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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 270 Documents
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Difusi Inovasi UMKM Kampung Lele Melalui Program Gesari Binaan PT Semen Jawa Fildzah Berliana Ramadhani; Heni Hayat
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5854

Abstract

Innovation in the Micro, Small, and Medium Enterprises (MSMEs) sector plays a crucial role in increasing competitiveness and strengthening the sustainability of local economies in Indonesia. This study aims to analyze the diffusion process of catfish floss product innovation in Kampung Lele MSMEs in Sukamaju Village, Sukabumi Regency, through the Independent Village Movement (Gesari) Program, supported by PT Semen Jawa. The study employed a qualitative descriptive method, with data collection techniques involving in-depth interviews with business owners and related parties. Based on Rogers' diffusion of innovation theory, the results indicate that the catfish floss innovation can increase the added value of fresh catfish, create employment opportunities for the surrounding community, and support stunting prevention efforts through diversification of highly nutritious fish foods. This innovation is considered to have relative advantages, a high level of welfare relative to the community's socioeconomic conditions, and ease of adoption, although it still faces several obstacles such as limited market access and digital technology. This study recommends the need for expanded digital marketing and ongoing training for MSMEs to ensure the continued development of the innovation. These findings contribute to strengthening community empowerment policies and the development of MSMEs based on local potential.
CSR Communication Strategy of PT Angkasa Pura Indonesia Adi Soemarmo Airport Branch in Building Corporate Image Puji Lestari; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5867

Abstract

This study is motivated by the importance of Corporate Social Responsibility (CSR) as a corporate communication strategy in building a positive image, particularly in the aviation sector closely connected to surrounding communities. The research aims to analyze the CSR communication strategy of PT Angkasa Pura Indonesia, Adi Soemarmo Airport Branch, through its greening program in Pandeyan Village, Ngemplak District, Boyolali Regency. The program focuses on the environmental aspect (Planet) within the Triple Bottom Line concept by distributing tree seedlings and compost fertilizer. Using qualitative approach with a case study method. Data were collected through in-depth interviews, field observations, and documentation from company archives and media publications. The findings show that the CSR strategy is participatory, reflected in the village government’s initiative, community involvement, and the company’s presence during program implementation. Consistency between communication messages and actions strengthens the company’s positive image. The use of mass and social media, including the official Instagram account @adisoemarmoairport, expands the reach of publications as a form of transparency. The implementation of sustainability is reflected in the program’s continuity in several villages, although accountability has not been fully achieved. These findings affirm that CSR functions as an effective communication strategy in building relationships with stakeholders.
Analisis Komunikasi Publik Perbankan Indonesia dalam Mewujudkan Program Ekonomi Berkelanjutan Agus Prakarsa; Sunuantari, Manik
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5418

Abstract

This study analyzes the sustainability communication strategies of key actors in Indonesia, consitstsof Bappenas, the Financial Services Authority (OJK), Bank Mandiri, and Bank Central Asia (BCA). The research examines how each institution formulates and manages communication related to sustainable finance and assesses the alignment of these practices with Stakeholder Theory and Excellence Theory. Using a qualitative approach, the study employs qualitative content analysis and comparative document analysis of SDGs communication guidelines, sustainable finance roadmaps, regulations, annual reports, and sustainability reports. The findings reveal that sustainability communication in Indonesia remains fragmented. Bappenas provides a macro-level and normative communication framework but lacks operational stakeholder segmentation. OJK adopts a primarily one-way communication model centered on regulatory dissemination, with limited mechanisms for public engagement. At the industry level, Bank Mandiri demonstrates a more advanced approach, supported by a dedicated ESG unit and comprehensive stakeholder mapping, whereas BCA integrates ESG issues into broader corporate communication, resulting in a more compliance-oriented practice. The study concludes that organizational structure, communication models, and stakeholder management strongly influence the effectiveness of sustainability communication. Strengthening cross-actor harmonization and enhancing dialogic, two-way communication are recommended to improve Indonesia’s national sustainability communication ecosystem.
Strategi Komunikasi Simbolik dalam Interaksi Pelayanan yang Dilakukan Penyandang Disabilitas di Difel Cafe Gantari Jaya Kadek Ayu Natalia; Ratna Devy Winayanti
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5977

Abstract

This study discusses the symbolic communication strategies employed by individuals with disabilities in the context of service delivery at an inclusive café. The phenomenon examined focuses on how individuals with physical or sensory limitations are able to build meaningful interactions through the use of symbols, sign language, facial expressions, and body movements. The aim of this research is to understand the role of symbolic communication in creating equitable, friendly, and inclusive services for society. The method used is a literature study by analyzing various scientific sources related to symbolic communication and the interaction practices of people with disabilities. The results of the study indicate that symbols play a central role in facilitating communication, fostering understanding, and building trust between individuals with disabilities and the wider community. Furthermore, symbolic communication strategies function as a bridge to break down social stigma, highlight the potential of individuals with disabilities, and strengthen the practice of social inclusion. The novelty of this research lies in portraying symbolic communication strategies not only as technical instruments but also as carriers of human values such as empathy, acceptance, and respect for diversity. Thus, this study provides both theoretical and practical contributions to the development of inclusive communication in the realm of public services.
Komunikasi Strategis Public Relations dan Praktik Account Management dalam Mendukung Transformasi Digital di Sektor Publik Ninoy Amelia; Umaimah Wahid
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.6009

Abstract

Digital transformation in the public sector requires the synergy of technology and effective communication to ensure that innovations such as the Satu Data Indonesia (SDI) system are accepted and optimally implemented by government institutions. This study aims to analyze the implementation and challenges of strategic public relations communication and account management practices in supporting digital transformation in the public sector through a case study of the SDI system by PT Telkom Indonesia. The theories used in this research include Excellence Theory, Digital Transformation Theory, and Strategic Communication Theory. This study employs a qualitative case study method. The findings reveal that PT Telkom Indonesia applies strategic communication and account management practices in an integrated, adaptive manner based on the specific needs of each institution to support digital transformation through the SDI program. However, the implementation faces multidimensional challenges such as digital literacy gaps, bureaucratic resistance, and disparities in infrastructure and human resources, which are addressed through educational, collaborative, and contextual communication approaches.
Manajemen Event Nyala Feminist Festival Solo dalam Meningkatkan Kesadaran Kesetaraan Gender Syifana Cahya Pambudi; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5889

Abstract

Feminist festivals serve as a crucial arena for gender equality advocacy, yet research on their event management strategies as a form of communication remains limited. This study examines the Nyala Feminist Festival Solo (FNFS) as a case study in event management aimed at increasing awareness of gender equality. The research objective is to analyze how the FNFS event management strategy, from its planning to evaluation stages, functions as an effective feminist communication practice. This study employs a qualitative method with a case study approach, where data were collected through indepth interviews with the organizing committee and participants, documentary analysis, and the researcher's reflexivity. The findings indicate that FNFS implemented a strategy that transcends conventional event management; through the practice of cyberfeminism on social media and an event design centered on creating inclusive safe spaces, the festival successfully sparked a transformation of consciousness among its participants. On the other hand, significant challenges related to social sustainability were also identified, stemming from limited human resources. This research concludes that the success of a feminist event is measured not only by its external impact on the audience but also by its capacity to build a healthy and sustainable internal management system.
Pengaruh Konten Visual dan Interaksi Media Sosial terhadap Minat Beli Kuliner Lokal Batam Ria Pratiwi; Nuryanto, Heri; Tirta Mulyadi; Agung Arif Gunawan
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.6123

Abstract

This study aims to determine the effect of visual content and social media interaction on consumer purchasing interest in local culinary products on Instagram and TikTok platforms in Batam City. This study uses an associative quantitative approach with a survey method. Data was obtained by distributing questionnaires to respondents who are active users of Instagram and TikTok who have seen or interacted with local culinary content in Batam City. The data analysis techniques used included validity and reliability tests, classical assumption tests, and multiple linear regression, with a sample size of 100 people. The results showed that visual content and social media interaction had a positive and significant effect on consumer purchasing interest. Simultaneously, these two variables were able to explain 55.9% of the variation in purchase interest, while the remaining 44.1% was influenced by other factors such as price, product quality, promotion, and brand image. These findings indicate that social media-based marketing strategies with attractive visual content and active interaction can increase consumer purchase interest in local culinary products, especially among young social media users.
Analisis Wacana Kritis Atas Representasi Rakyat dalam Strategi Komunikasi Politik Kang Dedi Mulyadi Denny Suryakusuma; Riana Putri; Alfi Dini Rahman; Ahmad Haikhal; Muh Ruslan Ramli
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5363

Abstract

This study aims to analyze the representation of the people in Kang Dedi Mulyadi’s social media content through the perspective of Critical Discourse Analysis using Teun A. Van Dijk’s model. Social media, particularly the YouTube channel “Kang Dedi Mulyadi Channel”, is utilized as a medium of political communication that presents narratives about the people and their leader. The findings reveal that the people are often represented as vulnerable, weak, and marginalized groups who require attention, protection, and swift action from a leader perceived as a savior. The political communication strategy employed is both populist and performative, making use of crisis narratives, local cultural symbols, and emotional expressions to foster a sense of closeness with society. Within the framework of critical discourse, this content reflects the existence of power relations and ideology that position the leader as the dominant actor in addressing social problems. These findings demonstrate that social media is not merely a space for interaction, but also a strategic instrument to construct the image of a leader, strengthen legitimacy, and shape public perception regarding the relationship between the people and those in power.
Komodifikasi TikTok sebagai Media Komunikasi Politik Calon Presiden Tahun 2024 Mei Candra Mahardika; Eny Susilowati
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.5369

Abstract

The largest democratic event in Indonesia is the presidential election. The 2024 election will be even more exciting, thanks to social media campaigns. TikTok is one of the most popular social media platforms among young people. The TikTok phenomenon began in 2018 as an entertainment medium but received negative responses. TikTok, whose users are mostly young people, began to be used for campaign purposes. Through a systematic literature review and literature study, the purpose of this research is to explain how TikTok was commodified in its function in the 2024 presidential election. Research results from pintarpolitik.com and detikcom show that TikTok is a political force and a platform for political activity because its messages spread quickly and short videos are easily accepted by the public. Detikcom explains that during the election campaign period, posts on TikTok influenced political views and support for presidential candidates. Detikcom's TikTok user data shows that 41.26% of TikTok users in Indonesia are aged 18-24. The commodification of TikTok in Vincent's political economy theory can be found through content from a medium of expression to a political medium, which has undergone a change in value from an entertainment medium to an economic medium and has a role in the psychological values of society that determine the choice of presidential candidates in the 2024 election.
Penerapan Peraturan Dewan Pers terhadap Pemberitaan Bunuh Diri di Kampar Riau Noprio Sandi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5454

Abstract

This study aims to determine which points of Press Council Regulation Number: 2/PERATURAN-DP/III/2019 concerning Guidelines for Reporting on Acts and Attempted Suicide have been violated by a number of cyber media and to determine whether the families of suicide victims are aware of the number of suicide reports published that violate or not. Also to provide knowledge to suicide observers so they can prevent suicide in other children. The method used is qualitative research with a combined approach and uses a case study model, content analysis methods and interviews. The results of the study, 14 of the 20 points of Press Council Regulation Number: 2/PERATURAN-DP/III/2019 concerning Guidelines for Reporting on Acts and Attempted Suicide were violated by 14 cyber media (these 14 points are the most frequently violated). These violations are not known to the victims' families. Therefore, the implications of this research can provide education for the victims' families, after knowing the violations, the victims' families can prepare the next strategic steps to seek justice for the mistakes made by a number of cyber media. Meanwhile, observers, particularly those concerned with suicide in Riau, can also prepare further steps to prevent others, especially teenagers and children, from imitating these acts and attempts. This strategic step is expected to have a deterrent effect on cyber media outlets that violate regulations, and encourage them to be more cautious in reporting on suicide acts and attempts in the future.

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