cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Romindo
Contact Email
romindo@yp3a.org
Phone
+6281275518124
Journal Mail Official
jurnal.mukasi@gmail.com
Editorial Address
Jl. Glugur Rimbun, Perum. Medan Hills, Cluster Eboni, Blok J No. 3. Deli Serdang. Indonesia
Location
Unknown,
Unknown
INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 270 Documents
 14   15   16   17   18 
Peran Media Sosial Instagram @rumahvaksinasi_garut dalam Meningkatkan Akses dan Kesadaran Vaksinasi Hisam Sambadi; Iis Zilfah Adnan; Sani Rahman
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4807

Abstract

This study aims to examine the role of the Instagram account @rumahvaksinasi_garut in enhancing access to and awareness of vaccination in Garut Regency. Using a qualitative descriptive method and Pierre Levy’s New Media theory as the foundation, this research explores how Instagram functions as an interactive and network-based digital communication medium. Data were collected through interviews, observations, and documentation of Instagram content. Thematic analysis was applied to understand how educational content, vaccination schedules, testimonials, and interactive features such as Q&A and polls create an active and responsive communication space. The findings indicate that Instagram @rumahvaksinasi_garut effectively provides easily accessible vaccination information and fosters an active social interaction space between administrators and the community. Through educational content, testimonials, and interactive features, this account successfully builds trust and community participation in vaccination programs. Consistent and strategic use of social media makes Instagram an effective communication tool to expand vaccination coverage and raise public health awareness in the rapidly evolving digital era.
Mapping Underexplored Theoretical Frameworks for Social Media–Mediated Knowledge Dissemination: A Systematic Literature Review Nabil Muttaqin; Dio Lingga Purwodani; Dwi Soca Baskara
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4860

Abstract

This study synthesizes findings from seven studies exploring the role of social media in knowledge dissemination across diverse domains. These studies reveal a heterogeneous theoretical landscape, with most employing well-established frameworks such as Knowledge Management, Theory of Complexity, Social Cognitive Theory, and sociomateriality in conjunction with structuration theory. Notably, two studies did not specify any theoretical framework, highlighting a gap and an opportunity for the application of alternative perspectives. The analysis identifies several underutilized theoretical approaches with significant potential: Complex Adaptive Systems for modeling non-linear and cross-platform knowledge flows; Actor-Network Theory for capturing the dynamics of human and non-human actors within socio-technical networks; Diffusion of Innovations for understanding patterns of knowledge spread and adoption; Boundary Object Theory for analyzing knowledge translation across social groups; and Institutional Theory for examining the organizational structures influencing social media usage. Each of these alternative approaches presents unique analytical advantages, although their application is often constrained by challenges such as intensive data requirements or methodological intricacies. The findings underscore that while current research tends to favor established and context-specific theories, the complexity of social media-mediated knowledge dissemination may be more effectively addressed through the integration of these underexplored theoretical lenses.
Comparative Effectiveness of Narrative and Informational Content for Audience Engagement in Educational Social Media: A Systematic Literature Review Adi Mulya; Nabil Muttaqin; Dwi Soca Baskara; Dio Lingga Purwodani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4862

Abstract

This systematic literature review examines the comparative effectiveness of narrative-based versus traditional informational content in fostering audience engagement across educational social media platforms. Findings consistently indicate that narrative-based and visually engaging content outperforms traditional, text-based formats regarding likes, shares, comments, and overall audience retention. Posts incorporating personal stories, interviews, and dynamic visuals on Facebook and Instagram attracted significantly higher interaction than expository or lecture-style formats. Similarly, on Twitter, visual abstracts and infographics yielded 2.75 and 2.06 times greater engagement than traditional text-based posts. YouTube videos employing storytelling techniques demonstrated improved audience retention, while experimental and dynamic formats on TikTok outperformed static, lecture-style content. Notably, content that used interactive elements such as emojis and question prompts often saw over 100% increases in user interaction, and sequencing strategies that placed narrative elements before informational segments boosted full-video viewing by a factor of ten in some cases. The review also reveals platform-specific trends, with Facebook emerging as the most frequently studied and consistently favoring narrative and visual content. Overall, the evidence underscores the superior effectiveness of narrative, dynamic, and interactive formats in enhancing engagement with educational content on social media.
Examining The Impact of Short-Form Video Content on Brand Perception for Higher Education Institutions Across Different Social Media Platforms: A Systematic Literature Review Aswin Alfa Rabyn; Nabil Muttaqin; Dwi Soca Baskara; Dio Lingga Purwodani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4878

Abstract

This study investigates the profound influence of short-form video content, specifically clips under 60 seconds, on shaping brand perception and fostering engagement within the higher education sector. It encompasses a comprehensive systematic review of 22 studies, drawing insights from universities across nine diverse countries. The research meticulously analyzes platform-specific strategies employed on major social media channels, utilizing a range of methodologies including observational, qualitative, and mixed-methods designs. Key findings reveal distinct performance metrics across platforms: TikTok demonstrates exceptionally high engagement rates at 4.38%, while YouTube boasts impressive video completion rates, averaging 80%. A critical insight emphasizes the necessity for universities to adapt their content to the unique norms and audience behaviors of each platform to maximize impact. This study significantly contributes to the field by providing a robust framework for evaluating the effectiveness of short-form video in educational marketing. Furthermore, it advances theoretical understanding regarding platform-specific strategies in the dynamic landscape of higher education branding.
Komunikasi Ritual Tradisi Megat Sabuk di Pura Kemaliq Lingsar Ratna Anjani; Ida Bagus Made Arjana
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4885

Abstract

This research aims to examine ritual communication in the Megat Sabuk tradition in Lombok. Megat Sabuk tradition is one of the unique cultural heritage that is still preserved by the people in Lombok. This research uses a qualitative approach to ethnographic methods, a qualitative approach with ethnographic methods can enable researchers to explore and understand the phenomenon of the Megat Sabuk tradition ritual based on the point of view of the Megat Sabuk tradition actors. Data collection techniques are obtained through interviews, participatory observation, and documentation. The results of this study indicate that the meaning of the Megat Sabuk tradition means a tradition passed down from ancestors as a form of devotion and respect for ancestors who have preceded which must be carried out continuously for a harmonious life, the impact that occurs if the tradition is not carried out is that unexpected things will occur such as health problems in offspring and family, and the form of communication in the Megat Sabuk tradition ritual, the form of communication that occurs in this tradition is interpersonal communication. This type of communication in this tradition uses verbal and nonverbal communication.
Efektivitas Konten Motivasi Youtube GreatMindIndonesia On Marissa’s Mind dalam Meningkatkan Semangat Hidup Penonton Cantika Najla Thifaliawan; Novie Susanti Suseno; Resty Mustika Pratiwi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4886

Abstract

This study aims to examine in depth the effectiveness of motivational content On Marissa's Mind on the YouTube channel GreatmindIndonesia in increasing the enthusiasm for life of its viewers. This study uses a qualitative descriptive method with data collection techniques through observation, in-depth interviews, documentation, and literature studies. The informant in this study was an active  viewer of YouTube motivational content, while the expert resource person was a counselor, writer, and psychologist who has competence in the field of mental health. Viewers reported that this show had a positive impact on their mindset and enthusiasm in living life, especially in facing life challenges such as stress due to work, financial problems, and searching for identity. Through qualitative analysis techniques on viewer comments and in-depth interviews, it was found that the style of content delivery that is empathetic and relevant to everyday life is the key to the success of this content in influencing its audience. This content not only functions as a motivational medium, but also as a means of education and self- reflection for individuals who are struggling to improve their quality of life and mental health. With a strong narrative approach and based on real experiences, the content of On Marissa's Mind has been proven to have a significant influence on the enthusiasm for life of its viewers.
Analisis Representasi Rasisme pada Film Green Book (Pendekatan Semiotika John Fsike) Faiza Andini
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4965

Abstract

This study analyzes the representation of racism in the film Green Book (2018) using John Fiske's semiotic approach. The movie tells the journey of Don Shirley, a famous black pianist, and his white personal driver, Tony, in the United States during the 1960s. Throughout the journey, Don Shirley often faces discriminatory treatment and harassment from white society, which is visualized through various social codes such as dialogue, facial expressions, and body gestures. Through the analysis of these social codes, this research reveals how the narrative and characters in the film construct and represent the issue of racism. The results show that Green Book not only displays racial conflict explicitly, but also conveys ideological messages about the importance of equality, tolerance and cooperation across races. This finding confirms that the film acts as a cultural mirror as well as a social critique of racial injustice that still occurs in society. Thus, this research is expected to broaden the understanding of the portrayal of racism in the media and contribute to the study of social representation in film.
Pengembangan Soft Skills Komunikasi Interpersonal Mahasiswa dalam Program Kampus Mengajar: Analisis Teori Difusi Inovasi Laisya Josefhani Putri; Ummu Salamah; Annisa Husnusyifa
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4988

Abstract

This study explores how students develop their interpersonal communication skills through the Kampus Mengajar program at Universitas Garut. The focus is on how students adapt and learn to communicate within their partner school environments, and how the program’s duration and social support play a role in this process. Using a qualitative approach, data were gathered through interviews, observations, and documentation.Findings reveal that the development of interpersonal communication soft skills occurs gradually and is strongly influenced by sufficient adaptation time, support from supervisors, school teachers, peer interactions, and community engagement. The process involves not only technical communication aspects but also building warm, trusting, and empathetic relationships. Students learn to adjust their communication style according to the characteristics and needs of students as well as the surrounding cultural environment. Intensive interaction and ongoing guidance are key factors in strengthening students’ interpersonal communication skills during the program. These findings illustrate that developing soft communication skills is a dynamic process involving various social elements and adequate time.
Komunikasi Pemasaran Terpadu pada Brand Skincare Lokal: Analisis Komparatif Camille Beauty dan Somethinc di Instagram dan TikTok Wening Afqoh Fhaizyah; Lukman Hakim
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5054

Abstract

The pervasive role of social media in Indonesia's skincare industry necessitates an in-depth understanding of integrated marketing communication (IMC) strategies. This study investigates how two leading local skincare brands, Camille Beauty and Somethinc, implement Duncan’s (2005) eight IMC tools across Instagram and TikTok platforms and assesses their impact on brand awareness and sales growth. Using a descriptive qualitative approach with a comparative case study design, data were gathered through digital observation of 3,230 posts, consumer reviews, and brand interactions from 2018–2025. Analysis followed Miles and Huberman’s interactive model, incorporating data reduction, comparative matrix presentation, and member-check validation. Key findings reveal: (1) Camille Beauty leveraged TikTok Live for personal selling (achieving 3,482 conversions/session), (2) Somethinc dominated event sponsorships (12.4% engagement vs. industry average 5.7%), and (3) IMC integration drove Camille Beauty’s 42% sales growth (2023) and Somethinc’s 341K+ TikTok Shop units. The study concludes that platform-specific IMC differentiation—TikTok for direct conversions, Instagram for brand storytelling—is critical for competitive advantage. These insights offer actionable frameworks for skincare brands navigating Indonesia’s hypercompetitive digital landscape.
Analisis Personal Branding Jeniffer Coppen sebagai Influencer dan Entrepreneur di Media Instagram Afifah Rosanti; Fitrinanda An Nur
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5097

Abstract

The development of social media has changed the way public figures shape and manage their image. Before the digital era, their existence was limited to conventional media, but the presence of platforms such as Instagram provides a wider space to form a professional identity through personal branding. This research aims to analyze how Jennifer Coppen's personal branding as an Influencer and Entrepreneur is formed through Instagram posts based on Peter Montoya's Eight Laws of Personal Branding concept. This research uses a qualitative descriptive approach by analyzing the content of posts during the period July 2024 to June 2025. The results show that Jennifer consistently displays an image as an independent single mom, as well as an influencer who is active in product promotion and running a business. Instagram is used as the main space in displaying the balance between personal life and professional roles. Personal branding is an important strategy that not only expands her reach, but also opens up opportunities for cooperation and strengthens her commercial position as an influencer and entrepreneur and increases emotional connection with her followers.

Page 16 of 27 | Total Record : 270

 14   15   16   17   18 

Filter by Year

2022 2026


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2026): Februari 2026 Vol. 4 No. 4 (2025): November 2025 Vol. 4 No. 3 (2025): Agustus 2025 Vol. 4 No. 2 (2025): Mei 2025 Vol. 4 No. 1 (2025): Februari 2025 Vol. 3 No. 4 (2024): November 2024 Vol. 3 No. 3 (2024): Agustus 2024 Vol. 3 No. 2 (2024): Mei 2024 Vol. 3 No. 1 (2024): Februari 2024 Vol. 2 No. 4 (2023): November 2023 Vol. 2 No. 3 (2023): Agustus 2023 Vol. 2 No. 2 (2023): Mei 2023 Vol. 2 No. 1 (2023): Februari 2023 Vol. 1 No. 4 (2022): November 2022 Vol. 1 No. 3 (2022): Agustus 2022 Vol. 1 No. 2 (2022): Mei 2022 Vol. 1 No. 1 (2022): Februari 2022 More Issue