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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 270 Documents
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Model Perencanaan Kehumasan Pemerintah: Pendekatan Analytical Hierarchy Process (AHP) pada BPK Perwakilan Provinsi Maluku Utara Roni Wijaya; Hifni Alifahmi
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5477

Abstract

Effective public relations planning is a critical need for government agencies in building a positive public image and reputation. This study aims to develop a public relations communication planning model using the Analytical Hierarchy Process (AHP) and Interpretive Structural Modeling (ISM) approaches for the Public Relations Division of the Audit Board of the Republic of Indonesia (BPK), North Maluku Provincial Representative Office. A qualitative approach was employed, grounded in a post-positivist paradigm. The results reveal that the key factors to consider in communication planning include the quality and relevance of news content to public interest (0.3723), coordination between internal units (0.2257), and the volume and diversity of news coverage (0.1775). Priority message themes include audit planning activities and the submission of audit reports. The most effective communication channels are the official website, followed by mass media and digital platforms such as YouTube and Facebook. Additionally, the reputation index of BPK North Maluku for the 2019–2024 period was 0.52, categorized as "very good." These findings can serve as a strategic reference for developing structured public relations planning models across other government institutions.
Integrasi Kearifan Lokal melalui Strategi Komuniasi Pengembangan Pariwisata di Perbatasan RI-PNG Samdar Rery; Muhammad Nur Jaya; Indah Sulistiani
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5534

Abstract

The tourism industry is one of the sources of regional foreign exchange that is enough to increase the region's original income, the RI-PNG border area in Jayapura City has many tourism locations, but tourism development is not a serious concern for the tourism office and the management of tourist attractions. Tourism development is still minimal and has not been integrated with local wisdom that can improve the community's economy. The purpose of this study is to describe the development of tourism through the integration of local wisdom with a communication approach in improving the community's economy, analyzing the process of integrating local wisdom in tourism development through local wisdom products. This research method uses a qualitative approach with Miles and Huberman model data analysis techniques, namely data collection, reduction, display, and conclusion drawing/verifying. The results of this study show that (1) communication of local wisdom development has not been done well in tourism development, especially participatory communication in increasing the empowerment of local communities through local wisdom products. (2) The use of communication media to encourage the progress of tourism has not been maximally carried out in promoting local wisdom resources.
Pola Komunikasi Organisasi untuk Menciptakan Kondusivitas Kerja di Bali in Bali Souvenir : Organizational Communication Patterns for Creating Work Conduciveness in Bali in Bali Souvenir Gusti Ayu Dinda Pringga Dewi; Anak Agung Mia Intentilia
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5720

Abstract

Organizational communication is a crucial aspect to ensure the flow of workplace interactions and to minimize potential internal conflicts. This study aims to analyze the communication patterns applied in managing internal work dynamics at Bali in Bali Souvenir. This study applied a qualitative descriptive approach. Data gathered through observation, interviews, and documentation with seven purposively selected informants, consisting of a supervisor, an admin, senior employees, junior employees, and a supplier of Bali in Bali Souvenir. The findings indicate that the dominant communication patterns are downward and horizontal communication, which function in conveying instructions, coordinating task implementation, and addressing operational issues. Although these patterns are considered effective in ensuring message clarity and fostering a conducive work atmosphere, several obstacles remain, including delays in information delivery, message alterations, and limited direct communication from subordinates to superiors. These findings highlight the importance of integrating formal and informal communication to enhance organizational adaptability in dealing with complex work dynamics. Therefore, strengthening two-way communication and external communication more systematically are essential to improve organizational effectiveness in the future.
Analisis Strategi Komunikasi Digital dalam Meningkatkan Pemahaman Masyarakat Desa terhadap Manfaat Program Makan Bergizi Gratis (MBG) Aisyah, Aiayah; Syahrul Usman
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5741

Abstract

The Free Nutritious Meal (MBG) program is one of the Indonesian government’s initiatives to address nutritional challenges in rural areas. The program’s success is largely determined by the effectiveness of digital communication strategies used to disseminate information to local communities. This study aims to evaluate the extent to which digital communication strategies enhance rural community understanding of the MBG program. The research employed a qualitative case study approach within a post-positivist paradigm. Data were collected through in-depth interviews, participatory observation, document and digital content analysis, and focus group discussions involving village heads, village operators, community leaders, and MBG beneficiaries. Findings show that the use of WhatsApp group discussions combined with government-issued infographics increased community understanding from 32% to 78% among 50 participants, with higher engagement observed among younger adults. The study further developed an integrated digital communication model that incorporates multi-platform outreach, culturally adapted visual messages, and two-way feedback mechanisms. The main contribution of this research lies in providing a validated framework for digital communication in rural contexts. Practically, the study recommends leveraging familiar social media platforms, providing digital literacy training for village operators, and strengthening feedback mechanisms to optimize program dissemination
Representasi Budaya Lokal dalam Media Sosial : Studi Kasus Tradisi Omed-omedan di Akun Tiktok @melalibali Ni Made Sumiartini Putri Erdani; Rieka Yulita Widaswara; I Nengah Putra Kariana
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5758

Abstract

The development of digital technology has significantly transformed the way society accesses, shares, and disseminates information across various online platforms. This transformation has not only influenced the fields of communication and entertainment but has also played an important role in the preservation, promotion, and revitalization of local culture in the modern era. This study aims to examine how the Omed-Omedan tradition, one of Bali’s unique and meaningful cultural practices, is represented through the TikTok account @melali.bali, as well as how public perception is shaped and influenced by this digital representation. Using a descriptive qualitative content analysis method, the study explores visual forms, narratives, and user interactions with content featuring the Omed-Omedan tradition. The findings reveal that the @melali.bali account consistently presents content with high aesthetic value, educational narratives, and strong social and spiritual messages. TikTok has proven to hold great potential as an inclusive, participatory, and educational medium for cultural representation. The positive audience response demonstrates that social media can serve as an effective tool in maintaining the relevance of local culture while broadening its understanding in the global context.
Strategi Komunikasi Krisis Shopee Kepada Penjual Atas Kebijakan Pembatasan Subsidi Ongkir Muhammad Chandra Wicaksana; Fitrinanda An Nur
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5799

Abstract

Shopee's shipping subsidy strategy has attracted the government's attention as it is considered to affect fair competition in the e-commerce sector. The government views excessive shipping subsidy as potentially creating an unbalanced competitive environment for other businesses with limited resources, including local SMEs that rely on the marketplace ecosystem for sales. Therefore, this study aims to analyze the crisis communication strategy implemented by Shopee toward sellers in response to the government's policy restricting shipping subsidies. The primary focus is on the form of strategy employed and the patterns of messages communicated. Using the Situational Crisis Communication Theory (SCCT) approach, this study explores the categories of crisis communication strategies that emerge in Shopee's response, particularly in the official Shopee app's Help Center. The research findings indicate that the government's policy to restrict shipping subsidies places Shopee in the Victim Cluster, meaning it is directly impacted by external policies beyond the company's internal control. In addition, Shopee did not use a denial strategy, but rather emphasized a diminish and rebuild approach to reduce negative perceptions while maintaining the trust of its seller partners. These findings are expected to contribute to the development of crisis communication theory and serve as a practical reference for e-commerce players in dealing with crises caused by external policy changes.
Social Media Fatigue and the Effectiveness of Digital Activism: A Case Study of the “17+8 People's Demands” Movement in Indonesia Balqis Sulistiyani; Yayuk Lestari
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5827

Abstract

This study examines the phenomenon of social media fatigue (SMF) within the context of digital activism, focusing on the “17+8 People's Demands” movement in Indonesia in 2025. Data were collected qualitatively through content analysis of online media monitoring Instagram, TikTok, Facebook, YouTube, and X from August 28 to September 21, 2025. Findings reveal that after an initial surge of participation and viral attention, there was a sharp decline in engagement and discussion, driven by information overload, opinion polarization, and disappointment with the slow response from authorities. A significant concern is that despite the demands remaining unfulfilled, conversations on social media quickly ceased and were no longer discussed. This study confirms that while social media is effective in raising awareness, it is not necessarily efficient in driving structural or policy change. The results contribute to the literature on social media fatigue and the de-amplification of social issues in the digital age, highlighting the need for sustained activism strategies that integrate online and offline approaches.
Strategi Pengelolaan Akun Instagram @Reyogchestra dalam Mempromosikan Budaya Reog Ponorogo Rifa'i Riski Isha Mahendra; Nieldya Nofandrila
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5847

Abstract

Reog Ponorogo is one of Indonesia’s traditional performing arts originating from Ponorogo Regency, East Java, which continues to thrive and attract appreciation from both artists and the general public across various regions. This study aims to analyze the cultural communication strategy implemented by the Instagram account @Reyogchestra in promoting Reog Ponorogo in the digital era, focusing on how social media is utilized as a medium for cultural preservation among younger generations. This research employs a qualitative method with a constructivist paradigm, while data analysis follows the interactive model of Miles and Huberman. The SOME Model (Share, Optimize, Manage, Engage) serves as the main analytical framework to examine the applied digital strategy, complemented by the Participatory Communication Theory to understand audience engagement and the role of social media in cultural preservation. Data were collected through in-depth interviews, observation, and documentation of the account’s digital activities. The findings reveal that @Reyogchestra consistently applies a community-based digital communication strategy that is participatory, adaptive, and sustainable, effectively expanding audience reach while strengthening efforts to preserve the cultural heritage of Reog Ponorogo in the digital sphere.
Audience Engagement Analysis of the Drama Cinta Sedalam Rindu through Uses and Gratification Theory Nadya Fritanita Julyazti; Marcel Maulana
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5869

Abstract

This study aims to analyze the motivation and audience engagement toward the television drama Cinta Sedalam Rindu through the Uses and Gratifications Theory approach. Produced by SinemArt and broadcast on SCTV, the series portrays themes of love and the struggles of young people in the digital era, successfully capturing the attention of both teenage and adult audiences. The research employs a qualitative descriptive approach using content analysis and social media observation techniques, encompassing platforms such as Instagram, TikTok, Twitter, and Facebook. The findings reveal that audiences actively use this drama to fulfill various needs: cognitive (gaining insight into life and social relationships), affective (expressing emotions and empathy), personal identity (reinforcing self-image through relatable characters), social integration (engaging with online communities and the cast), and diversion (escaping from daily routines and stress). Moreover, active audience participation on social media fosters a strong fan community and enhances emotional attachment to the content. These findings affirm that Cinta Sedalam Rindu serves not merely as a form of entertainment but also as a medium of social communication capable of shaping the audience's identity, emotions, and social relationships in the digital age.
Strategi Komunikasi Edukasi Tuberkulosis Akun Instagram @tbc.komunitas berdasarkan The Circular Model of SOME Theory Raisa Setya Rahmadhani; Sidiq Setyawan
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5949

Abstract

This study aims to examine how the Instagram account @tbc.komunitas, managed by PR Konsorsium Komunitas Penabulu-STPI, implements communication strategies in conducting health education and promotion, particularly regarding Tuberculosis, through the Circular Model of SOME Theory approach. This research employs a descriptive qualitative method with data collection techniques consisting of interviews with the communication team of PR Konsorsium Komunitas Penabulu-STPI and direct observation of the Instagram account @tbc.komunitas. The result show that the account utilizes social media as a medium for health education and promotion while applying communication strategies aligned with the stages of the Circular Model of SOME Theory. The share stage focuses on building identity and audience trust; optimize emphasizes content relevance to audience needs; manage involves interaction management and periodic evaluation; and engage is carried out through collaborations with the Ministry of Health and other health organizations. These strategies reflect the team’s efforts to establish adaptive and interactive communication in delivering health education, although the implementation has not yet been fully optimized.

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