cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Romindo
Contact Email
romindo@yp3a.org
Phone
+6281275518124
Journal Mail Official
jurnal.mukasi@gmail.com
Editorial Address
Jl. Glugur Rimbun, Perum. Medan Hills, Cluster Eboni, Blok J No. 3. Deli Serdang. Indonesia
Location
Unknown,
Unknown
INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 270 Documents
 20   21   22   23   24 
From Stage to Heart: K-Pop Concerts and Emotional Attachment in Celebrity Worship Jasmine Alya Pramesthi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5654

Abstract

This study examines the influence of K-Pop Concerts (X1) and Emotional Attachment (X2) on Celebrity Worship (Y) among K-Pop fans using Cultivation theory. This theory explains how intensive exposure, such as concerts, shapes fans' perceptions and attachment to idols. Involving 384 respondents who have attended at least one concert in the past two years, the study found that K-Pop concerts and emotional attachment significantly influence celebrity worship. Collectively, the two variables explained 47.2% of the variance in celebrity worship.  These results suggest that K-Pop concerts provide a direct experience between fans and idols, while emotional attachment plays an important role in strengthening fans' psychological connection with idols. Both independently contribute to the level of celebrity worship, reflecting the intensity of fans' connection with idols that goes beyond mere entertainment.  This research provides strategic insights for the entertainment industry in creating more meaningful experiences to increase fan loyalty. Moreover, the findings enrich the academic literature on fan behavior in the context of global popular culture, by highlighting the relevance of Cultivation theory.
Paradigma Komunikasi Pemasaran Terpadu Merumuskan Strategi Branding Starbucks Kintamani Ekologis Kontekstual Ni Kadek Renita Dwi Handayani; Anak Agung Mia Intentilia
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5673

Abstract

This research seeks to explore the application of the integrated marketing communications paradigm in developing a branding strategy that is both contextually relevant and environmentally sustainable at Starbucks Kintamani. The study employs a descriptive qualitative approach, gathering data through structured interviews with managers, employees, and other relevant stakeholders. visitors, direct field observations, and document studies related to the coffee shop's marketing activities. The research findings show that Starbucks Kintamani consistently integrates various aspects of marketing communications such as advertising, promotions, events, public relations, direct marketing, digital marketing, and direct selling in building a strong brand image. This approach emphasizes the aesthetic values ​​of nature and environmental conservation that are relevant to the local context, thus creating deep emotional attachment and loyalty from consumers. In addition, this branding strategy provides inspiration for local coffee entrepreneurs in developing an authentic and sustainable brand identity. This study enriches theoretical and practical insights in the field of integrated marketing communications and branding strategies based on environmental values ​​and contextual aesthetics.
Mengurai Kompleksitas Komunikasi Interpersonal: Sintesis Faktor Psikologis, Sosial, dan Kontekstual dari Tinjauan Literatur Tasya Eka Damayanti; Dwiharyani, Kani; Yasmin, Anita
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5683

Abstract

Background: Interpersonal communication is very important in various aspects of life. This is because the benefits of interpersonal communication include: increasing comfort, increasing harmony, can make individuals receive and disclose information voluntarily, honestly, and without coercion. However, achieving effective interpersonal communication is not easy. There are several factors that can influence interpersonal communication. Research Method: This research method is a literature review using Google Scholar. The results of the study are presented in a qualitative descriptive manner. Results: The results of this study indicate that factors that can influence interpersonal communication are: empathy, supportive attitude, openness, equality and positive attitude, democratic parenting, self-concept, self-control, interpersonal viewing, social media use, self-confidence, self-esteem, sociodrama technique group guidance services, phubbing behavior, and self-disclosure. Conclusion: Empathy, supportive attitude, openness, equality and positive attitude, democratic parenting, self-concept, self-control, interpersonal observation, social media use, self-confidence, self-esteem, sociodrama technique group guidance services, phubbing behavior, and self-disclosure influence the effectiveness of interpersonal communication.
Peranan Konten Influencer TikTok dalam Meningkatkan Kunjungan Wisatawan di Yogyakarta Hatfan Thirafi; Angga Intueri Mahendra Purbakusuma
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5696

Abstract

The use of social media in Indonesia has been growing rapidly. TikTok has become one of the most frequently used platforms for promotional purposes, particularly in the tourism sector. The high number of TikTok users has given rise to many influencers who hold significant influence over the decisions of their followers as well as others who view their content. In this context, the researcher aims to examine the role of influencer content on TikTok in increasing tourist visits to Yogyakarta. This study employs a descriptive qualitative method with data collected through in-depth interviews involving two influencers (@tentangjogja and @masdolan), the Yogyakarta Tourism Office, and audiences of influencer content. The analysis is carried out using the eight stages of Digital Content Marketing introduced by Kotler, Kartajaya, and Setiawan (2019), starting from goal setting to content marketing improvement. The findings show that the visual content presented by influencers is capable of shaping positive perceptions among customers toward tourist destinations, increasing their interest in visiting, and assisting the Tourism Office in promoting tourism content more extensively on social media. In conclusion, TikTok influencer content plays a crucial role in boosting the number of tourist visits to Yogyakarta, while also serving as an effective communication medium to reach a wider audience.
Cyberbullying di Media Sosial: Studi Netnografi Komentar Netizen di Akun TikTok @garutupdate_ Abde Rizky Supriadi; Zikri Fachrul Nurhadi; Annisa Husnusyifa
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5710

Abstract

This research is motivated by the widespread use of TikTok as a popular social platform in Indonesia, which simultaneously presents the phenomenon of cyberbullying in the comments column of popular accounts such as @garutupdate. This research aims to reveal how the phenomenon of cyberbullying emerges and develops in the comment section of the TikTok account @garutupdate_, as well as the factors influencing interaction patterns among netizens in this digital space. Data collection techniques in research use observation, interviews, literature studies and documentation. Using a netnographic method, the researcher observed the online community’s activities, analyzed comments, and conducted interviews with active users to gain deeper insight into the dimensions of culture, interaction, online traces, and engagement. The findings show that local culture, spontaneous habits, and a high level of tolerance toward negative comments are the main triggers for the emergence of cyberbullying behaviors. This research focuses on cyberbullying practices on the local TikTok news account garutupdate, presenting novelty through an analysis of the influence of local content and regional languages ​​in shaping and normalizing cyberbullying patterns in the Garut community. Findings indicate the dominance of sarcasm, appearance-based insults, and racially and ethnically biased comments expressed through local terms and emojis, supported by a casual, go-with-the-flow culture and tolerance of negative comments, so that these behaviors are considered normal despite their psychological impact on victims. The research highlights the urgency of digital literacy and active moderation to create a healthy discussion space on local platforms.
Strategi Humas Kejaksaan Agung dalam Mengelola Reputasi Institusi di Mata Publik Reza Ramadhan; Bonardo Marulitua A; M. Ismail Alif
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5712

Abstract

This study aims to conduct an in-depth exploration of the public relations communication strategy of Kejaksaan Agung in maintaining and strengthening its institutional reputation amidst the dynamics of media coverage, increasing public demands for transparency, and the persistently low level of legal literacy in society. This research employs a qualitative method with a descriptive approach grounded in the constructivist paradigm. Data were collected through document analysis, direct observation of public relations activities, and in-depth interviews with key informants. The data analysis is based on the strategic public relations framework developed by Ronald D. Smith (2021), which comprises four essential phases: formative research, strategy formulation, tactical implementation, and evaluation. The findings indicate that Humas Kejaksaan Agung implements an adaptive and participatory communication approach through the integration of intelligence-based digital analytics, data-driven institutional issue mapping, the development of law-focused educational content, and a rapid response mechanism to public issue dynamics. These findings highlight a strategic innovation that has not been widely discussed in existing public relations literature, particularly within the context of law enforcement institutions. Furthermore, this approach reflects a paradigm transformation from bureaucratic communication models to collaborative, evidence-based, and digitally responsive strategies aligned with public opinion dynamics. Practically, the study recommends strengthening human resource capacity in public relations, particularly in strategic communication competence and legal literacy, to ensure sustained and consistent reputation management in the digital era. Academically, this research provides a conceptual contribution to the development of a strategic communication model for public institutions grounded in formative research and real-time media analytics.
Transformasi Identitas Perusahaan dalam Membangun Citra dan Reputasi : Studi Rebranding Azko Kania Untari Salsabila; Fitria Ayuningtyas
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5755

Abstract

Corporate identity changes can be implemented over time and as the company grows. Before making any changes, companies must develop a well-thought-out communication planning strategy to ensure that the changes do not result in future losses, and the message conveyed in the communication strategy must be clear. Ace Hardware changed its name to Azko due to the expiration of its business contract. The rebranding process occurred gradually. Azko is committed to the change as an evolutionary development aimed at providing more optimal service. The purpose of this study was to determine the Azko rebranding process and its impact on the company's image and reputation. Using a literature study method, data was collected from reviewed literature, books, and journals. This study resulted in Azko's image and reputation being remarkably improved after the rebranding. This is evident in the continued presence of customers in Azko stores, and the successful communication of the rebranding strategy, ensuring the brand maintains its established image and reputation, and retains its loyal customers despite the name change.
Analisis Wacana Kritis Konten Viral Kang Dedi di Instagram sebagai Media Disiplin Anak Mohamad Edwan Faturohman; Yandi Hermawandi; Resty Mustika Pratiwi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5777

Abstract

This study examines the viral video phenomenon of Kang Dedi delivering disciplinary messages to children through social media, particularly Instagram Reels, within the socio-cultural context of West Java society. The analysis employs Norman Fairclough’s critical discourse analysis framework, focusing on the textual, discursive practice, and socio-cultural practice dimensions. Findings reveal that the video functions not only as an effective mass communication tool but also reflects shifts in authority patterns and parenting in the digital era. The massive dissemination supported by social media algorithms expands the message’s reach, influencing children’s behavior and parental approaches. Furthermore, the cultural background and natural environment of West Java strengthen the public figure’s image as a close and caring leader. This research offers valuable insights for developing educational communication strategies that integrate technology with local cultural values. Future studies are recommended to conduct cross-cultural comparisons and explore the psychological impact of social media-based and  disciplinary methods.
Efektivitas Komunikasi Pemasaran Terpadu PT. Bayou Berjaya Indonesia Pada Produk Snack “My Kripick” Roemitha Marth; Mayasari, Mayasari; Oky Oxcygentri
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5787

Abstract

This study aims to determine and understand the implementation of integrated marketing communications carried out by PT. Bayou Berjaya Indonesia as a micro, small, and medium enterprise (MSME) in marketing the snack product "My Kripick". The theoretical framework used refers to the IMC (Integrated Marketing Communication) concept proposed by Kotler and Keller. This study uses a qualitative method with a descriptive approach where data collection is obtained through interview, observation, and documentation techniques. Informants in this study involved 4 people at PT. Bayou Berjaya Indonesia consisting of 1 business owner, 2 marketing and production employees, and 1 social media admin. The results of the study show that PT. Bayou Berjaya Indonesia has carried out several elements of IMC, namely advertising, sales promotion, personal selling, and events and experiences. The implementation of this strategy has been effective in accelerating the growth of the "My Kripick" product business, as evidenced by achievements such as being nominated for the Top 11 UKM (Small and Medium Enterprises) Food Award in the food and snack category from the Ministry of Trade of the Republic of Indonesia and the Top 10 MSME Onboarding Bank Indonesia 2023.
Akomodasi Komunikasi dalam Komunikasi Antarbudaya Santri Jawa di Pondok Pesantren Al Hikam Assalafiyyah, Bantarkawung Reza Abineri; Fany Anggun Abadi; Viky Rizki Imanullah; Dede Suryadi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5819

Abstract

At Al Hikam Assalafiyyah Islamic Boarding School, Bantarkawung intercultural communication occurs almost daily. Ethnic differences among students bring variations to their communication behavior. For example, Javanese and Sundanese students enrich their interactions with their respective cultural quirks, which can sometimes lead to problems and even arguments. For example, when two individuals from Java and Sunda discuss papaya, the Javanese call it "gandul," while the Sundanese call it "gedang," where "gedang" in Javanese means banana. These differences in terms sometimes lead to arguments and fights between the two, resulting in conflict. This study focuses on intercultural communication at Al Hikam Assalafiyyah Islamic Boarding School, Bantarkawung. The theory used in this research is the Communication Accommodation Theory proposed by Howard Giles (2016). This theory emphasizes that adaptation is at the heart of communication, where individuals attempt to regulate or adjust their communication with others. This theory premise is that when interacting, people adjust their speech style, vocal patterns, and behavior to align with those of their interlocutors. Based on the explanation that has been explained above, the researcher is interested in conducting research on how Javanese students adapt with the title "Intercultural Communication Accommodation in the Self-Adjustment of Students at the Al Hikam Assalaffiyah Bantarkawung Islamic Boarding School, Brebes Regency".

Page 22 of 27 | Total Record : 270

 20   21   22   23   24 

Filter by Year

2022 2026


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2026): Februari 2026 Vol. 4 No. 4 (2025): November 2025 Vol. 4 No. 3 (2025): Agustus 2025 Vol. 4 No. 2 (2025): Mei 2025 Vol. 4 No. 1 (2025): Februari 2025 Vol. 3 No. 4 (2024): November 2024 Vol. 3 No. 3 (2024): Agustus 2024 Vol. 3 No. 2 (2024): Mei 2024 Vol. 3 No. 1 (2024): Februari 2024 Vol. 2 No. 4 (2023): November 2023 Vol. 2 No. 3 (2023): Agustus 2023 Vol. 2 No. 2 (2023): Mei 2023 Vol. 2 No. 1 (2023): Februari 2023 Vol. 1 No. 4 (2022): November 2022 Vol. 1 No. 3 (2022): Agustus 2022 Vol. 1 No. 2 (2022): Mei 2022 Vol. 1 No. 1 (2022): Februari 2022 More Issue