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International Journal of Humanities Education and Social Sciences
Published by CV. AFDIFAL MAJU BERKAH
ISSN : 28081765     EISSN : 28081765     DOI : https://doi.org/10.55227/ijhess.v1i1
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other
International Journal Of Humanities Education and Social Sciences (IJHESS) is to provide a research medium and an important reference for the advancement and dissemination of research results that support high-level research in the fields Culture of Education and Social Science Research . Original theoretical work and application-based studies, which contributes to a better understanding all fields of Education and Social Science Research (Humanities, Education, Sosial Science), this journal publishes articles six times in a year on August, October, December, Februari, April and June. Humanities : Theology Philosophy History Philology Linguistics Literature Art Psychology Archaeology Education: Education Policy and Leadership Business Education Educating the educators Professional Development for teachers in ICT Teacher Evaluation Virtual and remote laboratories Pedagogy Enhancement with E-Learning Course Management Systems Web-based tools for education Games and simulations in Education Learning / Teaching Methodologies and Assessment Curriculum, Research and Development Counselor Education Integrating technology in curriculum: Challenges & Strategies Collaborative & Interactive Learning Tools for 21st Century learning Learning Analysis Student Selection Criteria in Interdisciplinary Studies Global Issues in Education and Research Technology Support for Pervasive Learning Artificial Intelligence, Robotics and Human computer Interaction in Education Mobile/ubiquitous computing in education Web 2.0, Social Networking, Blogs and Wikis Multimedia in Education Social Science: Economics Political Science Sociology History Anthropology Commerce Social Work Home Science Public Administration Pupolation Studies Management Education Physical Education Law Library and Information Science Mass Communication and Journalism Geography Computer Environmental Human Right Tourism
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 1,236 Documents
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TikTok Framing Analysis: @soloposofficial In the Conflict Involving Brimob Colliding with a Gojek Ananda Rizqi Ramadhan; Nawiroh Vera
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 6 No 1 (2026): IJHESS AUGUST 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v6i1.2432

Abstract

The "Brimob crashes into online motorcycle taxi" incident that occurred on August 28, 2025, garnered widespread attention on social media and revealed differing narratives between public media and the police institution. Social media has become important news in shaping public perception thru the meanings and symbolism present in the media. This research aims to determine how the @soloposofficial account frames the event in video uploads on TikTok. The research method used is descriptive qualitative analysis with Zhongdang Pan and Gerald M. Kosicki's framing analysis, using the main structures in analyzing media, namely: syntactic structure (information and narrative arrangement in the video), script structure (event delivery flow), thematic structure (patterns of meaning and main issues), and rhetorical structure (language style, visuals, and message symbols). The research results show that the @soloposofficial account frames events as a social conflict issue. With dramatic aspects, video searches at the scene, and public response. Not all responses on that platform convey a uniform perspective on the current hot topic; each account actually demonstrates a different way of using digital language to create meaning. It's clear how each party's communicative approach reveals its own goals some want to clarify, while others are more focused on protecting the institution's reputation. From this, it's clear that online tactics are not just a tool for disseminating information, but a form of strategic interaction influenced by the context of the content. Keywords: Framing Analysis, Brimob, TikTok, Social Conflict, Digital Communication.
The Effect of Digital Literacy, Market Orientation, and Digital Marketing Capability on MSME Marketing Performance Harianto Harianto; Ramlah Puji Astuti; Soesanty Maulany
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 6 No 1 (2026): IJHESS AUGUST 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v6i1.2433

Abstract

This study explores how digital literacy, market orientation, and digital marketing capability affect the marketing performance of Food and Beverage MSMEs in Cirebon Regency. A quantitative method utilizing an associative research design was used to investigate the connections between the variables. The research included 100 MSME owners chosen via simple random sampling utilizing Slovin’s formula with a 10% margin of error. Data were collected using a structured questionnaire that utilized a five-point Likert scale and were analyzed via multiple linear regression with IBM SPSS software. The results demonstrate that digital literacy greatly improves marketing performance and stands out as the most impactful factor among the variables analyzed. Moreover, both market orientation and digital marketing capability show positive and substantial impacts on marketing performance. At the same time, the three variables together have a notable impact on the marketing performance of Food and Beverage MSMEs. These findings indicate that enhancing digital skills, refining market-driven business practices, and building digital marketing abilities are crucial strategies for boosting the competitiveness and marketing efficiency of MSMEs in a progressively digital business landscape
A Netnographic Study of the AI-Generated Content of the Television Program on Instagram: Reception Analysis stuart Hall Dzulkifli Akhyar; Langga'o Annory
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 6 No 1 (2026): IJHESS AUGUST 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v6i1.2435

Abstract

This study investigates audience reception and digital discourse patterns surrounding the adoption of generative artificial intelligence (AI) in national television broadcasting. Specifically, it examines the intense public controversy and backlash on Instagram against TRANS7’s "Legenda Bertuah," Indonesia’s first fully AI-animated television series. Drawing on Robert Kozinets' qualitative netnography framework, this research examines the cultural experiences and interactions of social media users by analyzing archival comments on the program's official Instagram accounts. The data are interpretively analyzed through the theoretical lenses of Stuart Hall's encoding/decoding model and Vincent Mosco’s political economy of communication.The findings reveal a dominant oppositional reception among Indonesian netizens. This resistance is driven by visual and auditory repulsion rooted in the "uncanny valley" effect, manifested in temporal jitter, stiff microexpressions, and robotic narration. Beyond aesthetic critiques, the digital discourse exposes deep socio-economic anxieties regarding labor commodification, the systemic displacement of local animators, copyright infringement of model training data, and the current media regulatory vacuum in Indonesia. This study is significant as it demonstrates that social media platforms serve as vital counter-hegemonic digital public spheres where active users critically evaluate corporate media strategies, resist technocratic cost-cutting, and assert labor rights. Ultimately, it highlights the urgent need for comprehensive digital broadcast regulations and the transition toward ethical, hybrid human-AI creative workflows.
The Influence of Fear of Missing Out, Live Steaming Selling, and Influencer Marketing on Impulse Buying Behavior for Glad2glow Products on TikTok Shop Wulan Nopfianti; Ramlah Puji Astuti; Yono Maulana
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 6 No 1 (2026): IJHESS AUGUST 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v6i1.2436

Abstract

This study aims to examine the influence of FoMO, Live Streaming Selling, and Influencer Marketing on impulse purchases. A total of 154 respondents residing in CIAYUMAJAKUNING were selected as the study sample using an incidental non-probability sampling technique. The study population was the CIAYUMAJAKUNING community who had purchased Glad2glow products from TikTok Shop. The data was analysed with the help of SmartPLS 4.0 and structural equation modelling using PLS-SEM. With outer loadings > 0.70, AVE > 0.50, and composite reliability values > 0.70, all indicators satisfied the validity and reliability standards, according to the evaluation of the measurement model. There is a positive and statistically significant relationship between impulse buys and factors like FoMO, Live Streaming Selling (LSS), and Influencer Marketing (IM). To be more precise, impulse buying is positively and significantly impacted by FoMO (β = 0.396, t = 5.990, p = 0.000), Influencer Marketing (β = 0.378, t = 3.981, p = 0.000), and Live Streaming Selling (β= 0.157, t = 2.180, p = 0.029), the least significant of the three. Simultaneously, the structural model demonstrates strong explanatory power, as the three independent variables together account for 63.2% (  = 0.632) of the variation in impulse buying behavior, while the remaining 36.8% is influenced by other factors outside the study
The Real Connections, Meaningful Algebra: Developing an Algebra Assesment Instrument Based on Construct Centered Design Sahidi Sahidi; Usman Mulbar; Alimudin Tampa
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 6 No 1 (2026): IJHESS AUGUST 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v6i1.2437

Abstract

The low mathematical connection ability of junior high school students, particularly in algebra, remains a fundamental problem unsystematically addressed in Indonesian assessment practice. This study aims to develop a contextual-based algebraic connection instrument using the Construct Centered Design (CCD) approach that is valid, practical, and effective for ninth-grade junior high school students. A Research and Development (R&D) method was employed with a four-phase CCD design: (1) construct definition, (2) evidence design, (3) task design, and (4) evaluation. The instrument was piloted with 34 ninth-grade students at SMP Negeri 1 Kabupaten Sorong in the 2024/2025 academic year. Results indicate: (1) instrument validity reached 88.3% (very valid); (2) teacher practicality 85.0% and student practicality 82.6% (both very practical); (3) classical completeness 79.4% (effective). Student response analysis showed that the CCD based instrument can stratify students' connection profiles across three dimensions: inter-concept connections, cross-disciplinary connections, and contextual connections. The implications affirm the urgency of integrating construct-based approaches in developing mathematics assessment instruments to support Merdeka Curriculum implementation.
The Influence of Overconfidence Bias and Digital Literacy on Decision-Making Quality Among Digital Business Practitioners Jessica Kaligis; Audika Briantari Briantari Zaen
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 6 No 1 (2026): IJHESS AUGUST 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v6i1.2440

Abstract

This study aims to analyze the influence of Overconfidence Bias and Digital Literacy on Quality DecisionMaking among digital business actors. The research employed a quantitative approach. Data were collectedthrough an online questionnaire distributed to 144 digital business actors, including marketplace sellers, onlineshop owners, resellers, dropshippers, and digital-based MSMEs. The research instrument consisted of 13 Likert-scale items adapted from previous studies. Data were analyzed using the Partial Least SquaresStructural Equation Modeling (PLS-SEM) method with SmartPLS 3 software. The results indicate thatOverconfidence Bias has a negative and significant effect on Quality Decision Making, while Digital Literacyhas a positive and significant effect on Quality Decision Making. Furthermore, Digital Literacy demonstrates a more dominant influence than Overconfidence Bias in explaining decision-making quality. These findingssuggest that enhancing digital literacy and controlling cognitive biases are crucial factors in producing morerational, objective, and high-quality business decisions in the digital era. Keywords: Overconfidence Bias, Digital Literacy, Quality Decision Making, Digital Business Practitioners;
Digital Communication Actors In The Formation Of Artificial Intelligence Discourse On Tiktok: A Netnographic Analysis Milda Nurrahmawati; Ahmad Tony
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 6 No 1 (2026): IJHESS AUGUST 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v6i1.2442

Abstract

The rapid popularization of Artificial Intelligence (AI) has extended beyond academic and industrial spaces into everyday social media discourse, with TikTok emerging as one of the most active arenas for AI-related public conversation. Although prior research has extensively examined TikTok’s algorithmic affordances and AI-related content circulation, limited attention has been given to the communicative roles of digital actors who actively shape public discourse on AI within TikTok’s participatory environment. This study examines how digital communication actors contribute to the formation, circulation, and reinforcement of AI discourse on TikTok through a qualitative netnographic approach. Data were collected from 45 publicly accessible TikTok videos published between May 2024 and June 2026, through non-participant observation using purposive quota sampling based on seven AI-related hashtags: #ArtificialIntelligence, #AI, #ChatGPT, #AITools, #AIIndonesia, #TeknologiAI, and #MachineLearning. Engagement metrics including likes, comment counts, and save counts were documented for each video. The analysis identifies five dominant communicative roles performed by digital actors: educators, opinion leaders, popularizers, critics, and amplifiers. Each role contributes distinct narrative framings of AI as a productivity tool, an economic opportunity, a threat to employment, an ethical concern, or a popular cultural trend. TikTok is positioned as an algorithmic digital public sphere where technological discourse is shaped through content formats, hashtag structures, visible engagement dynamics, and platform visibility mechanisms rather than unilaterally transmitted
The Influence of Work Life Balance and Burnout on Employee Job Satisfaction at PT SBCR Cirebon Riska Ameliya; Siti Maryam
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 6 No 1 (2026): IJHESS AUGUST 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v6i1.2443

Abstract

This study explores the effects of Work Life Balance and Burnout on employee Job Satisfaction at PT SBCR Cirebon. Job satisfaction among employees is crucial for organizational performance since it relates to productivity, commitment to the organization, and retention of staff. This research employed a quantitative approach defined by an associative structure. The research comprised all employees of PT SBCR Cirebon, employing a saturated sampling method that resulted in a sample size of 100 respondents. Data collection was conducted using structured questionnaires, and data analysis employed multiple linear regression with the assistance of IBM SPSS software. The findings show that Work Life Balance positively and considerably affects Job Satisfaction, whereas Burnout negatively and significantly impacts Job Satisfaction. Additionally, Work Life Balance and Burnout together influence employee Job Satisfaction. The coefficient of determination indicates that the two independent variables account for 47.5% of the variation in Job Satisfaction, while the other 52.5% is due to factors not considered in this analysis. The findings emphasize the importance of organizational practices that encourage work-life balance and effective burnout prevention as vital approaches to enhance employee satisfaction and overall operational performance.
Learning Dynamics In Economic Education: The Effect of the Joyful Learning Approach, Learning Motivation, and Teacher’s Role on Students’ Learning Outcomes at SMA Negeri 8 Riska Dwi Rohmatika; Bayu Surindra; Elis Irmayanti
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 6 No 1 (2026): IJHESS AUGUST 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v6i1.2447

Abstract

This study seeks to analyze the influence of the joyful learning approach, learning motivation, and the role of teachers on the learning achievement of grade X students of SMA Negeri 8 Kediri in the subject of Economics. This research is motivated by the fact that there are still students who have not achieved the Minimum Completeness Criteria (in Indonesia called KKM), so efforts are needed to identify factors that can improve learning outcomes. This research applies a quantitative analytical method with an associative design. The study sample comprised 124 students who were selected using purposive sampling techniques. A questionnaire served as the primary tool for gathering data, while multiple linear regression was processed analyzed through SPSS software. The findings showed that the joyful learning approach  contributed positively and significantly to the improvement of student learning outcomes. (t = 4.121; p < 0,05). A statistically significant positive effect was identified between learning motivation and learning outcomes. (t = 3.399; p < 0.05), along with the role of teachers which similarly demonstrated a positive and significant influence (t = 2.710; p < 0.05). Taken together, the joyful learning approach, learning motivation, and the teacher’s role had a significant influence on student learning outcomes (F = 12.252; p < 0.05). The value of the determination coefficient of 0.215 confirms that these three variables are able to explain 21.5% of the differences in student learning outcomes. These This finding shows that the joyful learning approach, high learning motivation, and optimization of the role played by teachers are decisive factors in improving students’ learning outcomes
Li’an as a Mechanism for Protecting Honor and Resolving Household Conflicts in the Digital Era from the Perspective of Islamic Law Zhuliah Nisma Maduwu; Renata Helentina; Trisa Amelia Astari; Meri Auliani; Putri Azzura; Cahaya Sakinah
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 6 No 1 (2026): IJHESS AUGUST 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v6i1.2456

Abstract

Li’an is one of the mechanisms for resolving household conflicts in Islamic law, which is applied when a husband accuses his wife of committing zina but is unable to provide four witnesses as required by Islamic legal principles. The issue of Li’an is not only related to legal aspects but also concerns the protection of honor, the rights of husband and wife, and the certainty of a child’s lineage status. This study aims to analyze the concept of Li’an as a mechanism for protecting honor in Islamic law and to examine its relevance in dealing with household conflicts in the digital era. This research uses a library research method with a normative approach through the study of Al-Qur’an, tafsir, fikih books, and Islamic family law literature. The results of the study show that Li’an is not only a mechanism for resolving accusations of zina but also contains principles of rights protection, caution in making accusations, and conflict resolution through legal procedures. In the modern context, the principles of Li’an remain relevant to phenomena such as accusations of infidelity, the spread of personal information, and household conflicts that develop through digital media

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