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AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Published by Perhimpunan Sarjana Ekonomi dan Bisnis
ISSN : -     EISSN : 2774888X     DOI : 10.37481/jmeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
RUANG LINGKUP (Scope) Lingkup Ilmu Ekonomi Lingkup Ilmu Manajemen Lingkup Ilmu Akuntansi Lingkup Ilmu Bisnis FOKUS (Focus) Keuangan, Perbankan dan Pasar Modal Konvensional Pembangunan Ekonomi (Ekonomi Makro dan Mikro) Manajemen Keuangan Manajemen SDM Manajemen Pemasaran Pajak Audit Keuangan, Perbankan dan Pasar Modal Syariah Kewirausahaan E-Commerce
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 390 Documents
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Pengaruh Trend Fashion, Content Creator, dan Live Streaming terhadap Keputusan Pembelian Produk Fashion pada Pengguna Aplikasi Tiktok (Followers Tiktok @secaca.id) Hasanah, Uswatun; Ajizah, Nur; Huda, Miftahul
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1129

Abstract

This study aims to determine the effect of fashion trends, content creators, and live streaming on purchasing decisions for fashion products for TikTok application users both partially and simultaneously. The type of research used is explanatory using a quantitative approach. The data collection technique used a questionnaire. The sample used in this study was 116 respondents with purposive sampling method for sampling. The data analysis technique uses multiple linear regression analysis techniques through the SPSS 29 program. The results of this study indicate that fashion trends and content creators partially have a positive and significant effect on purchasing decisions, while live streaming partially has a positive but insignificant effect on purchasing decisions. And simultaneously fashion trends, content creators, and live streaming have a positive and significant effect on purchasing decisions by 68.5% and the remaining 31.5% is influenced by other variables not examined.
Pengaruh Augmented Reality Marketing, Online Customer Review, Persepsi Harga terhadap Purchase Decision dan Repurchase Intention (Studi pada Konsumen Maybelline Official Store di Shopee) Hapshoh, Nabilah Adawiyah Al; Wusko, Any Urwatul
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1130

Abstract

This study was conducted to determine the effect of Augmented Reality Marketing, Online Customer Review, Price Perception on Purchase Decision and Repurchase Intention (Study on Maybelline Official Store Consumers at Shopee)". This type of research uses explanatory research with a quantitative approach, with the distribution of questionnaires as a data collection technique. The sampling method uses purposive sampling technique, which is a sampling technique where the person selected as the sample is in accordance with the purpose of the research, the sample used was 116 respondents through distributing questionnaires. The data analysis and processing method used in this research is SEM-PLS analysis using Smart PLS 4.0 software. The results of this study show that (1) Augmented Reality Marketing has a positive and insignificant effect on the Purchase Decision of Maybelline Official Store Consumers on Shopee, (2) Online Customer Review has a positive and significant effect on the Purchase Decision of Maybelline Official Store Consumers on Shopee, (3) Price Perception has a positive and significant effect on Purchase Decision Maybelline Official Store Consumers on Shopee, (4) Augmented Reality Marketing has a positive and insignificant effect on Maybelline Official Store Consumer Repurchase Intention on Shopee, (5) Online Customer Review has a negative and insignificant effect on Maybelline Official Store Consumer Repurchase Intention on Shopee, (6) Price Perception has a positive and significant effect on Maybelline Official Store Consumer Repurchase Intention on Shopee, (7) Purchase Decision has a positive and significant effect on Maybelline Official Store Consumer Repurchase Intention on Shopee.
Pengaruh Kebijakan Dividen, Kebijakan Utang, dan Pertumbuhan Perusahaan terhadap Harga Saham Nurochman, Ali; Hunein, Hamida
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1131

Abstract

This study aims to provide empirical evidence of the effect of Dividend Policy, Debt Policy, and Company Growth on Stock Prices. This study uses a quantitative approach and the data used is secondary data. The population in this study were Consumer Non-Cyclicals companies listed on the Indonesia Stock Exchange for the period 2018 - 2022. The method in determining the sample uses purposive sampling. Obtained a sample of 25 companies with a period of 5 years. The data analysis technique used is multiple linear regression analysis. The F test results show that simultaneously Dividend Policy, Debt Policy, and Company Growth have a significant effect on Stock Prices. The t test results show that the Dividend Policy partially has a positive effect on stock prices, but the Debt Policy partially has no significant effect and Company Growth partially has no significant effect.
Strategi Optimalisasi Human Capital dalam Bank BNI 46 untuk Meningkatkan Inovasi dan Layanan Zuhrofi, Ahmad
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1132

Abstract

This article examines the strategy for optimizing human capital at Bank BNI 46 to enhance innovation and service quality in the digital era. Human capital is a vital asset in the banking industry, directly influencing operational efficiency and customer satisfaction. Through a literature review, including Bank BNI’s 2023 financial report, the study highlights key strategies such as digital skill development, fostering a culture of innovation, digital transformation in services, and talent management. Bank BNI 46 has implemented initiatives like the Digital Academy and Innovation Hub to upgrade employee capabilities and drive internal innovation. These strategies have resulted in significant improvements, including a 25% increase in mobile banking users and enhanced productivity. However, challenges such as employee resistance to technological changes remain, requiring comprehensive training and change management programs. The findings emphasize that human capital optimization is crucial for sustaining competitive advantage in the fast-evolving banking sector. The research contributes to understanding how strategic human capital management can foster innovation and improve service delivery, offering insights for other banks aiming to navigate digital transformation.
Pengaruh Kompensasi dan Lingkungan Kerja terhadap Kepuasan Kerja yang Dimediasi Motivasi Kerja pada Atlet Sepak Bola Amputasi Dibawah Naungan PSAI (Perkumpulan Sepak Bola Amputasi Indonesia): (Perkumpulan Sepak Bola Amputasi Indonesia) Ilham, Siti Shafia Rizmarini; Assa, Adrie Frans; Winoto, Hery
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1133

Abstract

This study is to determine the Effect of Compensation and Work Environment on Job Satisfaction Mediated by Work Motivation in Amputee Football Athletes Under the Auspices of PSAI (Indonesian Amputee Football Association). The population 165 amputee football atheletes. Sampling of  in this study was 75 respondents from the Indonesian Amputee Football Association. In this study, the population was all amputee football athletes. The sample was taken randomly using a simple non-random sampling technique. Data  collection  is  primary  data  source  and  secondary  data  source. Data analysis  using  SmartPLS-SEM  (Partial  Least  Square–Structural  Equation  Modeling)  SmartPLS 4 program which consisted of validity, reliability and inner model tests. Compensation has no effect on job satisfaction through work motivation, P-value of 0.182 greater than 0.05. This means that there is no intervening between compensation and job satisfaction through work motivation. The work environment has an effect on job satisfaction through work motivation, P-value of 0.006 less than 0.05. This means that there is an intervening between the work environment and job satisfaction through work motivation.
Evaluasi Supply Chain Management pada Pelayanan Fasilitas Keselamatan dan Kesehatan Kerja (K3) terhadap Temuan Kondisi dan Tindakan Tidak Aman (KTA TTA) pada Klinik Perusahaan Tambang X Kabupaten Karimun Provinsi Kepulauan Riau Winahyu, Arizky; Paramarta, Vip
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1137

Abstract

This research aims to evaluate logistics management or Supply Chain Management at the Occupational Safety and Health (K3) Facility of the X Mining Company Clinic which operates in Karimun Regency, Riau Islands Province, especially the types of medicines and first aid equipment which have a correlation with the potential for implementing first aid in injuries based on findings of Unsafe Actions (TTA) and Unsafe Conditions (KTA). This research is descriptive-evaluative research which broadly describes, records, analyzes and interprets the actual conditions occurring in the field with the standards of needs that should be met. The population in this study were all employees of Mining Company . The research results show that the logistics management of medicines and first aid equipment at the X Mining Company Clinic has not fully considered the potential for implementing first aid for injuries based on findings of Unsafe Actions (TTA) and Unsafe Conditions (KTA). It is hoped that there will be improvements in planning for the procurement of medicines and first aid equipment so that they are more in line with the operational conditions of Mining Company X.
Motivation and Work Discipline: Key Factors Influencing Employee Productivity at PT. Bangkit Maju Bersama, Tangerang Susilawati, Nur; Salami, Muhammad Musyfiq
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1146

Abstract

This research aimed to explore how motivation and work discipline impact the productivity of employees at PT. Bangkit Maju Bersama, analyzing both individual and combined effects. An associative research design was employed, utilizing random sampling to select a group of 50 respondents. The data were examined through various statistical methods, including validity and reliability tests, classical assumption tests, regression analysis, correlation analysis, determination coefficient analysis, and hypothesis testing. The findings revealed that motivation significantly influences employee productivity, accounting for 51.4% of the variability in performance outcomes. Similarly, work discipline was found to have a notable impact, explaining 42.6% of the productivity variance. When considering both factors together, they accounted for 62% of the total effect on employee productivity, highlighting a substantial interactive influence. These results underscore the critical roles that both motivation and work discipline play in enhancing work productivity. The implication of this study suggests that organizations must prioritize fostering a motivating work environment alongside reinforcing disciplined work practices. This dual focus not only boosts employee morale but also enhances compliance with organizational standards, ultimately leading to greater productivity. Hence, effective management strategies should be developed to enhance motivational levels and establish clear disciplinary guidelines, as these elements are essential for achieving optimal performance within the workforce.
Rewards & Organizational Creativity: Knowledge Sharing as a Mediator in The Creative Industry in Indonesia Nursyirwan, Vivi Iswanti; Ardaninggar, Sasmita Sari; Hunein, Hamida; Anggraini, Nova
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1147

Abstract

In the era of globalization, creativity is crucial for maintaining and enhancing an organization's competitive advantage, particularly for small and medium enterprises (MSMEs) facing global competition. Organizational creativity, which stems from individual contributions and collaborative processes, leads to innovation. To foster creativity, factors such as rewards and knowledge sharing among employees play a significant role. This research aims to further explore the influence between rewards, knowledge sharing, and creativity, as well as testing the role of knowledge sharing as a mediator variable in this modeling. By better understanding these dynamics, it is hoped that organizations can design more effective reward and knowledge sharing strategies to increase innovation and competitiveness in an increasingly competitive market. This research was conducted at one of the tourism and creative economy associations in Province X, in Indonesia. The researcher chose this research object because the association that is the object of this research is a province X program which is designed to support the potential and progress of micro, small and medium enterprises (MSMEs). The focus of this research is on Small and Medium Enterprises in one of the associations supported by the Department of Tourism and Creative Economy (Parekraf) Province X. The urgency of this research is because the literature related to the study of organizational behavior, especially organizational creativity literature, is still very minimal. The literature reveals more stages that refer more to organizational innovation than organizational creativity. Even though organizational creativity is an important part of forming innovation in an organization. This research offers novelty from a scientific and practical perspective. From a scientific perspective, this research fills the void/gap in previous research literature which is still very minimal. Apart from that, practically this research reveals theoretical studies related to organizational creativity when seen directly in the creative industry. This research uses structural equation modeling to answer the research results. The research results support the research theory, that there is a significant positive influence between rewards, knowledge sharing and organizational creativity.
Pengaruh Ukuran Perusahaan, Profitabiltas dan Leverage terhadap Kebijakan Dividen pada Perusahaan Sektor Perbankan yang Terdaftar pada Bursa Efek Indonesia (BEI) Periode 2019-2022 Husin, Muhammad Fajrin; Dama, Hais; Ishak, Idham Masri
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1157

Abstract

The Effect of Firm Size, Profitability and Leverage on Dividend Policy in Banking Sector Companies Listed on the Indonesia Stock Exchange (IDX) for the 2019-2022 Period. The populations used in this study were all Banking Sector companies listed on the Indonesia Stock Exchange (IDX) in 2019-2022. In the meantime, the samples, which were 12 baking companies, were determined through purposive sampling. The data collection technique in this study used the documentation technique, namely searching for financial statement data published by the company from 2019 to 2022. Then, the analysis test used in testing this study was multiple linear regression analysis. The study findings revealed that the firm size ratio affected dividend policy partially, indicating that the increasing firm size would increase the dividends distributed. Subsequently, the profitability ratio did not possess a partial effect on dividend policy because the company prioritized the sources of funds obtained to finance the company's growth rather than distributing dividends. Lastly, the leverage ratio also did not possess a partial effect on dividend policy. Meanwhile, simultaneously, firm size, profitability, and leverage affected dividend policy with a determination coefficient of 19.4%, while the remaining 70.6% was affected by other variables not examined in this study.
Analisis Validitas dan Reliabilitas Soal Pilihan Ganda dengan Menggunakan Software Anates pada Mata Pelajaran Perpajakan Augustia, Amanda Diskafrida; Agustia, Charisma Nurochmatiana; Azzahra, Divanida; Hakim, Luqman; Pratiwi, Vivi
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1165

Abstract

This study discusses the importance of analyzing the quality of question items as an evaluation step in education to ensure the accuracy of student learning outcome assessment. The focus of this research is on the subject of Tax Administration class XI majoring in Accounting at SMKN 4 Surabaya, using Anates software version 4. The method used was descriptive quantitative with 25 students and 15 HOT-based multiple-choice questions. The analysis includes reliability, validity, discriminating power, level of difficulty, and quality of the trickster. Reliability measures the consistency of test results, while validity indicates the extent to which the question is in accordance with the learning objectives. The ability to discriminate assesses the ability of questions in grouping high- and low-ability students, while the level of difficulty reflects the proportion of students who are able to answer correctly. Good quality of tricksters contributes to the discriminating power and difficulty level of the questions. The results of this study emphasize the importance of quality evaluation instruments to improve learning effectiveness, with the support of technology such as Anates to facilitate problem analysis.

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