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MASYARAKAT EKONOMI SYARIAH BOGOR Institut Agama Islam (IAI) Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 021-8757150
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Economic Reviews Journal
Published by Masyarakat Ekonomi Syariah Bogor
ISSN : -     EISSN : 28306449     DOI : https://doi.org/10.47467/mrj
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from academics, researchers and practitioners in the fields of Islamic economics, management, finance, accounting, zakat, waqaf, shadaqah, industries, and business research. E-ISSN 2830-6449
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 63 Documents
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Search results for , issue "Vol. 3 No. 2 (2024): Economic Reviews Journal" : 63 Documents clear
Strategi Pengembangan Agrowisata Buah Naga Palopat Maria di Kota Padangsidimpuan Tarihoran, Nur Ihsani Afsah; Puddin, Khafi
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.169

Abstract

Padangsidimpuan City has reliable agrotourism potential in increasing regional and community income. One of the agrotourism spots in Padangsidimpuan City is Palopat Maria Dragon Fruit Agrotourism. Palopat Maria Dragon Fruit Agrotourism is an agrotourism destination that relies on the natural beauty of plantations and enjoys the authenticity of dragon fruit. The research was conducted in November 2023 at Palopat Maria Dragon Fruit Agrotourism, Padangsidimpuan Hutaimbaru District, Padangsidimpuan City, North Sumatra 22733. This research resulted that Palopat Maria Dragon Fruit Agrotourism shows that the internal and external factors that determine the development of agrotourism are in above average conditions. -average, with a focus on human resources, finance, marketing, production, tourist attractions, as well as facilities and infrastructure.
Pengaruh Tenaga Kerja dan Teknologi terhadap Pendapatan melalui Modal sebagai Variabel Intervening UMKM Coffee Shop di Kota Medan Adhani, Nadia; Ruslan, Dede; Sari, Raina Linda
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.177

Abstract

A business that is growing rapidly in the city of Medan is the emergence of coffee shops. Coffee shop visitors do more than just taste coffee; they also use the space for casual gatherings. It is hoped that the coffee shop business in Medan City will have a positive impact on the development of the city, especially in the economic and tourism sectors. The coffee shop business has the potential to increase community income, employment, tourism and coffee production in the city of Medan. The current emergence of coffee shops cannot be separated from the influence of the big city lifestyle which offers lots of fun for entertainment seekers and has become a favorite "hang out" place for young people in campus areas, shopping centers and offices in the city of Medan. The phenomenon of the presence of a new trend in drinking coffee is actually not much different from drinking coffee in a traditional coffee shop. This research aims to determine the influence of Labor and Technology on Income through Capital as an intervening variable for coffee shop in the city of Medan. This research is a descriptive and quantitative analysis, the sample in this research is 50 respondents who are coffee shop owners in the city of Medan and the data analysis technique used to test the hypothesis is a quantitative analysis technique, which is a way of analyzing data using statistical tools such as SPSS 21.0. The research results show that the variable Labor has a positive and significant effect on income, Technology has a positive and significant effect on income, Labor has a positive and significant effect on capital, Technology has a positive and significant effect on capital, Capital has a positive and significant effect on income, Labor has an effect positive and significant on income through capital as an intervening variable. Technology has a positive and significant effect on income through capital as an intervening variable.
Pengaruh Nilai Tukar Rupiah dan BI Rate Terhadap Harga Saham Sektor Basic Materials pada IDX MES BUMN 17 Periode 2021-2023 Afiyah; Nihayatul Maskuroh; Erdi Rujikartawi
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.181

Abstract

This research aims to test the rupiah exchange rate and BI Rate variables on basic materials sector stock prices on IDX MES in the long term and short term using the Vector Error Correction Model (VECM) analysis method in the Eviews 11 application. The data used is monthly in January 2021 -December 2023 sourced from Bank Indonesia and the Indonesian Stock Exchange. The results obtained are in accordance with the VECM test, the rupiah exchange rate variable in the short term and long term has a significant negative effect on stock prices, while the BI Rate variable in the short term and long term has no significant effect on stock prices. Based on the causality test, the rupiah exchange rate and BI There is no two-way causal relationship between rates and share prices.
Pengaruh Corporate Brand Image terhadap Kepuasan Nasabah di PT Bank Syariah Indonesia KC Gorontalo Bantali, Wilyani; Radji, Djoko Lesmana; Abdussamad, Zulfia K
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.182

Abstract

This study aims to determine the extent of the influence of Corporate Brand Image on Customer Satisfaction at PT Bank Syariah Indonesia KC Gorontalo. The sampling technique used is purposive sampling, with a sample size of 100 respondents calculated using the Slovin formula. Data collection in this study is done through questionnaires distributed among the population of PT Bank Syariah Indonesia KC Gorontalo. The analysis tool used is simple linear regression. The research findings indicate that Corporate Brand Image has a significant influence on Customer Satisfaction, with a significance level of 0.000 < 0.005. The t-test results show that the calculated t-value is higher than the critical t-value, 7.516 > 1.984. Furthermore, the R-square value is 0.697, indicating that 69.7% of the variation in Customer Satisfaction at PT Bank Syariah Indonesia KC Gorontalo can be explained by Corporate Brand Image, while the remaining 30.3% is influenced by other variables not examined in this study.
Pengaruh Kepercayaan, Komitmen, Kerja Sama, dan Berbagi Informasi terhadap Kinerja Supply Chain: Studi Kasus Pedagang Ayam Potong Pedaging di Kecamatan Cinangka, Kabupaten Serang Apriadi, Andri; Mukhsin, Moh.; Satyanegara, Diqbal
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.185

Abstract

The aims of this study is to explore how trust, commitment, cooperation, and information sharing impact the performance of supply chains among broiler chicken traders in Cinangka District, Serang Regency. Employing a quantitative approach, the research utilized non-probability sampling, specifically a saturated sample method, with 36 respondents. SmartPLS 3 was employed as the analytical tool. The findings indicate that: (1) Trust has a positif but statistically insignifikan impact on supply chain performance. (2) Commitment exhibits a positif and signifikan influence on supply chain performance. (3) Cooperation also demonstrates a positif and signifikan effect on supply chain performance. (4) Information sharing similarly shows a positif and signifikan impact on supply chain performance.
Digital Marketing sebagai Strategi Peningkatan Omzet Penjualan dalam Perspektif Etika Bisnis Islam: Studi Kasus Helny Shop Majalengka Maesyaroh, Ucu Siti; Suryaman, Maman
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.186

Abstract

Business development is so rapid. This encourages business people to be smart in attracting consumers to increase their sales. One way is to implement a marketing strategy through social media. This research aims to determine digital marketing strategies for increasing sales turnover at Helny Shop Majalengka, and to determine the perspective of Islamic Business Ethics regarding the use of digital marketing to increase sales turnover at Helny Shop Majalengka.This research is field research with qualitative descriptive methods, data sources from primary data and secondary data, and data collection techniques using observation, interviews, and document methods. From this research it was found that, firstly, digital marketing was carried out by Helny Shop Majalengka to increase sales turnover, namely reducing business promotion costs with a high level of efficiency, being able to provide information about the products offered, having an attractive appearance on social media, playing a role in communicating between business owners and consumer. secondly, from the perspective of Islamic Business Ethics at Helny Shop Majalengka, namely prioritizing four things that are key success factors in business management by the characteristics exemplified by the Prophet Muhammad. Namely Siddiq, Amanah, Fathanah, Tabligh. The results of this research are that the digital marketing carried out by Helny Shop Majalengka is considered effective by utilizing various features on social media such as Facebook. However, the owner of Helny Shop Majalengka must understand more about digital marketing and must understand the features of the Instagram application to further increase sales turnover. From the perspective of Islamic business ethics, Helny Shop Majalengka has implemented the Prophet's business principles, namely, Siddiq, Amanah, Fathanah, Tabligh.
Analisis Strategi Pengembangan UMKM Berbasis Ekonomi Kreatif dalam Meningkatkan Ekonomi Masyarakat: Studi Kasus Penemuan Baru Usaha Pertamilk Simamora, Vailimlim; Haliza, Nur; Simbolon, Irma Chintia; Dewi, Putri Kemala
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.187

Abstract

This research examines the role of the creative economy in the development of Micro, Small and Medium Enterprises (MSMEs) in the City of Medan, Indonesia, with a focus on the Pertamilk business as a successful example of implementing creative economy-based strategies. Through a qualitative descriptive approach, primary data was obtained through interviews and observations of MSME actors who use the creative economy in their businesses. The research results show that the development of creative economy-based MSMEs has an important role in improving the community's economy. Pertamilk's business, with its product innovation and creative marketing, has succeeded in attracting customer interest and expanding market share. Pertamilk's success provides inspiration for other MSME players to continue to innovate and follow market trends. In this context, support and promotion from the government and society are very important to strengthen the creative economy-based MSME ecosystem. Through creativity, innovation and focus on quality, MSMEs can face competitive challenges and create a competitive advantage in an increasingly tight market.
Analisis Rantai Nilai dan Model Bisnis Ekonomi Kreatif pada Usaha Bengkel Las Pandawa Jaya Veronika, Elsadai Ria; Tarigan, Jumay Eferta; Hanum, Sayidah Latifah; Dewi, Putri Kemala
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.188

Abstract

The aim of this research is to analyze the strategies used by the creative industry, especially Bengkel Las Pandawa Jaya, in attracting consumer interest. This research presents how Bengkel Las Pandawa Jaya Business creates value chains and business models in their business. The results obtained through this research show that the owner focuses on adding value through good service to consumers. The business always strives to accept criticism and suggestions from consumers and focuses on the classic welding workshop methods.
Pengaruh Lokasi, Harga, Promosi, dan Kualitas Produk terhadap Loyalitas Konsumen dengan Kepuasan sebagai Variabel Intervening: Studi Kasus UD Club Parfum Lubuk Pakam Aisyah, Siti; Marliyah, Marliyah; Tanjung, Selvira Wardani
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.189

Abstract

This research aims to examine how location, price, promotion and product quality influence customer loyalty, with satisfaction as an intervening variable (case study at UD Club Parfum Lubuk Pakam). Quantitative methods with an associative approach were used in this research. Data was collected through questionnaires, observation and documentation, with 361 respondents participating. Data analysis was carried out using the Structural Equation Modeling-Partial Least Square (SEM-PLS) technique, with hypothesis analysis using the t test, coefficient of determination (R2), and the Intervening test presented via the SmartPLS 3.0 application. The research results show that location, price and promotion have a positive and significant influence on customer satisfaction. Meanwhile, product quality has a negative and significant influence on satisfaction. In terms of customer loyalty, price has a significant negative influence, while promotion has a positive and significant influence. Location and product quality do not have a significant influence on customer loyalty. Customer loyalty is positively influenced by the level of satisfaction. In conclusion, location, price and promotion have a positive and significant impact on customer loyalty through satisfaction, while product quality has a negative and significant impact on customer loyalty through satisfaction.
Strategi Pengembangan Pariwisata Halal Kota Medan dengan Mengoptimalkan Industri Kreatif Sayyidina, Sayyidina; Zahra, Karina; Purba, Enjel Elfrida; Lubis, Putri Kemala Dewi
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.191

Abstract

This research aims to determine the potential for halal tourism in the city of Medan, and look for creative industry development strategies that can be used in developing halal tourism in the city of Medan, especially in the Al-Mashun Grand Mosque Area. This research uses quantitative, qualitative descriptive analysis, and the analysis technique used is SWOT analysis. The research results show that the Al-Mashun Grand Mosque area is ready to become a halal tourist area in Medan. The Al-Mashun Grand Mosque area is supported by several creative industries such as culinary, fashion and malls which have complied with Halal tourism requirements such as the availability of a Halal Logo or certification, the availability of prayer and ablution rooms, clean toilets, appropriate waiter clothing. Strategy for product development in the area The Al-Mashun Grand Mosque is part of the awareness to maintain and maintain halal tourism. Even though the Al-Mashun Grand Mosque area is ready to become a halal tourist destination in Medan, it still needs support from the local government for halal certification because there are still restaurants and eating places in the area that do not have halal certification or logos and create halal tour packages to increase the number of tourists. Muslims to visit the Al-Mashun Grand Mosque area. The role of the community is also important in maintaining and maintaining the development of halal tourism in the Al-Mashun Grand Mosque area.

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