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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 270 Documents
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Rekonstruksi Citra Perusahaan Melalui Komunikasi TJSL: Studi Kasus Strategi Humasda PT KAI Daop 3 Cirebon Veranika Aulia Agatha; Anggun Anindya Sekarningrum
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6899

Abstract

Public Relations strategies play an important role in communicating corporate social responsibility as an effort to build a corporate image. This study adopts a constructivist paradigm using a qualitative approach with a case study method. Data were collected through in-depth interviews with the regional Public Relations unit and beneficiary communities, supported by documentation such as activity reports, press releases, and media publications. The findings indicate that the communication strategy was implemented in a structured manner through stages of research and planning, program implementation, communication publication, and evaluation. TJSL Communication was carried out through direct interaction with the community, mass media, and the company’s social media platforms. A humanistic and contextual communication approach enabled the TJSL program to be perceived not merely as the distribution of assistance, but as an expression of corporate care and social commitment. This approach contributed to the formation of a positive image of PT KAI Daop 3 Cirebon as a company that is socially responsible, transparent, and committed to sustainable social and environmental development.
Partisipasi Publik dan Konstruksi Citra: Strategi Community Relations Berbasis Komunitas Railfans di Tingkat Operasional Perkeretaapian Audeline Putri Pramesya; Anggun Anindya Sekarningrum
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.7179

Abstract

This study aims to analyze the community relations strategy implemented by the Public Relations unit of PT Kereta Api Indonesia (Persero) Daerah Operasi (Daop) 3 Cirebon in enhancing corporate image through the involvement of railfans communities. This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews with internal stakeholders from the Public Relations unit of PT KAI Daop 3 Cirebon and representatives of railfans communities, including the Indonesian Railways Preservation Society (IRPS) Cirebon Region, Edan Sepur Cirebon Community, and Railfans Daop 3 Community (KRD3), supported by documentation of activities. The findings indicate that the community relations strategy is implemented in a structured and continuous manner, starting from community mapping and planning, collaborative program implementation, to evaluation. The activities include level crossing safety campaigns, sexual harassment prevention socialization in station areas and train services, involvement of railfans in Eid and Christmas–New Year transportation posts, passenger service support, environmental cleanliness programs at stations, and participation in the inauguration of railway facilities and infrastructure. The involvement of railfans communities as strategic partners strengthens message credibility, increases public participation, and contributes to the formation of a positive corporate image of PT KAI Daop 3 Cirebon as an open, responsif, and socially responsible public transportation company. This study implies that participatory and collaborative community relations strategies play a significant role in strengthening corporate image at the regional operational level.
Konstruksi Perilaku Komunikasi Berbasis Nilai Metta Cittena Santi Nibbatta: Studi Fenomenologi di Yayasan Baswara Dharma Indonesia Noviawan Rasyid Ohorella; Julio Wongtama
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.7181

Abstract

This study aims to analyze how the communication of Buddhist values ​​contained in the motto Metta Cittena Santi Nibbatta is understood and applied in daily life by followers of the Baswara Dharma Indonesia Foundation and society in general. This Buddhist motto teaches the importance of sincere love in creating inner and social peace. In this study the theory used is behaviorist theory, which emphasizes the formation of behavior through the interaction between stimulus and response. This study uses a qualitative method with a descriptive approach. The paradigm used in this study is the constructivist paradigm. Data collection techniques used in the study include in-depth interviews, field observations, documentation, and literature studies. The results of the study indicate that the motto Metta Cittena Santi Nibbatta plays an important role in the communication patterns and social lives of followers of the Baswara Dharma Indonesia Foundation. The Buddhist values ​​contained in the motto create harmonious, loving, and mutually understanding interactions in daily life. With this motto, it is hoped that community life will be more compassionate and caring for one another.
Implementasi Government Public Relations BNNK Jakarta Selatan pada Pencegahan Penyalahgunaan Narkoba di Kalangan Remaja Nicky Maulana; Tria Patrianti
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6201

Abstract

The high rate of drug abuse in Indonesia, particularly among adolescents, highlights the urgency of government intervention. The Indonesia Drug Report reported a prevalence of 1.73%, with 3.3 million people affected, predominantly adolescents. This research aims to delve deeper into the implementation of the Government Public Relations (GPR) function of the South Jakarta City National Narcotics Agency (BNN) in preventing drug abuse among adolescents. The research uses a qualitative approach with a case study method, employing data collection techniques such as observation, in-depth interviews, and documentation. The research results show that the implementation of the GPR function in citizen-government interactions is carried out through public communication activities by conveying information, policies, and programs and educating the public through FGD activities, advocacy, policy socialization, outreach, training, and the Bersinar campaign. Regulator communication is conducted through intensive communication between institutions such as local governments, law enforcement agencies, educational institutions, and several related stakeholders in supporting and aligning the goals of prevention policies/programs. As an extension of policy, the South Jakarta City BNN disseminates information policies and programs and educates the public by selecting messages that not only serve to convey information but also aim to build public perception, attitudes, and participation in prevention policies and programs through various communication channels, both conventional and digital, as well as mass media, based on the principles of good governance.
Representasi Komunikasi Nadia Omara melalui Channel Youtube Spesial Kisah Horor Wawak Part 55 Wulan Nuraini; Salmaa Naba Ardani; Zahrani Putri Diasti; Indah, Indah; Nabilah, Nabilah
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6206

Abstract

This study aims to analyze the representation of communication constructed by Nadia Omara through her YouTube channel Spesial Kisah Horor Wawak, particularly in episode Part 55 entitled “Kekasih Gaib.” This research is grounded in a constructivist paradigm, employing a qualitative descriptive approach with a phenomenological design. Data were collected through content observation of the video, analysis of verbal and nonverbal communication elements, audio-visual representations, and audience responses found in the comment section. The findings reveal that Nadia Omara plays a central role as the main communicator who actively constructs meaning through narrative storytelling, expressive intonation, appropriate diction, and supportive audio-visual elements. Although the story presented contains subjective and unverifiable mystical elements, the communication representation successfully builds a sense of realism and credibility among the audience. The use of visual illustrations, narrative text, sound effects, and dominant dark tones strengthens the emotional atmosphere and enhances audience immersion. Audience responses indicate strong emotional engagement, ranging from fear and empathy to mixed feelings, demonstrating that viewers not only consume the content as entertainment but also interpret it as a meaningful experience. This study concludes that effective communication representation in digital media can significantly influence audience perception and trust, even when the content lies between reality and imagination.
Strategi Komunikasi Branding Pemerintah Kota Kupang dalam Mewujudkan Kupang Smart City Intang Triwulang; Mas’Amah; Frengky Dupe
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6232

Abstract

This study aims to analyze the branding communication strategies of the Kupang City Government in realizing Kupang Smart City, evaluate their effectiveness, and identify implementation barriers since its 2019 declaration. Utilizing a qualitative case study approach, data were collected through in-depth interviews, observations, and documentary studies at the Kupang City Communication and Informatics Office. Analysis was conducted using triangulation techniques, supported by theoretical frameworks of communication strategy, corporate strategy, and SWOT analysis. The findings indicate that the branding strategy focuses on digitalization via social media and the promotion of local cultural identity, such as Tenun Bunga Sepe. While effective in building a positive image within the Smart Branding and Smart Economy dimensions, the overall implementation across all six Smart City pillars remains uneven. Primary obstacles include weak inter-agency coordination, budgetary constraints, low digital literacy, and suboptimal infrastructure maintenance. The SWOT evaluation reveals that resource allocation instability and a gap between strategic vision and field execution hinder the formation of a robust brand. The study concludes that the success of Kupang Smart City requires an integrated communication strategy, sustained collective commitment across government departments, and consistent implementation across all pillars.
Pemanfaatan Media dalam Kampanye Politik : Studi Kasus Analisis Akun TikTok Gerindra sebagai Sarana Kampanye Politik Prabowo – Gibran dalam Pemilu 2024 Andini Wulan Pratiwi; Irfan , Irfan
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.7077

Abstract

The use of social media in political campaigns increased significantly during the 2024 Presidential Election, particularly through TikTok, a platform widely used by Generation Z. this study aims to analyze the political communication strategies employed by the TikTok account of the Gerindra Party (@partaigerindra) as a campaign medium for the Prabowo Subianto–Gibran Rakabuming Raka ticket in the 2024 Presidential Election. This research adopts a qualitative approach using content analysis of 15 campaign videos uploaded between September 2023 and January 2024. The data were analyzed descriptively and interpretatively by examining content formats, narrative structures, visual symbols, and patterns of audience interaction. The findings indicate that the Gerindra Party’s TikTok account predominantly applies an edutainment-based communication strategy by combining political messages with entertainment elements such as memes, political humor, viral trends, live streaming, and influencer collaboration. These strategies aim to build emotional closeness, enhance audience engagement, and strengthen the candidates’ image among young voters. Additionally, interactive TikTok features, including comments, duets, and live streaming, facilitate two-way communication between candidates and audiences. This study concludes that TikTok functions as a strategic instrument of digital political communication, where creative, interactive, and platform-oriented content is effective in reaching and mobilizing Generation Z voters.
Representasi Budaya dan Identitas Digital Influencer di Media Sosial (Studi Etnografi Virtual pada Influencer Hilmi Mokhsen di Media Sosial Instagram) Maria Milania Fengi; Yermia Djefry Manafe; Yeheskial A. Roen
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6299

Abstract

This study examines how Hilmi Mokhsen, a digital influencer from Kupang, East Nusa Tenggara, represents culture and constructs his digital identity through his activities on Instagram. The platform is viewed as a cultural arena where identity, social meaning, and performativity are formed and displayed. Hilmi is selected as the subject because he represents a creative young generation that uses social media for self-expression and to present contemporary cultural elements in the digital sphere. The research addresses gaps in previous studies by focusing on the symbolic, cultural, and identity dimensions he constructs through a distinct communication style and strong personal branding. The study explores four key issues: how cultural representation appears in Hilmi’s content; how his digital identity is constructed; how symbolic communication and interaction style shape his engagement with followers; and how audiences respond to the culture and identity he presents. This qualitative research adopts a Virtual Ethnography approach and Cyber Media Analysis across four levels: media space, media documents, media objects, and experience. Grounded in Stuart Hall’s Representation Theory, the study emphasizes representation as an active process of meaning-making through language, images, and cultural symbols. The findings are expected to contribute empirically to Indonesian digital culture studies and offer practical guidance for influencers and the creative industry in developing authentic personal branding.
Analisis Motif dan Kepuasan Siswa Sekolah Dasar dalam Pemanfaatan YouTube sebagai Media Komunikasi Instruksional Bahasa Inggris Gede Ryan Adi Putra; Ni Putu Yunita Anggreswari
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6747

Abstract

The development of digital technology has changed learning practices, including the use of social media as a means of learning. YouTube is one of the popular platforms because it provides easily accessible audio-visual content. This study aims to analyze the use of YouTube as an English learning medium in SD Negeri 2 Sudaji as well as student responses based on the Uses and Gratifications Theory. This study uses a qualitative approach through observation, interviews, and document analysis with informants of English teachers and grade VI students. Data are analyzed through reduction, presentation, and conclusion drawn. The results of the study show that YouTube is effective in helping students understand English pronunciation and vocabulary. Student responses are positive, characterized by increased interest in learning, engagement, and confidence. From the perspective of Uses and Gratifications, YouTube caters to students' cognitive, emotional, social, and personal needs. However, there are obstacles such as focus distractions, technical problems, and the need for teacher guidance in content selection. Therefore, the use of YouTube as a learning medium in elementary schools will be effective if it is designed in a planned manner and accompanied by teachers.
Dekonstruksi Makna Hubungan Beracun: Analisis Semiotika Saussurean terhadap Narasi Toxic Relationship dalam Film Bucin Mukhamad Dafa Asadin; Khusnul Khotimah
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6748

Abstract

A toxic relationship is a relationship that makes one or both parties feel unloved, do not receive support, are always put down, misunderstood, or attacked emotionally or physically. The issue of Toxic Relationships is that many films have appeared that address this case. One of them is the film Bucin. The film Bucin is a film written by Jovial Da Lopez and directed by Chandra Liow. This research will examine the representation of toxic relationships in the film Bucin using Ferdinand De Saussure's semiotic model. From the results of the analysis carried out, it was found that the Bucin film represents a toxic relationship in several scenes. The toxic relationship represented in the film Bucin is packaged in various situations and has different signs of a toxic relationship. Scene 1 shows signs of a toxic relationship in the form of not being able to be yourself, scene 2 shows signs of a toxic relationship in the form of always being controlled by your partner and often lying, and scene 3 shows signs of a toxic relationship in the form of frequent lying and lack of support.

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