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Romindo
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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 330 Documents
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Pengaruh Optimalisasi Pemanfaatan Media Sosial Instagram dan Brand Awareness terhadap Peningkatan Penjualan Produk pada Usaha Mikro Kecil dan Menengah di Event Saboak Kota Kupang Sionsy Welda Mariene Sellu; Mas’Amah; Frengky Dupe
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6360

Abstract

This study aims to analyze the responses of UMKM at the Saboak Event regarding the use of Instagram social media, brand awareness, and increased sales, analyze the effect of optimizing the use of Instagram social media on increasing sales in UMKM at the Saboak Event, analyze the effect of brand awareness on increasing product sales in UMKM at the Saboak Event, and analyze the effect of simultaneous optimization of the use of Instagram social media and brand awareness on increasing product sales in UMKM at the Saboak Event. This study uses an explanatory method with a quantitative approach through interviews, questionnaires, and documentation studies at the Kupang City Tourism Office as the agency that manages the saboak event. The data were analyzed using multiple linear regression analysis and enriched with the social impact theory framework and social media marketing theory. The results of the study indicate that optimizing Instagram and brand awareness have a positive and significant impact on increasing product sales. Brand awareness has the most dominant influence compared to optimizing social media. This study also provides recommendations for UMKM participating in the Saboak event to optimize their use of Instagram, particularly in terms of frequency and consistency in uploading content.
Transformasi Komunikasi Seniman Jalanan: Etnografi Digital Strategi Performa pada Platform TikTok Mega Mutia Maeskina; Nyimas Sri Rahayu; Rifka Noor Hasanah
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6992

Abstract

The development of digital technology has created a new form of street performance that is no longer limited to face-to-face interaction but is extended through live streaming on platforms such as TikTok. This phenomenon remains underexplored, particularly regarding the communication strategies used by digital street performers to build interaction with online audiences. This study employs a qualitative approach with a digital ethnography method, using online participatory observation, in-depth interviews, and digital documentation of performers who actively conduct live streaming in public spaces without directly asking for money, but instead rely on digital appreciation. The findings reveal that their communication strategies unfold in five stages: prepare, opening, action, closing, and reputation. These stages illustrate a shift from conventional hard selling to soft selling practices based on self-presentation, entertainment narratives, and emotional engagement. The phenomenon reflects not only technical adaptation but also cultural transformation, where identity, digital capital, and social relations are reshaped by platform logics. This study contributes to the development of digital communication studies through a digital ethnography perspective, while also providing practical implications for street performers in leveraging social media for career sustainability.
Optimalisasi Layanan Dinas Kearsipan dan Perpustakaan Kota Mataram Sebagai Implementasi Public Relation Ni Putu Mas Yudha Purwani; Rieka Yulita Widaswara
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6213

Abstract

This study aims to understand how the Dinas Kearsipan dan Perpustakaan (DIARPUS) of Mataram City implements services as a form of public relations in attracting public interest to utilize the library. The study employs a descriptive qualitative approach with a case study method through direct observation and in-depth interviews. The findings indicate that DIARPUS provides various types of services as a public relations strategy, including circulation services, visitation services, e-book services, TP-BIS activities, literacy competitions, interlibrary cooperation, the Saturday–Sunday Reading Park, mobile library services, and the use of social media as a public communication channel. With these various facilities, DIARPUS prioritizes service optimization by providing a mini theater, comfortable reading spaces, and additional computers with adequate internet access. As a result, the services are able to increase public interest in the library and create a positive image that is friendly, safe, and relevant. Services serve as an implementation of public relations that require continuous optimization, and the results of the study show that improving service quality is a key strategy in building the image of the library institution in the eyes of the public.
Pola Komunikasi Antarbudaya Etnik Bajo dan Etnik Sikka Kelurahan Wolomarang Kabupaten Sikka Rosina Mardiana Eman; Blajan Konradus; Yeheskial A Roen
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6348

Abstract

This study analyzes communication patterns among the Bajo and Sikka ethnic groups in Wolomarang Village, Sikka Regency. The focus of this study is the patterns and dynamics of convergence and divergence in communication among the Bajo and Sikka ethnic groups in terms of social adaptation. Ethnographic methods were used because they enable researchers to understand the daily habits and interactions between the Bajo and Sikka ethnic communities that can be observed. Data were collected through participant observation, in-depth interviews, and documentation. The results of the study show that communication patterns are formed through continuous interactions in various areas of life, such as markets, residential environments, social activities, and religious activities. The patterns that emerge are generally open, adaptive, and accommodating, reflecting harmonious relationships despite cultural differences.  Convergence is evident through adjustments in speech patterns, language use, and social behavior to achieve mutual understanding, especially with the use of Indonesian as a lingua franca in public interactions. Divergence is seen when each ethnic group maintains its own language and distinctive communication characteristics. The Bajo ethnic group uses the Bajo language in internal interactions and exhibits a soft and religious style of speech, while the Sikka ethnic group uses the Sikka language with a firm and expressive communication style. Social adaptation is reflected in functional bilingualism and mixed family practices that combine values, languages, and traditions with mutual respect.
Inovasi Komunikasi Pembangunan: Pemberdayaan Masyarakat di Desa Pinge melalui Edutourism Putri Ekaresty Haes; Putu Ratna Juwita; Ni Putu Yunita Anggreswari; I Wayan Joniarta; Ayu Made Bianca Juarez
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5181

Abstract

The research conducted in Pinge Village, Marga Tabanan Subdistrict, aims to explore edutourism activities carried out in the tourist village through community empowerment as a form of development communication innovation. This study presents findings obtained from qualitative research, employing data triangulation as a method to ensure data validity. Additionally, the researcher collected data through observations in the village over several days, interviews with informants, and documentation of relevant media. The results of this study reveal that edutourism is an appropriate tourism option to be implemented in the Pinge tourist village. Active community participation in edutourism strengthens social solidarity and enhances a sense of ownership towards local culture. Communication innovation in this context plays a crucial role in disseminating information about the village's potential, strengthening collaboration networks between the community and stakeholders, and increasing the visibility of Pinge Village as an educational tourism destination. Thus, edutourism not only contributes to the local economy but also ensures the sustainability of culture and the environment, making it a holistic and sustainable model for community empowerment. The edutourism programme in Pinge Village not only attracts tourists but also involves the community in the process of education and the preservation of local culture.
Self-Disclosure dalam Kencan Buta: Peran Keterbukaan Diri Dalam Pembentukan Hubungan Awal Qisthy Rabathy; Astri Auliya Nanda Purnama; Nazwa Latifa Maulida
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5316

Abstract

This study aims to analyze the role of self-disclosure in the formation of initial relationships in the context of blind dating. Employing a qualitative approach with in-depth interviews, observation, and documentation, the study involved seven informants, comprising six blind date participants and one event initiator, selected through purposive sampling. The research focused on examining five dimensions of self-disclosure based on DeVito (1997): amount, value, accuracy & honesty, intention, and intimacy. The findings indicate that most participants felt comfortable disclosing light to moderately personal information, such as hobbies and educational background, which fostered an open conversational atmosphere. In terms of the value dimension, the shared information was deemed relevant for building emotional connections. Honesty (accuracy & honesty) was maintained by most participants, although some limited their disclosures for comfort reasons. The intention behind self-disclosure was generally to create a relaxed atmosphere and establish social bonds, while the intimacy dimension revealed emotional closeness through personal stories, such as family experiences or feelings of insecurity. The event initiator played a crucial role in creating a supportive atmosphere for openness by fostering an intimate and comfortable setting. The study concludes that self-disclosure in blind dating occurs in a purposeful and positive manner, contributing to the formation of meaningful initial relationships. Suggestions for future research include further exploration of cultural factors and gender dynamics in self-disclosure, as well as improvements in event organization strategies to facilitate more natural interactions.
Rebranding Politik dan Makna Simbolik: Analisis Semiotika Perubahan Logo Partai Solidaritas Indonesia dari Mawar ke Gajah Reza Mehdi Fauzi; Sigit Andrianto
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5382

Abstract

This study analyzes the transformation of political identity in Indonesia's contemporary democratic era, specifically how new political parties such as the Partai Solidaritas Indonesia (PSI) strategically adapt to maintain relevance and expand their support base through symbolic rebranding. The phenomenon of the PSI's symbol change from a red rose to an elephant captured the author's attention because it reflects the complexity of modern political communication, which involves not only visual aspects but also profound semiotic, psychological, and sociological dimensions. This research uses a qualitative approach with Roland Barthes' semiotic analysis. The aim of this research is to uncovers the meaning behind this symbolic transformation, from the party's strategic motivations, the rebranding implementation process, to its impact on public perception and PSI's political positioning within the Indonesian political landscape. Political rebranding, involving the intersection of communication theory, political science, semiotics, and cultural studies, is relevant and contributes to the development of academic literature on political branding in Indonesia. This research can provide new perspectives on the dynamics of contemporary political communication and serve as a reference for political practitioners, academics, and the general public interested in understanding how symbols and visual identities play a role in the construction of political meaning in the digital era. It also opens up space for further discussion on the effectiveness of rebranding strategies in the context of Indonesia's multiparty and democratic politics.
Personalisasi Komunikasi Media Sosial: Analisis Isi Eiger Adventure dan Psikologi Pengguna Muhammad Ronaldo Yusran; Hopiatul Islami
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5767

Abstract

Social media has experienced rapid growth, which has also changed the patterns of corporate communication used to maximize interaction with audiences. One strategy is to personalize corporate communication patterns on social media based on the psychology of social media users. This study aims to analyze how Eiger Adventure utilizes the personalization of corporate communication on their social media. In this study, a descriptive qualitative methodology was employed, applying content analysis to Eiger Adventure's social media content on Instagram, TikTok, X, and Facebook during the period of August 14–21, 2025. The results show that Eiger optimizes Instagram to build a visual image of an adventurous lifestyle, TikTok for interactive entertainment and spontaneous promotion, and X for the rapid distribution of information, opinions, and contextual narratives. Conversely, Facebook is relatively passive, reflecting a shift in focus to platforms that are closer to the younger generation. In conclusion, Eiger's communication strategy is not only product promotion-oriented but also focuses on building emotional connections, community representation, and lifestyle narratives. This study emphasizes that user-psychology-based personalization is a key factor in the success of corporate digital communication in the social media era.
Analisis Komunikasi Sosial dan Bahasa dalam Skenario Fiktif Squid Game Season 3: Pendekatan Teori Reduksi Ketidakpastian Inosensius Enryco Mokos; Salehudin Salehudin
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5783

Abstract

This article examines the intricate dynamics of social communication and language within the recently released Squid Game Season 3, focusing intensely on how participants attempt to navigate and manage complex interpersonal relationships while subjected to extreme duress and fatal competition. Employing the Uncertainty Reduction Theory (URT) as its core analytical framework, this study systematically explores the immense challenges players encounter in establishing mutual trust, forming reliable alliances, and accurately interpreting often-deceptive verbal and non-verbal cues within an environment meticulously designed to breed suspicion and intense rivalry. The hypothetical scenarios developed for Squid Game Season 3 reveal how the inherent and manufactured uncertainty of the game, amplified by deliberate strategic deception and systematic manipulation perpetrated by both fellow players and the game organizers, severely impedes all forms of effective communication and voluntary cooperation. Crucially, the analysis identifies that the consistent failure to adequately reduce cognitive and behavioural uncertainty regarding others significantly contributes to players' profound isolation and extreme vulnerability, thereby directly and often fatally impacting their core survival strategies and crucial in-game decisions. Ultimately, this comprehensive theoretical analysis provides valuable insights into fundamental human communication behaviour when placed in high-stakes, zero-sum, life-or-death contexts, highlighting communication's critical role as both a survival tool and a catastrophic vulnerability.
Konsumsi Konten: Memotivasi Penggunaan TikTok Live di Luar Fungsi Hiburan Fahira Rizany; Ni Luh Yulyana Dewi
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5823

Abstract

This study aims to examine users’ motivations for utilizing TikTok Live beyond its entertainment function, focusing on the emerging dimensions of education and social interaction on the platform. The research employs a literature review method by analyzing national and international scientific journals published within the last five years, particularly those addressing social media user behavior and the dynamics of digital communication. The analysis reveals that TikTok Live has undergone a functional transformation from a mere entertainment tool to an interactive and collaborative learning medium. Users employ this live broadcasting feature not only for entertainment but also as a space for knowledge sharing, real-time discussion, and the expansion of interest-based social networks. The high level of interactivity provided by features such as comments, duets, and live chats makes TikTok Live an effective medium for creating participatory learning experiences. These findings emphasize that TikTok Live holds significant potential as an educational medium capable of influencing users’ content consumption behavior, enhancing digital literacy, and fostering social participation. Therefore, this study recommends further exploration of pedagogical aspects, algorithms for educational content distribution, and the social impacts of TikTok Live within the context of contemporary digital education.

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