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Angelia Putriana
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Jl. Bunga Cempaka No. 51D. Medan. Indonesia
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INDONESIA
Jurnal Manajemen
Published by Yayasan Literasi Sains Indonesia
ISSN : 28100484     EISSN : 28098099     DOI : https://doi.org/10.55123/mamen
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MAMEN adalah Jurnal Manajemen yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Januari, April, Juli dan Oktober oleh Yayasan Literasi Sains Indonesia. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang Manajemen. Jurnal MAMEN mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang manajemen produksi dan operasional, keuangan, pemasaran, sumber daya manusia dan berbagai topik yang relevan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 209 Documents
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Disiplin Kerja dan Pengaruhnya Terhadap Kinerja Karyawan pada PT Armada Samudra Global Jakarta Eigis Yani Pramularso; Nurul Anggraeni
MAMEN: Jurnal Manajemen Vol. 2 No. 1 (2023): Januari 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i1.1488

Abstract

In the company's operations, human resources have a very important role in achieving the planned targets in the vision and mission. One that supports increasing the role of human resources is applying work discipline to employees in carrying out all activities related to the work assignments that have been given. The purpose of this study was to determine the effect of work discipline on employee performance at PT Armada Samudra Global. Regarding the sample in this study, it was taken using a saturated sample technique by asking questions through questionnaires distributed to 40 employees. Data analysis in this study used correlation coefficients, determination coefficients, and simple regression. Previously, validity and reliability tests were also carried out using the SPSS 25 program data processing techniques. The results of this study illustrate that employee performance at PT Armada Samudra Global is positively and significantly influenced by work discipline. The coefficient of determination shows a large share of work discipline on employee performance. Other results related to the correlation coefficient show that there is a very strong relationship between work discipline and the performance of employees of PT Armada Samudra Global.
Strategi Segmenting, Targeting, Positioning dalam Pemasaran Global Khori Ayu Tridyanthi; Aidhawani Aidhawani; Aditya Fadillah; Adinda Sefina Annisa; Suhairi Suhairi
MAMEN: Jurnal Manajemen Vol. 2 No. 1 (2023): Januari 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i1.1614

Abstract

Generally, if a company wants to get sales from the goods or services they create, it needs a process of marketing activities. Competition in the increasingly tight business world will make it imperative for every company to determine the right policies in order to be able to push the goals and desires of the company. This requires an analysis of the right strategy for the company with the STP strategy which is called segmenting, targeting and positioning. The method used in this study uses the Library Resources method, which is a method used by searching for data sources originating from library research. Segmenting strategies in global marketing by setting segment sizes, growing segments, knowing the costs of using segments, making adjustments, knowing the competitive position. Targeting strategy in global marketing by way of single market concentration, product specialization, selective specialization, total coverage. The stages of developing a positioning strategy by identifying competitive advantages, creating advantages, and evaluating the reaction of the target market.
Penilaian Kinerja Sebagai Penentu Prestasi dan Kinerja Tenaga Kependidikan: Literature Review Okvi Maharani; Ida Rindaningsih
MAMEN: Jurnal Manajemen Vol. 2 No. 1 (2023): Januari 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i1.1626

Abstract

In an organizational institution, in this case an educational institution, every employee is always demanded to be able to provide positive and best performance. This is a strong foundation that an institution's performance is very dependent on the performance of its employees. Therefore, with an objective evaluation of employee performance, it is hoped that it will be able to provide more encouragement to employees to work well. But what happens in many educational institutions, employee performance appraisal is still done manually, that is, based on certain standards or criteria, without regard to other criteria. This study analyzes the process of performance appraisal in educational institutions that are able to improve the performance of these institutions. The purpose of this research is to find out how far the performance appraisal process can improve achievement and performance in educational institutions. The method used in this study is an exploratory approach by reviewing the contents or identifying several articles. The results of the study show that objectively evaluating the performance of educational staff can improve their achievements and performance.
Pengaruh Kompensasi Finansial, Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Indofood CBP Sukses Makmur.Tbk Divisi Noodle Pabrik Surabaya Beji Pasuruan Nunuk Indarti; Etta Mamang Sangadji; Siti Nur Khamidah
MAMEN: Jurnal Manajemen Vol. 2 No. 2 (2023): April 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i2.1411

Abstract

This study aims to develop the discipline of human resource management and as material for further relevant studies as material for study and elaboration of financial compensation, work motivation and work environment on employee performance. The research design in this study uses a quantitative approach with descriptive research methods to determine the effect of compensation. Financial, Work Motivation and Work Environment on Employee Performance with proportional random sampling technique, to determine the number of samples, it is calculated using the slovin formula and a sample of 85 respondents is obtained. The results show that partially the three independent variables have a positive effect and significant to employee performance, it is known that the financial compensation variable has a t-count value of 3.255, the work motivation variable has a t-count value of 4.351, and the work environment variable has a nil ai t count is 2.933 with a t table value of 1.990. Simultaneously the three independent variables have a significant effect on performance with a significant value of 0.000 <0.05 and F count 11.007 > 2.716.
Analisis Cost Volume Profit (CVP) Sebagai Alat Perencanaan Laba pada UMKM Ayam Broiler Ibu Ramlah Iksan Hikmatullah; Fajar Dini Harianto; Muhammad Riyanto Gufron; Mohamad Bastomi
MAMEN: Jurnal Manajemen Vol. 2 No. 2 (2023): April 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i2.1613

Abstract

A successful business venture requires careful planning in terms of sales and expenses in order to generate profit. To achieve optimal profits, entrepreneurs must use Cost Volume Profit (CVP) analysis. Mrs. Ramlah's broiler chicken business has never conducted CVP analysis, resulting in less than maximum profits. This research aims to examine CVP analysis in Mrs. Ramlah's broiler chicken business. The method used is qualitative descriptive with a case study approach. The researcher obtains data through direct interviews with Mrs. Ramlah and then conducts data analysis. CVP analysis is conducted using Break-Even Point, Contribution Margin, Margin of Safety, and Degree of Operating Leverage. The research results of 2022 show that the BEP (units) must sell 2,700 and the BEP (rupiah) must earn 161,192,307 to avoid losses. The Contribution Margin ratio is 13%, the Margin of Safety in rupiah can drop up to 933,807,693 and Degree of Operating Leverage shows that Contribution Margin is 1.17 times the operating profit.
Systematic Literature Review (SLR): Implementasi Sistim Kompensasi dan Penghargaan Terhadap Kinerja Guru SD Muhammadiyah Sidoarjo Raden Soebiartika; Ida Rindaningsih
MAMEN: Jurnal Manajemen Vol. 2 No. 1 (2023): Januari 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i1.1630

Abstract

The development of Muhammadiyah Sidoarjo Elementary School has been very good since 2005 until now. Every year the trust given by the community is getting bigger. This can be seen from the increasing graph of new student admissions from year to year, in which initially, the number of students was only in the range of dozens in each Force. Currently, there are hundreds of students divided into four classes at each level. This great trust in SD Muhammadiyah must be accompanied by the availability of reliable and good quality teachers and employees, who show increasing performance and productivity, so the institution must pay attention to what their needs and desires are so that they can produce high performance and productivity. Generally, an employee wherever they work, the most desirable thing is that they get proper compensation and rewards from the institution where they work and work. The compensation and reward system the main factor that can improve performance, in addition to the factor that works is one of the values of worship in the eyes of Allah. Based on the above description, the author conducted this research to find out the extent to which the implementation of compensation and rewards was able to improve the performance of teachers and employees. For this reason, the author conducted research using the SLR (Systemic Literature Research) method on various literatures by connecting to the actual reality of the implementation of the compensation system, awards on the performance of GUKAR at SD Muhammadiyah Sidoarjo.
Pengaruh Kualitas Produk, Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan di Kopi Kenangan Nur Dalilah; Prawoto Prawoto
MAMEN: Jurnal Manajemen Vol. 2 No. 2 (2023): April 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i2.1774

Abstract

Currently, coffee is a type of global drink that is well-known in the world. Coffee is a very well-known commodity throughout Indonesia. Coffee, which used to be synonymous with men and adults, recently young people and even women are increasingly fond of drinking coffee. Along with the increase in coffee consumption from year to year, the coffee shop business has also experienced a significant increase. Each coffee shop must be adept at managing its business by having various concepts to attract the attention of customers. The aim of this research is to increase customer satisfaction at Kopi Kenangan by focusing on the role of product quality, promotion, and service quality. Using IBM Statistics Version 26, evaluate the research hypotheses. Purposive sampling was used to collect a sample of 100 customers, and the results show that product quality has a positive impact on customer satisfaction while promotion has a positive impact and service quality does not. Taken together, product quality and promotion have a real and significant impact on customer satisfaction. Therefore the purpose of this research is to improve product quality and promotional efforts at Kopi Kenangan in order to better meet consumer needs and increase customer satisfaction.
Analisis Brand Awareness Terhadap Keputusan Pembelian pada Mehuli Kitchen Kabanjahe Frandika Sitepu; Hendra Hendra; Dany Perdana Sitompul; Vinsensius Matondang
MAMEN: Jurnal Manajemen Vol. 2 No. 2 (2023): April 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i2.1784

Abstract

This study was conducted to determine the effect of Brand Awareness on purchasing decisions at Mehuli Kitchen Kabanjahe. The type of research used in this study is quantitative, which is used to examine certain populations and samples. The study was conducted with a sample of 100 respondents, sampling using the slovin formula and data collection using research instruments. Data processing techniques using SPPS version 25. Data analysis techniques used are classical assumption test, multiple linear regression test and hypothesis test which includes t test, F test, and determination test. Based on the t test it is known that partially variable recall, recognition, and consumption significant effect on purchasing decisions at Mehuli kitchen Kabanjahe. And based on the F test that brand awareness variables include recall, recognition, purchase, and consumption simultaneously significant effect on purchasing decisions at Mehuli kitchen Kabanjahe with a percentage of influence of 66.1% and the remaining 33.9% influenced by other variables outside this study.
Pengaruh Food Vloggers pada Niat Beli di Media Sosial Erry Donneli
MAMEN: Jurnal Manajemen Vol. 2 No. 2 (2023): April 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i2.1787

Abstract

The purpose of this study is to determine the relationship between the influence of food vloggers on purchase intention on social media (Youtube and Instagram) which is measured using indicators, namely: credibility, para-social interaction (psi), homophilic attitude, physical attractiveness, social attractiveness, entertainment motives, relationship building motives and time spent on social media. Purchase intention variable as the dependent variable. This study used 200 audience respondents who had visited and watched reviews of food vloggers on social media (youtube and instagram). The results of hypothesis testing as a whole, the simultaneous test proves that the credibility hypothesis and parasocial interactions have a significant effect on purchase intention with a significance of 0.00 <0.05. In addition, based on the independent t-test, it can be seen that Food Vloggers have a positive influence on Purchase Intention on social media (YouTube and Instagram) with a significance level of 0.00 <0.05. In testing the coefficient of determination, it is known that the influence of food vloggers with indicators of credibility and PSI on purchase intention has an effect of 51.1%, which means that the level of variables outside this study has a lower effect on customer satisfaction.
Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat Terhadap Minat Menggunakan Aplikasi Canva Wafiq Fadillah; Saida Zainurossalamia ZA
MAMEN: Jurnal Manajemen Vol. 2 No. 2 (2023): April 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i2.1808

Abstract

This study aims to analyze and explain the Effect of Perceived Ease of Use and Perceived Benefits on Interest in Using the Canva App. The independent variable in this study is Perceived Ease of Use and Perceived Benefit, while the dependent variable is Interest in Using. This research was conducted on users and not users who knew and had used the Canva application. The sample selection technique uses nonprobability  sampling with a purposive sampling method with a sample of 75 respondents. This research is quantitative. While the data obtained is in the form of primary data because data collection is carried out by data collection techniques using questionnaires. The analysis was conducted using Partial Least Square (PLS) with SmartPLS Application version 4.0.8.4. The results of this study show that: (1) Perception of Ease of Use has a positive and significant effect on Interest in Use; (2) Perceived Benefits have a positive and significant effect on Interest in Using the Canva App.  This means that the higher the perception of ease of use and the perception of benefits, the higher the interest in using.

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