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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 270 Documents
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Implementing CSR to Strengthen Corporate Image: The Strategy of PT Telkom Indonesia Witel Solo Anisa Febri Tri Wahyuni; Rona Rizkhy Bunga Chasana
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5136

Abstract

Social responsibility has become something that companies must implement. Companies are legally required to fulfill their social responsibility obligations toward the environment and society. PT Telkom Indonesia Witel Solo carries out corporate social responsibility activities, one of which is planting mangrove trees to prevent coastal erosion and support the achievement of the Sustainable Development Goals (SDGs). In addition to complying with existing regulations, the company receives feedback from its stakeholders in the form of image or reputation through a strategy that emerges from CSR activities. Stakeholder involvement in the implementation of CSR is something that the company needs to pay attention to. This research aims to identify the corporate social responsibility (CSR) strategy employed by PT Telkom Indonesia Witel Solo to enhance its image. This study uses qualitative methods with data analysis according to Miles and Huberman to obtain results that aligned with the research objectives. The findings show that the company implements active participation strategies with its stakeholders, adheres to business ethics, establishes communication and maintains sustainable relationships, and creates value through social and environmental programs in the implementation of profit, people, and planet.
Pengaruh Media Sosial Instagram @infogarut terhadap Pemenuhan Kebutuhan Informasi Pilkada Bagi Mahasiswa Universitas Garut : Studi Kuantitatif-Eksplanatif Salma Nasya Ardhita; Achmad Wildan Kurniawan; Ismira Febrina
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5142

Abstract

This study aims to analyze the impact of the Instagram account @infogarut in meeting the information needs of Garut University students regarding the Regional Head Elections, using a quantitative approach and the Uses and Gratification theoretical framework. A purposive sampling technique was used to select samples, namely followers of the Instagram account @infogarut who are active students at Garut University. Data collection was carried out by distributing questionnaires to respondents according to predetermined criteria using the Slovin formula. The results of the study indicate that students' needs for Regional Head Election information are positively and significantly influenced by the use of the Instagram social media account @infogarut. Statistically, Instagram @infogarut contributed 67.5% in meeting the information needs of Garut University students regarding the Regional Head Elections. These findings confirm that Instagram @infogarut plays an important role as an effective and relevant source of information in helping students meet the need for local political information in the democratic process, and is also closely related to the research objectives. This social media not only functions as a means of entertainment, but also as a political education platform that supports active student participation in regional head elections.
Sensemaking in Leadership Communication Practices to Maintain Environmental Security in Ketapang Subdistrict, Tangerang City Ayu Indah Lestari; Veranus Sidharta; Wenny Maya Arlena; Ahmad Zakki Abdullah; Ismail Alif
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5157

Abstract

This study aims to understand how sensemaking operates within the leadership communication practices of neighborhood leaders (RT heads) in maintaining environmental security in Ketapang Subdistrict, Tangerang City. Employing a descriptive qualitative approach with a case study design, data were collected through semi-structured interviews with two RT heads actively involved in community security efforts. Thematic analysis was conducted using NVivo software to map communication patterns and the formation of social values. The findings reveal that RT heads construct sensemaking by framing security threats based on their contextual realities, ranging from social issues like drug abuse to structural challenges such as inadequate public facilities. These interpretations inform the communication strategies and channels, including digital tools and face-to-face engagement. Furthermore, participatory decision-making processes produce technical responses and cultivate social values such as collective responsibility, information ethics, and anti-vigilantism. This study contributes to developing sensemaking theory in community leadership contexts and offers practical recommendations for local leaders in building participatory, value-based security systems. The research emphasizes the importance of contextual, inclusive, and ethical leadership communication in strengthening social cohesion and resilience at the grassroots level.
Analisis Sentimen dan Jaringan Pada Video Youtube Malaka “Memahami Danantara dengan Mudah” Fathan Auzan Abdullah; Gema Nusantara Bakry; Fibaeti, Siti Fatimah Zahrah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5162

Abstract

This article aims to analyze the interaction patterns and distribution of sentiment in user comments on the Malaka Project YouTube video entitled “Memahami Danantara dengan Mudah”. This study uses a combined approach between sentiment analysis and Social Network Analysis (SNA) to gain a comprehensive understanding of the public response to the educational content. Data were collected using the YouTube Data API and analyzed quantitatively using Google Colab and visualized through the Gephi application. The results of the study show that the network formed has a diameter of 2, with density and reciprocity values of 0.000000 each, and a very low centralization of 0.0001861. This finding indicates that interaction between users in the comments olumn is very minimal and one-way, without any meaningful two-way communication. However, the modularity value of 0.735 indicates that the comments form certain clusters that represent communities with similar interests or discussion topics. In terms of sentiment, positive comments dominate with a total of 1,843 uploads, followed by neutral comments of 2,824 and negative comments of 1,217. This shows that despite low user interaction, the perception of the content is generally positive and well received by the majority of viewers.
Dimensi Filsafat Komunikasi Hindu dan Moderasi Beragama dalam Ritual Melukat di Desa Suranadi I Nengah Putra Kariana
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5176

Abstract

This study discusses the Melukat ritual practice in Suranadi Village, West Lombok, as a form of ritual communication that reflects Hindu spiritual values while also serving as a means of strengthening religious moderation in a multicultural society. Through a qualitative approach involving observation, interviews, and analysis within the framework of symbolic interactionism theory, this study found that ritual symbols such as tirtha (holy water), mantras, and bodily movements in Melukat are not only religiously meaningful but also form symbolic communication that connects humans, nature, and God. Hindu philosophical values such as tat tvam asi, ahimsa, and tri hita karana are manifested in the actions of the faithful, creating harmony within the self, society, and the cosmos. In the context of a diverse society, Melukat has proven to be an inclusive and tolerant practice. Its implementation is open to the participation of people of different faiths and is respected as part of the local cultural heritage. Thus, this ritual functions as an instrument for maintaining interfaith harmony. This study also emphasises the importance of symbolic interaction in the formation of shared meaning and collective identity. Recommendations are directed towards the development of comparative, interfaith, and interdisciplinary approaches to expand understanding of religious communication based on local traditions.
Collega Coffee dan Konstruksi Identitas Sosial Konsumen Perempuan Zalfa Fadhilah Rizqiadni; Hadiati, Hadiati; Mohammad Firmansyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5184

Abstract

This study aims to examine how female consumers, particularly young mothers, construct and express their social identity through their consumption experiences at Collega Coffee, a coffee shop located in Garut Regency. Using a qualitative approach with a phenomenological method, this research collected data through in-depth interviews with loyal female consumers, supported by social media observations. The use of Social Identity Theory and Symbolic Interactionism reveals that consumers actively form a sense of belonging and self-representation through interactions with the brand and its environment. The study finds that Collega Coffee functions not only as a place to enjoy coffee but also as a symbolic social space where identity construction occurs. Consumers engage in symbolic actions, such as dressing appropriately, selecting conversation topics, and sharing visits on social media, reflecting their alignment with certain social values and groups. The research highlights the role of coffee shops in modern consumer culture, especially as a medium for women to express autonomy, connection, and self-actualization. Ultimately, Collega Coffee is a significant site for the social identity construction of its female customers.
Pemaknaan Fatherhood dalam Konten Tiktok @Abe_daily Bagi Mahasiswa di Kabupaten Garut Rifqi Rahman Zaidan; Ismira Febrina; Mohammad Firmansyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5232

Abstract

This study aims to examine how audiences interpret the concept of fatherhood through the TikTok content of @Abe_daily, which portrays an affectionate and actively involved father figure. Fatherhood is not only about financial responsibility but also involves emotional engagement, caregiving, and an active presence in a child’s life. In Indonesia, however, traditional parenting norms still prevail, where fathers are primarily viewed as breadwinners, contributing to the phenomenon of fatherlessness. The rise of new media, particularly TikTok, has created a platform for reshaping public perceptions of fatherhood. Using Stuart Hall’s encoding-decoding theory, this study analyzes how fatherhood is constructed in digital media and how audiences interpret such representations. The research employs a qualitative reception analysis method, collecting data through in-depth interviews with selected informants. The findings reveal three categories of audience interpretation: dominant (agreeing with the portrayal of modern fatherhood), negotiated (recognizing positive values while considering cultural factors), and oppositional (rejecting the idea due to traditional views). The study highlights the role of social media in shaping new ideals of fatherhood, challenging patriarchal norms, and offering positive role models. These findings suggest that the concept of fatherhood is evolving, influenced by media portrayals and societal perceptions. This research contributes to discussions on the role of digital media in reconstructing family structures and parenting practices in Indonesia.
Dinamika Komunikasi Perempuan Fatherless dengan Ayah Penyandang Gangguan Mental di Kota Garut Syahnaz Apriliza Putry; Salamah, Ummu; Febriani, Ismira
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5262

Abstract

This study aims to understand the interpersonal communication patterns of fatherless women whose fathers exhibited signs of mental illness within the cultural framework of the Sundanese community. Utilizing a transcendental phenomenological approach, qualitative data were collected through in-depth interviews with four informants who had experienced emotional absence and communication breakdown with their fathers during childhood. The findings reveal that persistent emotional absence and dysfunctional communication in the father-child relationship created significant barriers to openness, contributed to emotional regulation difficulties, and fostered unhealthy attachment styles in adult romantic relationships. Family communication manifested as one-directional, closed, or emotionally tense interactions—reflecting the five dimensions of interpersonal communication theory by Joseph A. DeVito. Psychological insights confirm that unresolved early emotional wounds influence relational dynamics in adulthood. This study contributes to communication scholarship by highlighting the intersection of cultural values and family communication structures in shaping emotional resilience. It underscores the critical role of emotional presence and open dialogue within familial and cultural systems as protective factors for the psychological well-being of fatherless women. Implications for culturally sensitive family interventions and research directions are discussed.
Strategi Public Relations Berbasis Digital untuk Promosi Museum Perkebunan Indonesia Dama Kania Harahap; Elfiyanti Ritonga
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5290

Abstract

This study explores the digital public relations strategy implemented by the Museum of Indonesian Plantation (Musperin) in building institutional image and expanding audience engagement in the digital communication era. Adopting a qualitative approach with a case study method, data were collected through direct observation and semi-structured interviews with museum management. The findings reveal that Musperin utilizes social media not merely for promotion, but also as an educational and participatory two-way communication platform. The strategy is analyzed using five digital PR elements proposed by Phillips & Young: transparency, porosity, the internet as an agent and content richness. Moreover, Musperin integrates Islamic communication values such as qaulan sadidan (truthful speech), fathanah (wisdom), and qaulan baligha (impactful delivery) in conveying its messages. These principles ensure that the institution communicates with honesty, intelligence, and clarity. The study concludes that a digital PR strategy that is adaptive, value-driven, and participatory is effective in enhancing institutional credibility and fostering audience trust, particularly among digital-native generations. The findings also suggest that such strategies can be applied to other thematic museums as a model for strengthening institutional presence and public engagement through creative, ethical, and interactive digital platforms.
Analisis Brand Image Universitas Andalas terhadap Pemilihan Kampus Tujuan PMM Inbound Angkatan 4 Nurcinta Leoni; Budi Santoso
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5307

Abstract

This study explores the brand image of Universitas Andalas through the lens of inbound students participating in the Pertukaran Mahasiswa Merdeka Batch 4 program. Using a qualitative method with a constructivist paradigm and descriptive approach, data were gathered from in-depth interviews with ten students from various Indonesian provinces. Findings reveal that Universitas Andalas developed a positive brand image across five dimensions of Aaker’s theory: brand awareness, brand association, perceived quality, brand loyalty, and supporting factors. The brand image was shaped not only by pre-arrival information but also by academic, cultural, and social experiences during the program. Students described the campus as emotionally engaging and worth recommending. Some participants, however, noted areas for improvement, including internal communication and information systems. This study concludes that brand image in higher education is influenced more by personal experiences than by reputation alone, offering valuable insights for educational branding and student exchange program development.

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