste, past experiences, and the product's appeal. However, the company faces several challenges in its marketing management, including less strategic store locations, limited use of e-commerce platforms, inadequate promotional efforts, and suboptimal employee performance. To address these challenges, the proposed solutions include selecting busier locations, leveraging e-commerce platforms to enhance consumer accessibility, utilizing social media for broader promotion, and implementing stricter work regulations and clearer responsibility assignments for employees. These measures aim to optimize marketing efforts and increase the brand's market reach.
Peran Resiliensi dalam Memediasi Pengaruh Budaya Manajemen Risiko Rantai Pasok terhadap Kinerja Organisasi Ayra, Alisha Deeba; Santosa, Wahyuningsih
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1200

Abstract

This study aims to analyze the impact of Supply Chain Risk Management Culture on Re-engineering, Agility, Collaboration, and Organizational Performance. Based on research involving 125 respondents, it was found that Supply Chain Risk Management Culture positively and significantly influences Re-engineering, Agility, and Collaboration. However, these variables do not directly affect Organizational Performance. Instead, they act as mediators connecting the Supply Chain Risk Management Culture with improved Organizational Performance. Additionally, further research on 125 respondents in automotive companies in Bekasi City revealed that the implementation of Collaborative Supply Chain Management positively affects Operational Performance through enhanced Operational Capability. Strong collaboration between companies and business partners supports production efficiency, cost reduction, and product quality improvement. This study emphasizes the importance of Operational Capability as an intermediary in strengthening the relationship between Collaborative Supply Chain Management and Operational Performance. In conclusion, Supply Chain Risk Management Culture and Collaborative Supply Chain Management contribute to improving company performance through mediators such as Re-engineering, Agility, Collaboration, and Operational Capability. Companies are advised to continue developing culture and collaboration strategies to achieve efficiency and sustainable competitive advantages.
Efektivitas Sistem Reward dan Recognition terhadap Retensi Manajemen dan Tenaga Kesehatan di JEC Eye Hospitals & Clinics Annisa, Devina Nur; Anindyah, Gabriella
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1202

Abstract

Employee retention is one of the most challenging issues in the healthcare industry, especially in hospitals. With the vast growth of hospitals and the declining growth rate of healthcare workers (medis and non medics), hospitals need to prioritize in employee retention to reduce their turnover, since a high turnover disturbs the stability, cost and quality of the services in the hospital. This study analyses the effect of two independent variables, which are the reward and recognition system to employee retention. Data collection is done through a questionanaire conducted in a purposive sampling manner. The sample used in this study were employees in JEC Eye Hospitals and clinics with a total of 70 respondents. The data analysis method is partial least squares regression. The result of this study indicate that the reward system positively influences the employee retention of JEC Eye Hospital and Clinics. These variables give a contribution of 33.6% of employee retention, while the remaining 66.4% is influenced by variables outside of this study.
Pengaruh Program Pemutihan Pajak, Penerapan E-Samsat dan Kesadaran Wajib Pajak terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor (Studi Pada Kantor Samsat Kab. Bandung II Soreang Periode 2019-2023) Ahmad, Huwan Wan Nur; Devyanthi, Devyanthi
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1203

Abstract

PThis research aims to analyze the influence of the Tax Whitening Program, Implementation of E-Samsat, and Taxpayer Awareness on Motor Vehicle Taxpayer Compliance at the Bandung II Soreang Regency Samsat Office for the 2019–2023 period. This research used a quantitative approach with a purposive sampling method, and primary data was obtained through questionnaires distributed to 100 respondents. Data analysis was carried out using the SPSS version 27 application. The research results showed that the Implementation of E-Samsat and Taxpayer Awareness had a positive and significant effect on Taxpayer Compliance, while the Tax Whitening Program had no effect on Taxpayer Compliance.
Pengaruh Influencer Marketing dan Content Marketing terhadap Purchase Decision dengan Brand Awareness dan Perceived Value sebagai Variabel Mediasi Maharani, Yunia
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1206

Abstract

This study aims to explore the influence of Influencer Marketing and Content Marketing on Purchase Decision, with Brand Awareness and Perceived Value as mediating variables. A quantitative approach was employed through a survey using a Likert-scale questionnaire (1-10), distributed to 225 TikTok users selected through purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) with AMOS software. The results show that Influencer Marketing and Content Marketing have a positive and significant impact on Brand Awareness and Perceived Value. Additionally, Brand Awareness and Perceived Value also significantly affect Purchase Decision. These findings highlight that Influencer Marketing and Content Marketing strategies not only enhance brand awareness and consumer perceived value but also contribute to an increase in purchase decisions.
Anteseden Niat Karyawan Meninggalkan Umkm dengan Persepsi Peluang Kerja Alternatif sebagai Variabel Moderasi Mudrifah, Mudrifah
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1207

Abstract

The aim of this research is to analyze the influence of job satisfaction on organizational commitment and intention to leave MSMEs which is moderated by perceptions of alternative job opportunities. A total of 89 questionnaires were distributed to MSME employees in Malang City. The collected data was then analyzed using the descriptive-associative method with the help of PLS ​​version 3.0 software. The results of this research analysis show that job satisfaction has a significant positive influence on organizational commitment. Apart from that, job satisfaction also has a negative effect on the intention to leave the company, both directly and through organizational commitment. Perceptions of alternative job opportunities can weaken the influence of job satisfaction on organizational commitment and strengthen the negative influence of organizational commitment on intentions to leave MSMEs.
Faktor-Faktor yang Mempengaruhi Organizational Commitment pada Karyawan Kementrian Pariwisata dan Ekonomi Kreatif di Jakarta Putri, Sasikirana Zahra; Berliyanti, Dita Oki
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1208

Abstract

The purpose of this study is to analyze the influence of Knowledge Sharing and Life Satisfaction on Organizational Commitment, mediated by Job Performance at the Ministry of Tourism and Creative Economy. Data was collected from 142 employees of the Ministry of Tourism and Creative Economy in Jakarta using the Snowball Sampling technique. The analytical method used in this research is the Structural Equation Model (SEM) version 26 and SPSS version 27. Prior to analysis, the instruments were tested for validity and reliability, where all statements were found to be valid and reliable. The model was also tested using the Goodness of Fit. The results of the study indicate that Knowledge Sharing has a positive effect on Organizational Commitment, Knowledge Sharing has a positive effect on Job Performance, Life Satisfaction has a positive effect on Job Performance, and Life Satisfaction does not have a positive effect on Organizational Commitment. Job Performance has a positive effect on Organizational Commitment. Regarding the mediation role, Job Performance can partially mediate the influence of Knowledge Sharing on Organizational Commitment, and Job Performance can also partially mediate the influence of Life Satisfaction on Organizational Commitment. The managerial implications of this research suggest that management can take strategic steps to foster a culture of knowledge sharing through training, workshops, and digital platforms. Management should also enhance employees' emotional well-being through counseling programs and recreational activities to support life satisfaction. In addition, the development of skills, regular performance evaluations, feedback, and rewards can improve employee performance and commitment.

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