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Jurnal Riset Manajemen dan Bisnis
Published by Universitas Islam Bandung
ISSN : 28083032     EISSN : 27986608     DOI : https://doi.org/10.29313/jrmb.v1i2
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Jurnal Riset Manajemen dan Bisnis Jurnal Riset Manajemen dan Bisnis (JRMB) adalah jurnal peer review dan dilakukan dengan double blind review yang mempublikasikan kajian teoritik dan hasil riset terhadap isu-isu empirik dalam sub kajian manajemen. JRMB ini dipublikasikan pertamanya 2021 dengan eISSN 2798-6608 yang diterbitkan oleh UPT Publikasi, Universitas Islam Bandung. Semua artikel diperiksa plagiasinya dengan perangkat lunak anti plagiarisme. Jurnal ini ter-indeks di Google Scholar, Garuda, Crossref, dan DOAJ. Terbit setiap Juli dan Desember.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 109 Documents
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Pengaruh Kebijakan Dividen, ‘Leverage’ dan Volume Perdagangan terhadap Volatilitas Harga Saham Muhamad Ramdani, Basit; Nurdin
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 2, Desember 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i2.8328

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui pengaruh Kebijakan Dividen, Leverage dan Volume Perdagangan secara parsial maupun simultan terhadap Volatilitas Harga Saham pada perusahaan LQ45 yang terdaftar di Bursa Efek Indonesia periode 2019-2023. Metode yang digunakan pada penelitian ini yaitu metode penelitian Purposive Sampling dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah perusahaan LQ45 yang terdaftar di Bursa Efek Indonesia (BEI) periode 2019 -2023 sebanyak 26 perusahaan dan diperoleh sebanyak 20 perusahaan sebagai sampel penelitian sesuai kriteria kriteria yang sudah ditentukan. Hasil pengujian data menunjukan bahwa Kebijakan Dividen, Leverage dan volume perdagangan berpengaruh signifikan terhadap Volatilias Harga Saham secara simultan. Sedangkan secara parsial Kebijakan Dividen memliki pengaruh positif dan signifikan terhadap Volatilitas Harga Saham. Leverage tidak memiliki pengaruh terhadap Volatilitas Harga Saham dan Volume Perdagangan berpengaruh negatif dan signifikan terhadap Volatilitas Harga Saham. Abstract. This study aims to determine the influence of Dividend Policy, Leverage and Trading Volume partially or simultaneously on Stock Price Volatility in LQ45 companies listed on the Indonesia Stock Exchange for the 2019-2023 period. The method used in this study is the Purposive Sampling research method with a quantitative approach. The population in this study is 26 LQ45 companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period and 20 companies were obtained as research samples according to predetermined criteria. The results of the data test show that Dividend Policy, Leverage and trading volume have a significant effect on Stock Price Volatilias simultaneously. Meanwhile, partially the Dividend Policy has a positive and significant influence on Stock Price Volatility. Leverage has no influence on Stock Price Volatility and Trading Volume has a negative and significant effect on Stock Price Volatility.
Pengaruh ‘Electronic Word of Mouth’ dan ‘Product Quality’ terhadap ‘Purchase Decision’ Fathurohman, Mochamad Arizqi; Dwi Mulyaningsih, Hendrati
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 2, Desember 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i2.8399

Abstract

Abstrak. Industri parfum di Indonesia mengalami pertumbuhan di setiap tahunnya pada era globalisasi saat ini. Pendapatan pada industri parfum di Indonesia diperkirakan akan terus meningkat antara tahun 2025 hingga 2030 diperkirakan mencapai 539,91 juta dollar AS yang akan memuncak pada tahun 2030 meningkat sebesar 17,93%. Salah satu merek parfum yang sedang digemari pada saat ini adalah Mykonos. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh e-WOM, product quality terhadap purchase decision secara simultan dan parsial. Data yang akan digunakan pada penelitian ini yaitu data primer dengan sampel pengguna parfum Mykonos di TikTok sebanyak 204 responden dan data sekunder dari jurnal terdahulu. Alat analisis yang digunakan yaitu uji validitas reabilitas, uji analisis deskriptif, uji asumsi klasik, uji regresi linear berganda, uji hipotesis, dan uji koefisien determinasi dengan pengambilan sampel pada penelitian ini menggunakan metode non-probability sampling dan teknik purposive sampling. Penentuan sampel dengan rumus slovin. Hasil pada penelitian ini menunjukkan bahwa secara simultan variabel e-Wom dan variabel product quality berpengaruh terhadap purchase decision dan secara parsial variabel e-WOM berpengaruh signifikan terhadap purchase decision serta variabel product quality secara parsial berpengaruh terhadap purchase decision. Abstract. The perfume industry in Indonesia has been growing every year in the current era of globalization. Revenue in the Indonesian perfume industry is expected to continue to increase between 2025 and 2030, reaching an estimated US$539.91 million, which will peak in 2030 with an increase of 17.93%. One of the most popular perfume brands at the moment is Mykonos. The objective of this study is to determine the simultaneous and partial effects of E-WOM and product quality on purchasing decisions. The data used in this study includes primary data from a sample of 204 Mykonos perfume users on TikTok and secondary data from previous journals. The analytical tools used include validity and reliability tests, descriptive analysis tests, classical assumption tests, multiple linear regression tests, hypothesis tests, and determination coefficient tests. The sampling method used in this study is non-probability sampling with a purposive sampling technique. The sample was determined using the Slovin formula. The results of this study indicate that simultaneously, the e-Wom variable and the product quality variable influence purchasing decisions, and partially, the e-Wom variable significantly influences purchasing decisions, while the product quality variable partially influences purchasing decisions.
Pengaruh Pelatihan dan Motivasi terhadap Kinerja Karyawan Asih Solihah, Ade; Iss, Affandi; Roosallyn Assyofa, Allya
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 2, Desember 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i2.8401

Abstract

Abstrak. Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan dan motivasi terhadap kinerja karyawan di Perum Jasa Tirta II Purwakarta. Pendekatan yang digunakan adalah kuantitatif dengan teknik stratified random sampling, menghasilkan 98 responden. Data dikumpulkan melalui wawancara dan penyebaran kuesioner, kemudian dianalisis menggunakan uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, koefisien korelasi (R), koefisien determinasi, serta uji hipotesis (uji t dan uji F). Hasil uji t menunjukkan bahwa pelatihan berpengaruh positif dan signifikan terhadap kinerja (t-hitung = 8,604 > t-tabel = 1,984; p = 0,000 < 0,05). Motivasi juga terbukti memiliki pengaruh positif dan signifikan (t-hitung = 9,122 > t-tabel; p = 0,000 < 0,05). Uji F menunjukkan bahwa secara simultan pelatihan dan motivasi memberikan pengaruh yang signifikan terhadap kinerja karyawan (F-hitung = 59,042 > F-tabel = 3,09; p = 0,000 < 0,05). Temuan ini menegaskan pentingnya pelatihan dan motivasi sebagai faktor penunjang peningkatan kinerja karyawan. Abstract. This study aims to examine the impact of training and motivation on employee performance at Perum Jasa Tirta II Purwakarta. Using a quantitative approach and stratified random sampling, 98 employees were selected as respondents. Data were collected through interviews and questionnaires, then analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, correlation and determination analyses, as well as t-tests and F-tests. The results show that training has a positive and significant effect on employee performance (t = 8.604 > 1.984; p = 0.000 < 0.05). Similarly, motivation also demonstrates a positive and significant influence (t = 9.122 > 1.984; p = 0.000 < 0.05). Simultaneously, training and motivation together significantly affect performance (F = 59.042 > 3.09; p = 0.000 < 0.05). These findings highlight the crucial role of training and motivation in enhancing employee performance.
Pengaruh ‘Flash Sale’ dan ‘Live Streaming’ terhadap ‘Impulse Buying’ pada Brand PinkFlash Putri Santosa, Nanda; Akbar Rohandi, Moch. Malik; Justisia Sulaiman, Haryaman
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 2, Desember 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i2.8421

Abstract

Abstrak. Dalam konteks pemasaran digital, perusahaan berupaya merangsang perilaku impulse buying melalui strategi promosi seperti flash sale dan live streaming. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh flash sale dan live streaming terhadap impulse buying pada brand PinkFlash di kalangan mahasiswa pengguna Shopee di Kota Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif dan verifikatif. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling dengan metode purposive sampling. Data dikumpulkan melalui survei berupa kuesioner yang melibatkan 100 responden, yaitu mahasiswa aktif jenjang sarjana (S1) berusia 17–28 tahun, berdomisili di Kota Bandung, dan pernah membeli produk PinkFlash saat ada flash sale dan live streaming. Data yang diperoleh dianalisis menggunakan analisis deskriptif dan verifikatif, yang mencakup analisis regresi linear berganda, koefisien determinasi, uji t, dan uji F. Hasil penelitian menunjukkan bahwa secara parsial, flash sale memiliki pengaruh positif dan signifikan terhadap impulse buying. Hal yang sama berlaku untuk live streaming yang juga berpengaruh positif dan signifikan. Secara simultan, flash sale dan live streaming terbukti berpengaruh positif dan signifikan terhadap impulse buying mahasiswa pengguna Shopee. Abstract. In the context of digital marketing, companies strive to stimulate impulse buying behavior through promotional strategies such as flash sales and live streaming. This study aims to examine and analyze the influence of flash sales and live streaming on impulse buying behavior toward the PinkFlash brand among university students who use Shopee in Bandung City. This research uses a quantitative approach with descriptive and verificative methods. The sampling technique applied is non-probability sampling using purposive sampling. Data were collected through a survey using a questionnaire involving 100 respondents, active undergraduate students aged 17–28 years, residing in Bandung City, and who have purchased PinkFlash products during flash sales and live streaming events. The collected data were analyzed using descriptive and verificative analysis, including multiple linear regression, coefficient of determination, t-test, and F-test. The results show that, partially, flash sales have a positive and significant effect on impulse buying. The same applies to live streaming, which also has a positive and significant effect. Simultaneously, both flash sales and live streaming have a positive and significant influence on impulse buying behavior among Shopee users.
Pengaruh Gaya Kepemimpinan Transformasional dan Motivasi Kerja terhadap Kinerja Karyawan Hasna Aqilah, Jilan; Suwarsi, Sri
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 2, Desember 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i2.8422

Abstract

Abstrak. Kinerja karyawan merupakan hasil dari kemampuan karyawan dalam melaksanakan tugas untuk membantu perusahaan mencapai tujuannya. Namun, masih ditemukan karyawan yang belum mencapai kinerja optimal pada PT. BPR Supra Artapersada Cianjur, serta rendahnya gaya kepemimpinan transformasional dan motivasi kerja. Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan transformasional dan motivasi kerja terhadap kinerja karyawan, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif dan verifikatif. Teknik sampling yang digunakan adalah nonprobability sampling dengan metode purposive sampling. Pengumpulan data dilakukan melalui survei menggunakan kuesioner terhadap 97 karyawan PT. BPR Supra Artapersada Cianjur. Analisis data menggunakan regresi linier berganda, koefisien determinasi, uji T, dan uji F. Hasil penelitian menunjukkan bahwa gaya kepemimpinan transformasional dan motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, baik secara parsial maupun simultan. Abstract. Employee performance is the result of employee ability in carrying out tasks to help the company achieve its goals. However, there are still employees who have not achieved optimal performance at PT. BPR Supra Artapersada Cianjur, as well as low transformational leadership style and work motivation. This study aims to determine the effect of transformational leadership style and work motivation on employee performance, both partially and simultaneously. This study uses a quantitative approach with descriptive and verification research types. The sampling technique used is nonprobability sampling with a purposive sampling method. Data collection was carried out through a survey using a questionnaire to 97 employees of PT. BPR Supra Artapersada Cianjur. Data analysis used multiple linear regression, coefficient of determination, T test, and F test. The results of the study indicate that transformational leadership style and work motivation have a positive and significant effect on employee performance, both partially and simultaneously.
Analisis Determinasi terhadap Kinerja Guru MTsN 3 Rembang Dia Wulandari; Susanti Dwi Ilhami
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 2, Desember 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i2.8695

Abstract

Abstrak. Pendidikan saat ini mengalami arus perubahan yang sangat cepat, sehingga kinerja guru menjadi isu krusial dalam prosesnya. Penelitian ini bertujuan menganalisis pengaruh beban kerja, komunikasi interpersonal, dan penggunaan teknologi informasi terhadap kinerja guru di MTsN 3 Rembang. Metode yang digunakan adalah deskriptif kuantitatif dengan uji reliabilitas, validitas, asumsi klasik, uji t parsial serta koefisien determinasi melalui analisis regresi linier berganda menggunakan SPSS Statistic versi 25. Data dikumpulkan melalui kuesioner berskala Likert dengan populasi 36 guru PNS dan PPPK menggunakan teknik total sampling untuk pengambilan sampel.  Penelitian dilakukan pada bulan April – September 2025. Hasil penelitian yaitu, beban kerja bepengaruh positif namun tidak signifikan, sedangkan komunikasi interpersonal dan penggunaan teknologi informasi berpengaruh positif dan signifikan terhadap kinerja guru. Faktor lain juga mempengaruhi kinerja guru diuar variabel yang diteliti. Saran praktis meliputi pemantauan beban kerja berbasis digital, forum komunikasi bulanan, serta penguatan infrastruktur teknologi melalui peningkatan jaringan, penyediaan perangkat, dan pelatihan TIK berkala secara berkelanjutan. Abstract. Education today is undergoing rapid transformation, making teacher performance a critical issue. This study aims to examine the influence of workload, interpersonal communication, and the use of information technology on teacher performance at MTsN 3 Rembang. The research employed a quantitative descriptive approach, including reliability and validity testing, classical assumption tests, partial t-tests, and the coefficient of determination, analyzed through multiple linear regression using SPSS Statistic version 25. Data were collected via Likert-scale questionnaires, with a population of 36 civil servant and PPPK teachers selected through total sampling. The study was conducted between April and September 2025. Findings reveal that workload has a positive but insignificant effect, while interpersonal communication and information technology usage show positive and significant impacts on teacher performance. Other factors also contribute beyond the examined variables. Practical recommendations include digital workload monitoring each semester, monthly communication forums, and strengthening technological infrastructure through network upgrades, device provision, and regular ICT training.
Regulatory Stringency and COVID-19 Uncertainty Predict Consumer Animosity Toward Gojek Services Usage Aulia Luxfiati, Bilkis
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 2, Desember 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i2.8715

Abstract

Abstract. This study examines consumer animosity toward Gojek’s ride-hailing and delivery services in Indonesia during the COVID 19 pandemic. Rising case numbers, the national health emergency, and Large Scale Social Restrictions (PSBB) heightened perceptions of danger and uncertainty, reshaping consumer mobility and purchasing patterns. A conceptual model was developed linking perceived danger and service failures to negative word of mouth (NWOM), animosity toward the firm, and boycott intentions. The framework also highlights the role of digital platforms in accelerating NWOM during crisis conditions. Findings suggest that stricter government restrictions and higher perceived uncertainty intensify the pathway from animosity to NWOM and avoidance of Gojek services. This study expands consumer animosity research into domestic platform-based services and provides insights for policymakers and platform operators on reducing perceived risk, improving service reliability, and strengthening communication during public health crises.
Pengaruh Nilai-nilai Islam terhadap Etika Bisnis Mahasiswa Suhendar, Asep; Sastrawinata, Hendra; Prawidi Sakti, Ilham
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 2, Desember 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i2.8747

Abstract

Abstrak. Perkembangan dunia bisnis di era modern menuntut penerapan etika yang berlandaskan nilai-nilai moral dan spiritual agar tercipta praktik usaha yang berkelanjutan. Islam sebagai agama yang sempurna memberikan pedoman menyeluruh, termasuk dalam bidang bisnis. Penelitian ini bertujuan untuk menganalisis pengaruh nilai-nilai Islam terhadap etika bisnis mahasiswa manajemen bisnis. Pendekatan penelitian yang digunakan adalah kuantitatif dengan jenis penelitian asosiatif kausal. Sampel penelitian berjumlah 120 mahasiswa Program Studi Manajemen Bisnis Politeknik Negeri Sriwijaya yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner berskala Likert lima poin dan dianalisis menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa nilai-nilai Islam yang meliputi kejujuran, keadilan, amanah, tanggung jawab, larangan riba, dan larangan gharar memiliki pengaruh positif dan signifikan terhadap etika bisnis mahasiswa. Nilai koefisien determinasi (R²) sebesar 0,847 menunjukkan bahwa 84,7% variasi etika bisnis dapat dijelaskan oleh nilai-nilai Islam, sedangkan sisanya 15,3% dipengaruhi oleh faktor lain. Temuan ini menegaskan bahwa internalisasi nilai-nilai Islam berperan penting dalam membentuk perilaku etis mahasiswa sebagai calon pelaku bisnis yang profesional dan berintegritas. Abstract. The development of modern business demands the implementation of ethics based on moral and spiritual values to create sustainable business practices. Islam, as a comprehensive religion, provides holistic guidance including in business conduct. This study aims to analyze the influence of Islamic values on business ethics among business management students. A quantitative approach with a causal associative research type was used. The sample consisted of 120 Business Management students from Politeknik Negeri Sriwijaya, selected using purposive sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using simple linear regression. The results show that Islamic values, including honesty, justice, trustworthiness, responsibility, prohibition of riba, and avoidance of gharar, have a positive and significant effect on students’ business ethics. The coefficient of determination (R²) of 0.847 indicates that 84.7% of the variation in business ethics is explained by Islamic values, while the remaining 15.3% is influenced by other factors. These findings confirm that the internalization of Islamic values plays a crucial role in shaping ethical behavior among students as future business professionals with integrity.
Sustainability Discourse Analysis Using the AIDA Model in Le Minerale’s Brand Communication Rico Kuntag, Jacobus; Sijabat, Survey; Hyronimus Ama Longgy, Dodhy; Evelin Giovani
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 2, Desember 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i2.8780

Abstract

Abstract. Sustainability discourse has become a key component of brand communication in the bottled water industry, where environmental responsibility is often used to legitimise consumption. Through packaging, advertising, and digital media, brands construct images of purity, safety, and ecological care, even though consumers may not critically assess such claims. This study analyses how Le Minerale’s sustainability communication is constructed and how these messages are understood and trusted by consumers in Merauke. Using Critical Discourse Analysis based on Fairclough’s three-dimensional framework integrated with the AIDA model, this study examines textual and visual elements from packaging, the official website, and video advertisements, supported by a consumer survey. The findings show that sustainability is constructed through natural imagery, claims of mountain water purity, and recyclable packaging technology. Across the AIDA stages, consumer responses are shaped through symbolic and moral appeals. Survey results indicate that consumers generally trust these sustainability claims, despite limited understanding of technical terms. This suggests that sustainability discourse primarily functions as a marker of moral and social identity rather than as substantive environmental education.

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