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INDONESIA
Jurnal Ekonomika Dan Bisnis
Published by CV. Information Technology Training Center - Indonesia
ISSN : -     EISSN : 28078438     DOI : https://doi.org/10.47233/jebs
Core Subject : Economy,
Economics, Econometrics & Finance
JEBS : Jurnal Ekonomika Dan Bisnis Merupakan Jurnal Penelitian dan Kajian Ilmiah yang diterbitkan CV.ITTC - INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even. Penyunting menerima kiriman naskah hasil kajian dan penelitian untuk bidang ekonomi ,bisnis, manajemen, akuntansi, auditing, perpajakan, kewirausahaan, serta ilmu yang berkaitan dengan perbankan konvensional maupun syariah. Jurnal ini diterbitkan sebanyak 2 kali dalam setahun, yaitu januari dan juli diterbitkan secara daring.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 625 Documents
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Pengaruh Green Promotion, Green Brand Knowledge, Dan Attitude Toward Green Product Terhadap Green Purchase Intention Pada Sustainable Fashion Merek “Cotton Ink” Pada Konsumen Generasi Z Loka, Oktavianus Dappa; harsoyo, Titik desi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2416

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green promotion, green brand knowledge, dan attitude toward green product terhadap green purchase intention pada konsumen Generasi Z dalam konteks merek fesyen berkelanjutan “Cotton Ink”. Pendekatan kuantitatif digunakan dalam penelitian ini dengan mengumpulkan data melalui kuesioner yang disebarkan kepada konsumen Generasi Z. Analisis data dilakukan menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa green promotion, green brand knowledge, dan attitude toward green product memiliki pengaruh signifikan baik secara parsial maupun simultan terhadap green purchase intention. Temuan ini memberikan wawasan bagi pelaku industri fesyen berkelanjutan untuk meningkatkan strategi pemasaran hijau yang relevan dengan preferensi Generasi Z.
Pengaruh Label Halal, Brand Image, Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Dengan Religiusitas Sebagai Variabel Intervening (Studi Pada Konsumen Smm Daarut Tauhid Di Bandung) Hanifah, Fathimah Nurul; Nuh , Ahmad; Wibowo, Finantyo Eddy
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2419

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh label halal, brand image, dan kualitas layanan terhadap keputusan pembelian konsumen, dengan religiusitas sebagai variabel intervening pada konsumen SMM Daarut Tauhid di Bandung. Metode penelitian yang digunakan adalah metode kuantitatif deskriptif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 333 responden. Teknik analisis data dilakukan menggunakan model Partial Least Square Structural Equation Modeling (PLS-SEM) dengan aplikasi Smart-PLS 4. Hasil penelitian menunjukkan bahwa label halal memiliki pengaruh signifikan terhadap keputusan pembelian, meskipun dengan level struktural yang rendah. Brand Image memiliki pengaruh signifikan terhadap keputusan pembelian, dengan level struktural yang rendah. Kualitas layanan memiliki pengaruh signifikan terhadap keputusan pembelian, dengan level struktural yang moderat/sedang. Religiusitas memiliki pengaruh signifikan terhadap keputusan pembelian, dengan level struktural yang rendah. Selain itu, religiusitas secara signifikan dapat memediasi pengaruh brand image terhadap keputusan pembelian, tetapi tidak signifikan dalam memediasi pengaruh kualitas layanan dan label halal terhadap keputusan pembelian. Hal ini menunjukkan bahwa konsumen lebih dipengaruhi oleh persepsi merek yang baik dan kualitas layanan yang memuaskan dalam memutuskan pembelian di SMM Daarut Tauhid. Religiusitas hanya memainkan peran signifikan dalam memperkuat brand image, namun tidak pada pengaruh kualitas layanan dan label halal. Penelitian ini memberikan implikasi bagi pelaku usaha di sektor ritel halal untuk lebih memperhatikan brand image dan kualitas layanan guna meningkatkan loyalitas konsumen.
Peran Penting Bank Syariah Digital Dalam Menghadapi Isu-Isu Keuangan Publik Koesherawati, Andini Ashra; Oktari, Vivi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2421

Abstract

The presence and application of Islamic banks in Indonesia have been going on for almost three decades, but the development of its business has not been in accordance with the duration that has been passed. At the end of 2016, the growth of Islamic banks reached 19.67 percent with a market share of 5.12 percent. This figure shows an imbalance with the great potential possessed by Indonesia. Several inhibiting factors include limited Islamic products and services, distance to bank locations, high costs for small-volume transactions, limited information, low levels of Islamic financial literacy and inclusion, and long queues in direct transactions. This research was conducted through literature studies and field observations. To analyze the data, three analysis methods were used, namely inductive, deductive, and comparative methods. The inductive method is used to find facts based on specific reasons in order to produce general conclusions. The results of the analysis show low levels of Islamic financial literacy and inclusion, at 8.11 percent and 11.06 percent, respectively. Therefore, innovation is needed to overcome service gaps, one of which is by utilizing information and communication technology through service digitization. Digitization is expected to bring closer relations between Islamic banks and the community in a more efficient, economical, fast and economical way.
Strategic Analysis And Online Marketing Plan For Mokana In The Spanish Furniture Market Adibrata, Fahriza
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2424

Abstract

Mokana Meubelen, a Dutch furniture company, is planning to expand into the Spanish market to capture new growth opportunities. This study explores the strategic and online marketing efforts necessary for successful market entry in Spain, focusing on Mokana’s strengths, weaknesses, and the dynamics of the Spanish furniture industry. Employing a qualitative research approach, data were collected through interviews with key stakeholders at Mokana. Internal and external analyses, including SWOT and DESTEP frameworks, were applied to evaluate the company's current position and identify opportunities and threats in the Spanish market.The findings reveal Mokana's strengths, including high-quality, customizable furniture, and a robust online presence. However, challenges such as premium pricing and limited market-specific knowledge pose obstacles to successful entry. The Spanish market presents significant potential, particularly in its growing e-commerce sector and demand for sustainable furniture. Consumer preferences in Spain, ranging from traditional to modern designs, require Mokana to adapt its product offerings and strategies to suit local tastes while leveraging its existing digital platforms.Based on the analysis, the study recommends implementing digital marketing strategies using the RACE framework, strengthening social media campaigns, and optimizing e-commerce capabilities to engage with Spanish consumers effectively. Tailoring products to align with the preferences of Spanish consumers and addressing identified challenges will position Mokana for sustainable growth. This research provides a comprehensive roadmap for Mokana’s market expansion, emphasizing the importance of strategic alignment with local market conditions and consumer behavior.
Pengaruh Dividend Yield, Dividend Payout Ratio, dan Debt to Equity Ratio terhadap Volatilitas Harga Saham Zacky, Muhammad; Sitepu, Dana Bahari; Anhar, Zulfikar Yahya
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2425

Abstract

Penelitian ini bertujuan menganalisis pengaruh dividend yield, dividend payout ratio, dan debt to equity ratio terhadap volatilitas harga saham. Sampel dalam penelitian ini adalah 30 perusahaan yang terdaftar dalam indeks ISSI periode 2015-2020. Teknik yang digunakan dalam pengambilan sampel adalah purposive sampling. Analisis data yang digunakan adalah analisis regresi data panel. Hasil penelitian menunjukkan bahwa dividend yield dan debt to equity ratio berpengaruh terhadap volatilitas harga saham, sedangkan dividend payout ratio tidak berpengaruh terhadap volatilitas harga saham. Hasil penelitian ini diharapkan dapat memberikan pemahaman kepada investor dalam berinvestasi dan bagi perusahaan dalam menentukan kebijakan yang akan dilakukan.
Analisis Kinerja Studi Kelayakan Bisnis Terhadap Pengelolaan Sumber Daya Manusia Dalam Menentukan Kelayakan Usaha Di Sektor Kuliner (Studi Kasus Pada Bandung Cheesecuit) Malika, Azkia Nazla; Yusuf, Ramayani; Subriyanti, Delia
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 1 (2025): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i1.2434

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan bisnis Bandung Cheesecuit dengan fokus pada aspek sumber daya manusia (SDM). Data diperoleh melalui observasi langsung dan studi literatur terkait. Analisis menggunakan metode SWOT untuk mengevaluasi kekuatan, kelemahan, peluang, dan ancaman yang memengaruhi pengelolaan SDM. Hasil penelitian menunjukkan bahwa pengelolaan SDM yang terencana menjadi penentu keberhasilan operasional Bandung Cheesecuit. Proses seleksi karyawan dilakukan dengan mempertimbangkan keahlian teknis, sedangkan pelatihan rutin diterapkan untuk meningkatkan kualitas kerja. Standar operasional prosedur (SOP) yang jelas membantu menjaga efisiensi, sementara sistem insentif dan evaluasi kinerja meningkatkan produktivitas serta loyalitas karyawan. Lingkungan kerja yang kondusif dan pembagian tugas yang terstruktur juga mendukung operasional bisnis. Pengelolaan SDM yang efektif menjadikan Bandung Cheesecuit layak dijalankan. Strategi berkelanjutan dalam mengelola SDM memberikan kontribusi signifikan terhadap stabilitas dan pertumbuhan bisnis di sektor kuliner.
Customer Loyality Segmentation with RFM Model at PCP Cafe Rahmadeni, Rahmadeni; Heikal, Jerry
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2450

Abstract

The intense competition in the business sector motivates every business unit to manage their services, especially towards their customers, to the fullest. One of them is to increase customer loyalty by segmenting or grouping each customer into several clusters and determining the appropriate marketing strategy for each of these groups. Loyalty is the tendency of customers to purchase a product or service from a business unit with a high level of consumption consistency. Customer loyalty will become a point of success not only in the short term but also in the long term as a sustainable advantage. In determining the segmentation of loyal customers, a careful and accurate analysis based on the characteristics of each customer in their transactions is necessary. Segmentation or grouping of customers can be done through RFM analysis (Recency, Frequency, and Monetary) using primary customer data, which in this study is the customer data of PCP Cafe. The research results show that there are 3 (three) customer segments, namely non-loyal customers, less loyal customers, and very loyal customers. Disloyal customers are those who frequently move around and do not consistently visit or purchase products. Less loyal customers are those who often come but do not yet fall into the category of loyal customers. Meanwhile, very loyal customers are those who frequently visit and repeatedly purchase products. The results of the segmentation will later serve as the basis for determining the development strategy of the business unit in the future.
Konseptual Dan Implementasi Green Financing Perbankan Pada BANK BNI Sufi, Anggi Primadani; Azmy, Ahmad; Febriansyah, Febriansyah
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2473

Abstract

In an effort to overcome climate change and support sustainable development, green financing has become an important instrument that is increasingly receiving global attention. Green financing refers to the allocation of financial resources to finance projects that aim to improve the environment, reduce carbon emissions, and encourage a sustainable economy. This type of research is literature study research with a literature review approach. This research was carried out by collecting information data based on observations. The author also uses literature to support data and information relevant to books or other sources related to green financing.
Dampak Penggunaan Sistem Informasi Manajemen Terhadap Kinerja Pengawai DPUPR Kabupaten Padang Pariaman ive, arivetullatif; Junaidi, Junaidi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2484

Abstract

The advent of information technology has significantly impacted organizational performance by leveraging management information systems to address existing challenges. Notably, employee performance decline poses a substantial issue. Organizations lacking management information systems exhibit diminished employee performance, potentially leading to deviations and dissatisfaction. This study employed saturated sampling with 60 respondents and questionnaire distribution. SPSS-based data analysis revealed a statistically significant relationship between management information systems (X) and employee performance (Y), with Sig. < 0.05 (Sig. 0.00 < 0.05). The findings underscore the pivotal role of management information systems in enhancing employee performance.
Pengaruh Nilai-Nilai Sosial, Pertimbangan Pasar Kerja Dan Pengakuan Profesional Terhadap Minat Mahasiswa Akuntansi Menjadi Akuntan Publik (Studi Kasus pada Mahasiswa Akuntansi Angkatan 2020 UNISBAR) Sulastri, Sulastri; Fathiah, Fathiah; Mukhtar, Akasby
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2486

Abstract

This study aims to determine the effect of social values, labor market considerations and professional recognition on partially and simultaneously the interest of accounting students to become public accountants in Accounting Students class of 2020 at the University of West Sumatra. This type of research is quantitative with associative methods. The population in this study were accounting students at the University of West Sumatra in the 2020 class of 50 people. Withdrawal of samples using the total sampling method, the number of samples used as many as 50 respondents. Data collection techniques used questionnaires, while data analysis methods used validity and reliability tests, descriptive statistics, classical assumptions (normality test, multicollinearity test and heteroscedasticity test), multiple linear regression analysis, and statistical tests (t test, F test and coefficient of determination).The results showed that the social values ​​variable had no effect and was not significant on the interest of accounting students to become public accountants with a tcount of -0.999 < ttable 1.675 at a significant level of 0.323 > 0.05, the labor market considerations variable had a significant effect on interest in accounting students to become a public accountant with a t-value of 4.601 > t-table 1.675 at a significant level of 0.000 <0.05, the professional recognition variable is influential and significant to the interest of accounting students to become a public accountant with a t-count of 3.096 > t-table 1.675 at a significant level of 0.004 <0, 05 and the variable social values, labor market considerations and professional recognition simultaneously have a significant effect on the dependent variable the interest of accounting students to become public accountants with a value of Fcount = 35.058 > Ftable 2.56 with sig = 0.000 <0.05.

Page 46 of 63 | Total Record : 625

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