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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 270 Documents
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Jejak Spiritualitas Calonarang dalam Dunia Digital sebagai Media Edukasi Agama Hindu I Dewa Bagus Pinatih; I Ketut Putu Suardana; Rieka Yulita Widaswara
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4414

Abstract

This study aims to explore how the TikTok account Calonarang Taksu implements communication strategies to deliver Hindu religious educational content, and to assess the extent to which these contents effectively enhance the audience’s understanding and spiritual awareness. A qualitative approach using content analysis was employed to examine three purposively selected videos, each with over one million views during the period of January to March 2024. Data were gathered through direct observation and digital documentation, and analyzed using the Uses and Gratifications theoretical framework. The findings indicate that the account conveys educational messages through religious visual symbols, performance dramatization, the use of local languages, and the depiction of sacred moments in Balinese Hindu rituals. The content addresses five dimensions of audience needs: informational, emotional entertainment, personal identity, social connection, and emotional expression. Overall, the content not only entertains but also strengthens cultural identity, fosters spiritual reflection, and facilitates meaningful religious experiences in digital spaces. Therefore, TikTok can be regarded as a potential platform for contextually transforming the delivery of religious teachings in the digital era.
Strategi Cyber PR Membentuk Persepsi Masyarakat Terkait Reputasi Sosial Instagram PKS Khofifah Hana Nabilla; Ghanistyana, Lathifa Prima; Putri, Nasywa Amalia; Setiawan, Nazwa Fitri; Hayari, Selamitha
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4476

Abstract

The Erspo brand as the new apparel of the Indonesian National Football Team reaped a lot of controversy after releasing the national team’s latest jersey. Football supporters think the jersey design by erspo is far from expectations. Not a few supporters opposed to raising the hashtag #boikoterspo on social media. Criticism and disappointment that was thrown made erspo in a crisis situation. The aim of this study is to analyze how crisis communication is carried out by Erspo in an effort to handle the crisis. A qualitative approach was taken with a case study research method using Situational Crisis Communication Theory (SCCT). This research uses secondary data collection methods obtained through document analysis, literature review and relatvant sources. The data analysis technique is deductive which is carried out as the data collection process is carried out. This research show that Erspo is included in the preventable cluster. The crisis response strategy implemented by Erspo is Rebuild, Erspo also implements other crisis response strategies by changing its logo design. To ensure that the data can be said to be valid and accurate, data triangulation is carried out to obtain data that can be accounted for. This research will provide novelty in analyzing crisis communication towards efforts to handle a brand experiencing a crisis.
Dualitas Digital: Mengungkap Fenomena “Finsta” dan Strategi Komunikasi Gen Z pada Second Account di Media Instagram Vidara Nanda; Situ Asih; Walyono, Walyono
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4503

Abstract

This study examines the phenomenon of using multiple Instagram accounts (first account and second account) among Generation Z students, especially members of the Buddhist Student Association of Sebelas Maret University Surakarta (IKMAB UNS). Using an observational approach and in-depth interviews, this study analyzes the differences in user communication behavior on the two accounts, including types of content, use of features, interaction patterns, language styles, and time management. A qualitative research method with a case study approach was applied to uncover the complexity of this phenomenon. The results showed a clear dichotomy: the first account is a formal and structured self-presentation space with low posting frequency but high visual quality, while the second account is a place for more authentic, spontaneous self-expression, with more intense and personalized interactions within a limited community. Significant differences were also found in language style, where the first account used formal and structured language while the second account used informal language with mixed codes. This phenomenon reflects Generation Z's adaptive strategy in managing digital identity according to the communication context and audience expectations. This research contributes to the understanding of digital communication psychology and the dynamics of Generation Z's self-presentation in the contemporary social media era.
Persepsi Masyarakat terhadap Fenomena Cancel Culture di Platform Digital Nikmah Hadiati Salisah; Azha Putri Auwaly; Candy Aulia Putri Umu; Cindy Ayu Kusuma Putri
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4615

Abstract

In the digital era, social media has become a major public space where social, political, and cultural discourses thrive. One of the emerging phenomena is cancel culture, which is the collective practice of stopping support for individuals or groups due to actions that are considered problematic. This study aims to explore the perception of Indonesian society towards cancel culture on digital platforms using a qualitative approach. Data were obtained through literature studies, document analysis, and interviews with active users of social media such as Twitter, Instagram, and TikTok. The results of the study show that public perception is divided into two main poles: as a form of social responsibility and as digital persecution. The three main factors that influence this perception are social media as the main source of information, the individual's values ​​and social background, and emotional drives and FOMO. Cancel culture has a significant impact, both psychologically on the targeted individuals, and on society in the form of polarization and the loss of healthy discussion space. This study concludes that although cancel culture has the potential as a tool of social control, its practices need to be criticized so that they remain in line with the principles of justice and freedom of expression in digital democracy.
Opini Publik Pariwisata Pada Bromo sebagai Internation Union for Conservation of Nature Kategori II Taman Nasional Riska Dwi Anggreani; Juariyah, Juariyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4626

Abstract

This article examines public opinion on tourism in Bromo as an International Union for Conservation of Nature (IUCN) category II national park. Using qualitative methods that focus on understanding the phenomenon using non-numeric data such as text, images and audio to explain experiences related to the phenomenon. Qualitative research aims for researchers to be able to describe the phenomenon in detail and in depth such as the meaning behind the behavior that occurs, actions on phenomena and human experiences. The objectives to be achieved are to find out how public opinion is on tourism in Bromo and to find out the role of culinary in Bromo as an IUCN category II national park. Another objective is about how important the National Park is in supporting the IUCN mission in several ways, namely the national park provides several safe habitats for endangered plant and animal species, allowing their populations to recover and thrive. The results of activities and responses from tourists such as positive opinions, the division of categories in Bromo is very broad so that visitors will increase, such as including foreign tourists.
Analisis Semiotika Roland Barthes dalam Respresentasi “Genosida Palestina” pada Karya Foto Motaz Azaiza Syahkist Afi Daib; Sidiq Setyawan
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4652

Abstract

This study aims to analyze the signs and messages contained in Motaz Azaiza's photographs depicting the genocide in Palestine. In the era of technological development, photography has become an effective medium for conveying information and events to the public. Motaz Azaiza, as a famous photographer from Palestine, has succeeded in drawing the world's attention to the issue of genocide through his works that are rich in meaning and symbols. The method used in this study is a qualitative approach with a descriptive design. Primary data was obtained from the Instagram account @motaz_azaiza with data collection techniques through documentation and observation. This study also applies a data credibility test through triangulation, which compares observational data and documentation to ensure the accuracy of the information obtained. The results of the study show that Azaiza's photographs not only present the genocide event, but also contain a deep message about the condition of civil society in Palestine. Through semiotic analysis, this study identifies various signs that present complex social and political phenomena. This study is expected to contribute to semiotic studies in understanding how genocide visualization can influence public perception of the conflict in Palestine.
Konstruksi Identitas Diri Remaja di Media Sosial: Analisis Konsep Dramaturgi Erving Goffman Inosensius Enryco Mokos
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4690

Abstract

This article analyzes in depth how adolescents actively construct and present their multiple identities on popular social media platforms such as Instagram and TikTok. The analytical approach uses Erving Goffman’s dramaturgy theoretical framework, which views social interaction as a performance. This study specifically explores how the key concepts of “front stage” and “back stage” operate in the digital ecosystem, and highlights the crucial role of “impression management” in adolescents’ attempts to strategically present themselves. Using a comprehensive literature review approach, this article first dissects Goffman’s dramaturgy theory and its relevant core concepts in detail. Next, this theory is integrated with findings from recent studies published between 2019 and 2025, which specifically apply Goffman’s perspective to adolescents’ digital communication behavior and identity construction issues. The analysis shows that social media fundamentally functions as a complex dramaturgical arena. Here, adolescents, both consciously and unconsciously, present “performances” of identity that have been carefully tailored to specific audiences and changing digital contexts. This phenomenon often blurs the boundaries between real identity and constructed representation, creating an interesting dynamic in the formation of adolescent self in the digital era.
Strategi Manajemen Kesan Pemandu Wisata dalam Meningkatkan Daya Tarik Wisata Galeri Lokananta Restikanaya Sylvana Haryanti; Sidiq Setyawan
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4715

Abstract

Lokananta Gallery is one of the historical tourist destinations in Solo City that has undergone revitalization to increase its appeal. One of the efforts made is the provision of tour guide services. However, this service still faces challenges, such as lack of attention from visitors and the diversity of tourist characteristics, which can hinder the effectiveness of information delivery. In this context, impression management strategies become important as an interpersonal communication approach that can shape tourists' positive perceptions of the tourism experience. This study aims to examine the impression management strategies used by tour guides in increasing the appeal of Lokananta Gallery. The method used is descriptive qualitative with a case study approach. Data were obtained through in-depth interviews with three tour guides, and analyzed using Erving Goffman's impression management theory. The results showed that tour guides implemented five impression management strategies, namely ingratiation (building closeness with visitors), self-promotion (showing personal competence), exemplification (showing dedication and positive values), supplication (creating a humble impression), and intimidation ceriagan (subtly showing authority). Implementing these strategies has been shown to help build a professional image of guides, increase enjoyable interactions, and strengthen visitors' positive impressions of the Lokananta Gallery.
Komunikasi Ekspresif Gaya Berpakaian Adat Remaja Hindu di Media Sosial Ni Nyoman Shinta Paramesti Lestari; Suardana, I Ketut Putu; Widaswara, Rieka Yulita
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4754

Abstract

This study discusses how Hindu teenagers express their cultural and religious identity through traditional clothing that they display on social media, especially Tik Tok. In today's digital era, social media has become an important place for young people to design and convey their self-image, including through visual presentations such as traditional clothing. The method used in this study is a descriptive qualitative approach with content analysis of four posts from one account of a Hindu teenage girl who shows herself wearing Balinese traditional clothing. The purpose of this study is to understand the form of expressive communication that emerges from the visualization of traditional clothing styles and the symbolic meanings contained therein. This study shows that the traditional clothing styles displayed not only function as cultural preservation, but also as a medium for conveying religious values, ethnic identity, and pride in Balinese Hindu cultural heritage. Tiktok social media in this case allows the spread of these cultural messages to a wider audience by building a positive narrative about the identity of Hindu teenagers amidst the influence of cultural globalization. This study contributes to the understanding of how teenagers use social media as a tool for expressive cultural communication, as well as the importance of maintaining the continuity of traditions through digital media that are relevant to the lives of the younger generation.
Strategi Komunikasi Pemasaran dalam Meningkatkan Brand Awareness melalui Media Sosial Instagram @molla_studio Hanif Muhtarom Ayoga; Edy Purwo Saputro
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4775

Abstract

Competition between business actors has increased significantly, so that in maintaining a brand, service or goods sellers require an appropriate and effective marketing strategy. Instagram is one of the social media that can be used for marketing communication media. The purpose of this study is to determine the marketing communication strategy used by Molla Studio to increase brand awareness through Instagram social media. This study was conducted using a qualitative descriptive method from March to May 2025. The sampling technique used was purposive sampling. Data was obtained through interviews with four sources (owners, Instagram account managers, and two consumers), observation, and documentation. The results of the study showed that the marketing communication strategy used by Molla Studio by utilizing Instagram social media with the STP approach (Segmenting, Targeting, and Positioning) and using the 7P Marketing Mix strategy (Product, Promotion, Price, Place, People, Process, and Physical Evidence). The use of this strategy has been proven to increase brand awareness and increase the number of consumers.

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